SlideShare une entreprise Scribd logo
1  sur  239
NFC IN ACTION 
CONFERENCE 
11:00am – 4:00pm 
October 10, 2014 | Tokyo
Agenda 
• State of the Market 
• Activity for HCE Use Case Study by JICSAP/App. Study Group 
• NFC & The Growth of Connected Consumer Electronics Devices 
• Android Application Award (A3) 
• SmartPassLock NFC 
• Ikesu - Orienteering in Aquarium - 
• Sony One-touch UX 
• NFC; Now Unusual but Usual Solution in Near Future 
• Suica + NFC, Creating the Next User Experiences 
• NFC in Embedded applications 
• Optimizing Production Test of NFC Enabled Devices 
Koichi Tagawa, NFC Forum 
Katsushige Hata, JICSAP 
Paula Hunter, NFC Forum 
Makoto Hayashi, Nikkei BP 
Yuki Tazawa, DreamOnline 
Yusuke Kajii, BrilliantService 
Masayuki Takezawa, Sony 
Tetsuya Yamashita, Yamashita Project 
Moto Yamana, JR East 
Axel Bialke, Cross Border 
Technologies 
Hiroshi Harada, LitePoint
State of the Market 
Koichi Tagawa 
Chairman, NFC Forum 
Sony 
October 10, 2014 | Tokyo
NFC Industry Update
NFC – How Does It Work? 
3 communication modes 
Connect the world of apps with the 
physical world: 
Apps jump into the world and touch 
people, objects and other apps. 
Connect devices through physical 
proximity: 
A magical connection of devices by 
simply touching them. A true device 
“hand shake”. 
Interactive wallet: 
Allows your phone to act like an 
“interactive card” for payment, 
transportation, ID and physical access 
Tag/Card Reader/Writer (Terminal) 
Multi-standard (ISO/IEC14443, JIS X 6319-4/Felica, ISO/IEC15693) 
P2P Communication (Device to Device) 
NFCIP-1, NFCIP-2 (ISO/IEC18092, ISO/IEC21481) 
Card Emulation 
EMVCo/ISO/IEC14443, JIS X 6319-4/Felica
NFC Phones Available Now 
• 275+ models 
worldwide 
• 500+ million in 
market 
• 1.2 billion by 2018
Market Segment Status 
Healthcare 
Taking off!! 
Transport 
Taking off! 
Payment 
Preparing for take off 
Retail 
Preparing for take off 
Remote 
Healthcare 
Airline 
Ticket 
Public 
Transport 
Ticket 
Credit / Debit Coupon / Royalty Program 
Consumer Electronics 
Soaring! 
One Touch to BT/WiFi 
Automotive/Mobile Printing 
Accessory / Wearable
HCE on Android 4.4 
http://developer.android.com/guide/topics/connectivity/nfc/hce.html 
New mode introduction: 
Host Card Emulation and RW mode covered, 
additional to P2P mode (Android Beam) 
Secure 
Element
NFC Forum Update
Mission & Goals 
• Develop standards-based Near Field Communication specifications that 
define a modular architecture and interoperability parameters for NFC 
devices and protocols 
• Encourage the development of products using NFC Forum specifications 
• Work to ensure that products claiming NFC capabilities comply with NFC 
Forum specifications 
• Educate consumers and enterprises globally about NFC 
Specification and 
Application Documents 
Compliance Branding
Members – October 2014 
Welcome Dai Nippon Printing to Sponsor Level! 
SPONSOR MEMBERS 
PRINCIPAL MEMBERS
Members – October 2014 
ASSOCIATE MEMBERS
Members – October 2014 
IMPLEMENTER MEMBERS 
NON-PROFIT MEMBERS
New Set of Integrated Specifications 
Released April 2014 
Designed for use together to streamline 
and accelerate NFC product development 
Specification Details 
NFC Activity 1.1 Sets up protocol between devices 
Connection Handover 1.3 Ensures smooth setup of Bluetooth/Wi- 
Fi 
NCI 1.1 Adds new functions to controller 
interface 
Digital Protocol 1.1 Includes updated feature set 
LLCP 1.2 Improves peer-to-peer communication 
Type 1/2/3/4 Tags Provides updates and alignment with 
Digital Protocol specification 
Visit http://nfc-forum.org/our-work/specifications-and-application-documents/
Mediated Handover 
• New with Connection 
Handover 1.3 
• Enables high-speed 
connection between two 
distant NFC-enabled 
devices using another 
NFC-enabled device as a 
handover mediator 
• Example: With a tap on 
each device, a smartphone 
can serve as a mediator to 
securely connect a desktop 
computer to a printer in 
another room
NFC Forum Certification Program 
• Digital Protocol 1.1 with tag operations 
• Analog Testing added September, 2014 
• Ensures consistent RF performance 
• Enables comprehensive testing of all 
communication layers 
• Supports consistent behavior – key to 
consumer adoption 
• SNEP & LLCP Testing added September, 2014 
• Program continues to be updated on regular basis
Marketing Report
Handovers 
• Bluetooth SSP 
Application 
Document 
• Connection 
Handover White 
Paper 
• Wi-Fi CERTIFIED 
Wi-Fi Protected 
Setup™ now with 
NFC
More N-Marks in the World 
N-Mark Licenses per Year 
198 217 
517 
722 
843 
2009 2010 2011 2012 2013 
2,878 downloads since 2009
New “Tap Into NFC” Developer Program 
• New dedicated website: http://tap-into- 
nfc.com 
• Developer kits 
• Specifications 
• News 
• Revolving product showcase 
• Events 
• Networking opportunities 
• Comprehensive support to 
accelerate development and 
adoption 
• Co-host a Twitter chat or Google 
Hangout 
• Write a guest blog: http://nfc-forum. 
org/nfc-forum-blog/ 
• Participate in the NFC Developer 
Community! 
© Ramcreativ | Dreamstime.com
Thank you 
and Join Us!
Activity for HCE Use Case Study 
by JICSAP/App. Study Group 
Katsushige Hata 
Director, Dream Online Inc. 
October 10, 2014| Tokyo 
Copyright 2014 JICSAP, All rights reserved
JICSAP: Overview 
・Japan IC Card System Application Council (As NPO) 
・Our mission for IC cards (=Smartcards, Chip cards) System 
– national standards & security 
– promotion 
– application 
– international interoperability 
・History 
– March, 1993; start with 24 corporate members 
– 1994: JIS (Japan Industrial Standard) draft 
– 1995: JICSAP specification and released to the market 
– Jan.2003: organization change to general incorporated association 
– July 2005: JISX6319-4 (*) was developed based on JICSAP draft 
– Sep.2014: 37 corporatemembers 
(*) Specification of implementation for integrated circuit (s) cards-Part 4: High speed proximity cards 20
Contribution for IC Card Standardization 
JIS X 6319-4 (2005)  NFC Forum specification 
• JICSAP cooperating with the METI(Ministry of Economy, Trade and 
Industry) in attempting the domestic compatibility of the IC cards has 
created the specifications of implementation for integrated circuit(s) 
cards (JIS X 6319 series). 
• JIS X 6319 series have the following parts; 
– Part 1: Integrated circuit(s) cards with contacts, 
– Part 2: Proximity cards, 
– Part 3: Common commands for interchange, and 
– Part 4: High speed proximity cards. 
*NFC Forum specification refer to JIS X 6319-4 
• Thanks to these specifications of implementation, the basic 
compatibility of the IC card in each domestic organization has been 
secured, and the developing work of the IC card systems has been 
released from the complex work that a lot of standards (ISO/JIS) must 
be referred to.
JICSAP Organaization 
Ordinary general meeting 
Representative Director : Yuichi Hiramatsu (ECSEC. TRA) 
Board of directors 
Auditor Akira Furusawa (VCCI) 
Board of governors 
Vice Representative Director : Ryuichi Watanabe (NTT Data) 
Vice Representative Director : Akio Shiibashi (JREM) 
Standardization 
Group 
Application 
Study Group 
Promotion Group 
Representative Director 
Committee for Draft - JIS 
WG for Draft - JIS 
Chief Secretary: Yoshihisa Takayama (SONY) 
Business-activate committee 
Chair: Yuichi Hiramatsu (ECSEC. TRA) 
Chair:Masuhide Takabatake (TOPPAN) Chair:Koichi Tagawa (SONY) Chair:Kunimitsu Sato (DNP)
JICSAP: Members
ASG(Application Study Group): Overview 
• Group Name 
– JICSAP / Application Study Group (ASG) 
• Work period of 1st Year 
– April,2014 ~ March,2015 
• Ambient condition 
– Use high speed and low latency Internet infrastructure by 
tele communication carrier and smart phone environment 
– Focus on “Payment” or “Loyalty program” services 
(with considering a security level definition by service provider) 
– Use existing EFTPOS or POS system without big 
modification
ASG: Members 
Sony Corporation 
Chair: Mr. Koichi Tagawa 
NTT DATA CORPORATION 
Vice Chair: Mr. Yoshiyuki Okuma 
Kyodo Printing Co.,Ltd. Sanden Corporation 
JR East Mechatronics Co.,Ltd. DAINIPPON PRINTING Co., Ltd. 
TOPPAN PRINTING Co.,Ltd DreamOnline, Inc. 
PFU LIMITED FUJITSU LIMITED 
(as of October,1)
ASG: Goal & Activities for 1st year 
• Goal 
– Feasibility Study of HCE appl. in real fields 
– Create guidelines for implementation & operation of HCE 
• Activities 
– First, study about HCE Technology & Specification 
– Study of Use Case, Security Assessment, Secure element models 
– Create guidelines for implementation & operation on HCE 
Applications for “Payment” and ”Loyalty Program” 
– (possibly)Do the technical trial on real-fields & validate 
technical issues 
– Try to put our focus on Standardization 
– Try to get a support by related government offices 
* Activities for 2nd year and later will be defined with considering results of 1st year
Action Status of Appl. Study Group
Japan : Treasure House of HCE Use Case 
• Prior to Smart Phone era, Osaifu-Keitai(Mobile 
Wallet) was commercialized and promoted since 
2004 
• Numerous use cases were created in various 
scenes, Transportations, One touch connections 
for Consumer 
devices(TV,Camera,Speaker・・・・),Loyalty 
Programs
NFC/HCE in Smartphone era 
• HCE enables ; more easy, more simple way for 
Card Emulation on Smartphone environment 
Security 
Secure Application Area 
Covered by Osaifu-keitai(Mobile Walette) 
and SE based HCE already 
New Application Area with non SE HCE 
Use Cases
Study overview: Focus 
• ASG decided to put our focus on 2020 Tokyo 
Olympic and Paralympic 
• Many foreign travelers will visit Japan during the 
events in 2020 
2012 – 8.4 million 
2013 – 10.4 million 
: 
2020 – over 20 million (Expect) 
Foreign passengers to Japan 
• NFC/HCE: key technology for creating context 
matching between Travelers and Information
Use Case Overview 
After Trip Before Trip 
- Sightseeing Inf. 
- Tour Planning 
- Ticketing, Reservation 
Events Sightseeing 
- Photo Album 
- Active Communication 
- Next Travel Plan 
Arrival 
HCE Applications 
Mobile Wallet 
Passport Emulation 
Tax free purchase 
Coupons(special offer) 
Hotel, transportations 
Departure Route Assist 
Foods 
Shopping in duty free During Trip Transportations
Feasibility study of the use cases 
• ASG studied the use cases and cut down 2 use 
case scenarios for feasibility studies 
• One is Passport data management , and another is 
Trip Information management 
Back-bone Scenario 
Sub Scenario 
HCE in Taxi 
Sub Scenario 
HCE for Passport
Why we selected the use cases? 
• Two typical areas in HCE applications in Japan 
Security 
Secure Application Area 
Covered by Osaifu-keitai(Mobile Walette) 
Use Cases 
New Application Area with HCE 
Passport Use Case 
(Duty free shopping scene) 
Trip Information Use Case 
(Taxi use scene) 
• Make clear technical problems to be solved
HCE Passport Data Management 
*This Activity is not authorized yet. Just technical study phase 
・Read Passport Data 
Readability of Passport Data on R/W mode Smartphone? 
Storage all of the data in Cloud or partially ? 
・Use Passport Data (Duty Free Shopping and Refund a tax) 
Suitable latency for extracting passport data from Cloud Storage ? 
How provide(show) the data in refund a tax process? 
・Existing Environment 
Possibility to use FeliCa functions in the process ? 
Possibility to make a cooperative operation with SE based NFC payment ? 
payment ? 
MRZ(Machine 
Readable Zone) 
Key 
Data 
Cloud Data Storage 
Passport Data
HCE in Taxi 
• Simple, Easy and Certain way for providing 
destination point info. to Navigation System 
Concept Sketch Movie : by Dream Online Inc.
Dream Online : Eagle Eye Technology Company 
• Developed Numerous Applications and Systems 
(over 300 titles) 
• Focused on cutting edge technologies, NFC, iBeacon, AR 
and Social Communication to provide competitive 
advantage 
• Strong development capabilities on various platforms, iOS, 
Android, Windows, Game consoles 
• Latest topic on NFC related activities: Received NFC 
award in Android Application Award 2014.
Next Step: Feasibility Study of the use cases 
• Need more deeply study on the use cases in 
order to go to feasibility study(Field Test) 
• Planning to make the feasibility study in real field 
with cooperative companies 
• Through the feasibility study, make clear issues 
to be solved for HCE 
• Create Guidelines for implementation and 
operation of HCE applications and services
Conclusion
Schedule of ASG 1st year 
1Q 2014 
(Apr. to June) 
2Q 
(July to Sep.) 
3Q 
(Oct. to Dec.) 
4Q 2015 
(Jan. to Mar.) 
Activity  Study for HCE 
technology 
 Share HCE 
knowledge 
 Setting up the 
goal & target 
 Division of roles 
 Discuss the 
trial details & 
HCE use-cases 
 Request for 
cooperation 
 Setting up the 
scope and 
basic policy of 
trial 
 Define 
specification 
of trial 
 Selects the 
participating 
companies 
for Trial 
 Trial 
(Technical) 
 Report of 
Trial 
 Publishing 
“Guidelines 
and/or White 
Paper”
In My Presentation 
• Introduced JICSAP and Application Study Group 
• Current Action Status 
– Selected two typical use cases for foreign travelers 
1) Passport Data Management 
2) Trip Support in Transportation 
– Going to Feasibility Study 
• Through the feasibility study 
– Make clear issues to be solved for HCE 
implementation 
• Finally, create guidelines for HCE 
implementation
Thank you and join us(JICSAP/ASG) 
• JICSAP Application Study Group quite open and 
welcome to join us 
• Let’s study Japanese experienced use cases on 
Mobile Environment and study future use cases 
together 
• Not only for Japanese Company but also Foreign 
Company. 
• Feel free to contact us: 
Masakazu Tatara, Secretary General of JICSAP 
Tel: +81-3-5259-8296 
E-mail: tatara@jicsap.com 
URL: http://www.jicsap.com
Backup Material
HCE Summit 2014 
• HCE Summit 2014 will be held on October 14,15 
London
NFC & The Growth of 
Connected Consumer 
Electronics Devices 
Paula Hunter 
Executive Director, NFC Forum 
10 October 2014
Agenda 
• Internet of Things 
• Global Market Situation 
• Convergence - IOT and NFC 
• Engage
What is the Internet of Things?
What is the Internet of Things? 
A world in which every 
device that produces data 
can connect to the Internet 
• Remote sensors 
• Home appliances 
• Consumer electronics 
• Heating/cooling systems 
• Office equipment 
• Automobile engines 
• Vending machines 
… and many, many more
What is the Internet of Things? 
• The Internet of Things removes barriers: 
– Machine-to-machine 
– Machine-to-people 
– People-to-machine 
• The Internet of Things promises: 
– Greater access to data 
– Greater management of data 
– Greater control of devices 
• Gartner: 26+ billion connected devices by 
2020
Benefits of 
the Internet of Things 
• Increased productivity 
• Fewer steps 
• Less data re-entry 
• Greater, easier control 
• Better coordination 
• Data analytics 
• Cost savings
Business Examples of 
the Internet of Things 
According to Information Week: 
• Union Pacific cut train derailments by 
75% using remote sensors 
• Dubai Aluminum used sensor data to 
improve efficiency and increase output by 
3.4% 
• FedEx expects to save $9 million/year 
with truck sensors for more efficient dock 
assignments
Consumer Examples of 
the Internet of Things 
• Wearable baby monitors 
• Cars that send alerts for 
service needs 
• Smart thermostats that 
automatically adjust the 
temperature 
• Ovens that preheat in 
time for your arrival 
home 
… and many more
How NFC Supports the Internet of 
Things 
An inexpensive means 
of providing intelligence 
Easy network access 
NFC Connection Handover 
A way to link 
physical objects to 
NFC-enabled chips 
A means of easy user control the online world 
Intuitive tap interface NFC tags
NFC Technology 
Global Market Situation
Recent Developments 
• New NFC/Bluetooth LE 
solutions 
– Smart thermostats, hybrid 
beacons 
• First NFC-enabled household 
appliances launched 
• Wearables market takes off 
• First nationwide NFC payments 
rollout in US 
• New HCE feature in Android 
4.4 
• Top payment associations 
launch HCE solutions 
• Major North American coffee 
shop launches NFC pay
NFC Phones Available Now 
• 275+ models 
worldwide 
• 500+ million in 
market 
• 1.2 billion by 2018
Infinity Asus Vivo Tab 
DLI 
9000 
NFC Tablets 
(Representative) 
NFC-enabled tablets on the market or coming soon 
Asus Padfone 
Google Nexus 7 Kuoziro 
FT701W 
Asus Vivo Tab/Tab 
RT 
HP Elitebook 
Revolve 
Google Nexus 10 
Smart 
Asus Padfone 2 
BWC ToughSlate Fujitsu 
Arrows Tab 
HP Elitepad 900 
Asmaitha Sruta 
7” Tablet 
7″Cetrix CT973G Cetrix CD661
More NFC Devices 
Additional types of NFC devices available now or on the 
way 
Samsung NFC-enabled laser 
printer 
Moneto: NFC microSD 
for the iPhone & 
Android 
Revosys V5 taxi 
terminal/tablet V 
iVOtech NFC payment 
terminals 
Glidepoint NFC 
I-O Data 
WiFi Router 
Sony RC-S380 
reader/writer 
trackpad 
Smart Meters for utility 
companies 
Nintendo Wii U 
controllers 
Barclay Card 
Payment wristbands 
RhythmTrak 
Heart Monitor
NFC Laptops 
HP Envy x2 Lenovo ThinkPad Helix Sony Vaio Fit
More N-Marks in the World 
N-Mark Licenses per Year 
As of September 2014 
198 217 
517 
2,878 downloads since 2009 
722 
843 
381 
2009 2010 2011 2012 2013 2014
Convergence of NFC and IoT
Recent NFC Developments Supporting 
the Internet of Things 
• Extend the power 
and reach of NFC 
• Enable a 
seamless, 
enjoyable user 
experience
Updated Bluetooth Secure Simple Pairing with NFC 
• Application 
Document guides 
developers in 
building solutions 
that seamlessly 
combine Bluetooth 
and NFC 
• Updated to include 
Bluetooth® Smart 
devices and 
Bluetooth LE 
• Product of formal 
liaison with Bluetooth 
SIG signed last 
November
Connection Handover White Paper 
A set of recommendations to 
better align user experiences for 
Connection Handover use cases 
between different 
implementations.
Wi-Fi Alliance Pushes the NFC Button 
 Wi-Fi CERTIFIED Wi-Fi 
Protected Setup™ now 
includes NFC “tap-to-connect” 
for simple setup of security-protected 
Wi-Fi devices and 
networks 
 Extends the reach of Wi-Fi 
Protected Setup to smart 
home devices (refrigerators, 
thermostats, security systems) 
with a single tap 
 Key enabler for the Internet of 
Things
NFC in the Internet of Things 
 Temperature/humidity sensors in fine wine 
cases 
 Provides data en route with a tap of an NFC-enabled 
device 
 Tracks cold chain for quality 
 Ensures provenance
NFC in the Internet of Things 
