NM Incite’s Holiday Trend Tracker delivers four key reports weekly that provide real-time, targeted insights and recommendations that will optimize holiday sales and boost your bottom line.

1. A SOPHISTICATED APPROACH TO
OPTIMIZING SALES THIS HOLIDAY
SEASON
WITH THE
HOLIDAY TREND TRACKER
How can your marketing, merchandising and promotions teams leverage
social media to engage your key customers and capture wallet share during
the ever-critical holiday season?
With so much at stake for retailers during the holiday season, it’s critical to understand your sales and marketing
effectiveness in real time to engage your customers at the right moments in the purchase cycle. Keeping a pulse
on rapidly-changing consumer attitudes and opinions toward your products and your competitors’ is the difference
between winning and losing this holiday season. NM Incite‘s Holiday Trend Tracker empowers retailers to make
in-flight adjustments to marketing and sales strategies throughout the holiday season. Analyzing real-time social
media data, NM Incite’s Trend Tracker delivers four key reports weekly that provide real-time, targeted insights and
recommendations that will optimize holiday sales and boost your bottom line:
1. Competitive Benchmarking Analysis 3. Key Product Share of Voice (SOV) Report
Identify emerging discussions about your products and shopping Understand the SOV across your product suite and benchmark
drivers on a weekly basis and compare this to your top this against your competitors.
competitors to spot key trend shifts.
Why is this important? Downward trends in buzz might Why is this important? Understand where you need to focus
indicate a need to invest more in digital media and more on pricing and promotions to ensure people are
free-standing inserts to promote specific categories and help mentioning your store when they are also talking about your
boost share of voice during these critical weeks. hottest, high-margin products.
2. Retailer Engagement Scorecard 4. Customer Segmentation Optimization
Discover how in tune your target customers are with your store, Discover which customer segments are impacting sales in order
departments and/or products. Identify attitudinal shifts week to to increase share of voice among these groups and refocus
week and uncover key discussion drivers. Track changes in marketing efforts.
passions and pain points that prompt shifts in purchase
behaviors. Why is this important? If you want to drive more buzz from
moms or sports enthusiasts – or your own brand advocates
Why is this important? Is your inventory aligned with what – understanding how your conversations are trending each
consumers want? Are you practicing good social care by week can provide critical insights into when/how you need
responding directly to negative comments about in-store to increase efforts with those segments to generate more
experiences? positive sentiment.
NM Incite also provides a post-season wrap up that will show how your store performed in social media compared to competitors and will
provide insights you can use to optimize social strategies for the next big push.
NM Incite retail solutions organize, segment and analyze clean, trusted global insights across hundreds of millions of social media messages in real time.
NM INCITE • 770 Broadway, New York, NY 10003 • nmincite.com
Kate Hansen • kate.hansen@nmincite.com • 312-401-2551
KNOW THE CUSTOMER