Presentation given at NOAH Conference San Francisco on June 26 2012 www.noah-conference.com

1. COMPANY PRESENTATION
June 2012

2. About

3. Wix vision
Need Primary solution
Create a document
Create a presentation
Create a blog
Create a web presence
3

4. New HTML editor
4

5. Wix.com – The Numbers
 21 million registered users
 16 million websites and widgets on Wix
 ~ 1,000,000 new free users per month
 400,000 Facebook fan-pages
 750,000 mobile sites create (biggest mobile site creation platform in the world)
 45,000 new mobile sites per month
5

6. Interesting facts about Wix
 We have no sales team
 55% of our premium customers come from free traffic
sources
 User acquisition cost is profitable on the 4th month
 Life time user value = 7 to 10 x marketing cost
 50% of our new business comes from HTML 5
 89% of premium customers will recommend Wix to their
friends
6

7. The Wix timeline
10
MILLION
USERS
subsidiary subsidiary
20
MILLION
USERS
1
MILLION
Flash USERS
NY, SF
2006 2007 2008 2009 2010 2011 2012
7

8. WHY EXISTS?

9. The Internet has become
a platform for online expression
Contributing content Hosting content
Social Blogs Reviews
250mm photos 58mm tumblr 41mm+
uploaded to blogs and 24bn monthly visitors
Facebook daily posts, doubling and 15mm
since last fall reviews on Yelp
 User friendly  Fast  Easy / frictionless  Requires skill  Slow  Laborious
Source: Company documents
9

10. There are identifiable groups that are
underserved by traditional solutions
Micro-businesses, Small and medium Large Blue chip
Contributors Bloggers individuals, groups sized businesses companies companies
and organizations (“SMBs”)
Need: Need:
Need: Need: Need: Need:
Exposure Exposure
Free Exposure High quality High quality
Cost effective Cost effective
Exposure Networking Functionality Functionality
High quality High quality
Flexibility Functionality
Easy-to-use E-commerce
In-house
solutions
X
Too basic Too costly
Need for a solution Resolve
10

11. FRAMING SUCCESS

12. Business Model – Pricing
12

13. Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
Dec-09
Jan-10
Feb-10
Mar-10
Apr-10
May-10
Jun-10
Jul-10
Aug-10
Sep-10
Oct-10
Nov-10
Dec-10
Jan-11
Feb-11
Mar-11
Apr-11
May-11
Jun-11
Jul-11
Aug-11
Sep-11
Oct-11
Nov-11
Cumulative Free Users
Dec-11
Jan-12
Feb-12
Mar-12
Apr-12
May-12
13

14. Wix is scaling rapidly
Active premium Cash collections
(Cumulative) (Monthly)
CAGR: 500% CAGR: 300%
1/09 5/09 9/09 1/10 5/10 9/10 1/11 5/11 9/11 1/12 5/12 1/09 5/09 9/09 1/10 5/10 9/10 1/11 5/11 9/11 1/12 5/12
14

15. Wix.com global spread
15

16. Cohorts - Trajectory
Cohort – accumulated user lifetime value1
Total Collection Projected
2011
2012
2010
0 2 4 6 8 10 12 14 16 18 20 22 24 26 28
# Months After Cohort
1 Average user lifetime value over each year
16

17. THE SOLUTION

18. Why do our users love us?
 Wix empowers them to be successful entrepreneurs online
 They testify that their Wix site contributes to their business success
 Stunning graphic results
 It looks like a top designer made it
 They fully control their site design
 They get the site THEY wanted the way THEY wanted it
 It is a product for “smart” people, easy to start but hard to
master
 Wix balances full customization (as opposed to a limited solution that
only allows them to “fill a template”) with a simple wizard mode for
those who want to design quickly
18

19. Mobile
800,000
700,000
600,000
500,000
400,000
300,000
200,000
100,000
-
4 5 6 7 8 9 10 11 12 1 2 3 4 5
2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012
Accumulate 15,172 31,008 42,289 89,728 172,92 230,95 289,99 346,95 393,75 447,93 500,21 564,86 622,14 677,16
19

20. Sample mobile sites
 Photographer http://m.wix.com/rtambalque/greenbean?showInIphone=true
 Photography http://m.wix.com/iapteam/independentautophotog?showInIphone=true
 Kids clothing and accesorries: http://m.theprincessesthree.com/
 Art http://m.wix.com/tomtoncet/nadgedme?showInIphone=true
 Services - media http://m.wix.com/amanda_rivera/amandarivera?showInIphone=true
 Religion http://m.wix.com/crossviewchurch/crossviewchurch?showInIphone=true
20

