The Digital Research and Development Fund for Arts and Culture in Scotland is a partnership between Creative Scotland, Arts & Humanities Research Council (AHRC) and NESTA to support arts and cultural organisations across Scotland who want to work with digital technologies to expand their audience reach and engagement and/or explore new business models. NESTA ran a series of Digital Day events across Scotland aimed at arts/cultural organisations and digital providers to provide information on the Digital R&D Fund for Arts and Culture Scotland;and encourage new collaborations between arts and cultural organisations and technology companies. We have made all speaker presentations available at: nesta.org.uk/digital_rnd_scotland

1. NESTA Digital Day
Welcome
Rob Woodward
CEO, STV Group and
NESTA Trustee

2. Digital Day Outline
1.30 – 1.40pm Introduction to the Digital R&D Fund
1.50 – 2.10pm Digital meets the arts - an innovative case study
2.10 – 2.30pm Panel Q&A
2.30 – 2.45pm Introduction to Creative Scotland digital development initiatives
2.45 – 3.50pm Would like to meet, with tea and coffee!
3.50 – 4.00pm Close
Twitter: @rndscot
Event hashtag: #rndscot

3. About NESTA…
Founded: 1998, with £300M endowment
Mission: Bring ideas to life and help make innovation happen
How? Through policy research, programmes and investment
NESTA’s 3 main areas of work:
Innovation and Economic
Growth
Social and Public Sector
Innovation
Creative Economy

4. NESTA Digital R&D Arts and Culture, Scotland
The Fund is a partnership between Creative Scotland, Arts & Humanities
Research Council (AHRC) and NESTA to support arts and cultural
organisations across Scotland who want to work with digital technologies to
expand their audience reach and engagement and/or explore new business
models.
The Fund’s overall objective is:
“to enable the use of digital technologies in the arts and cultural
sector to engage audiences in new ways and to create
opportunities for new business models”

5. Supporting cultural/arts organisations to innovate
Enabling arts and cultural organisations to engage audiences in new ways
and create opportunities for new business models, through the use of digital
technology.
Arts Technology Research
organisation partner team
Digital R&D Fund
Digital innovation projects and sector-wide knowledge

6. Why NESTA?
 Public benefit
 Research outcomes
 Transferability/scaleability
 Benefit to the wider sector not just the individual cultural
organisations

7. NESTA Digital R&D Fund for Arts and Culture,
Scotland
Jackie McKenzie, NESTA
Head of Innovation Programmes Scotland
www.nesta.org.uk/digital_rnd_scotland
jackie.mckenzie@nesta.org.uk

8. NESTA creative economy programmes
 Support for arts and cultural organisations to innovate
 Creative entrepreneur programmes/resources
 Mentoring for creative business start-up and growth
 Skills for creative industries
 Policy and research

9. Audience engagement and reach:
Broadening - capturing a larger share of the population
known to be traditional participants but who currently do not
participate
Deepening - intensifying current participants level of
involvement by eg increasing the number of
attendances or by the degree of audience (active or
passive) engagement
Diversifying - attracting new audience groups/different
demographic (eg young people/rural
population/ international market).

10. Business models
A business model is the mechanism by which a business intends
to manage its costs and generate its outcomes- in the case of for-
profits, the outcomes are primarily revenues earned. In the case
of non-profits, the outcome is primarily the public good created.

11. The Fund’s eligibility criteria
 An arts and cultural organisation based in Scotland - which is
either predominately publically funded and/or is a registered
charity and who wants to work with digital technologies to:
expand its audience reach and engagement and/or explore new
business models
 Your proposal must involve a collaborative partnership between
yourself as an arts and cultural organisation and a technology
provider that can provide technology services to arts and cultural
organisations.

12. What type of projects are we looking for?
 Innovative digital projects which will expand audience reach and
engagement and/or to develop new business models
 Proposals from all sizes of arts and cultural organisations in
Scotland - we have 2 award levels of projects: 1) under £25,000
and 2) £25,000-£100,000
 Collaborations between arts and cultural organisations,
technology providers and where possible, other cultural/arts
organisations.

13. Fund assessment criteria
 Innovation in the proposal
 Wider impact to benefit for the sector (learning / copycat)
 Collaboration is genuine
 Project delivery and timeframe (value for money / realistic)
 Spread of projects
 NESTA / AHRC / Creative Scotland – panel decision

14. Digital R&D Fund timetable
6, 14, 16 March 2012 - Digital Days – Perth, Glasgow, Edinburgh
25 April 2012 - Deadline for Fund applications
14 May 2012 - Organisations informed of funding decisions
1 June 2012 - One day collaborative workshop bringing together all projects
31 March 2013 - All project activity must be completed
Autumn 2012 – Second call for R&D Fund proposals opens (funding decisions
made in January 2013, all project activity must be completed by December 2013)

15. LSO Pulse App

16. Imperial War Museum kiosks

17. The Sage Gateshead plus Manchester Camerata, Aurora, Berwick Maltings,
Alnwick Playhouse and Durham Gala with Videojuicer and Aframe

18. Digital meets the arts:
Case study
Ben Templeton, Creative Director
Thought Den
www.thoughtden.co.uk
View Ben’s slides from the event here: tdn.lv/nesta0312

19. Questions?

20. Introduction to Creative Scotland’s digital
development initiatives
Morgan Petrie, Portfolio Manager,
Creative Scotland
www.creativescotland.com

21. Would like to meet…
An opportunity to meet interesting arts/cultural organisations and
digital companies attending the Digital Days in Perth, Glasgow and
Edinburgh.

22. An opportunity to meet interesting arts/cultural organisations and
digital companies attending the Digital Days in Perth, Glasgow and
Edinburgh.

23. Thank You!
www.nesta.org.uk/digital_rnd_scotland
rndscotland@nesta.org.uk
@rndscot