Demographic and lifestyle data product

1. A Demographic and Lifestyle Data Product
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2. Overview
Serving the needs of various
Leading global supplier of industries predominantly
Digital maps, Geographic Global Telecommunications,
Database and GIS Solutions Local Navigation and LBS
Industries
ISO 9001:2008 (QMS)
Leading organizations rely on
company driven by
Lepton's ability to solve their
commitment to highest
business problems and to
standards in product quality
drive profitable growth
and processes
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3. Advantage
High In-house
Incomparable Transparent production Team of
Fast execution Customer
Geo- Project capacity and Professionals
and quick Centric
processing management efficient with domain
delivery Approach
capabilities System vendor Experience
network
Advantage
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4. Our Customers
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5. Our Customers
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6. Data Overview
• Market Profile of India - District Level
• India GDP – District Level
• Rural Block Profile
• Town Profile
• Village Profile
• City Neighborhood Data
• City Ward data
• Economic Activity HD
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7. Market Profile of India
• This data is helpful in identifying Larger Markets, Rapidly growing markets,
emerging and on-the-verge markets.
• It helps in discovering New Geographies, Socio Economic Segments, Relevant
Economic Segments and economic & financial Indicators.
• Geographic Coverage - Pan India
• Lowest Geographic Level - District
• Vintage – 2012
• Licensing - Annual
Market Profile of
India
Socio Economic
Consumer Income/ Per Saving/ Per Physical Asset
Classification of
Expenditure Capita Income Capita saving Ownership
households
(Exhaustive not inclusive)
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8. Market Profile of India
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9. Market Profile of India
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10. Market Profile of India
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11. India GDP - District Level
This data helps in identifying variations in incomes, Potential
markets, targeting locations, strategies based on economic situation of a
district and making marketing strategies.
• Geographic Coverage - Pan India
• Lowest Geographic Level - District
• Vintage – 2012
• Licensing - Annual
India GDP
Tertiary – Transport, Storage &
Secondary – Construction,
Communication, Trade, Hotel,
Primary – Agriculture, Mining, Electricity, gas and Water
Public Administration,
Fishing, Forestry, Lifestock supply, Manufacturing and IT-
Banking/Insurance, IT Services
Manufacturing
and others.
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12. India GDP - District Level
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13. India GDP - District Level
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14. Rural Block Profile
• Appx. 5000 rural blocks in India
• Covering more than 600000 villages of India
• Geographic Coverage - Pan India
• Lowest Geographic Level - Block
• Vintage – 2012
• Licensing - Annual
Rural Block
Profile
Age Bank Consumer Consumer Consumer Credit and
Distribution Penetration Demography Expenditure Market Deposit
(Exhaustive not inclusive)
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15. Town Profile
• Appx. 425 and 4600 peri-urban markets of India
• Town (62% of Urban Population)
– 5 Metros
– 5 Mini metros
– 33 Tier 1
– 28 Tier 2
– 152 Tier 3
– 201 Tier 4
• Peri Urban (38% of Urban Population)
– 1,176 with pop <12,000
– 1,114 with pop 12,000 - 20,000
– 1,203 with pop 20,000 - 35,000
– 1,160 with pop > 35,000
– Includes 25 different census classifications of urban centers
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16. Town Profile
• Geographic Coverage - Pan India
• Lowest Geographic Level - Town
• Vintage – 2012
• Licensing - Annual
Town Profile
Age Bank Consumer Consumer Consumer Credit and
Distribution Penetration Demography Expenditure Market Deposit
(Exhaustive not inclusive)
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17. Village Profile
Geographic Coverage - Pan India
Lowest Geographic Level - Village
Vintage – 2012
Licensing - Annual
The Indian Census is the most credible source of information on Demography
(Population characteristics), Economic Activity, Literacy & Education, Housing &
Household Amenities, Urbanization, Fertility and Mortality, Religion, and many
other socio-cultural and demographic data since 1872.
1) Demographic data
Census
2) Housing,
Household Amenities
Village Profile and Assets
Non-Census 3)Amenities
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18. Village Profile
Village Profile
Worker/ Non Ownership status of Households availing
Communication
Population/ the census houses banking services and
Worker (Owned, Rented,
having specified asset (TV, (Bus, Railways
Household Telephone, Scooter, Car
population Any Other) etc.) services)
(Exhaustive not inclusive)
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19. Village Profile
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20. Village Profile
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21. City Neighborhood Data
• It divides major cities into neighborhoods which are as small as
few sq. kms.
• Specially designed for Marketers and Strategists to dissect the
cities to granular levels
• Geographic Coverage - 52 Cities
• Lowest Geographic Level - Neighbourhood
• Vintage – 2012
• Licensing - Annual
Town Profile
Socio Economic
Consumer
Age Distribution Consumer Market Classification of
Demography
households
(Exhaustive not inclusive)
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22. City Ward Data
• 76 cities Coverage
• Geographic Coverage - 76 Cities
• Lowest Geographic Level - Ward
• Vintage – 2012
• Licensing - Annual
City Ward Data
Ward Number/ Name Tehsil Name District Name State Name
(Exhaustive not inclusive)
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23. Economic Activity HD
This data is helpful in Performing Economic Activity Ranking
over 100m Grid for Urban area and 500m Grid for Rural area.
• Geographic Coverage - Pan India
• Lowest Geographic Level - 100 m grid for urban area and 500
m grid for rural area
• Vintage – 2012
• Licensing - Annual
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24. Economic Activity HD
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25. Economic Activity HD
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26. Economic Activity HD
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27. Thank You!!!
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