Touch an NFC-enabled phone to the TV remote and its 
screen is instantly mirrored on the TV
NFC in the Internet of Things 
 Smart Lighting 
 Link energy-harvesting wireless light switches to 
a home network with a touch an NFC-enabled 
phone 
 Simplifies setup and control
NFC in the Internet of Things 
NFC-enabled appliances allow control from anywhere and 
receive helpful Web content.
NFC in the Internet of Things 
NFC-enabled 
vending machines 
 Pay with a tap 
 Earn loyalty 
points
Engage
Mission and Goals 
• The mission of the NFC Forum is 
to advance the use of NFC technology by: 
Developing standards-based 
specifications that ensure 
interoperability among devices and 
services 
Encouraging the development of 
products using NFC Forum 
specifications 
Educating the market globally about 
NFC technology 
Ensuring that products claiming NFC 
capabilities comply with NFC Forum 
specifications 
Promoting the NFC Forum N-Mark
New NFC Product Showcase
NFC Product Showcase 
• Purpose of product showcase: 
– Our goal is to collect and share compelling 
stories about how NFC is being integrated into 
apps & products 
– The ultimate goal is to showcase the breadth 
and useablity of NFC technology 
• How you can participate: 
– Include your app or producthttp://nfc-forum. 
org/showcase-submission/ 
– Invite colleagues to share their app or product 
on the showcase 
– Follow NFC Forum on social channels & “like”, 
share, or retweet posts
Easy Form to Submit your App
Let’s work together to promote our growing 
industry! 
@nfcforum
Thank you. 
… and Join Us! 
www.nfc-forum.org
Android Application 
Award(A3) 
Makoto Hayashi 
Smart Device Project Producer 
Nikkei Business Publications, 
Inc. 
October 10, 2014| Tokyo
Framework 
• A3 is a media platform for software developers 
Android Application Award 
Android Developers’ Inn 
A3 on Twitter 
A3 on Facebook 
promotion 
Hackathon 
Meetup 
Seminar 
Contents 
promotion 
Web 
Competition 
Event 
Contents Contents 
promotion
Extra Prize 
Sony Mobile Communications@ 
Sweden 
COMPUTEX Taipei
1st NFC app entry 
Taglet(2011) 
Developed in 3days!
A3 2014 Winners 
• SmartPassLock NFC by DreamOnline 
• Ikesu by BrilliantService
SmartPassLock NFC 
Yuki Tazawa 
DreamOnline Inc. 
October 10, 2014| Tokyo
Function Introduction
Function Introduction 
• Introduction 
“SmartPassLock NFC” is a security lock screen application using the NFC. 
If you use pattern lock or Passcode lock, once someone remember pattern 
or passcode, it works imperfect. 
So, we developed the software “SmartPassLock NFC” that applying a 
robust lock and can be unlocked by using the familiar IC card.
Function Introduction 
Usage is simple, just make simple configuration after installation, and lock 
starts. 
You can unlock device by holding up a card that has been registered in the 
configuration.
Function Introduction 
• If you lose your card ? 
You can register some IC cards. 
So, you can prepare spare IC cards just in case that you lost the registered 
IC card. 
In addition, you can register IC cards that unlock in common to the device 
shared in workspace. 
You can add a card depending on the purpose.
Selling Point 
• Monitoring mode 
When Monitoring mode is enabled, “fake” pattern lock is displayed on lock 
screen. 
If someone tries to unlock it, photos will be secretly taken by the front 
camera to identify them.
Selling Point 
• Towards a handy app 
Towards a handy app, we worked on things like the following. 
– The simple configuration 
Naturally, it is necessary to perform complicated settings in order to 
achieve lock. So, we have kept in mind so that the user can smoothly the 
configuration. 
– In order not to inhibit the phone 
Performing a strong lock, but must not to inhibit the function of the 
mobile phone. So, you can answer the phone when the device is 
locked by this app.
Example of use 
• Example of use 
You can register not only card but also something which uses NFC tags. 
And you can use this app to many things. 
For examples... 
– Register ring incorporating an NFC tag 
If you hold the device, and device will be unlocked. 
Also, if you put away in a pocket the device, and device will be locked. 
This means you don’t have to hold up cards to unlock each time.
Example of use 
– Incorporate an NFC tags on desks. 
If you register NFC tags incorporated on desks with this app, and allow 
the unlock only on the desk. 
So, you can prevent that the terminal will be taken out to the outside. 
Examples given here are just a few. You can expect the use of variety of 
other scenes. 
Thank you for your attention.
Ikesu 
- Orienteering in Aquarium - 
Yusuke Kajii 
October 10, 2014| Tokyo
About Ikesu
About Ikesu 
• Ikesu is the 
smartphone app, 
which allows you to 
put fishes inside your 
smartphone by 
touching the fish tank 
in the aquarium.
About Ikesu 
• Lets look at the 
video.http://www.youtube.com/watch?v=_B9Cly 
mH3rI
Development background
Development background 
Why did we created such 
app?
Development background 
in 2011
Development background 
• On Google Developer 
Day 2011 in Tokyo 
we've made a speech 
on NFC QUEST.
Development background 
• NFC QUEST is an orienteering game in which you 
search for the checkpoints contatining NFC cards, 
level up and fight the final battle at the game 
booth.
Development background 
• It was a great 
entertainment for 
many developers.
Development background 
• We've also exhibited 
this service on NFC & 
Smart WORLD in 
2012.
Development background 
• It was a great 
entertainment for a lot 
of businness users.
Development background 
• Next, we've made an 
exhibition at shopping 
district at Yokohama's 
Rokukakubashi
Development background 
• It provided a great 
entertainment for the 
kids.
Development background 
As far as adults...
Development background 
• They were really 
scared.
Development background 
• They didnt want to 
approach us.
Development background 
• Why?
Development background 
• Is it beacuese 
Japanese are shy?
Development background 
So we asked
Development background 
Adults “If we touch, won't you steal our money?”
Development background 
So, they basically thought “Tap = Pay the money”
Development background 
• In Japan you usually 
touch when you pay at 
the register or when 
you want to pass the 
ticket gates. 
• Other than that, you 
usually pay by cash. 
Source : www.itmedia.co.jp 
Source : userdisk.webry.biglobe.ne.jp
Development background 
I thought that offering the possibilty to play by 
touching with the phone would be a good user 
experience.
Development background 
Source : weekly.ascii.jp 
• LINE - commonly 
used in Japan 
communication tool, 
started to spread 
beginning with young 
Japanese girls.
Development background 
• There are a lot of 
things in Japan, which 
were popularized by 
the girls. 
• If we could make 
some service popular 
among girls, maybe it 
will became commonly 
used. 
1,000,000,000 
Download 
35,000,000 
Download
Development background 
• How about making a 
orienteering at the 
aquarium?
Development background 
• It would be fun if you 
would touch the fish 
tank and the fish 
would jump into your 
smartfone.
Development background 
• Maybe if one create 
the aquarium that 
would like to proudly 
present to other 
people, the service 
might turn viral. 
• With all that in mind 
I've made a service.
Architecture
Architecture 
Ikesu app 
tag 
server 
tap log 
notifications 
ID
Architecture 
• Ikesu App 
– App developed in 
Adobe Air. 
– The reason, I’m used 
to creating animations 
using Adobe Flash. 
– And, Android and iOS 
app is created using 
common codebase. 
– NFC reader developed 
in Native Extentions.
Architecture 
• Tag 
– NFC Type F 
It can be read by 
FeliCa only devices . 
– QR code 
For devices which 
does not support NFC. 
– Illumination 
Can read QR Code 
even in dark aquarium.
Architecture 
• Server 
– log 
We gather log 
information on fishes 
being aquired by 
touching or scanning 
QR code. 
– admin web site 
Display results of the 
log analysis. 
And Push notifications 
are being sent.
Response
Response 
• We have exhibited 
Ikesu 1 year Sunshine 
Aquarium in 
Ikebukuro. 
• I will talk about the 
response of that time.
Response 
• User response 
– The app is not 
integrated with Twitter. 
Even so, there were a 
lot of users who would 
make a screeenshot of 
an app and upload it to 
the Twitter.
Response 
• User response 
– The assumption that 
app will become known 
thanks to users 
showing off their fish 
collection was correct.
Response 
• User response 
– On the downside, the 
service was 
implemented only in 
one aquarium, so it 
didn’t have any value 
for the people living far 
from it. 
Hey Shirai, I started the Ikesu. 
Fish seems not enter Ikesu the countryside forever :'-(
Response 
• Aquarium response 
– practical use of logging 
• Aquarium staff was able 
to recognize the spot 
and time of users 
touching the fish tanks. 
• The aquarium staff was 
pleased to be able to 
see the success rate of 
the new event, shown in 
the raw numbers. 
Source : app.famitsu.com
Response 
• Aquarium response 
– practical use of push 
notifications 
• Aquarium is having new 
events every month. 
• So, they would like the 
clients to come every 
month. 
• We’ve also increased 
the fish number with 
every month. 
Source : app.famitsu.com
Response 
• Aquarium response 
– practical use of push 
notifications 
• And we were sending 
push notifications telling 
the users about the new 
fishes. 
• At the time of delivery of 
push notifications, we’ve 
recorded access rate 10 
times bigger than usual. 
Source : app.famitsu.com
Response 
• Aquarium response 
– practical use of push 
notifications 
• This way, user knows 
that there are missing 
items in his collection. 
• To fill this empty spaces 
in the collection, he 
need to come once 
again to the aquarium. 
• By providing this way of 
customer attraction, we 
were able to satisfy the 
aquarium personnel 
needs. 
Source : app.famitsu.com
Result
Result 
• When I went to the 
aquarium displayed 
Ikesu, I was possible 
to see the appearance 
that both adults and 
children have a tap on 
the tag. 
Source : app.famitsu.com
Result 
• We were not able to 
continue the Ikesu 
because it is difficult 
as a business, but I 
was able to be 
confident direction 
was right. 
Source : app.famitsu.com
Result 
Thank you
Sony One-touch UX 
- Use-cases of NFC with Consumer products - 
Masayuki Takezawa 
Sony Corporation 
October 10, 2014 | Tokyo
Agenda 
1. Sony UX and NFC 
2. Sony One-touch products and use-cases 
3. How to popularize NFC connection handover 
October 10, 2014 142
1. Sony UX and NFC 
<Users’ concern> 
Complicated procedure for wireless set-up / initial pairing 
[Connecting by cable] [Connecting wirelessly] 
・Troublesome in set-up and pairing. 
・Need to find out the device to be connected. 
Goal of Sony UX 
・Explicit identification of each 
device by connecting by cable. 
Simple, easy, entertaining and user-friendly usage 
October 10, 2014 143
2. Sony One-touch products and use-cases
Sony products with One-touch functions 
180 
160 
140 
120 
100 
80 
60 
40 
20 
0 
Dec. 12012 Sept.2 2014 
[models] 
14 
161 
models 
models 
● Headphones 
● Home audio 
system 
● Portable speaker 
● Walkman 
● Digital 
Imaging 
● Personal storage 
● Xperia 
● Home theatre 
system 
● TV 
October 10, 2014 145
Expansion of new user experience 
October 10, 2014 146
One-touch listening : intuitive usage 
Touch 
NFC smartphone NFC products 
A) Connect 
Power ON 
Touch 
Disconnect 
NFC smartphone NFC products 
B) Disconnect 
Power OFF 
NFC 
smartphone 
Power ON 
NFC products 
Touch 
Disconnect 
C) Switch listening devices 
October 10, 2014 147
One-touch listening : intuitive usage 
NFC smartphone B 
NFC products 
Disconnect 
NFC smartphone A 
Touch 
D) Connect a new smartphone 
October 10, 2014 148
One-touch mirroring : TV and smartphone 
View your smartphone screen on the BRAVIA TV with a single touch 
NFC is located on the back 
side of the remote 
October 10, 2014 149
One-touch functions with digital camera 
Set my smartphone easily to use 
shutter release of my camera 
Share photos with my 
smartphone without stress 
October 10, 2014 150
One-touch remote / sharing 
One-touch 
remote 
Switch the camera to 
shooting mode and 
touch the smartphone 
Press a shutter button on 
the smartphone application 
The photo is automatically 
transferred to the 
smartphone 
One-touch 
sharing 
Display a photo on the 
camera 
Touch the smartphone The photo is transferred 
to the smartphone 
One touch connects to smartphones or tablets through Wi-Fi 
October 10, 2014 151
Customer satisfaction(One-touch listening) 
• 70 % of users who have Xperia and One-touch speaker usually use One-touch 
functions. 
• About 90 % of them are satisfied with One-touch function 
Q11 How are you satisfied at One-touch listening? 
Satisfied 
Very satisfied 
Satisfied 
Not Satisfied much 
Not Satisfied at all 
October 10, 2014 152
Customer satisfaction(One-touch mirroring) 
• 20% of purchasers of BRAVIA usually use One-touch mirroring. 
• Over 70% of them are satisfied with it. 
0% 20% 40% 60% 80% 100% 
70代以上 
60代 
50代 
40代 
30代 
20代 
10代 
Not satisfied at all 
Not satisfied much 
非常に不満 
やや不満 
まあ満足 
非常に満足 
Satisfied 
Satisfied 
Very satisfied 
n=4581 
WW Total 
<age> 
October 10, 2014 153
3. How to popularize NFC connection handover
Implementation of One-touch functions 
Requirements 
• To be implement in various consumer 
products 
• To offer users simple and intuitive operation 
• To minimize failure ratio of establishing one-touch 
connection 
• To ensure interoperability between devices 
• NFC Forum Specifications 
• NFC Forum 2nd Certification Wave 
• N-Mark 
Issues 
• Size and form vary depending on products 
• Metal or magnet may exist close to the 
antenna 
• Interoperability is required even with future 
products 
• Pairing information should be easily 
implemented in production 
Poller 0 
f70mm 
Poller 3 
(33.5 x 47.5mm) 
Poller 6 
(19.5 x 24.5mm) 
methods 
October 10, 2014 155
NFC devices supporting Sony One-touch Products 
 NFC Tag 
(FeliCa Lite-S) 
 NFC Dynamic Tag 
(FeliCa Plug) 
 NFC Dynamic Tag 
(FeliCa Link) 
Static Tag 
(1) Static Tag and Dynamic Tag functionality 
(2) Power saving 
(3) Magnetic field detection function 
RW 
NVM 
224byte 
NDEF 
Dynamic Tag Host CPU 
RW 
Host 
Access 
NDEF 
Memory 
October 10, 2014 156
Antenna module – Minimized size with adequate performance 
Realize small module size to be incorporated into various consumer electronic products. 
Keep enough communication performance with reference antennas defined in NFC Forum 2nd Wave. 
24mm 
20mm 
Previous module 
RC-S730 (dual - layer circuit board ) 
25.9mm 
October 10, 2014 157 
9mm 
New module 
RC-S732 (multi-layer circuit board) 
Multi-layered spiral antenna 
Smaller but 
same performance
Sony Activities for better usability 
Technical specifications Testing Guidelines 
Engineer groups gather to check the usability between 
Sony devices, have discussion, and plan / revise these 
specs and guidelines 
Planning 
specifications /guidelines 
Behaviors(UX) & UI 
Protocol Format 
NFC 
Communication 
Performance 
Satisfy Sony UX? 
Software conforms to 
specification? 
Ensure interoperable 
communication? 
October 10, 2014 158
Industrial approach 
• Unify basic UX/Usage 
• Specify communication performance 
reflecting the actual situation of consumer 
products. 
• Adopt N-Mark 
– Consumer electronic products 
– Smartphones 
– PCs 
• Promote the NFC application 
October 10, 2014 159
SONY is a registered trademark of Sony Corporation. 
Names of Sony products and services are the registered trademarks and/or trademarks of Sony Corporation or its Group companies. 
Other company names and product names are registered trademarks and/or trademarks of the respective companies.
Now Unusual 
But Usual solution 
in near future 
Tetsuya Yamashita 
Yamashita Project, Inc. 
October 10, 2014 Tokyo 
NFC
13.9M 
$30B/year
- Driver’s License 
- Game 
- Accessories
Natural Intuitive Interface
Smartphone 
Wearable
Suica + NFC, 
Creating 
the Next User Experiences 
Yamana, Moto H. 
East Japan Railway Company 
October 10, 2014| Tokyo
Today’s Agenda 
I. Railroads 
- In the World, Japan and JR East 
II. mobile Suica 
- Smart Tickets in Mobile Phones 
III. FeliCa Proprietary to NFC 
IV. Conclusion
I. Railroads 
- In the World, Japan and JR East
Japanese Railroads in the World (1) 
Asia Pacific and Middle East 
Russia and CIS 
Railroad Passenger-km in 2011 
World Total 2,883 billion 
67% 
7% 
Europe 
15% 
Japan 
8% 
North and South America 
1% 
Africa 
2% 
(Source: UIC)
Japanese Railroads in the World (2) 
Russia and CIS 
5% 
Railroad Passenger Carried in 2011 
World Total 31 billion 
Asia Pacific and Middle East 
36% 
Europe 
26% 
Japan 
28% 
North and South America 
2% 
Africa 
3% 
(Source: UIC)
Railroads in Japan 
• 204 Operators 
• 8.8 billion passengers 
a year for six JRs 
• 22.6 billion passengers 
Greater Tokyo area 
a year for the entire Japan 
(61.9 million passengers a day)
Outline of JR East 
High-Speed Metropolitan Regional 
Greater Tokyo Area 
*Numbers are as of FY ended March 31 , 2013 
$1 =100JPY 
Network: 7,512 km 
No. of Passengers: 17 million /day 
(the largest in the world) 
No. of Trains: 13,000 /day 
Operating Revenue: $ 26.7 billion 
Net Income: $ 1.8 billion 
Total Stock Market Value: $ 28.1 billion 
No. of Employees: 71,729 
- No subsidies from the government
Smartcards Spread all over Japan 
 JR East disclosed the specifications of the 
smartcards to other transport companies. 
(Nagoya City 
Transportation and 
Meitetsu) 
(Fukuoka City 
Transportation) 
(JR Kyushu) 
(JR 
(Nishitetsu) Hokkaido) 
(Private railroad 
in Kanto) 
(Private railroad (JR Tokai) 
in Kansai) 
(JR East) (JR West) 
 10 transport smartcards have been born within 
past 12 years since Suica service started.
Mutual Usage of 10 Transport Smartcards (1)
Mutual Usage of 10 Transport Smartcards (2) 
Any of these 10 Transport Smartcards… 
can be used in transportation such as railroad, 
subways, buses, taxies and so on. 
can be used for purchases of tickets at ticket vending 
machines in the station. 
can be used as e-money. 
can be topped up in any areas. 
can show the usage history on display 
and in print.
Population Coverage 
100 million people 
lives in the areas of transport smartcards. 
80% of the population in Japan is covered.
10 Transport Smartcards: Circulation 
Smartcard brand 
Circulation 
(million) 
The total circulation of 
