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Nesta Digital R&D Fund Scotland
Digital Advisory Day




Gillian Easson


Twitter: #rndscot
Nesta Digital R&D Arts and Culture, Scotland

 The Fund is a partnership between Creative Scotland, Arts & Humanities
 Research Council (AHRC) and Nesta to support arts and cultural
 organisations across Scotland who want to work with digital technologies
 to expand their audience reach and engagement and/or explore new
 business models.


  The Fund’s overall objective is:

  “to enable the use of digital technologies in the arts and cultural
  sector to engage audiences in new ways and to create opportunities
  for new business models”
Supporting cultural/arts organisations to innovate

Enabling arts and cultural organisations to engage audiences in new ways
and create opportunities for new business models, through the use of digital
technology.


            Arts               Technology              Research
        organisation             partner                team




                           Digital R&D Fund



     Digital innovation projects and sector-wide knowledge
Audience engagement and reach:


 Broadening -     capturing a larger share of the population known to
                  be traditional participants but who currently do not
                  participate

 Deepening -      intensifying current participants level of
                  involvement by eg increasing the number of
                  attendances or by the degree of audience (active or
                  passive) engagement

 Diversifying -   attracting new audience groups/different
                  demographic (eg young people/rural
                  population/ international market).
Business models



 A business model is the mechanism by which a business intends to
 manage its costs and generate its outcomes- in the case of for-
 profits, the outcomes are primarily revenues earned. In the case
 of non-profits, the outcome is primarily the public good created.
Fund assessment criteria

     Innovation in the proposal

     Wider impact to benefit for the sector (learning /
      replication)

     Collaboration is genuine

     Project delivery and timeframe (value for money /
      realistic)

     Spread of projects

     Nesta / AHRC / Creative Scotland – panel decision
Digital R&D Scotland extra info


  International Case Studies: Digital
  Developments in the Arts &
  Cultural Sector:

www.nesta.org.uk/digital_rnd_scotland




                                        Analysis of Applications:
                                        for the Digital R&D Fund
                                            Scotland First Call
Digital R&D Fund – second call timetable


1 February 2013 (midnight):   Deadline for applications


26 February 2013:             Organisations informed of funding
                              decisions

21 March 2013:                One day collaborative workshop
                              bringing together successful
                              organisations (then 3 month
                              wkshps)

1 November 2013               All project activity must be
                              completed.
Thank You!

www.nesta.org.uk/digital_rnd_scotland

      rndscotland@nesta.org.uk

             @rndscot

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Nesta Digital Day, Scotland

  • 1. Nesta Digital R&D Fund Scotland Digital Advisory Day Gillian Easson Twitter: #rndscot
  • 2. Nesta Digital R&D Arts and Culture, Scotland The Fund is a partnership between Creative Scotland, Arts & Humanities Research Council (AHRC) and Nesta to support arts and cultural organisations across Scotland who want to work with digital technologies to expand their audience reach and engagement and/or explore new business models. The Fund’s overall objective is: “to enable the use of digital technologies in the arts and cultural sector to engage audiences in new ways and to create opportunities for new business models”
  • 3. Supporting cultural/arts organisations to innovate Enabling arts and cultural organisations to engage audiences in new ways and create opportunities for new business models, through the use of digital technology. Arts Technology Research organisation partner team Digital R&D Fund Digital innovation projects and sector-wide knowledge
  • 4. Audience engagement and reach: Broadening - capturing a larger share of the population known to be traditional participants but who currently do not participate Deepening - intensifying current participants level of involvement by eg increasing the number of attendances or by the degree of audience (active or passive) engagement Diversifying - attracting new audience groups/different demographic (eg young people/rural population/ international market).
  • 5. Business models A business model is the mechanism by which a business intends to manage its costs and generate its outcomes- in the case of for- profits, the outcomes are primarily revenues earned. In the case of non-profits, the outcome is primarily the public good created.
  • 6. Fund assessment criteria  Innovation in the proposal  Wider impact to benefit for the sector (learning / replication)  Collaboration is genuine  Project delivery and timeframe (value for money / realistic)  Spread of projects  Nesta / AHRC / Creative Scotland – panel decision
  • 7. Digital R&D Scotland extra info International Case Studies: Digital Developments in the Arts & Cultural Sector: www.nesta.org.uk/digital_rnd_scotland Analysis of Applications: for the Digital R&D Fund Scotland First Call
  • 8. Digital R&D Fund – second call timetable 1 February 2013 (midnight): Deadline for applications 26 February 2013: Organisations informed of funding decisions 21 March 2013: One day collaborative workshop bringing together successful organisations (then 3 month wkshps) 1 November 2013 All project activity must be completed.
  • 9. Thank You! www.nesta.org.uk/digital_rnd_scotland rndscotland@nesta.org.uk @rndscot