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What makes a good Twitter stream? *Hastily* prepared by @stevebridger on 12 November 2009
What I’m looking for from a charity’s presence on What is the overall experience of ‘following’? The tone: is there a balance bet ween ‘blowing your own trumpet’ and amplifying the voice of others? Does it embrace the values of the web: transparency, collaboration & participation? Does it seek to build community? Is there a quick response to questions & is there reciprocity? How is it integrated with the charity’s overall online footprint... and does it mesh well with offline activity?
@DiabetesUK @DiabetesMyLife
Twitter is a platform for you to earn TRUST through sharing (stories, impact...), and the right to ‘Ask’
http://www.flickr.com/photos/robotography/3303184985/
http://www.flickr.com/photos/paulgi/280789933/
Shower praise on your advocates Focus on one-to-one, highly personal approaches
985,933 ‘f o ll o wers’ @steph en fr y me s s age am pl i f ie rs fi n d yo ur ow n in fl ue n ce rs http://www.flickr.com/photos/christianpayne/3524847040/
Some Takeaways... marketers role changing from broadcaster to aggregator - e.g. conversations around your appeals respond as quickly as possible & show reciprocity multiple ‘light touches’ (is this the future of digital marketing?) don’t make Twitter another silo - make resources go further by encouraging staff to embrace & develop their personal brands think about how your programmes & communications can be articulated through others’ net works to deliver on your mission make the experience better when shared
Th an k yo u :-) @stevebridger http://www.flickr.com/photos/54295416@N00/3064305720

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NFPtweetup first birthday Steve Bridger's Twitterstream

  • 1. What makes a good Twitter stream? *Hastily* prepared by @stevebridger on 12 November 2009
  • 2. What I’m looking for from a charity’s presence on What is the overall experience of ‘following’? The tone: is there a balance bet ween ‘blowing your own trumpet’ and amplifying the voice of others? Does it embrace the values of the web: transparency, collaboration & participation? Does it seek to build community? Is there a quick response to questions & is there reciprocity? How is it integrated with the charity’s overall online footprint... and does it mesh well with offline activity?
  • 3. @DiabetesUK @DiabetesMyLife
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  • 6. Twitter is a platform for you to earn TRUST through sharing (stories, impact...), and the right to ‘Ask’
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  • 11. Shower praise on your advocates Focus on one-to-one, highly personal approaches
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  • 14. 985,933 ‘f o ll o wers’ @steph en fr y me s s age am pl i f ie rs fi n d yo ur ow n in fl ue n ce rs http://www.flickr.com/photos/christianpayne/3524847040/
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  • 16. Some Takeaways... marketers role changing from broadcaster to aggregator - e.g. conversations around your appeals respond as quickly as possible & show reciprocity multiple ‘light touches’ (is this the future of digital marketing?) don’t make Twitter another silo - make resources go further by encouraging staff to embrace & develop their personal brands think about how your programmes & communications can be articulated through others’ net works to deliver on your mission make the experience better when shared
  • 17. Th an k yo u :-) @stevebridger http://www.flickr.com/photos/54295416@N00/3064305720