10 transport smartcards 
0.5 
Approx. 
86 
million 
23.1 
43.6 
3.6 
1.5 
2.4 
8.3 
0.5 
2.0 
1.0 
As of June 2013
10 Transport Smartcards: Transport Locations 
Smartcard brands Operators Rail stations Buses 
1 55 ー 
94 1,212 14,800 
8 811 532 
5 379 1,618 
1 149 ー 
15 860 1,300 
2 430 ー 
1 35 ー 
14 72 3,200 
1 272 ー 
Total 142 4,275 21,450 
As of December 2012 
Appox.80% of manned stations in Japan are covered.
10 Transport Smartcards: Shops 
Smartcard brands Shops Total 
7,820 
240,320 
22,420 
144,130 
7,580 
9,570 
27,970 
250 
4,250 
16,330 
As of November 2013 
approx.4.0million 
transactions of e-money/day
The Growth of the Shops and Transactions/day 
thousand shops million transactions/day 
4.5 
4 
3.5 
3 
2.5 
2 
1.5 
1 
0.5 
0 
300 
250 
200 
150 
100 
50 
0 
2004 2013 
Stores 
Transactions/day 
Year
Daily Transactions 
50 million for single tickets & e-money 
30-50 million for commuter passes 
→ Conservatively ~80-100 million 
→ Some estimate significantly higher
II. mobile Suica 
- Smart Tickets in Mobile Phones
mobile Suica: 
A Combination of Suica and Mobile Phones 
Mobile phone 
+ Communications 
Screen display 
mobile Suica service history 
Jan. 2006 mobile Suica service debut 
Oct. 2006 Online payment service started 
FeliCa IC 
Mar. 2007 Interoperation in Metropolitan area started 
Mar. 2008 Shinkansen express ticket service started 
Mar. 2010 Auto top-up service started 
Jul. 2011 Available for smart phones (AndroidTM)
mobile Suica (1) 
“mobile Suica” service is available with mobile phones containing FeliCa chips. 
“mobile Suica” offers the same functions as plastic Suica cards. 
Single IC ticket & Commuter Pass Suica Green Ticket (1st class supplement) 
Shopping Top up at stores 
Automatic top up at 
passenger gates 
Top up
mobile Suica (2) 
“mobile Suica” offers the additional functions 
Usage History 
Online top up by credit cards and money transfer from 
bank accounts and MNO accounts 
High Speed Train Tickets 
for JR East 
High Speed Train Ticket for 
JR Central and West 
Payments for the internet shopping…
III. FeliCa Proprietary to NFC
Our Requirement 
 12 million passengers pass through gates 50 million times every day. 
 Gates are designed to be capable of 60 persons/minute 
⇒ 1s/person to pass ⇒ 0.2s/person for processing IC cards.
Close Encounters to the Third Kind 
• Station facilities used to be best tuned for IC 
cards. 
• Mobile phones with FeliCa have completely 
different RF performance from IC cards. 
?
Challenges for mobile Suica Service 
• Various forms and materials vary RF performance. 
• Various configurations of antennas 
– embedded at the top, center or edge of the handsets. 
• Misguiding Platform Marks 
– not always set at the center of the antennas. 
? 
? The images are samples.
The Second Wave: NFC 
• Three Types: 
– Type A, Type B and Type F 
• Three Modes: 
– Card Emulation, Reader/Writer and P2P 
• New Configurations: 
– Combinations of various CLFs and SEs 
– Various possibilities of SEs 
• Embedded, on UICC, on microSD, HCE and any others
NFC: Three Types (A, B and F) (1) 
• NFC Card Emulation vs. Suica readers 
– No fatal troubles. 
• Suica cards vs. NFC Reader/Writer 
– Some delay due to the consecutive polling 
sequences of A, B and F 
– We examined to assure this was not fatal. 
Type A 
… 
BF 
Yes!
NFC: Three Types (A, B and F) (2) 
• NFC Card Emulation vs. NFC Reader/Writer 
– NFC Card Emulation responds every polling of A, B and F. 
– Once NFC Card Emulation responds, NFC Reader/Writer locks 
on the responded type A, B or F. 
– The locked type never changes even though it is unexpected. 
Type A 
Yes! 
Actually F…
NFC: Three Modes 
(Card Emulation, Reader/Writer and P2P) 
• Card Emulation mode 
– No fatal troubles. 
• Reader/Writer mode 
– Some delay due to switching to Card Emulation 
mode. 
– Low Power Sensing is valid? 
– We examined to assure these were not fatal. 
• P2P mode 
– Uncertain IDm from CLF when SE is inactive?
New Configurations 
• Proprietary IC Chipset to CLF+SE 
– Guard time? 
– Shutdown time? 
– Response from CLF without an active SE (P2P)? 
• Various Combinations of CLF+SE 
• Various possibilities of SE 
– Embedded: currently successful 
– On UICC 
Challenges for 
– On microSD 
– HCE 
 Transaction Time within 0.2s 
 Stable RF performance 
 Confliction-free of plural SEs
IV. Conclusion
Conclusion (1) 
• Railroads have been preferred transport in Japan. 
• Smart tickets are favorably accepted by the 
passengers; 
– Suica has 41 million in circulation, 80-100 million trans./day. 
• The nationwide interoperation boosts not only the smart 
ticket markets but also the e-money markets: 
– 86 million in circulation, 44million trans./day. 
• Mobile phones, especially smartphones are also 
popular in Japan. 
• Hence mobile Suica, good chemistry of railroads and 
mobile phones is accepted by 3.5 million registrants.
Conclusion (2) 
• We have developed our instruments, such as gates and 
readers, optimized for smartcards. 
• Mobile FeliCa IC chips had some differences from 
smartcards, but we could manage them, requesting 
them to be compliant to our instruments. 
• We are facing several new challenges due to 
implementation of NFC architecture to mobile phones. 
• In the long term we are preparing to design our 
instruments to be compliant to NFC Forum 
specifications. 
• Simultaneously we would contribute to enhancement 
of NFC Forum specifications as a service provider.
NFC in Embedded 
applications 
Axel Bialke 
October 10, 2014| Tokyo
Agenda 
Agenda 
• NFC market definition P. 3-4 
• Mobile Phone Penetration of NFC P. 5-7 
I-Phone NFC Impact 
• NFC Use Cases in embedded markets P. 8-16 
• Embedded market and NFC penetration P. 17-19 
• Ways of NFC Implementation P. 20-25 
• Cross Border Technologies NFC Portfolio P. 26 
for embedded markets
NFC market definition
NFC Market definition 
=> For better understanding we define 2 types of NFC markets 
A ) Mobile phone market B) Embedded market 
 Usually initiator 
 Sometimes CE 
 2 target types (tag & dynamic tag) 
 Some application with initiators
Mobile Phone Penetration of NFC
NFC penetration in mobile phones 
(Assumption: I-Phone without NFC) 
1) NFC 
penetration will 
reach 50% of all 
phone in 2018 
2) >70% of all 
smartphones will 
be equipped with 
NFC in 2018 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
2,500,000,000 
2,000,000,000 
1,500,000,000 
1,000,000,000 
500,000,000 
- 
NFC Mobile Phones penetration (no I-PHONE) 
2011 2012 2013 2014 2015 2016 2017 2018 
Shipment NFC enabled penetration 
But I-PHONE 6 is now equipped with NFC !!!
NFC penetration in mobile phones 
(I-Phone with NFC) 
1) NFC 
penetration will 
reach >60% of all 
phone in 2018 
2) 85% of all 
smartphones will 
be equipped with 
NFC in 2018 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
2,500,000,000 
2,000,000,000 
1,500,000,000 
1,000,000,000 
500,000,000 
- 
NFC Mobile Phones penetration (with I-Phone 2015) 
2011 2012 2013 2014 2015 2016 2017 2018 
Shipment NFC enabled penetration 
I-PHONE 6 NFC has a more psychological impact !!! 
Is it real NFC ???
NFC Uses Case in embedded markets
What applications will be equipped with NFC ? 
Several new markets for NFC will emerge (Embedded markets) 
• Medical 
• Industrial 
• Home Audio 
• Camcorder 
• Tablets 
• DSC 
• Automotive IVI Systems 
• Printer 
• Wearables 
• POS 
• SS 
• Optical Media 
• TV 
• STB 
• PC 
• Gaming Consoles 
Examples on the next pages !!!
Embedded Market Characteristics 
 HOST μC (SOC) 
=> From very small μC ( Industrial, medical) to very powerful 
μC ( Automotive IVI) 
 OS 
=> Many different OS versions 
RTOS & ITRON ( Industrial, medical) => WIN CE, ANDROID, 
LINUX ( Automotive IVI) 
 Memory 
Memory footprint depending on application and SOC 
=> Very diverse market, difficult segmentation 
=> In terms of NFC very different requirements from each segment
Embedded NFC Market 
Use cases : Automotive 
Secure simple pairing (BT OOB) 
Secure Simple Pairing Scenarios 
Mobile handset Bluetooth 
Smartphone 
In Car Audio 
Additional HiFi 
Bluetooth 
Internet / Multi- 
Media device 
In Car Entertainment 
Video Playback 
BT Connection is 
difficult to set up 
NFC makes it easy !!!
Embedded NFC Market 
Use cases : Medical 
Collective Body temperature measurement 
Nurse measures body 
temperature of several 
patients 
Each thermometer will be hold 
against a mobile NFC reader 
Portable NFC Reader 
The mobile NFC reader data will be 
exchanged with a central reader 
station
Embedded NFC Market 
Use cases : Industrial 
Maintenance and service of industrial machinery 
Smartphone sends maintenance and service 
information of industrial product to smartphone 
Smartphone sends data to central 
server 
Data will be assessed and evaluated 
OTA 
Maintenance 
Server
Embedded NFC Market 
Use cases : Consumer / Games 
Nintendo WII U NFC reader 
NFC tagged 
characters 
NFC enabled toy character are 
used with a NFC reader, which is 
incorporated into the game 
console 
 => Nintendo will incorporate 
payment functions and other 
NFC applications into WII U 
Home video console 
NFC Reader 
incorporated 
into game
Embedded NFC Market 
Use cases : Consumer / STB 
Set Top Box with viewer participation 
Client based security solution can 
be monitored by service provider 
No Single point of attack. Encryption 
cannot be hacked for all services 
Easy payment for customer (on 
demand, last minute, etc.) and high-end 
security to protect content) 
1. TV station broadcast EPG and enrypted program in usual way 
2. NFC phone receives movie information from settop-box via NFC peer to peer or „dynamic tag“ 
3. NFC phone uses WiFi (home network) or SMS (MNO network) to transmit customer and movie 
information and receives after authentication the decryption key for one movie only
Embedded NFC Market 
Use cases : Consumer / TV 
Enhanced Remote Control unit 
TV broadcast a 
program 
NFC phone contacts with remote 
control (or TV and relevant URL 
will be transmitted to mobile 
phone 
RF 
NDEF 
„Generic“ 
Remote control 
User can access the URL and get more information about 
the specific topic
Embedded NFC Market and NFC 
penetration
Embedded NFC Market 
NFC penetration 2014 
Still low NFC penetration . WLAN Pairing & BT pairing !!
Embedded NFC Market 
NFC penetration 2018 
Explosive growth ! Several segment with high NFC penetration
Ways of NFC Implementation
Embedded NFC Market 
Implementation of NFC 
But how does NFC enabling the embedded market ? 
 There are 3 types of NFC enabled devices in the embedded market 
1) NFC Controller enabled devices 
2) NFC Dynamic Tag enabled devices 
3) NFC Tag enabled devices
Embedded NFC Market 
Implementation of NFC: Controller based 
1) NFC Controller 
enabled devices 
 Allows full NFC function 
(P2P, HCE, R/W) 
 Typically in Mobile Phones 
and other host based 
systems as Initiator 
 Needs a protocol stack 
SE SIM 
NFC CLF 
HOST 
PROCESSOR
Embedded NFC Market 
Implementation of NFC: Dynamic tag 
2) NFC Dynamic Tag 
 Host controlled tag 
 Content of tag is dynamic (can be changed by host, eg. PC)
Embedded NFC Market 
Implementation of NFC: Tag
Embedded NFC Market 
NFC solution 2014 
Only few 
application with 
initiator function 
 60% are tags 
Are tablets Mobile 
or Embedded ?
Embedded NFC Market 
NFC solution 2018 
~ 50% are tags 
But many other 
initiator type 
applications are 
coming up 
 Mainly R/W 
used
Embedded NFC Market 
NFC Solution for Embedded Applications 
Cross Border Technologies NFC technologies can address 
needs in following solutions 
APPLICATION CBT Solution 
 NFC semicon ( Having own AFE IP) Firmware, DCLB 
 NFC semicon ( Having no own AFE IP) Semiconductor IP, DCLB, Chip 
 NFC Modules Protocol Stack , Firmware 
 NFC Readers Protocol Stack , Firmware 
 Mobile Phones, Tablets Protocol Stack 
 Embedded Solution, Automotive Protocol Stack 
 Printer , Games, Heathcare Protocol Stack 
 Optical Media, SSD Protocol Stack 
 Wearables Protocol Stack
Embedded NFC Market 
Conclusion 
NFC technologies will penetrate many new areas of our daily life 
=> Many new opportunities for us !!!
Optimizing Production Test 
of NFC-Enabled Devices 
Hiroshi Harada 
LitePoint Japan K.K. 
October 10, 2014| Tokyo
NFC will be Used for Mission Critical Applications 
Financial 
transactions 
enabled by NFC 
Simplified 
Pairing 
(for Bluetooth 
and WiFi) 
Advertising 
enhanced with 
NFC (provides 
link to browser) 
Simplified Access 
to Public 
Transportation 
Business and 
Home Access 
enabled by NFC
Where Can Things Go Wrong with NFC 
10 Active Tx 
output 
circuit 
11 Load 
mod output 
circuit 
NFC BB & radio 
chip 
Battery 
Secure 
core 
Host 
Controller 
C 
L 
3 De-Qing 
resistors 
4 Resonating 
capacitors 
C R 
5 Filter 
capacitors & 
inductors 
6 Rx 
resistors & 
capacitors 
R 
C 
7 Load 
mod 
resistors 
R 
1 Coil LRC 
tolerance 
2 Coil defects 
Tx 
Load 
mod 
Rx 
8 PCB defects 
Clock 
17 
Tx/Rx 
logic 
19 NFC 
clock 
section 
18 NFC 
digital IO 
section 
12 Rx 
input 
circuit 
16 NFC 
DC 
section 
9 External Clock 
13 Pwr 
supply 
to NFC 
chip 
14 Digital 
I/O to 
NFC 
controller 
15 NFC 
firmware/software 
and all digital 
interconnection 
Red blocks: Higher possibility of defects—must be tested in production. 
Blue blocks: Less likely for issues to occur.
Small Shifts Have Large Performance Impacts 
(5% variations in component tolerance values—shifts power and frequency) 
Assembly Issues 
• Wrong value components 
• Wrong tolerance components 
• Bad components 
Performance Impact 
• Higher power consumption 
• Reduced operating range 
Poor User Experience 
• Financial transactions fail 
• Denied entry to mass transit 
• etc. 
500 kHz shift 
on a 13 MHz signal 
Nearly 50% 
reduction in 
transmitted 
energy 
Simulated performance changes caused 
by component tolerance shifts.
Pass/Fail (Golden DUT) Test is a Risky Method 
• Cannot set quantitative pass/fail limits 
– May ship marginal devices or fail good ones 
• “Golden DUT” used in the production line may not be so “golden” 
• Cannot monitor shifts in device performance 
– Won’t see changes in components or variations in manufacturing process 
– Must be able to detect signs of performance drift and take action 
immediately 
• Cannot locate the source of defects 
Passive Tags/Cards Active Reader 
“Golden DUT” 
examples:
Single-insertion testing: 
Universal Test Head 
LitePoint IQnfc Tester at a Glance 
covers NFC-A, NFC-B, NFC-F, and P2P, 
Initiator and Target, 
and keeps test time to under 5 seconds. 
Built for the manufacturing floor: 
Rugged 1U design can handle demanding factory conditions to 
maximize up-time and minimize maintenance. 
Compatible with all key NFC chipsets: 
Reduced signaling stack eliminates need for 
PC-based DUT drivers, and enables system 
rollout in just a few hours. 
Everything Needed for Easy Setup: 
Monitor, Transceiver, and Control cables included, along 
with Universal Test Head and Test Instrument.
LitePoint IQnfc Analog Test Coverage 
Test Description 
S11 Measure return loss 
Impedance Measure impedance , resistance and reactance 
Frequency Sweep Measure the characteristics of the resonant circuit and coil 
Basic Functional Test 
Carry out initialization procedure (both initiator and target), for NFC 
A/B/F/P2P, EMVCo, Felica 
Field Strength Measure carrier field strength (DUT as initiator) 
Frequency Accuracy Measure DUT frequency error (DUT as initiator) 
Active Modulation 
Measure waveform quality (DUT as initiator), modulation 
index/depth, rise/fall time, etc. 
Load Modulation 
Measure waveform quality (DUT as target), Vpp, modulation 
index/depth, etc. 
Frame Delay Time Measure DUT response time (DUT as target) 
Subcarrier Frequency Measure subcarrier frequency error (DUT as target) 
Rx Sensitivity Min detectable field strength (DUT as initiator and target) 
CRC Error Provide results of CRC error (DUT as initiator and target) 
Data Rate Measured the data rate (DUT as initial and target) 
Conducted 
Test 
Coupling 
Test
Large Performance Spread in Commercial Phones 
(Data taken from a sampling of NFC-enabled Smart Phones (Initiator Mode), using IQnfc) 
16 
14 
12 
10 
8 
6 
4 
2 
0 
Spread in Resonant Frequency Measurement over Sample Population 
Data taken 
by IQnfc 
13.00 13.20 13.40 13.60 13.80 14.00 14.20 14.40 14.60 14.80 15.00 15.20 15.40 15.60 15.80 16.00 16.20 
Number of DUTs Tested 
Resonant Frequency (MHz) 
13.56MHz 
Link Frequency 
• Most DUTs showed substantial shift from ideal 13.56MHz operating frequency 
• This increases probability that NFC link may not consistently work in real world situations
High Failure Rate Found in Commercial Phones 
(Data taken from a sampling of NFC-enabled Smart Phones (NFC-A, Card Emulation mode), using IQnfc) 
100%	 
90%	 
80%	 
70%	 
60%	 
50%	 
40%	 
30%	 
20%	 
10%	 
0%	 
DUT-A1	 
DUT-A2	 
DUT-A3	 
DUT-A4	 
DUT-A5	 
DUT-A6	 
DUT-A7	 
DUT-A8	 
DUT-A9	 
DUT-B1	 
DUT-B2	 
DUT-B3	 
DUT-B4	 
DUT-B5	 
Failure	Rate	over	100	Runs	 
1st	Pass	Fail	Rate	 
2nd	Pass	Fail	Rate	 
Test	Failure	Rate	 
Data taken by IQnfc 
Note: Devices with high failure rate re-run to confirm results
Failures Can Be Traced Back to Shift in Operation 
Significant shifts in resonant frequency and 
coupled loss measured in those devices that 
demonstrated increased failure rates. 
Those DUT should have been reworked to 
improve performance. 
Coupled	Return	Loss	 
Data taken by IQnfc 
0	 
-0.05	 
-0.1	 
-0.15	 
-0.2	 
-0.25	 
Coupled	Return	Loss	 
13.8	 14	 14.2	 14.4	 14.6	 14.8	 15	 15.2	 
COUPLED	LOSS	(dB)	 
Frequency	(MHz)	 
DUT-B1	 
DUT-B2	 
DUT-B3	 
DUT-B4	 
DUT-B5	 
0	 
-0.005	 
-0.01	 
-0.015	 
-0.02	 
-0.025	 
-0.03	 
14.2	 14.4	 14.6	 14.8	 15	 15.2	 15.4	 
COUPLED	LOSS	(dB)	 
Frequency	(MHz)	 
DUT-A1	 
DUT-A2	 
DUT-A3	 
DUT-A4	 
DUT-A5	 
DUT-A6	 
DUT-A7	 
DUT-A8	 
DUT-A9
Summary 
• NFC must be parametrically tested in production to ensure product quality 
– Poor user experience will damage consumer confidence in technology 
– Pass/fail testing (as shown) is NOT a suitable method 
• IQnfc delivers optimized NFC Analog (PHY layer) test capabilities 
– Captures the key performance parameters that must be measured in production 
• IQnfc is a high-throughput test solution 
– Single insertion testing—5 second typical test time 
– Less time than needed for multi-insertion, pass/fail testing 
• Easy deployment in factory 
– Single Universal Test Head covers all key standards 
– Reduced signaling to minimize need for DUT drivers 
– Rugged design: purpose-built for the factory environment

