2. Overview
Serving the needs of various
Leading global supplier of industries predominantly
Digital maps, Geographic Global Telecommunications,
Database and GIS Solutions Local Navigation and LBS
Industries
ISO 9001:2008 (QMS)
Leading organizations rely on
company driven by
Lepton's ability to solve their
commitment to highest
business problems and to
standards in product quality
drive profitable growth
and processes
COMPANY CONFIDENTIAL 2
3. Advantage
High In-house
Incomparable Transparent production Team of
Fast execution Customer
Geo- Project capacity and Professionals
and quick Centric
processing management efficient with domain
delivery Approach
capabilities System vendor Experience
network
Advantage
COMPANY CONFIDENTIAL 3
6. Data Overview
• Market Profile of India - District Level
• India GDP – District Level
• Rural Block Profile
• Town Profile
• Village Profile
• City Neighborhood Data
• City Ward data
• Economic Activity HD
COMPANY CONFIDENTIAL 6
7. Market Profile of India
• This data is helpful in identifying Larger Markets, Rapidly growing markets,
emerging and on-the-verge markets.
• It helps in discovering New Geographies, Socio Economic Segments, Relevant
Economic Segments and economic & financial Indicators.
• Geographic Coverage - Pan India
• Lowest Geographic Level - District
• Vintage – 2012
• Licensing - Annual
Market Profile of
India
Socio Economic
Consumer Income/ Per Saving/ Per Physical Asset
Classification of
Expenditure Capita Income Capita saving Ownership
households
(Exhaustive not inclusive)
COMPANY CONFIDENTIAL 7
11. India GDP - District Level
This data helps in identifying variations in incomes, Potential
markets, targeting locations, strategies based on economic situation of a
district and making marketing strategies.
• Geographic Coverage - Pan India
• Lowest Geographic Level - District
• Vintage – 2012
• Licensing - Annual
India GDP
Tertiary – Transport, Storage &
Secondary – Construction,
Communication, Trade, Hotel,
Primary – Agriculture, Mining, Electricity, gas and Water
Public Administration,
Fishing, Forestry, Lifestock supply, Manufacturing and IT-
Banking/Insurance, IT Services
Manufacturing
and others.
COMPANY CONFIDENTIAL 11
12. India GDP - District Level
COMPANY CONFIDENTIAL 12
13. India GDP - District Level
COMPANY CONFIDENTIAL 13
14. Rural Block Profile
• Appx. 5000 rural blocks in India
• Covering more than 600000 villages of India
• Geographic Coverage - Pan India
• Lowest Geographic Level - Block
• Vintage – 2012
• Licensing - Annual
Rural Block
Profile
Age Bank Consumer Consumer Consumer Credit and
Distribution Penetration Demography Expenditure Market Deposit
(Exhaustive not inclusive)
COMPANY CONFIDENTIAL 14
15. Town Profile
• Appx. 425 and 4600 peri-urban markets of India
• Town (62% of Urban Population)
– 5 Metros
– 5 Mini metros
– 33 Tier 1
– 28 Tier 2
– 152 Tier 3
– 201 Tier 4
• Peri Urban (38% of Urban Population)
– 1,176 with pop <12,000
– 1,114 with pop 12,000 - 20,000
– 1,203 with pop 20,000 - 35,000
– 1,160 with pop > 35,000
– Includes 25 different census classifications of urban centers
COMPANY CONFIDENTIAL 15
16. Town Profile
• Geographic Coverage - Pan India
• Lowest Geographic Level - Town
• Vintage – 2012
• Licensing - Annual
Town Profile
Age Bank Consumer Consumer Consumer Credit and
Distribution Penetration Demography Expenditure Market Deposit
(Exhaustive not inclusive)
COMPANY CONFIDENTIAL 16
17. Village Profile
Geographic Coverage - Pan India
Lowest Geographic Level - Village
Vintage – 2012
Licensing - Annual
The Indian Census is the most credible source of information on Demography
(Population characteristics), Economic Activity, Literacy & Education, Housing &
Household Amenities, Urbanization, Fertility and Mortality, Religion, and many
other socio-cultural and demographic data since 1872.
1) Demographic data
Census
2) Housing,
Household Amenities
Village Profile and Assets
Non-Census 3)Amenities
COMPANY CONFIDENTIAL 17
18. Village Profile
Village Profile
Worker/ Non Ownership status of Households availing
Communication
Population/ the census houses banking services and
Worker (Owned, Rented,
having specified asset (TV, (Bus, Railways
Household Telephone, Scooter, Car
population Any Other) etc.) services)
(Exhaustive not inclusive)
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21. City Neighborhood Data
• It divides major cities into neighborhoods which are as small as
few sq. kms.
• Specially designed for Marketers and Strategists to dissect the
cities to granular levels
• Geographic Coverage - 52 Cities
• Lowest Geographic Level - Neighbourhood
• Vintage – 2012
• Licensing - Annual
Town Profile
Socio Economic
Consumer
Age Distribution Consumer Market Classification of
Demography
households
(Exhaustive not inclusive)
COMPANY CONFIDENTIAL 21
22. City Ward Data
• 76 cities Coverage
• Geographic Coverage - 76 Cities
• Lowest Geographic Level - Ward
• Vintage – 2012
• Licensing - Annual
City Ward Data
Ward Number/ Name Tehsil Name District Name State Name
(Exhaustive not inclusive)
COMPANY CONFIDENTIAL 22
23. Economic Activity HD
This data is helpful in Performing Economic Activity Ranking
over 100m Grid for Urban area and 500m Grid for Rural area.
• Geographic Coverage - Pan India
• Lowest Geographic Level - 100 m grid for urban area and 500
m grid for rural area
• Vintage – 2012
• Licensing - Annual
COMPANY CONFIDENTIAL 23