strategies applied by vijay advertising

1. “BUSINESSSTATEGIES OF VIJAYADVERTISING
By:- NILESH SHUKLA, NARESHPATIL,PRAVEEN NAIR
ASSIGNMENT UNDER
“Sales Management and Sales Promotions”
“BUSINESS STRATEGY OF VIJAY ADVERTISING”
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2. “BUSINESSSTATEGIES OF VIJAYADVERTISING
By:- NILESH SHUKLA, NARESHPATIL,PRAVEEN NAIR
VISIT TO VIJAY ADVERTISING

3. “BUSINESSSTATEGIES OF VIJAYADVERTISING
By:- NILESH SHUKLA, NARESHPATIL,PRAVEEN NAIR
Company Profile
Vijay Advertising was established in Kalyan, Mumbai (INDIA), in the year 2004 by Mr.
Vijay Ingle (M.D) to be an Outdoor Advertising Company. Since the company’s
incorporation it has remained the Pioneer in the Outdoor Advertising.
Now it has the strength of high profile professionals. The company has its full-fledged
operations in Outdoor Media. Vijay Advertising is having its presence in other states as well
as its alliances in all over India (Ahmedabad, Bangalore, Chennai, Delhi, Faridabad, Goa,
Hyderabad, Kanpur, Lucknow, Mumbai, Nagpur, and having presence in Mini Metros also.
Vijay Advertising is upcoming leading outdoor media company and mission is to providing
innovative solutions with the best quality of services in the country in outdoor media for the
clients.
Vijay Advertising has developed a very strong relationship with its clients, which include
some of the leading corporate houses, public sector undertakings, some of them are UCO
Bank, HCL, NITT, VLCC, Jet king, Mahesh Tutorials, Vijay Sales, Raymond’s, Sony India,
Godrej Hill, Aarya International School, Wockhardt, Big Bazaar (Future Group), Cinemax,
FameAdlabs and Developers like Panvelkar Group, Mangeshi Sahara & Many More has been
done by the company.
The company has developed its brand name by concentrating on clients, their needs and
preferences and emphasizing research and development, the Vijay Advertising brand grows
everyday. Vijay Advertising has been building up trust of its clients, through the advertising
representation, prompt & efficient servicing.
Vijay Advertising strives to provide consistently attractive and comprehensive packages to
meet client’s satisfaction level by using quality outdoor Medias and by adapting appropriate
processes.

4. “BUSINESSSTATEGIES OF VIJAYADVERTISING
By:- NILESH SHUKLA, NARESHPATIL,PRAVEEN NAIR
Services
Vijay Advertising provides the various options in outdoor media. Some of them are as
follows:
Outdoor Media
 Billboards / Hoardings
 Neon Signs
 Mobile Van
 Gantries
 Pole Kiosk
 Foot Steps
Railway Media
 Full Train Painting
 Exterior Panels
 Window Top Transfer Stickers
 Glow sign Boards at Railway Station
 Station Branding
Others
 Balloon Media
 Shopping Mall & Multiplexes

5. “BUSINESSSTATEGIES OF VIJAYADVERTISING
By:- NILESH SHUKLA, NARESHPATIL,PRAVEEN NAIR
Major clients
 Metro Junction Kalyan
 Patel Groups
 Panvelkar Groups
 MaheshTutorials
 Ahuja Groups

6. “BUSINESSSTATEGIES OF VIJAYADVERTISING
By:- NILESH SHUKLA, NARESHPATIL,PRAVEEN NAIR
Main Competitors
 Pawan Advertising
 Laxmi Advertising

7. “BUSINESSSTATEGIES OF VIJAYADVERTISING
By:- NILESH SHUKLA, NARESHPATIL,PRAVEEN NAIR
Services Charges( fees & commission)
Media Size Rate (P.M.)
Hoarding 16 x 20 35000
Hoarding 20 x 20 40000
Hoarding 30 x 30 125000
Hoarding 18 x18 40000
Hoarding 20 x 21 55000
Hoarding 61 x 41 350000
Hoarding 30 x 10 30000
Term & Conditions
 Charges are subject to area and locations.
 Payments will be 100% advance.
 Once contract is final cannot be cancel.
 Printing charges will be Rs.10 p.s.f. & 20 p.s.f. for S.O.V.
 Sites are subject to availability.
 We are not responsible for stolen & damage.

8. “BUSINESSSTATEGIES OF VIJAYADVERTISING
By:- NILESH SHUKLA, NARESHPATIL,PRAVEEN NAIR
Media Partners
 ZEE Marathi Channel
 Radio Channels
 Local news Papers

9. “BUSINESSSTATEGIES OF VIJAYADVERTISING
By:- NILESH SHUKLA, NARESHPATIL,PRAVEEN NAIR
Contact Details
VIJAY ADVERTISING
A/102, Everest Tower, Santoshi Mata Road,
Opp. Maxi Ground, Kalyan (W), Pin-421301
Mobile : Vijay Ingale - 09820261563 / 09323139630
Tel Fax : +91 251-2313463
Tel No.: +91 0251-2305147
Email us : info@vijayadvertising.com

10. “BUSINESSSTATEGIES OF VIJAYADVERTISING
By:- NILESH SHUKLA, NARESHPATIL,PRAVEEN NAIR
References
 Google Image
 www.vijayadvertinsing.com
 Prof. Rajendra kale sir
Special Thanks to
 Miss. Riva Nair (Secretary of Mr. Vijay Ingale M.D. of Vijay Advertising)
For giving us all the detailed information
 All The Employees for their support in our visit to Vijay Advertising
THANK YOU