Contenu connexe

Tendances

Near field communication
Near field communicationNear field communication
Near field communicationdivyasolanki101
 
Near field communication
Near field communication Near field communication
Near field communication Siddharth Dc
 
New use cases thanks to adding crypto to RFID tags
New use cases thanks to adding crypto to RFID tagsNew use cases thanks to adding crypto to RFID tags
New use cases thanks to adding crypto to RFID tagsIhar Bayarenka
 
Near Field Communication by Mohammed Mudassir
Near Field Communication by Mohammed MudassirNear Field Communication by Mohammed Mudassir
Near Field Communication by Mohammed MudassirMohammed Mudassir
 
Embedded Systems Security News 2011/05
Embedded Systems Security News 2011/05Embedded Systems Security News 2011/05
Embedded Systems Security News 2011/05AurMiana
 
Near field communication
Near field communicationNear field communication
Near field communicationNagesh Mishra
 
NFC Forum Tap Into NFC Developer Event
NFC Forum Tap Into NFC Developer EventNFC Forum Tap Into NFC Developer Event
NFC Forum Tap Into NFC Developer EventNFC Forum
 
Near field communication and RFID - opening for new business
Near field communication and RFID - opening for new businessNear field communication and RFID - opening for new business
Near field communication and RFID - opening for new businessJosef Noll
 
Designing low costs sensor system for the Internet of Things
Designing low costs sensor system for the Internet of ThingsDesigning low costs sensor system for the Internet of Things
Designing low costs sensor system for the Internet of ThingsAndreas Schaller
 
An Overview of All Ericsson Labs APIs
An Overview of All Ericsson Labs APIsAn Overview of All Ericsson Labs APIs
An Overview of All Ericsson Labs APIsEricsson Labs
 
Near Field Communication (NFC)
Near Field Communication (NFC)Near Field Communication (NFC)
Near Field Communication (NFC)Kabilen Sornum
 
Whats the best micro-location technology? We compare: ibeacon, ble, nfc, qr a...
Whats the best micro-location technology? We compare: ibeacon, ble, nfc, qr a...Whats the best micro-location technology? We compare: ibeacon, ble, nfc, qr a...
Whats the best micro-location technology? We compare: ibeacon, ble, nfc, qr a...Localz
 
NFC Bootcamp Seattle Day 2
NFC Bootcamp Seattle Day 2 NFC Bootcamp Seattle Day 2
NFC Bootcamp Seattle Day 2 traceebeebe
 
NFC and the Web
NFC and the WebNFC and the Web
NFC and the WebNFC Forum
 
NFC Patents Data for Standards & Applications 4Q 2011
NFC Patents Data for Standards & Applications 4Q 2011 NFC Patents Data for Standards & Applications 4Q 2011
NFC Patents Data for Standards & Applications 4Q 2011 Alex G. Lee, Ph.D. Esq. CLP
 
Mobile-based NFC fare collection
Mobile-based NFC fare collectionMobile-based NFC fare collection
Mobile-based NFC fare collectionnnaveiras
 

Tendances (20)

Near field communication
Near field communicationNear field communication
Near field communication
 
Near field communication
Near field communication Near field communication
Near field communication
 
New use cases thanks to adding crypto to RFID tags
New use cases thanks to adding crypto to RFID tagsNew use cases thanks to adding crypto to RFID tags
New use cases thanks to adding crypto to RFID tags
 
Near Field Communication by Mohammed Mudassir
Near Field Communication by Mohammed MudassirNear Field Communication by Mohammed Mudassir
Near Field Communication by Mohammed Mudassir
 
Embedded Systems Security News 2011/05
Embedded Systems Security News 2011/05Embedded Systems Security News 2011/05
Embedded Systems Security News 2011/05
 
Near field communication
Near field communicationNear field communication
Near field communication
 
NFC Forum Tap Into NFC Developer Event
NFC Forum Tap Into NFC Developer EventNFC Forum Tap Into NFC Developer Event
NFC Forum Tap Into NFC Developer Event
 
Near field communication and RFID - opening for new business
Near field communication and RFID - opening for new businessNear field communication and RFID - opening for new business
Near field communication and RFID - opening for new business
 
Designing low costs sensor system for the Internet of Things
Designing low costs sensor system for the Internet of ThingsDesigning low costs sensor system for the Internet of Things
Designing low costs sensor system for the Internet of Things
 
An Overview of All Ericsson Labs APIs
An Overview of All Ericsson Labs APIsAn Overview of All Ericsson Labs APIs
An Overview of All Ericsson Labs APIs
 
Near Field Communication (NFC)
Near Field Communication (NFC)Near Field Communication (NFC)
Near Field Communication (NFC)
 
Ganesh
GaneshGanesh
Ganesh
 
Nfc
NfcNfc
Nfc
 
Whats the best micro-location technology? We compare: ibeacon, ble, nfc, qr a...
Whats the best micro-location technology? We compare: ibeacon, ble, nfc, qr a...Whats the best micro-location technology? We compare: ibeacon, ble, nfc, qr a...
Whats the best micro-location technology? We compare: ibeacon, ble, nfc, qr a...
 
NFC Bootcamp Seattle Day 2
NFC Bootcamp Seattle Day 2 NFC Bootcamp Seattle Day 2
NFC Bootcamp Seattle Day 2
 
NFC and the Web
NFC and the WebNFC and the Web
NFC and the Web
 
NFC Patents Data for Standards & Applications 4Q 2011
NFC Patents Data for Standards & Applications 4Q 2011 NFC Patents Data for Standards & Applications 4Q 2011
NFC Patents Data for Standards & Applications 4Q 2011
 
Nfc power point
Nfc power pointNfc power point
Nfc power point
 
RFID/NFC for the Masses
RFID/NFC for the MassesRFID/NFC for the Masses
RFID/NFC for the Masses
 
Mobile-based NFC fare collection
Mobile-based NFC fare collectionMobile-based NFC fare collection
Mobile-based NFC fare collection
 

En vedette

Tap into NFC Meetup - Boston
Tap into NFC Meetup  - Boston Tap into NFC Meetup  - Boston
Tap into NFC Meetup - Boston NFC Forum
 
Embedded Systems Security News Feb 2011
Embedded Systems Security News Feb 2011Embedded Systems Security News Feb 2011
Embedded Systems Security News Feb 2011AurMiana
 
EE Reports Metering 101 Guide: Benefits and Applications of Submetering
EE Reports Metering 101 Guide: Benefits and Applications of SubmeteringEE Reports Metering 101 Guide: Benefits and Applications of Submetering
EE Reports Metering 101 Guide: Benefits and Applications of SubmeteringEEReports.com
 
Contextually Relevant Retail APIs for Dynamic Insights & Experiences
Contextually Relevant Retail APIs for Dynamic Insights & ExperiencesContextually Relevant Retail APIs for Dynamic Insights & Experiences
Contextually Relevant Retail APIs for Dynamic Insights & ExperiencesJason Lobel
 
Is there such a thing as smart retail
Is there such a thing as smart retailIs there such a thing as smart retail
Is there such a thing as smart retailPierre Metivier
 
NFC for the Internet of Things
NFC for the Internet of ThingsNFC for the Internet of Things
NFC for the Internet of ThingsNFC Forum
 
Windows 8 Platform NFC Development
Windows 8 Platform NFC DevelopmentWindows 8 Platform NFC Development
Windows 8 Platform NFC DevelopmentAndreas Jakl
 
Which new scenarios are enabled by Windows 10 for NFC, Bluetooth LE & Beacons?
Which new scenarios are enabled by Windows 10 for NFC, Bluetooth LE & Beacons?Which new scenarios are enabled by Windows 10 for NFC, Bluetooth LE & Beacons?
Which new scenarios are enabled by Windows 10 for NFC, Bluetooth LE & Beacons?Andreas Jakl
 
Global tag portfolio_2015
Global tag portfolio_2015Global tag portfolio_2015
Global tag portfolio_2015Global Tag Srl
 
System Label Company Overview
System Label Company Overview System Label Company Overview
System Label Company Overview System Label
 
Product catalogue europe en_2016
Product catalogue europe en_2016Product catalogue europe en_2016
Product catalogue europe en_2016Ignacio Gonzalez
 
Nokia NFC Presentation
Nokia NFC PresentationNokia NFC Presentation
Nokia NFC Presentationmomobeijing
 
NFC -Near Field Technology- perspectives en Retail
NFC -Near Field Technology- perspectives en RetailNFC -Near Field Technology- perspectives en Retail
NFC -Near Field Technology- perspectives en RetailNicolas Prigent
 
Hacking Tizen : The OS of Everything - Nullcon Goa 2015
Hacking Tizen : The OS of Everything - Nullcon Goa 2015Hacking Tizen : The OS of Everything - Nullcon Goa 2015
Hacking Tizen : The OS of Everything - Nullcon Goa 2015Ajin Abraham
 
Product Packaging in Marketing
Product Packaging in MarketingProduct Packaging in Marketing
Product Packaging in Marketingdeepankitansh
 
NFC and consumers - Success factors and limitations in retail business - Flor...
NFC and consumers - Success factors and limitations in retail business - Flor...NFC and consumers - Success factors and limitations in retail business - Flor...
NFC and consumers - Success factors and limitations in retail business - Flor...Florian Resatsch
 
Bluetooth Secure Simple Pairing Using NFC Part 2
Bluetooth Secure Simple Pairing Using NFC Part 2Bluetooth Secure Simple Pairing Using NFC Part 2
Bluetooth Secure Simple Pairing Using NFC Part 2NFC Forum
 
NEAR FIELD COMMUNICATION (NFC)
NEAR FIELD COMMUNICATION (NFC) NEAR FIELD COMMUNICATION (NFC)
NEAR FIELD COMMUNICATION (NFC) ADITYA GUPTA
 

En vedette (20)

Tap into NFC Meetup - Boston
Tap into NFC Meetup  - Boston Tap into NFC Meetup  - Boston
Tap into NFC Meetup - Boston
 
Embedded Systems Security News Feb 2011
Embedded Systems Security News Feb 2011Embedded Systems Security News Feb 2011
Embedded Systems Security News Feb 2011
 
Thinaire deck redux
Thinaire deck reduxThinaire deck redux
Thinaire deck redux
 
EE Reports Metering 101 Guide: Benefits and Applications of Submetering
EE Reports Metering 101 Guide: Benefits and Applications of SubmeteringEE Reports Metering 101 Guide: Benefits and Applications of Submetering
EE Reports Metering 101 Guide: Benefits and Applications of Submetering
 
Making Waves with NFC 2011
Making Waves with NFC 2011Making Waves with NFC 2011
Making Waves with NFC 2011
 
Contextually Relevant Retail APIs for Dynamic Insights & Experiences
Contextually Relevant Retail APIs for Dynamic Insights & ExperiencesContextually Relevant Retail APIs for Dynamic Insights & Experiences
Contextually Relevant Retail APIs for Dynamic Insights & Experiences
 
Is there such a thing as smart retail
Is there such a thing as smart retailIs there such a thing as smart retail
Is there such a thing as smart retail
 
NFC for the Internet of Things
NFC for the Internet of ThingsNFC for the Internet of Things
NFC for the Internet of Things
 
Windows 8 Platform NFC Development
Windows 8 Platform NFC DevelopmentWindows 8 Platform NFC Development
Windows 8 Platform NFC Development
 
Which new scenarios are enabled by Windows 10 for NFC, Bluetooth LE & Beacons?
Which new scenarios are enabled by Windows 10 for NFC, Bluetooth LE & Beacons?Which new scenarios are enabled by Windows 10 for NFC, Bluetooth LE & Beacons?
Which new scenarios are enabled by Windows 10 for NFC, Bluetooth LE & Beacons?
 
