Why Isnt My Social Media Strategy Working?
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Presented at the CPRS Breakfast Series event, Oct 2009.
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Why Isnt My Social Media Strategy Working?
- 10. Remember #2 - Social Media Comes in Many Forms
- 11. Add (publicize) information as it comes
- 14. Reports and Tips Focus on Marketing Strategies
- 21. Industry Topics
- 22. Key Phrases
- 23. Find the Loudest Talkers – are they influential in your market?
- 24. Read the Comments, Not Just Original Content
- 29. Tweets from PR Agency Partner
- 31. Demo and How to Video = Comments
- 33. Give Context to Story, Behind the Scenes
- 35. Redirect to More Information
- 37. Communications Flow Chart Non-Profit Organization Academia Government Industry Profs Students Prov. Fed. Intl. Biz Non-Profit
- 38. The Social Web Non-Profit Organization Academia Government Industry Profs Students Prov. Fed. Intl. Biz Non-Profit
- 45. Read the Wall, Not Just the Numbers
- 47. Twitter Traffic
Editor's Notes
- On behalf of your communications department, do you…
- On behalf of your communications department, do you…
- For those of you here that have no strategy, and have no involvement in social media you be sure that what I’m about to talk about is as relevant to those who are already invovled with social media – it will make you aware of what to avoid when you do get active on social networks.
- For those of you here that have no strategy, and have no involvement in social media you be sure that what I’m about to talk about is as relevant to those who are already invovled with social media – it will make you aware of what to avoid when you do get active on social networks.
- Number one: Google, Facebook, Yahoo, Windows Live, 12 Google India It’s not that people don’t read articles from the Vancouver Sun, they’ll read them on Facebook, on a friend with common interest, has posted in their news feed
- Easier than ever
- The first step to any solid SM plan is to listen and monitor the space. What you hear will help you decide where you’ll fit into the social sphere, if you’re going to create a new community or join one, if you’re going to create a new blog or join a collective one
- Be consistent in your messaging across your social spaces
- Number one: Google, Facebook, Yahoo, Windows Live, 12 Google India It’s not that people don’t read articles from the Vancouver Sun, they’ll read them on Facebook, on a friend with common interest, has posted in their news feed
- Using your mobile phone, send a text message containing only the letter "f" (without quotes) to 32665 (FBOOK).* *Facebook does not charge for this service. Standard messaging rates apply.
- Using your mobile phone, send a text message containing only the letter "f" (without quotes) to 32665 (FBOOK).* *Facebook does not charge for this service. Standard messaging rates apply.