21. COMPETITIVE LANDSCAPE

22. The landscape appears complex
Diversified
Registration / Internet
incumbents
web hosting
Design firms
Site builders
22

23. Wix combines scale with monetization
CY11
revenue
Left the space
iWeb
GoLive
Page Creator
# of sites built
Note: Estimated revenue from DIY website building only
23

24. Wix what next ???
More Revenue
CY11
revenue
HTML6
More Functuality
Explorer11 F-commerce
M-commerce More Users
Global expansion
# of sites built
24

25. NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique Selected Completed NOAH Transactions
May 2012 April 2012
Unique Industry Know-How Core Investment Banking Competence
Sale of a 100%-stake in
 100% focused on Internet companies, covering  The NOAH team has 25+ years of media
150 million growth equity investment from
over 25 sub-verticals in this highly complex investment banking experience
industry - Routine execution of M&A and financing for a 50% stake alongside Fotolia’s Founders and
to
- 15+ years active coverage of leading European transactions with sizes of several billion euros
Internet companies and investors  The team has been working together closely for 7 Additional $150 million senior debt financing
Total $300 million investment
 Deep understanding of industry dynamics and years (including 6 years at Lehman Brothers) Financial Advisor to Fotolia and its Shareholders Financial Advisor to Toprural and its Shareholders
thinking of industry leaders  8 successfully completed NOAH Advisors
 Ability to add value beyond banking advice transactions underline successful transfer of
- Facilitates overall process and minimizes competencies to the Internet sector November 2011 July 2011
management distraction Sale of a majority stake in Sale of a majority stake in
Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs!
 NOAH Advisors is globally very well connected  The NOAH team are entrepreneurs and focused to
to
and has direct access to virtually all key players in on growing the business and establishing a Quants Financial Services AG
the industry reputation for excellence Exclusive Financial Advisor to
- Knowledge of and strong relationships with  Full commitment to deliver top quality results in grupfoni and its Shareholders Advisor to EnGrande
potential buyers’ key decision makers short time frames
- Coverage of over 500 companies and 4,000  Highly success-based compensation structures
individuals align interests of clients and NOAH Advisors, and April 2011 April 2011
- Proactively finds and unlocks attractive demonstrate conviction to deliver top results Sale of a majority stake in
investment opportunities for leading have acquired a majority stake in
investors (e.g. Bigpoint)
 Annual NOAH Conference to
for $350m from
The NOAH Advisors Core Team
Exclusive Advisor to Advisor to Yatego
Summit Partners and TA Associates
Marco Yoram Jan
Rodzynek Wijngaarde Brandes
December 2009 April 2009
Managing Director Director Director
Partial sale of $80m partial sale of
and Founder
to
to
Contact Details Contact Details Contact Details Valuing Softonic at €175m
marco.rodzynek@noah-advisors.com yoram.wijngaarde@noah-advisors.com jan.brandes@noah-advisors.com
Advisor to Softonic Advisor to Fotolia
UK Mobile: +44 77 85 330 330 UK Mobile: +44 79 17 084 784 German Mobile: +49 174 2010 984
Swiss Mobile: + 41 79958 1512

26. Introduction to the NOAH Conference Overview of the NOAH Conference 2011
 The NOAH Conference is an annual Internet event taking place once a
Summary Overview Conference Program
year in London, focused on top management from Internet start-ups to
global media companies as well as senior investment professionals  NOAH ‘11 took place on 9-10 November 2011 at Old
 NOAH’s goal is to create a marketplace for the European Internet eco- Billingsgate in London
system to discuss key trends, generate business and facilitate  Fantastic line-up of 90 speakers from 20 countries in keynotes,
investment transactions presentations and panels over 2 full days
 Over the past 3 years numerous high-profile speakers presented at  1,150 attendees from 35 countries – 57% from Internet
NOAH, including over 100 CEOs companies, 26% from investors, 15% from corporates (media
 The NOAH Conference was founded in 2009 by Marco Rodzynek and is companies, advisors, PR and recruiting) and 2% press
organised by the NOAH Advisors team with sponsorship from some of representatives from leading on- and offline publications
the world’s leading financial investors  NOAH party with additional guests from London and a great
live band on the evening of the first day
NOAH ‘12 on 6-7 November – Save the Date  Extremely positive feedback from numerous attendees, on
twitter and in the press
 The conference will again take place at Old Billingsgate in London
 Registration will open in early 2012 Selected Conference Impressions
 For updates, please check: www.noah-conference.com
Event Sponsors Strategic Sponsors