Global tag portfolio_2015
Global tag portfolio_2015Global tag portfolio_2015
Global tag portfolio_2015
 
System Label Company Overview
System Label Company Overview System Label Company Overview
System Label Company Overview
 
Product catalogue europe en_2016
Product catalogue europe en_2016Product catalogue europe en_2016
Product catalogue europe en_2016
 
Nokia NFC Presentation
Nokia NFC PresentationNokia NFC Presentation
Nokia NFC Presentation
 
NFC -Near Field Technology- perspectives en Retail
NFC -Near Field Technology- perspectives en RetailNFC -Near Field Technology- perspectives en Retail
NFC -Near Field Technology- perspectives en Retail
 
Hacking Tizen : The OS of Everything - Nullcon Goa 2015
Hacking Tizen : The OS of Everything - Nullcon Goa 2015Hacking Tizen : The OS of Everything - Nullcon Goa 2015
Hacking Tizen : The OS of Everything - Nullcon Goa 2015
 
Product Packaging in Marketing
Product Packaging in MarketingProduct Packaging in Marketing
Product Packaging in Marketing
 
NFC and consumers - Success factors and limitations in retail business - Flor...
NFC and consumers - Success factors and limitations in retail business - Flor...NFC and consumers - Success factors and limitations in retail business - Flor...
NFC and consumers - Success factors and limitations in retail business - Flor...
 
Bluetooth Secure Simple Pairing Using NFC Part 2
Bluetooth Secure Simple Pairing Using NFC Part 2Bluetooth Secure Simple Pairing Using NFC Part 2
Bluetooth Secure Simple Pairing Using NFC Part 2
 
NEAR FIELD COMMUNICATION (NFC)
NEAR FIELD COMMUNICATION (NFC) NEAR FIELD COMMUNICATION (NFC)
NEAR FIELD COMMUNICATION (NFC)
 

Similaire à NFC In Action Conference

NFC Forum Tap Into NFC Developer Event Intro
NFC Forum Tap Into NFC Developer Event IntroNFC Forum Tap Into NFC Developer Event Intro
NFC Forum Tap Into NFC Developer Event IntroNFC Forum
 
JITI Public Transportation Seminar 2018, " Public Transportation in a Cashles...
JITI Public Transportation Seminar 2018, " Public Transportation in a Cashles...JITI Public Transportation Seminar 2018, " Public Transportation in a Cashles...
JITI Public Transportation Seminar 2018, " Public Transportation in a Cashles...NFC Forum
 
Enabling Seamless Intermodal Smart & Mobile Ticketing
Enabling Seamless Intermodal Smart & Mobile TicketingEnabling Seamless Intermodal Smart & Mobile Ticketing
Enabling Seamless Intermodal Smart & Mobile TicketingNFC Forum
 
Introduction to the Interoperability Initiative
Introduction to the Interoperability InitiativeIntroduction to the Interoperability Initiative
Introduction to the Interoperability InitiativeNFC Forum
 
Driving Networks Forward to the Hyper-Connected World
Driving Networks Forward to the Hyper-Connected WorldDriving Networks Forward to the Hyper-Connected World
Driving Networks Forward to the Hyper-Connected WorldQuEST Forum
 
141113 tektronix _meet the experts_final
141113 tektronix _meet the experts_final141113 tektronix _meet the experts_final
141113 tektronix _meet the experts_finalPeter Lefkin
 
NFC: Shaping the Future of the Connected Customer Experience
NFC: Shaping the Future of the Connected Customer ExperienceNFC: Shaping the Future of the Connected Customer Experience
NFC: Shaping the Future of the Connected Customer ExperienceNFC Forum
 
Nfctechnologyppt 100708115046-phpapp01
Nfctechnologyppt 100708115046-phpapp01Nfctechnologyppt 100708115046-phpapp01
Nfctechnologyppt 100708115046-phpapp01Ashu Ultracomputerised
 
Razorfish nfc technologies presentation 2013
Razorfish nfc technologies presentation 2013Razorfish nfc technologies presentation 2013
Razorfish nfc technologies presentation 2013Razorfish
 
Mission and Work of the OIF
Mission and Work of the OIFMission and Work of the OIF
Mission and Work of the OIFLeah Wilkinson
 
Multi-access Edge Computing (MEC), Nokia
Multi-access Edge Computing (MEC), NokiaMulti-access Edge Computing (MEC), Nokia
Multi-access Edge Computing (MEC), NokiaSmall Cell Forum
 
Service Innovation: Service Delivery Platforms, Open Innovation, and Applicat...
Service Innovation: Service Delivery Platforms, Open Innovation, and Applicat...Service Innovation: Service Delivery Platforms, Open Innovation, and Applicat...
Service Innovation: Service Delivery Platforms, Open Innovation, and Applicat...Alan Quayle
 
The Path to Open, Interoperable Optical Networking
The Path to Open, Interoperable Optical NetworkingThe Path to Open, Interoperable Optical Networking
The Path to Open, Interoperable Optical NetworkingLeah Wilkinson
 
Setting Standards, Unleashing Innovation
Setting Standards, Unleashing InnovationSetting Standards, Unleashing Innovation
Setting Standards, Unleashing InnovationNFC Forum
 
Near Field Communication (NFC) technology
Near Field Communication (NFC) technologyNear Field Communication (NFC) technology
Near Field Communication (NFC) technologyIshtdeep Hora
 
Nokia at Monetising Mobile
Nokia at Monetising MobileNokia at Monetising Mobile
Nokia at Monetising MobilezenterrelongeME
 
9781111533960_PPT_ch14.ppt
9781111533960_PPT_ch14.ppt9781111533960_PPT_ch14.ppt
9781111533960_PPT_ch14.pptssuser046cf5
 

Similaire à NFC In Action Conference (20)

Foundation for nfc-mit_dec2010
Foundation for nfc-mit_dec2010Foundation for nfc-mit_dec2010
Foundation for nfc-mit_dec2010
 
NFC Forum Tap Into NFC Developer Event Intro
NFC Forum Tap Into NFC Developer Event IntroNFC Forum Tap Into NFC Developer Event Intro
NFC Forum Tap Into NFC Developer Event Intro
 
JITI Public Transportation Seminar 2018, " Public Transportation in a Cashles...
JITI Public Transportation Seminar 2018, " Public Transportation in a Cashles...JITI Public Transportation Seminar 2018, " Public Transportation in a Cashles...
JITI Public Transportation Seminar 2018, " Public Transportation in a Cashles...
 
Enabling Seamless Intermodal Smart & Mobile Ticketing
Enabling Seamless Intermodal Smart & Mobile TicketingEnabling Seamless Intermodal Smart & Mobile Ticketing
Enabling Seamless Intermodal Smart & Mobile Ticketing
 
Nfc
NfcNfc
Nfc
 
Introduction to the Interoperability Initiative
Introduction to the Interoperability InitiativeIntroduction to the Interoperability Initiative
Introduction to the Interoperability Initiative
 
Skolkovo 2 blackberry
Skolkovo 2 blackberrySkolkovo 2 blackberry
Skolkovo 2 blackberry
 
Driving Networks Forward to the Hyper-Connected World
Driving Networks Forward to the Hyper-Connected WorldDriving Networks Forward to the Hyper-Connected World
Driving Networks Forward to the Hyper-Connected World
 
141113 tektronix _meet the experts_final
141113 tektronix _meet the experts_final141113 tektronix _meet the experts_final
141113 tektronix _meet the experts_final
 
NFC: Shaping the Future of the Connected Customer Experience
NFC: Shaping the Future of the Connected Customer ExperienceNFC: Shaping the Future of the Connected Customer Experience
NFC: Shaping the Future of the Connected Customer Experience
 
Nfctechnologyppt 100708115046-phpapp01
Nfctechnologyppt 100708115046-phpapp01Nfctechnologyppt 100708115046-phpapp01
Nfctechnologyppt 100708115046-phpapp01
 
Razorfish nfc technologies presentation 2013
Razorfish nfc technologies presentation 2013Razorfish nfc technologies presentation 2013
Razorfish nfc technologies presentation 2013
 
Mission and Work of the OIF
Mission and Work of the OIFMission and Work of the OIF
Mission and Work of the OIF
 
Multi-access Edge Computing (MEC), Nokia
Multi-access Edge Computing (MEC), NokiaMulti-access Edge Computing (MEC), Nokia
Multi-access Edge Computing (MEC), Nokia
 
Service Innovation: Service Delivery Platforms, Open Innovation, and Applicat...
Service Innovation: Service Delivery Platforms, Open Innovation, and Applicat...Service Innovation: Service Delivery Platforms, Open Innovation, and Applicat...
Service Innovation: Service Delivery Platforms, Open Innovation, and Applicat...
 
The Path to Open, Interoperable Optical Networking
The Path to Open, Interoperable Optical NetworkingThe Path to Open, Interoperable Optical Networking
The Path to Open, Interoperable Optical Networking
 
Setting Standards, Unleashing Innovation
Setting Standards, Unleashing InnovationSetting Standards, Unleashing Innovation
Setting Standards, Unleashing Innovation
 
Near Field Communication (NFC) technology
Near Field Communication (NFC) technologyNear Field Communication (NFC) technology
Near Field Communication (NFC) technology
 
Nokia at Monetising Mobile
Nokia at Monetising MobileNokia at Monetising Mobile
Nokia at Monetising Mobile
 
9781111533960_PPT_ch14.ppt
9781111533960_PPT_ch14.ppt9781111533960_PPT_ch14.ppt
9781111533960_PPT_ch14.ppt
 

Plus de NFC Forum

NFC Forum Technology Roadmap Webinar Slides
NFC Forum Technology Roadmap Webinar SlidesNFC Forum Technology Roadmap Webinar Slides
NFC Forum Technology Roadmap Webinar SlidesNFC Forum
 
NFC Forum Healthcare Webinar
NFC Forum Healthcare WebinarNFC Forum Healthcare Webinar
NFC Forum Healthcare WebinarNFC Forum
 
NFC Forum Wireless Charging Webinar
NFC Forum Wireless Charging WebinarNFC Forum Wireless Charging Webinar
NFC Forum Wireless Charging WebinarNFC Forum
 
Beyond Payment: Deploying NFC at Scale
Beyond Payment: Deploying NFC at ScaleBeyond Payment: Deploying NFC at Scale
Beyond Payment: Deploying NFC at ScaleNFC Forum
 
NFC Charging for Enterprise Class Devices
NFC Charging  for Enterprise Class DevicesNFC Charging  for Enterprise Class Devices
NFC Charging for Enterprise Class DevicesNFC Forum
 
The Commons Project
The Commons ProjectThe Commons Project
The Commons ProjectNFC Forum
 
SpokenRX Use Case
SpokenRX Use CaseSpokenRX Use Case
SpokenRX Use CaseNFC Forum
 
Innovative NFC Use Cases
Innovative NFC Use CasesInnovative NFC Use Cases
Innovative NFC Use CasesNFC Forum
 
How eBay Achieved a 90% Customer Satisfaction Rate with NFC
How eBay Achieved a 90% Customer Satisfaction Rate with NFCHow eBay Achieved a 90% Customer Satisfaction Rate with NFC
How eBay Achieved a 90% Customer Satisfaction Rate with NFCNFC Forum
 
NFC Forum Story
NFC Forum StoryNFC Forum Story
NFC Forum StoryNFC Forum
 
ABI Research NFC Consumer Experience Survey Results
ABI Research NFC Consumer Experience Survey ResultsABI Research NFC Consumer Experience Survey Results
ABI Research NFC Consumer Experience Survey ResultsNFC Forum
 
Connecting the Unconnected: The Unique Power of NFC in IoT Data Acquisition
Connecting the Unconnected: The Unique Power of NFC in IoT Data AcquisitionConnecting the Unconnected: The Unique Power of NFC in IoT Data Acquisition
Connecting the Unconnected: The Unique Power of NFC in IoT Data AcquisitionNFC Forum
 
NFC Forum MaaS Case Studies
NFC Forum MaaS Case StudiesNFC Forum MaaS Case Studies
NFC Forum MaaS Case StudiesNFC Forum
 
NFC Forum MaaS Case Studies
NFC Forum MaaS Case StudiesNFC Forum MaaS Case Studies
NFC Forum MaaS Case StudiesNFC Forum
 
NFC Forum MaaS Case Studies
NFC Forum MaaS Case StudiesNFC Forum MaaS Case Studies
NFC Forum MaaS Case StudiesNFC Forum
 
NFC Forum MaaS Case Studies
NFC Forum MaaS Case StudiesNFC Forum MaaS Case Studies
NFC Forum MaaS Case StudiesNFC Forum
 
NFC Forum MaaS Case Studies
NFC Forum MaaS Case StudiesNFC Forum MaaS Case Studies
NFC Forum MaaS Case StudiesNFC Forum
 
Management and Use of Identities in Mobility and Transport Powered by NFC Tec...
Management and Use of Identities in Mobility and Transport Powered by NFC Tec...Management and Use of Identities in Mobility and Transport Powered by NFC Tec...
Management and Use of Identities in Mobility and Transport Powered by NFC Tec...NFC Forum
 
NFC Forum User Experience Survey Update
NFC Forum User Experience Survey UpdateNFC Forum User Experience Survey Update
NFC Forum User Experience Survey UpdateNFC Forum
 
How NFC Improves the Event Attendee Experience
How NFC Improves the Event Attendee ExperienceHow NFC Improves the Event Attendee Experience
How NFC Improves the Event Attendee ExperienceNFC Forum
 

Plus de NFC Forum (20)

NFC Forum Technology Roadmap Webinar Slides
NFC Forum Technology Roadmap Webinar SlidesNFC Forum Technology Roadmap Webinar Slides
NFC Forum Technology Roadmap Webinar Slides
 
NFC Forum Healthcare Webinar
NFC Forum Healthcare WebinarNFC Forum Healthcare Webinar
NFC Forum Healthcare Webinar
 
NFC Forum Wireless Charging Webinar
NFC Forum Wireless Charging WebinarNFC Forum Wireless Charging Webinar
NFC Forum Wireless Charging Webinar
 
Beyond Payment: Deploying NFC at Scale
Beyond Payment: Deploying NFC at ScaleBeyond Payment: Deploying NFC at Scale
Beyond Payment: Deploying NFC at Scale
 
NFC Charging for Enterprise Class Devices
NFC Charging  for Enterprise Class DevicesNFC Charging  for Enterprise Class Devices
NFC Charging for Enterprise Class Devices
 
The Commons Project
The Commons ProjectThe Commons Project
The Commons Project
 
SpokenRX Use Case
SpokenRX Use CaseSpokenRX Use Case
SpokenRX Use Case
 
Innovative NFC Use Cases
Innovative NFC Use CasesInnovative NFC Use Cases
Innovative NFC Use Cases
 
How eBay Achieved a 90% Customer Satisfaction Rate with NFC
How eBay Achieved a 90% Customer Satisfaction Rate with NFCHow eBay Achieved a 90% Customer Satisfaction Rate with NFC
How eBay Achieved a 90% Customer Satisfaction Rate with NFC
 
NFC Forum Story
NFC Forum StoryNFC Forum Story
NFC Forum Story
 
ABI Research NFC Consumer Experience Survey Results
ABI Research NFC Consumer Experience Survey ResultsABI Research NFC Consumer Experience Survey Results
ABI Research NFC Consumer Experience Survey Results
 
Connecting the Unconnected: The Unique Power of NFC in IoT Data Acquisition
Connecting the Unconnected: The Unique Power of NFC in IoT Data AcquisitionConnecting the Unconnected: The Unique Power of NFC in IoT Data Acquisition
Connecting the Unconnected: The Unique Power of NFC in IoT Data Acquisition
 
NFC Forum MaaS Case Studies
NFC Forum MaaS Case StudiesNFC Forum MaaS Case Studies
NFC Forum MaaS Case Studies
 
NFC Forum MaaS Case Studies
NFC Forum MaaS Case StudiesNFC Forum MaaS Case Studies
NFC Forum MaaS Case Studies
 
NFC Forum MaaS Case Studies
NFC Forum MaaS Case StudiesNFC Forum MaaS Case Studies
NFC Forum MaaS Case Studies
 
NFC Forum MaaS Case Studies
NFC Forum MaaS Case StudiesNFC Forum MaaS Case Studies
NFC Forum MaaS Case Studies
 
NFC Forum MaaS Case Studies
NFC Forum MaaS Case StudiesNFC Forum MaaS Case Studies
NFC Forum MaaS Case Studies
 
Management and Use of Identities in Mobility and Transport Powered by NFC Tec...
Management and Use of Identities in Mobility and Transport Powered by NFC Tec...Management and Use of Identities in Mobility and Transport Powered by NFC Tec...
Management and Use of Identities in Mobility and Transport Powered by NFC Tec...
 
