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Twitter in a Crisis   @amnestyuk and #Egypt
25th January

Our initial aim was to just
become part of the conversation
and bring the human rights
angle to coverage.

Started to use Twitter for
monitoring the action on the
ground. Campaign manager
passed on contacts to follow on
Twitter to enable us to better stay
on top of updates.
30th January

Having a man on the ground changed our role online from
highlighting content to being a source of information
3rd February

Our team arrested, we were
becoming part of the story

Asked supporters to take action
via email and social media

Over 11,000 emails sent in less
than 24 hours

Our staff members were
(thankfully) released by the end
of the next day
4th February

By the end if the week we started to
round up coverage into:

Campaign centre

Blog post

Media team blog

Photo galleries
7th February
12th February

Full digital team in attendance: Tweeting, live blogging, filming, taking
photos, uploading...
Organising globally with #feb12global
Social media mentions of 'Egypt' and 'Amnesty International' and
#feb12global
Social media mentions of #feb12global by type
blog.protectthehuman.com            Direct
                                    18%             Email
7,358 Visits                                        27%



9,455 Pageviews

79.15% New Visits          Social Media
                               29%
                                             amnesty.org.uk
60 Comments                                      26%
But, nothing was quite as cool as the rickshaw!
Any questions?
 Fiona McLaren / @fionamclaren

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Amnesty International UK: Twitter in a crisis

  • 1. Twitter in a Crisis @amnestyuk and #Egypt
  • 2. 25th January Our initial aim was to just become part of the conversation and bring the human rights angle to coverage. Started to use Twitter for monitoring the action on the ground. Campaign manager passed on contacts to follow on Twitter to enable us to better stay on top of updates.
  • 3. 30th January Having a man on the ground changed our role online from highlighting content to being a source of information
  • 4. 3rd February Our team arrested, we were becoming part of the story Asked supporters to take action via email and social media Over 11,000 emails sent in less than 24 hours Our staff members were (thankfully) released by the end of the next day
  • 5. 4th February By the end if the week we started to round up coverage into: Campaign centre Blog post Media team blog Photo galleries
  • 7. 12th February Full digital team in attendance: Tweeting, live blogging, filming, taking photos, uploading...
  • 9. Social media mentions of 'Egypt' and 'Amnesty International' and #feb12global
  • 10. Social media mentions of #feb12global by type
  • 11. blog.protectthehuman.com Direct 18% Email 7,358 Visits 27% 9,455 Pageviews 79.15% New Visits Social Media 29% amnesty.org.uk 60 Comments 26%
  • 12.
  • 13. But, nothing was quite as cool as the rickshaw!
  • 14. Any questions? Fiona McLaren / @fionamclaren