NFC Forum User Experience Survey Update
NFC Forum User Experience Survey UpdateNFC Forum User Experience Survey Update
NFC Forum User Experience Survey Update
 
How NFC Improves the Event Attendee Experience
How NFC Improves the Event Attendee ExperienceHow NFC Improves the Event Attendee Experience
How NFC Improves the Event Attendee Experience
 

Dernier

TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Manik S Magar
 

Dernier (20)

TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
 

NFC In Action Conference

  • 1. NFC IN ACTION CONFERENCE 11:00am – 4:00pm October 10, 2014 | Tokyo
  • 2. Agenda • State of the Market • Activity for HCE Use Case Study by JICSAP/App. Study Group • NFC & The Growth of Connected Consumer Electronics Devices • Android Application Award (A3) • SmartPassLock NFC • Ikesu - Orienteering in Aquarium - • Sony One-touch UX • NFC; Now Unusual but Usual Solution in Near Future • Suica + NFC, Creating the Next User Experiences • NFC in Embedded applications • Optimizing Production Test of NFC Enabled Devices Koichi Tagawa, NFC Forum Katsushige Hata, JICSAP Paula Hunter, NFC Forum Makoto Hayashi, Nikkei BP Yuki Tazawa, DreamOnline Yusuke Kajii, BrilliantService Masayuki Takezawa, Sony Tetsuya Yamashita, Yamashita Project Moto Yamana, JR East Axel Bialke, Cross Border Technologies Hiroshi Harada, LitePoint
  • 3. State of the Market Koichi Tagawa Chairman, NFC Forum Sony October 10, 2014 | Tokyo
  • 5. NFC – How Does It Work? 3 communication modes Connect the world of apps with the physical world: Apps jump into the world and touch people, objects and other apps. Connect devices through physical proximity: A magical connection of devices by simply touching them. A true device “hand shake”. Interactive wallet: Allows your phone to act like an “interactive card” for payment, transportation, ID and physical access Tag/Card Reader/Writer (Terminal) Multi-standard (ISO/IEC14443, JIS X 6319-4/Felica, ISO/IEC15693) P2P Communication (Device to Device) NFCIP-1, NFCIP-2 (ISO/IEC18092, ISO/IEC21481) Card Emulation EMVCo/ISO/IEC14443, JIS X 6319-4/Felica
  • 6. NFC Phones Available Now • 275+ models worldwide • 500+ million in market • 1.2 billion by 2018
  • 7. Market Segment Status Healthcare Taking off!! Transport Taking off! Payment Preparing for take off Retail Preparing for take off Remote Healthcare Airline Ticket Public Transport Ticket Credit / Debit Coupon / Royalty Program Consumer Electronics Soaring! One Touch to BT/WiFi Automotive/Mobile Printing Accessory / Wearable
  • 8. HCE on Android 4.4 http://developer.android.com/guide/topics/connectivity/nfc/hce.html New mode introduction: Host Card Emulation and RW mode covered, additional to P2P mode (Android Beam) Secure Element
  • 10. Mission & Goals • Develop standards-based Near Field Communication specifications that define a modular architecture and interoperability parameters for NFC devices and protocols • Encourage the development of products using NFC Forum specifications • Work to ensure that products claiming NFC capabilities comply with NFC Forum specifications • Educate consumers and enterprises globally about NFC Specification and Application Documents Compliance Branding
  • 11. Members – October 2014 Welcome Dai Nippon Printing to Sponsor Level! SPONSOR MEMBERS PRINCIPAL MEMBERS
  • 12. Members – October 2014 ASSOCIATE MEMBERS
  • 13. Members – October 2014 IMPLEMENTER MEMBERS NON-PROFIT MEMBERS
  • 14. New Set of Integrated Specifications Released April 2014 Designed for use together to streamline and accelerate NFC product development Specification Details NFC Activity 1.1 Sets up protocol between devices Connection Handover 1.3 Ensures smooth setup of Bluetooth/Wi- Fi NCI 1.1 Adds new functions to controller interface Digital Protocol 1.1 Includes updated feature set LLCP 1.2 Improves peer-to-peer communication Type 1/2/3/4 Tags Provides updates and alignment with Digital Protocol specification Visit http://nfc-forum.org/our-work/specifications-and-application-documents/
  • 15. Mediated Handover • New with Connection Handover 1.3 • Enables high-speed connection between two distant NFC-enabled devices using another NFC-enabled device as a handover mediator • Example: With a tap on each device, a smartphone can serve as a mediator to securely connect a desktop computer to a printer in another room
  • 16. NFC Forum Certification Program • Digital Protocol 1.1 with tag operations • Analog Testing added September, 2014 • Ensures consistent RF performance • Enables comprehensive testing of all communication layers • Supports consistent behavior – key to consumer adoption • SNEP & LLCP Testing added September, 2014 • Program continues to be updated on regular basis
  • 18. Handovers • Bluetooth SSP Application Document • Connection Handover White Paper • Wi-Fi CERTIFIED Wi-Fi Protected Setup™ now with NFC
  • 19. More N-Marks in the World N-Mark Licenses per Year 198 217 517 722 843 2009 2010 2011 2012 2013 2,878 downloads since 2009
  • 20. New “Tap Into NFC” Developer Program • New dedicated website: http://tap-into- nfc.com • Developer kits • Specifications • News • Revolving product showcase • Events • Networking opportunities • Comprehensive support to accelerate development and adoption • Co-host a Twitter chat or Google Hangout • Write a guest blog: http://nfc-forum. org/nfc-forum-blog/ • Participate in the NFC Developer Community! © Ramcreativ | Dreamstime.com
  • 21. Thank you and Join Us!
  • 22. Activity for HCE Use Case Study by JICSAP/App. Study Group Katsushige Hata Director, Dream Online Inc. October 10, 2014| Tokyo Copyright 2014 JICSAP, All rights reserved
  • 23. JICSAP: Overview ・Japan IC Card System Application Council (As NPO) ・Our mission for IC cards (=Smartcards, Chip cards) System – national standards & security – promotion – application – international interoperability ・History – March, 1993; start with 24 corporate members – 1994: JIS (Japan Industrial Standard) draft – 1995: JICSAP specification and released to the market – Jan.2003: organization change to general incorporated association – July 2005: JISX6319-4 (*) was developed based on JICSAP draft – Sep.2014: 37 corporatemembers (*) Specification of implementation for integrated circuit (s) cards-Part 4: High speed proximity cards 20
  • 24. Contribution for IC Card Standardization JIS X 6319-4 (2005)  NFC Forum specification • JICSAP cooperating with the METI(Ministry of Economy, Trade and Industry) in attempting the domestic compatibility of the IC cards has created the specifications of implementation for integrated circuit(s) cards (JIS X 6319 series). • JIS X 6319 series have the following parts; – Part 1: Integrated circuit(s) cards with contacts, – Part 2: Proximity cards, – Part 3: Common commands for interchange, and – Part 4: High speed proximity cards. *NFC Forum specification refer to JIS X 6319-4 • Thanks to these specifications of implementation, the basic compatibility of the IC card in each domestic organization has been secured, and the developing work of the IC card systems has been released from the complex work that a lot of standards (ISO/JIS) must be referred to.
  • 25. JICSAP Organaization Ordinary general meeting Representative Director : Yuichi Hiramatsu (ECSEC. TRA) Board of directors Auditor Akira Furusawa (VCCI) Board of governors Vice Representative Director : Ryuichi Watanabe (NTT Data) Vice Representative Director : Akio Shiibashi (JREM) Standardization Group Application Study Group Promotion Group Representative Director Committee for Draft - JIS WG for Draft - JIS Chief Secretary: Yoshihisa Takayama (SONY) Business-activate committee Chair: Yuichi Hiramatsu (ECSEC. TRA) Chair:Masuhide Takabatake (TOPPAN) Chair:Koichi Tagawa (SONY) Chair:Kunimitsu Sato (DNP)
  • 27. ASG(Application Study Group): Overview • Group Name – JICSAP / Application Study Group (ASG) • Work period of 1st Year – April,2014 ~ March,2015 • Ambient condition – Use high speed and low latency Internet infrastructure by tele communication carrier and smart phone environment – Focus on “Payment” or “Loyalty program” services (with considering a security level definition by service provider) – Use existing EFTPOS or POS system without big modification
  • 28. ASG: Members Sony Corporation Chair: Mr. Koichi Tagawa NTT DATA CORPORATION Vice Chair: Mr. Yoshiyuki Okuma Kyodo Printing Co.,Ltd. Sanden Corporation JR East Mechatronics Co.,Ltd. DAINIPPON PRINTING Co., Ltd. TOPPAN PRINTING Co.,Ltd DreamOnline, Inc. PFU LIMITED FUJITSU LIMITED (as of October,1)
  • 29. ASG: Goal & Activities for 1st year • Goal – Feasibility Study of HCE appl. in real fields – Create guidelines for implementation & operation of HCE • Activities – First, study about HCE Technology & Specification – Study of Use Case, Security Assessment, Secure element models – Create guidelines for implementation & operation on HCE Applications for “Payment” and ”Loyalty Program” – (possibly)Do the technical trial on real-fields & validate technical issues – Try to put our focus on Standardization – Try to get a support by related government offices * Activities for 2nd year and later will be defined with considering results of 1st year
  • 30. Action Status of Appl. Study Group
  • 31. Japan : Treasure House of HCE Use Case • Prior to Smart Phone era, Osaifu-Keitai(Mobile Wallet) was commercialized and promoted since 2004 • Numerous use cases were created in various scenes, Transportations, One touch connections for Consumer devices(TV,Camera,Speaker・・・・),Loyalty Programs
  • 32. NFC/HCE in Smartphone era • HCE enables ; more easy, more simple way for Card Emulation on Smartphone environment Security Secure Application Area Covered by Osaifu-keitai(Mobile Walette) and SE based HCE already New Application Area with non SE HCE Use Cases
  • 33. Study overview: Focus • ASG decided to put our focus on 2020 Tokyo Olympic and Paralympic • Many foreign travelers will visit Japan during the events in 2020 2012 – 8.4 million 2013 – 10.4 million : 2020 – over 20 million (Expect) Foreign passengers to Japan • NFC/HCE: key technology for creating context matching between Travelers and Information
  • 34. Use Case Overview After Trip Before Trip - Sightseeing Inf. - Tour Planning - Ticketing, Reservation Events Sightseeing - Photo Album - Active Communication - Next Travel Plan Arrival HCE Applications Mobile Wallet Passport Emulation Tax free purchase Coupons(special offer) Hotel, transportations Departure Route Assist Foods Shopping in duty free During Trip Transportations
  • 35. Feasibility study of the use cases • ASG studied the use cases and cut down 2 use case scenarios for feasibility studies • One is Passport data management , and another is Trip Information management Back-bone Scenario Sub Scenario HCE in Taxi Sub Scenario HCE for Passport
  • 36. Why we selected the use cases? • Two typical areas in HCE applications in Japan Security Secure Application Area Covered by Osaifu-keitai(Mobile Walette) Use Cases New Application Area with HCE Passport Use Case (Duty free shopping scene) Trip Information Use Case (Taxi use scene) • Make clear technical problems to be solved
  • 37. HCE Passport Data Management *This Activity is not authorized yet. Just technical study phase ・Read Passport Data Readability of Passport Data on R/W mode Smartphone? Storage all of the data in Cloud or partially ? ・Use Passport Data (Duty Free Shopping and Refund a tax) Suitable latency for extracting passport data from Cloud Storage ? How provide(show) the data in refund a tax process? ・Existing Environment Possibility to use FeliCa functions in the process ? Possibility to make a cooperative operation with SE based NFC payment ? payment ? MRZ(Machine Readable Zone) Key Data Cloud Data Storage Passport Data
  • 38. HCE in Taxi • Simple, Easy and Certain way for providing destination point info. to Navigation System Concept Sketch Movie : by Dream Online Inc.
  • 39. Dream Online : Eagle Eye Technology Company • Developed Numerous Applications and Systems (over 300 titles) • Focused on cutting edge technologies, NFC, iBeacon, AR and Social Communication to provide competitive advantage • Strong development capabilities on various platforms, iOS, Android, Windows, Game consoles • Latest topic on NFC related activities: Received NFC award in Android Application Award 2014.
  • 40. Next Step: Feasibility Study of the use cases • Need more deeply study on the use cases in order to go to feasibility study(Field Test) • Planning to make the feasibility study in real field with cooperative companies • Through the feasibility study, make clear issues to be solved for HCE • Create Guidelines for implementation and operation of HCE applications and services
  • 42. Schedule of ASG 1st year 1Q 2014 (Apr. to June) 2Q (July to Sep.) 3Q (Oct. to Dec.) 4Q 2015 (Jan. to Mar.) Activity  Study for HCE technology  Share HCE knowledge  Setting up the goal & target  Division of roles  Discuss the trial details & HCE use-cases  Request for cooperation  Setting up the scope and basic policy of trial  Define specification of trial  Selects the participating companies for Trial  Trial (Technical)  Report of Trial  Publishing “Guidelines and/or White Paper”
  • 43. In My Presentation • Introduced JICSAP and Application Study Group • Current Action Status – Selected two typical use cases for foreign travelers 1) Passport Data Management 2) Trip Support in Transportation – Going to Feasibility Study • Through the feasibility study – Make clear issues to be solved for HCE implementation • Finally, create guidelines for HCE implementation
  • 44. Thank you and join us(JICSAP/ASG) • JICSAP Application Study Group quite open and welcome to join us • Let’s study Japanese experienced use cases on Mobile Environment and study future use cases together • Not only for Japanese Company but also Foreign Company. • Feel free to contact us: Masakazu Tatara, Secretary General of JICSAP Tel: +81-3-5259-8296 E-mail: tatara@jicsap.com URL: http://www.jicsap.com
  • 46. HCE Summit 2014 • HCE Summit 2014 will be held on October 14,15 London
  • 47. NFC & The Growth of Connected Consumer Electronics Devices Paula Hunter Executive Director, NFC Forum 10 October 2014
  • 48. Agenda • Internet of Things • Global Market Situation • Convergence - IOT and NFC • Engage
  • 49. What is the Internet of Things?
  • 50. What is the Internet of Things? A world in which every device that produces data can connect to the Internet • Remote sensors • Home appliances • Consumer electronics • Heating/cooling systems • Office equipment • Automobile engines • Vending machines … and many, many more
  • 51. What is the Internet of Things? • The Internet of Things removes barriers: – Machine-to-machine – Machine-to-people – People-to-machine • The Internet of Things promises: – Greater access to data – Greater management of data – Greater control of devices • Gartner: 26+ billion connected devices by 2020
  • 52. Benefits of the Internet of Things • Increased productivity • Fewer steps • Less data re-entry • Greater, easier control • Better coordination • Data analytics • Cost savings
  • 53. Business Examples of the Internet of Things According to Information Week: • Union Pacific cut train derailments by 75% using remote sensors • Dubai Aluminum used sensor data to improve efficiency and increase output by 3.4% • FedEx expects to save $9 million/year with truck sensors for more efficient dock assignments
  • 54. Consumer Examples of the Internet of Things • Wearable baby monitors • Cars that send alerts for service needs • Smart thermostats that automatically adjust the temperature • Ovens that preheat in time for your arrival home … and many more
  • 55. How NFC Supports the Internet of Things An inexpensive means of providing intelligence Easy network access NFC Connection Handover A way to link physical objects to NFC-enabled chips A means of easy user control the online world Intuitive tap interface NFC tags
  • 56. NFC Technology Global Market Situation
  • 57. Recent Developments • New NFC/Bluetooth LE solutions – Smart thermostats, hybrid beacons • First NFC-enabled household appliances launched • Wearables market takes off • First nationwide NFC payments rollout in US • New HCE feature in Android 4.4 • Top payment associations launch HCE solutions • Major North American coffee shop launches NFC pay
  • 58. NFC Phones Available Now • 275+ models worldwide • 500+ million in market • 1.2 billion by 2018
  • 59. Infinity Asus Vivo Tab DLI 9000 NFC Tablets (Representative) NFC-enabled tablets on the market or coming soon Asus Padfone Google Nexus 7 Kuoziro FT701W Asus Vivo Tab/Tab RT HP Elitebook Revolve Google Nexus 10 Smart Asus Padfone 2 BWC ToughSlate Fujitsu Arrows Tab HP Elitepad 900 Asmaitha Sruta 7” Tablet 7″Cetrix CT973G Cetrix CD661
  • 60. More NFC Devices Additional types of NFC devices available now or on the way Samsung NFC-enabled laser printer Moneto: NFC microSD for the iPhone & Android Revosys V5 taxi terminal/tablet V iVOtech NFC payment terminals Glidepoint NFC I-O Data WiFi Router Sony RC-S380 reader/writer trackpad Smart Meters for utility companies Nintendo Wii U controllers Barclay Card Payment wristbands RhythmTrak Heart Monitor
  • 61. NFC Laptops HP Envy x2 Lenovo ThinkPad Helix Sony Vaio Fit
  • 62. More N-Marks in the World N-Mark Licenses per Year As of September 2014 198 217 517 2,878 downloads since 2009 722 843 381 2009 2010 2011 2012 2013 2014
  • 64. Recent NFC Developments Supporting the Internet of Things • Extend the power and reach of NFC • Enable a seamless, enjoyable user experience
  • 65. Updated Bluetooth Secure Simple Pairing with NFC • Application Document guides developers in building solutions that seamlessly combine Bluetooth and NFC • Updated to include Bluetooth® Smart devices and Bluetooth LE • Product of formal liaison with Bluetooth SIG signed last November
  • 66. Connection Handover White Paper A set of recommendations to better align user experiences for Connection Handover use cases between different implementations.
  • 67. Wi-Fi Alliance Pushes the NFC Button  Wi-Fi CERTIFIED Wi-Fi Protected Setup™ now includes NFC “tap-to-connect” for simple setup of security-protected Wi-Fi devices and networks  Extends the reach of Wi-Fi Protected Setup to smart home devices (refrigerators, thermostats, security systems) with a single tap  Key enabler for the Internet of Things
  • 68. NFC in the Internet of Things  Temperature/humidity sensors in fine wine cases  Provides data en route with a tap of an NFC-enabled device  Tracks cold chain for quality  Ensures provenance
  • 69. NFC in the Internet of Things Touch an NFC-enabled phone to the TV remote and its screen is instantly mirrored on the TV
  • 70. NFC in the Internet of Things  Smart Lighting  Link energy-harvesting wireless light switches to a home network with a touch an NFC-enabled phone  Simplifies setup and control
  • 71. NFC in the Internet of Things NFC-enabled appliances allow control from anywhere and receive helpful Web content.
  • 72. NFC in the Internet of Things NFC-enabled vending machines  Pay with a tap  Earn loyalty points
  • 74. Mission and Goals • The mission of the NFC Forum is to advance the use of NFC technology by: Developing standards-based specifications that ensure interoperability among devices and services Encouraging the development of products using NFC Forum specifications Educating the market globally about NFC technology Ensuring that products claiming NFC capabilities comply with NFC Forum specifications Promoting the NFC Forum N-Mark
  • 75. New NFC Product Showcase
  • 76. NFC Product Showcase • Purpose of product showcase: – Our goal is to collect and share compelling stories about how NFC is being integrated into apps & products – The ultimate goal is to showcase the breadth and useablity of NFC technology • How you can participate: – Include your app or producthttp://nfc-forum. org/showcase-submission/ – Invite colleagues to share their app or product on the showcase – Follow NFC Forum on social channels & “like”, share, or retweet posts
  • 77. Easy Form to Submit your App
  • 78. Let’s work together to promote our growing industry! @nfcforum
  • 79. Thank you. … and Join Us! www.nfc-forum.org
  • 80. Android Application Award(A3) Makoto Hayashi Smart Device Project Producer Nikkei Business Publications, Inc. October 10, 2014| Tokyo
  • 81. Framework • A3 is a media platform for software developers Android Application Award Android Developers’ Inn A3 on Twitter A3 on Facebook promotion Hackathon Meetup Seminar Contents promotion Web Competition Event Contents Contents promotion
  • 82. Extra Prize Sony Mobile Communications@ Sweden COMPUTEX Taipei
  • 83. 1st NFC app entry Taglet(2011) Developed in 3days!
  • 84. A3 2014 Winners • SmartPassLock NFC by DreamOnline • Ikesu by BrilliantService
  • 85. SmartPassLock NFC Yuki Tazawa DreamOnline Inc. October 10, 2014| Tokyo
  • 87. Function Introduction • Introduction “SmartPassLock NFC” is a security lock screen application using the NFC. If you use pattern lock or Passcode lock, once someone remember pattern or passcode, it works imperfect. So, we developed the software “SmartPassLock NFC” that applying a robust lock and can be unlocked by using the familiar IC card.
  • 88. Function Introduction Usage is simple, just make simple configuration after installation, and lock starts. You can unlock device by holding up a card that has been registered in the configuration.
  • 89. Function Introduction • If you lose your card ? You can register some IC cards. So, you can prepare spare IC cards just in case that you lost the registered IC card. In addition, you can register IC cards that unlock in common to the device shared in workspace. You can add a card depending on the purpose.
  • 90. Selling Point • Monitoring mode When Monitoring mode is enabled, “fake” pattern lock is displayed on lock screen. If someone tries to unlock it, photos will be secretly taken by the front camera to identify them.
  • 91. Selling Point • Towards a handy app Towards a handy app, we worked on things like the following. – The simple configuration Naturally, it is necessary to perform complicated settings in order to achieve lock. So, we have kept in mind so that the user can smoothly the configuration. – In order not to inhibit the phone Performing a strong lock, but must not to inhibit the function of the mobile phone. So, you can answer the phone when the device is locked by this app.
  • 92. Example of use • Example of use You can register not only card but also something which uses NFC tags. And you can use this app to many things. For examples... – Register ring incorporating an NFC tag If you hold the device, and device will be unlocked. Also, if you put away in a pocket the device, and device will be locked. This means you don’t have to hold up cards to unlock each time.
  • 93. Example of use – Incorporate an NFC tags on desks. If you register NFC tags incorporated on desks with this app, and allow the unlock only on the desk. So, you can prevent that the terminal will be taken out to the outside. Examples given here are just a few. You can expect the use of variety of other scenes. Thank you for your attention.
  • 94. Ikesu - Orienteering in Aquarium - Yusuke Kajii October 10, 2014| Tokyo
  • 96. About Ikesu • Ikesu is the smartphone app, which allows you to put fishes inside your smartphone by touching the fish tank in the aquarium.
  • 97. About Ikesu • Lets look at the video.http://www.youtube.com/watch?v=_B9Cly mH3rI
  • 99. Development background Why did we created such app?
  • 101. Development background • On Google Developer Day 2011 in Tokyo we've made a speech on NFC QUEST.
  • 102. Development background • NFC QUEST is an orienteering game in which you search for the checkpoints contatining NFC cards, level up and fight the final battle at the game booth.
  • 103. Development background • It was a great entertainment for many developers.
  • 104. Development background • We've also exhibited this service on NFC & Smart WORLD in 2012.
  • 105. Development background • It was a great entertainment for a lot of businness users.
  • 106. Development background • Next, we've made an exhibition at shopping district at Yokohama's Rokukakubashi
  • 107. Development background • It provided a great entertainment for the kids.
  • 108. Development background As far as adults...
  • 109. Development background • They were really scared.
  • 110. Development background • They didnt want to approach us.
  • 112. Development background • Is it beacuese Japanese are shy?
  • 114. Development background Adults “If we touch, won't you steal our money?”
  • 115. Development background So, they basically thought “Tap = Pay the money”
  • 116. Development background • In Japan you usually touch when you pay at the register or when you want to pass the ticket gates. • Other than that, you usually pay by cash. Source : www.itmedia.co.jp Source : userdisk.webry.biglobe.ne.jp
  • 117. Development background I thought that offering the possibilty to play by touching with the phone would be a good user experience.
  • 118. Development background Source : weekly.ascii.jp • LINE - commonly used in Japan communication tool, started to spread beginning with young Japanese girls.
  • 119. Development background • There are a lot of things in Japan, which were popularized by the girls. • If we could make some service popular among girls, maybe it will became commonly used. 1,000,000,000 Download 35,000,000 Download
  • 120. Development background • How about making a orienteering at the aquarium?
  • 121. Development background • It would be fun if you would touch the fish tank and the fish would jump into your smartfone.
  • 122. Development background • Maybe if one create the aquarium that would like to proudly present to other people, the service might turn viral. • With all that in mind I've made a service.
  • 124. Architecture Ikesu app tag server tap log notifications ID
  • 125. Architecture • Ikesu App – App developed in Adobe Air. – The reason, I’m used to creating animations using Adobe Flash. – And, Android and iOS app is created using common codebase. – NFC reader developed in Native Extentions.
  • 126. Architecture • Tag – NFC Type F It can be read by FeliCa only devices . – QR code For devices which does not support NFC. – Illumination Can read QR Code even in dark aquarium.
  • 127. Architecture • Server – log We gather log information on fishes being aquired by touching or scanning QR code. – admin web site Display results of the log analysis. And Push notifications are being sent.
  • 129. Response • We have exhibited Ikesu 1 year Sunshine Aquarium in Ikebukuro. • I will talk about the response of that time.
  • 130. Response • User response – The app is not integrated with Twitter. Even so, there were a lot of users who would make a screeenshot of an app and upload it to the Twitter.
  • 131. Response • User response – The assumption that app will become known thanks to users showing off their fish collection was correct.
  • 132. Response • User response – On the downside, the service was implemented only in one aquarium, so it didn’t have any value for the people living far from it. Hey Shirai, I started the Ikesu. Fish seems not enter Ikesu the countryside forever :'-(
  • 133. Response • Aquarium response – practical use of logging • Aquarium staff was able to recognize the spot and time of users touching the fish tanks. • The aquarium staff was pleased to be able to see the success rate of the new event, shown in the raw numbers. Source : app.famitsu.com
  • 134. Response • Aquarium response – practical use of push notifications • Aquarium is having new events every month. • So, they would like the clients to come every month. • We’ve also increased the fish number with every month. Source : app.famitsu.com
  • 135. Response • Aquarium response – practical use of push notifications • And we were sending push notifications telling the users about the new fishes. • At the time of delivery of push notifications, we’ve recorded access rate 10 times bigger than usual. Source : app.famitsu.com
  • 136. Response • Aquarium response – practical use of push notifications • This way, user knows that there are missing items in his collection. • To fill this empty spaces in the collection, he need to come once again to the aquarium. • By providing this way of customer attraction, we were able to satisfy the aquarium personnel needs. Source : app.famitsu.com
  • 137. Result
  • 138. Result • When I went to the aquarium displayed Ikesu, I was possible to see the appearance that both adults and children have a tap on the tag. Source : app.famitsu.com
  • 139. Result • We were not able to continue the Ikesu because it is difficult as a business, but I was able to be confident direction was right. Source : app.famitsu.com
  • 141. Sony One-touch UX - Use-cases of NFC with Consumer products - Masayuki Takezawa Sony Corporation October 10, 2014 | Tokyo
  • 142. Agenda 1. Sony UX and NFC 2. Sony One-touch products and use-cases 3. How to popularize NFC connection handover October 10, 2014 142
  • 143. 1. Sony UX and NFC <Users’ concern> Complicated procedure for wireless set-up / initial pairing [Connecting by cable] [Connecting wirelessly] ・Troublesome in set-up and pairing. ・Need to find out the device to be connected. Goal of Sony UX ・Explicit identification of each device by connecting by cable. Simple, easy, entertaining and user-friendly usage October 10, 2014 143
  • 144. 2. Sony One-touch products and use-cases
  • 145. Sony products with One-touch functions 180 160 140 120 100 80 60 40 20 0 Dec. 12012 Sept.2 2014 [models] 14 161 models models ● Headphones ● Home audio system ● Portable speaker ● Walkman ● Digital Imaging ● Personal storage ● Xperia ● Home theatre system ● TV October 10, 2014 145
  • 146. Expansion of new user experience October 10, 2014 146
  • 147. One-touch listening : intuitive usage Touch NFC smartphone NFC products A) Connect Power ON Touch Disconnect NFC smartphone NFC products B) Disconnect Power OFF NFC smartphone Power ON NFC products Touch Disconnect C) Switch listening devices October 10, 2014 147
  • 148. One-touch listening : intuitive usage NFC smartphone B NFC products Disconnect NFC smartphone A Touch D) Connect a new smartphone October 10, 2014 148
  • 149. One-touch mirroring : TV and smartphone View your smartphone screen on the BRAVIA TV with a single touch NFC is located on the back side of the remote October 10, 2014 149
  • 150. One-touch functions with digital camera Set my smartphone easily to use shutter release of my camera Share photos with my smartphone without stress October 10, 2014 150
  • 151. One-touch remote / sharing One-touch remote Switch the camera to shooting mode and touch the smartphone Press a shutter button on the smartphone application The photo is automatically transferred to the smartphone One-touch sharing Display a photo on the camera Touch the smartphone The photo is transferred to the smartphone One touch connects to smartphones or tablets through Wi-Fi October 10, 2014 151
  • 152. Customer satisfaction(One-touch listening) • 70 % of users who have Xperia and One-touch speaker usually use One-touch functions. • About 90 % of them are satisfied with One-touch function Q11 How are you satisfied at One-touch listening? Satisfied Very satisfied Satisfied Not Satisfied much Not Satisfied at all October 10, 2014 152
  • 153. Customer satisfaction(One-touch mirroring) • 20% of purchasers of BRAVIA usually use One-touch mirroring. • Over 70% of them are satisfied with it. 0% 20% 40% 60% 80% 100% 70代以上 60代 50代 40代 30代 20代 10代 Not satisfied at all Not satisfied much 非常に不満 やや不満 まあ満足 非常に満足 Satisfied Satisfied Very satisfied n=4581 WW Total <age> October 10, 2014 153
  • 154. 3. How to popularize NFC connection handover
  • 155. Implementation of One-touch functions Requirements • To be implement in various consumer products • To offer users simple and intuitive operation • To minimize failure ratio of establishing one-touch connection • To ensure interoperability between devices • NFC Forum Specifications • NFC Forum 2nd Certification Wave • N-Mark Issues • Size and form vary depending on products • Metal or magnet may exist close to the antenna • Interoperability is required even with future products • Pairing information should be easily implemented in production Poller 0 f70mm Poller 3 (33.5 x 47.5mm) Poller 6 (19.5 x 24.5mm) methods October 10, 2014 155
  • 156. NFC devices supporting Sony One-touch Products  NFC Tag (FeliCa Lite-S)  NFC Dynamic Tag (FeliCa Plug)  NFC Dynamic Tag (FeliCa Link) Static Tag (1) Static Tag and Dynamic Tag functionality (2) Power saving (3) Magnetic field detection function RW NVM 224byte NDEF Dynamic Tag Host CPU RW Host Access NDEF Memory October 10, 2014 156
  • 157. Antenna module – Minimized size with adequate performance Realize small module size to be incorporated into various consumer electronic products. Keep enough communication performance with reference antennas defined in NFC Forum 2nd Wave. 24mm 20mm Previous module RC-S730 (dual - layer circuit board ) 25.9mm October 10, 2014 157 9mm New module RC-S732 (multi-layer circuit board) Multi-layered spiral antenna Smaller but same performance
  • 158. Sony Activities for better usability Technical specifications Testing Guidelines Engineer groups gather to check the usability between Sony devices, have discussion, and plan / revise these specs and guidelines Planning specifications /guidelines Behaviors(UX) & UI Protocol Format NFC Communication Performance Satisfy Sony UX? Software conforms to specification? Ensure interoperable communication? October 10, 2014 158
  • 159. Industrial approach • Unify basic UX/Usage • Specify communication performance reflecting the actual situation of consumer products. • Adopt N-Mark – Consumer electronic products – Smartphones – PCs • Promote the NFC application October 10, 2014 159
  • 160. SONY is a registered trademark of Sony Corporation. Names of Sony products and services are the registered trademarks and/or trademarks of Sony Corporation or its Group companies. Other company names and product names are registered trademarks and/or trademarks of the respective companies.
  • 161. Now Unusual But Usual solution in near future Tetsuya Yamashita Yamashita Project, Inc. October 10, 2014 Tokyo NFC
  • 162.
  • 164. - Driver’s License - Game - Accessories
  • 165.
  • 168.
  • 169. Suica + NFC, Creating the Next User Experiences Yamana, Moto H. East Japan Railway Company October 10, 2014| Tokyo
  • 170. Today’s Agenda I. Railroads - In the World, Japan and JR East II. mobile Suica - Smart Tickets in Mobile Phones III. FeliCa Proprietary to NFC IV. Conclusion
  • 171. I. Railroads - In the World, Japan and JR East
  • 172. Japanese Railroads in the World (1) Asia Pacific and Middle East Russia and CIS Railroad Passenger-km in 2011 World Total 2,883 billion 67% 7% Europe 15% Japan 8% North and South America 1% Africa 2% (Source: UIC)
  • 173. Japanese Railroads in the World (2) Russia and CIS 5% Railroad Passenger Carried in 2011 World Total 31 billion Asia Pacific and Middle East 36% Europe 26% Japan 28% North and South America 2% Africa 3% (Source: UIC)
  • 174. Railroads in Japan • 204 Operators • 8.8 billion passengers a year for six JRs • 22.6 billion passengers Greater Tokyo area a year for the entire Japan (61.9 million passengers a day)
  • 175. Outline of JR East High-Speed Metropolitan Regional Greater Tokyo Area *Numbers are as of FY ended March 31 , 2013 $1 =100JPY Network: 7,512 km No. of Passengers: 17 million /day (the largest in the world) No. of Trains: 13,000 /day Operating Revenue: $ 26.7 billion Net Income: $ 1.8 billion Total Stock Market Value: $ 28.1 billion No. of Employees: 71,729 - No subsidies from the government
  • 176. Smartcards Spread all over Japan  JR East disclosed the specifications of the smartcards to other transport companies. (Nagoya City Transportation and Meitetsu) (Fukuoka City Transportation) (JR Kyushu) (JR (Nishitetsu) Hokkaido) (Private railroad in Kanto) (Private railroad (JR Tokai) in Kansai) (JR East) (JR West)  10 transport smartcards have been born within past 12 years since Suica service started.
  • 177. Mutual Usage of 10 Transport Smartcards (1)
  • 178. Mutual Usage of 10 Transport Smartcards (2) Any of these 10 Transport Smartcards… can be used in transportation such as railroad, subways, buses, taxies and so on. can be used for purchases of tickets at ticket vending machines in the station. can be used as e-money. can be topped up in any areas. can show the usage history on display and in print.
  • 179. Population Coverage 100 million people lives in the areas of transport smartcards. 80% of the population in Japan is covered.
  • 180. 10 Transport Smartcards: Circulation Smartcard brand Circulation (million) The total circulation of 10 transport smartcards 0.5 Approx. 86 million 23.1 43.6 3.6 1.5 2.4 8.3 0.5 2.0 1.0 As of June 2013
  • 181. 10 Transport Smartcards: Transport Locations Smartcard brands Operators Rail stations Buses 1 55 ー 94 1,212 14,800 8 811 532 5 379 1,618 1 149 ー 15 860 1,300 2 430 ー 1 35 ー 14 72 3,200 1 272 ー Total 142 4,275 21,450 As of December 2012 Appox.80% of manned stations in Japan are covered.
  • 182. 10 Transport Smartcards: Shops Smartcard brands Shops Total 7,820 240,320 22,420 144,130 7,580 9,570 27,970 250 4,250 16,330 As of November 2013 approx.4.0million transactions of e-money/day
  • 183. The Growth of the Shops and Transactions/day thousand shops million transactions/day 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 300 250 200 150 100 50 0 2004 2013 Stores Transactions/day Year
  • 184. Daily Transactions 50 million for single tickets & e-money 30-50 million for commuter passes → Conservatively ~80-100 million → Some estimate significantly higher
  • 185. II. mobile Suica - Smart Tickets in Mobile Phones
  • 186. mobile Suica: A Combination of Suica and Mobile Phones Mobile phone + Communications Screen display mobile Suica service history Jan. 2006 mobile Suica service debut Oct. 2006 Online payment service started FeliCa IC Mar. 2007 Interoperation in Metropolitan area started Mar. 2008 Shinkansen express ticket service started Mar. 2010 Auto top-up service started Jul. 2011 Available for smart phones (AndroidTM)
  • 187. mobile Suica (1) “mobile Suica” service is available with mobile phones containing FeliCa chips. “mobile Suica” offers the same functions as plastic Suica cards. Single IC ticket & Commuter Pass Suica Green Ticket (1st class supplement) Shopping Top up at stores Automatic top up at passenger gates Top up
  • 188. mobile Suica (2) “mobile Suica” offers the additional functions Usage History Online top up by credit cards and money transfer from bank accounts and MNO accounts High Speed Train Tickets for JR East High Speed Train Ticket for JR Central and West Payments for the internet shopping…
  • 190. Our Requirement  12 million passengers pass through gates 50 million times every day.  Gates are designed to be capable of 60 persons/minute ⇒ 1s/person to pass ⇒ 0.2s/person for processing IC cards.
  • 191. Close Encounters to the Third Kind • Station facilities used to be best tuned for IC cards. • Mobile phones with FeliCa have completely different RF performance from IC cards. ?
  • 192. Challenges for mobile Suica Service • Various forms and materials vary RF performance. • Various configurations of antennas – embedded at the top, center or edge of the handsets. • Misguiding Platform Marks – not always set at the center of the antennas. ? ? The images are samples.
  • 193. The Second Wave: NFC • Three Types: – Type A, Type B and Type F • Three Modes: – Card Emulation, Reader/Writer and P2P • New Configurations: – Combinations of various CLFs and SEs – Various possibilities of SEs • Embedded, on UICC, on microSD, HCE and any others
  • 194. NFC: Three Types (A, B and F) (1) • NFC Card Emulation vs. Suica readers – No fatal troubles. • Suica cards vs. NFC Reader/Writer – Some delay due to the consecutive polling sequences of A, B and F – We examined to assure this was not fatal. Type A … BF Yes!
  • 195. NFC: Three Types (A, B and F) (2) • NFC Card Emulation vs. NFC Reader/Writer – NFC Card Emulation responds every polling of A, B and F. – Once NFC Card Emulation responds, NFC Reader/Writer locks on the responded type A, B or F. – The locked type never changes even though it is unexpected. Type A Yes! Actually F…
  • 196. NFC: Three Modes (Card Emulation, Reader/Writer and P2P) • Card Emulation mode – No fatal troubles. • Reader/Writer mode – Some delay due to switching to Card Emulation mode. – Low Power Sensing is valid? – We examined to assure these were not fatal. • P2P mode – Uncertain IDm from CLF when SE is inactive?
  • 197. New Configurations • Proprietary IC Chipset to CLF+SE – Guard time? – Shutdown time? – Response from CLF without an active SE (P2P)? • Various Combinations of CLF+SE • Various possibilities of SE – Embedded: currently successful – On UICC Challenges for – On microSD – HCE  Transaction Time within 0.2s  Stable RF performance  Confliction-free of plural SEs
  • 199. Conclusion (1) • Railroads have been preferred transport in Japan. • Smart tickets are favorably accepted by the passengers; – Suica has 41 million in circulation, 80-100 million trans./day. • The nationwide interoperation boosts not only the smart ticket markets but also the e-money markets: – 86 million in circulation, 44million trans./day. • Mobile phones, especially smartphones are also popular in Japan. • Hence mobile Suica, good chemistry of railroads and mobile phones is accepted by 3.5 million registrants.
  • 200. Conclusion (2) • We have developed our instruments, such as gates and readers, optimized for smartcards. • Mobile FeliCa IC chips had some differences from smartcards, but we could manage them, requesting them to be compliant to our instruments. • We are facing several new challenges due to implementation of NFC architecture to mobile phones. • In the long term we are preparing to design our instruments to be compliant to NFC Forum specifications. • Simultaneously we would contribute to enhancement of NFC Forum specifications as a service provider.
  • 201. NFC in Embedded applications Axel Bialke October 10, 2014| Tokyo
  • 202. Agenda Agenda • NFC market definition P. 3-4 • Mobile Phone Penetration of NFC P. 5-7 I-Phone NFC Impact • NFC Use Cases in embedded markets P. 8-16 • Embedded market and NFC penetration P. 17-19 • Ways of NFC Implementation P. 20-25 • Cross Border Technologies NFC Portfolio P. 26 for embedded markets
  • 204. NFC Market definition => For better understanding we define 2 types of NFC markets A ) Mobile phone market B) Embedded market  Usually initiator  Sometimes CE  2 target types (tag & dynamic tag)  Some application with initiators
  • 206. NFC penetration in mobile phones (Assumption: I-Phone without NFC) 1) NFC penetration will reach 50% of all phone in 2018 2) >70% of all smartphones will be equipped with NFC in 2018 70% 60% 50% 40% 30% 20% 10% 0% 2,500,000,000 2,000,000,000 1,500,000,000 1,000,000,000 500,000,000 - NFC Mobile Phones penetration (no I-PHONE) 2011 2012 2013 2014 2015 2016 2017 2018 Shipment NFC enabled penetration But I-PHONE 6 is now equipped with NFC !!!
  • 207. NFC penetration in mobile phones (I-Phone with NFC) 1) NFC penetration will reach >60% of all phone in 2018 2) 85% of all smartphones will be equipped with NFC in 2018 70% 60% 50% 40% 30% 20% 10% 0% 2,500,000,000 2,000,000,000 1,500,000,000 1,000,000,000 500,000,000 - NFC Mobile Phones penetration (with I-Phone 2015) 2011 2012 2013 2014 2015 2016 2017 2018 Shipment NFC enabled penetration I-PHONE 6 NFC has a more psychological impact !!! Is it real NFC ???
  • 208. NFC Uses Case in embedded markets
  • 209. What applications will be equipped with NFC ? Several new markets for NFC will emerge (Embedded markets) • Medical • Industrial • Home Audio • Camcorder • Tablets • DSC • Automotive IVI Systems • Printer • Wearables • POS • SS • Optical Media • TV • STB • PC • Gaming Consoles Examples on the next pages !!!
  • 210. Embedded Market Characteristics  HOST μC (SOC) => From very small μC ( Industrial, medical) to very powerful μC ( Automotive IVI)  OS => Many different OS versions RTOS & ITRON ( Industrial, medical) => WIN CE, ANDROID, LINUX ( Automotive IVI)  Memory Memory footprint depending on application and SOC => Very diverse market, difficult segmentation => In terms of NFC very different requirements from each segment
  • 211. Embedded NFC Market Use cases : Automotive Secure simple pairing (BT OOB) Secure Simple Pairing Scenarios Mobile handset Bluetooth Smartphone In Car Audio Additional HiFi Bluetooth Internet / Multi- Media device In Car Entertainment Video Playback BT Connection is difficult to set up NFC makes it easy !!!
  • 212. Embedded NFC Market Use cases : Medical Collective Body temperature measurement Nurse measures body temperature of several patients Each thermometer will be hold against a mobile NFC reader Portable NFC Reader The mobile NFC reader data will be exchanged with a central reader station
  • 213. Embedded NFC Market Use cases : Industrial Maintenance and service of industrial machinery Smartphone sends maintenance and service information of industrial product to smartphone Smartphone sends data to central server Data will be assessed and evaluated OTA Maintenance Server
  • 214. Embedded NFC Market Use cases : Consumer / Games Nintendo WII U NFC reader NFC tagged characters NFC enabled toy character are used with a NFC reader, which is incorporated into the game console  => Nintendo will incorporate payment functions and other NFC applications into WII U Home video console NFC Reader incorporated into game
  • 215. Embedded NFC Market Use cases : Consumer / STB Set Top Box with viewer participation Client based security solution can be monitored by service provider No Single point of attack. Encryption cannot be hacked for all services Easy payment for customer (on demand, last minute, etc.) and high-end security to protect content) 1. TV station broadcast EPG and enrypted program in usual way 2. NFC phone receives movie information from settop-box via NFC peer to peer or „dynamic tag“ 3. NFC phone uses WiFi (home network) or SMS (MNO network) to transmit customer and movie information and receives after authentication the decryption key for one movie only
  • 216. Embedded NFC Market Use cases : Consumer / TV Enhanced Remote Control unit TV broadcast a program NFC phone contacts with remote control (or TV and relevant URL will be transmitted to mobile phone RF NDEF „Generic“ Remote control User can access the URL and get more information about the specific topic
  • 217. Embedded NFC Market and NFC penetration
  • 218. Embedded NFC Market NFC penetration 2014 Still low NFC penetration . WLAN Pairing & BT pairing !!
  • 219. Embedded NFC Market NFC penetration 2018 Explosive growth ! Several segment with high NFC penetration
  • 220. Ways of NFC Implementation
  • 221. Embedded NFC Market Implementation of NFC But how does NFC enabling the embedded market ?  There are 3 types of NFC enabled devices in the embedded market 1) NFC Controller enabled devices 2) NFC Dynamic Tag enabled devices 3) NFC Tag enabled devices
  • 222. Embedded NFC Market Implementation of NFC: Controller based 1) NFC Controller enabled devices  Allows full NFC function (P2P, HCE, R/W)  Typically in Mobile Phones and other host based systems as Initiator  Needs a protocol stack SE SIM NFC CLF HOST PROCESSOR
  • 223. Embedded NFC Market Implementation of NFC: Dynamic tag 2) NFC Dynamic Tag  Host controlled tag  Content of tag is dynamic (can be changed by host, eg. PC)
  • 224. Embedded NFC Market Implementation of NFC: Tag
  • 225. Embedded NFC Market NFC solution 2014 Only few application with initiator function  60% are tags Are tablets Mobile or Embedded ?
  • 226. Embedded NFC Market NFC solution 2018 ~ 50% are tags But many other initiator type applications are coming up  Mainly R/W used
  • 227. Embedded NFC Market NFC Solution for Embedded Applications Cross Border Technologies NFC technologies can address needs in following solutions APPLICATION CBT Solution  NFC semicon ( Having own AFE IP) Firmware, DCLB  NFC semicon ( Having no own AFE IP) Semiconductor IP, DCLB, Chip  NFC Modules Protocol Stack , Firmware  NFC Readers Protocol Stack , Firmware  Mobile Phones, Tablets Protocol Stack  Embedded Solution, Automotive Protocol Stack  Printer , Games, Heathcare Protocol Stack  Optical Media, SSD Protocol Stack  Wearables Protocol Stack
  • 228. Embedded NFC Market Conclusion NFC technologies will penetrate many new areas of our daily life => Many new opportunities for us !!!
  • 229. Optimizing Production Test of NFC-Enabled Devices Hiroshi Harada LitePoint Japan K.K. October 10, 2014| Tokyo
  • 230. NFC will be Used for Mission Critical Applications Financial transactions enabled by NFC Simplified Pairing (for Bluetooth and WiFi) Advertising enhanced with NFC (provides link to browser) Simplified Access to Public Transportation Business and Home Access enabled by NFC
  • 231. Where Can Things Go Wrong with NFC 10 Active Tx output circuit 11 Load mod output circuit NFC BB & radio chip Battery Secure core Host Controller C L 3 De-Qing resistors 4 Resonating capacitors C R 5 Filter capacitors & inductors 6 Rx resistors & capacitors R C 7 Load mod resistors R 1 Coil LRC tolerance 2 Coil defects Tx Load mod Rx 8 PCB defects Clock 17 Tx/Rx logic 19 NFC clock section 18 NFC digital IO section 12 Rx input circuit 16 NFC DC section 9 External Clock 13 Pwr supply to NFC chip 14 Digital I/O to NFC controller 15 NFC firmware/software and all digital interconnection Red blocks: Higher possibility of defects—must be tested in production. Blue blocks: Less likely for issues to occur.
  • 232. Small Shifts Have Large Performance Impacts (5% variations in component tolerance values—shifts power and frequency) Assembly Issues • Wrong value components • Wrong tolerance components • Bad components Performance Impact • Higher power consumption • Reduced operating range Poor User Experience • Financial transactions fail • Denied entry to mass transit • etc. 500 kHz shift on a 13 MHz signal Nearly 50% reduction in transmitted energy Simulated performance changes caused by component tolerance shifts.
  • 233. Pass/Fail (Golden DUT) Test is a Risky Method • Cannot set quantitative pass/fail limits – May ship marginal devices or fail good ones • “Golden DUT” used in the production line may not be so “golden” • Cannot monitor shifts in device performance – Won’t see changes in components or variations in manufacturing process – Must be able to detect signs of performance drift and take action immediately • Cannot locate the source of defects Passive Tags/Cards Active Reader “Golden DUT” examples:
  • 234. Single-insertion testing: Universal Test Head LitePoint IQnfc Tester at a Glance covers NFC-A, NFC-B, NFC-F, and P2P, Initiator and Target, and keeps test time to under 5 seconds. Built for the manufacturing floor: Rugged 1U design can handle demanding factory conditions to maximize up-time and minimize maintenance. Compatible with all key NFC chipsets: Reduced signaling stack eliminates need for PC-based DUT drivers, and enables system rollout in just a few hours. Everything Needed for Easy Setup: Monitor, Transceiver, and Control cables included, along with Universal Test Head and Test Instrument.
  • 235. LitePoint IQnfc Analog Test Coverage Test Description S11 Measure return loss Impedance Measure impedance , resistance and reactance Frequency Sweep Measure the characteristics of the resonant circuit and coil Basic Functional Test Carry out initialization procedure (both initiator and target), for NFC A/B/F/P2P, EMVCo, Felica Field Strength Measure carrier field strength (DUT as initiator) Frequency Accuracy Measure DUT frequency error (DUT as initiator) Active Modulation Measure waveform quality (DUT as initiator), modulation index/depth, rise/fall time, etc. Load Modulation Measure waveform quality (DUT as target), Vpp, modulation index/depth, etc. Frame Delay Time Measure DUT response time (DUT as target) Subcarrier Frequency Measure subcarrier frequency error (DUT as target) Rx Sensitivity Min detectable field strength (DUT as initiator and target) CRC Error Provide results of CRC error (DUT as initiator and target) Data Rate Measured the data rate (DUT as initial and target) Conducted Test Coupling Test
  • 236. Large Performance Spread in Commercial Phones (Data taken from a sampling of NFC-enabled Smart Phones (Initiator Mode), using IQnfc) 16 14 12 10 8 6 4 2 0 Spread in Resonant Frequency Measurement over Sample Population Data taken by IQnfc 13.00 13.20 13.40 13.60 13.80 14.00 14.20 14.40 14.60 14.80 15.00 15.20 15.40 15.60 15.80 16.00 16.20 Number of DUTs Tested Resonant Frequency (MHz) 13.56MHz Link Frequency • Most DUTs showed substantial shift from ideal 13.56MHz operating frequency • This increases probability that NFC link may not consistently work in real world situations
  • 237. High Failure Rate Found in Commercial Phones (Data taken from a sampling of NFC-enabled Smart Phones (NFC-A, Card Emulation mode), using IQnfc) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% DUT-A1 DUT-A2 DUT-A3 DUT-A4 DUT-A5 DUT-A6 DUT-A7 DUT-A8 DUT-A9 DUT-B1 DUT-B2 DUT-B3 DUT-B4 DUT-B5 Failure Rate over 100 Runs 1st Pass Fail Rate 2nd Pass Fail Rate Test Failure Rate Data taken by IQnfc Note: Devices with high failure rate re-run to confirm results
  • 238. Failures Can Be Traced Back to Shift in Operation Significant shifts in resonant frequency and coupled loss measured in those devices that demonstrated increased failure rates. Those DUT should have been reworked to improve performance. Coupled Return Loss Data taken by IQnfc 0 -0.05 -0.1 -0.15 -0.2 -0.25 Coupled Return Loss 13.8 14 14.2 14.4 14.6 14.8 15 15.2 COUPLED LOSS (dB) Frequency (MHz) DUT-B1 DUT-B2 DUT-B3 DUT-B4 DUT-B5 0 -0.005 -0.01 -0.015 -0.02 -0.025 -0.03 14.2 14.4 14.6 14.8 15 15.2 15.4 COUPLED LOSS (dB) Frequency (MHz) DUT-A1 DUT-A2 DUT-A3 DUT-A4 DUT-A5 DUT-A6 DUT-A7 DUT-A8 DUT-A9
  • 239. Summary • NFC must be parametrically tested in production to ensure product quality – Poor user experience will damage consumer confidence in technology – Pass/fail testing (as shown) is NOT a suitable method • IQnfc delivers optimized NFC Analog (PHY layer) test capabilities – Captures the key performance parameters that must be measured in production • IQnfc is a high-throughput test solution – Single insertion testing—5 second typical test time – Less time than needed for multi-insertion, pass/fail testing • Easy deployment in factory – Single Universal Test Head covers all key standards – Reduced signaling to minimize need for DUT drivers – Rugged design: purpose-built for the factory environment