Presentation given at NOAH Conference San Francisco on June 26 2012 www.noah-conference.com

1. Presenter: Ron Daniel
Founder & CEO

2. Who are we?
Founded 2010
Head Count
46
Offices
San Francisco & Tel Aviv
Lead investors Mangrove Capital & Morgenthaler Ventures
V1.0 Launched December 2011
User Base Over 800,000 Businesses, mostly in the US
Daily Growth over 1,000 new businesses join every day

3. In a world where economy of scale makes a difference
There is a massive untapped market
500,000,000 Micro businesses worldwide are looking for the simple way to
manage their business online, for free.
30,000,000 of them are in the US only.
See how >

4. And,while seems like everyone are after the next big B2B solution,
We provide the simplest B2C management environment
on the web, for free.
> Hi, go a head and try it now www.SohoOS.com

5. Hi, go a head and try it now www.SohoOS.com

6. This is why our users love us...
(a survey answered by over 1,300 random users, May 2012)
Network effect

7. And recommend us to their friends
Organic growth out of avarage daily growth
40%
30%
20%
Happy users =
10% more free users
0%
Q2 11 Q3 11 Q4 11 Q1 12 Q2 12

8. It's also why our user base growth accelerates
Registered Business Users Active Business Users
900000
800000
700000
600000
500000
400000
300000
200000
100000
0
01/11 03/11 05/11 07/11 09/11 11/11 01/12 03/12 05/12

9. And why our users stick with us
Cohort - active users over time
January February March April
100%
April 04th new version
impact
75%
50%
25%
0%
month 1 month 2 month 3 month 4 month 5

11. So, what do our "C" users use us for?
• 51% of the active users are producing invoices
• 45% of the active users are managing their contacts
• 41% of the active users are managing their inventory
• 67% of the the active users publish edited business leads
pages
More on our users >

12. Sell your web
service directly to
800,000 businesses
Join us.

13. Premium services: Our users get more value over time
Accumulative number of people got to the payment page
users joined in Feb march april may June*
5,000
4,500 The longer they
stay, more likely
4,000 they would like to
3,500 Pay for premium
3,000
2,500
2,000
1,500
1,000
500
0
March April May June*
As we still optimize our offering and payment pages, reaching an actual
payment page is a strong indicator of intention to buy.

14. Scaling value over time
Phase 3:
Becoming the user's full Eco system.
Leads, clients, partners and management
on same data base
Phase 2:
Helping the user to capitalize new
practices.
Leads generations, 3rd party services
Phase 1:
Answering the user's immediate pains.
Free invoicing, simple management

16. NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique Selected Completed NOAH Transactions
May 2012 April 2012
Unique Industry Know-How Core Investment Banking Competence
Sale of a 100%-stake in
 100% focused on Internet companies, covering  The NOAH team has 25+ years of media
150 million growth equity investment from
over 25 sub-verticals in this highly complex investment banking experience
industry - Routine execution of M&A and financing for a 50% stake alongside Fotolia’s Founders and
to
- 15+ years active coverage of leading European transactions with sizes of several billion euros
Internet companies and investors  The team has been working together closely for 7 Additional $150 million senior debt financing
Total $300 million investment
 Deep understanding of industry dynamics and years (including 6 years at Lehman Brothers) Financial Advisor to Fotolia and its Shareholders Financial Advisor to Toprural and its Shareholders
thinking of industry leaders  8 successfully completed NOAH Advisors
 Ability to add value beyond banking advice transactions underline successful transfer of
- Facilitates overall process and minimizes competencies to the Internet sector November 2011 July 2011
management distraction Sale of a majority stake in Sale of a majority stake in
Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs!
 NOAH Advisors is globally very well connected  The NOAH team are entrepreneurs and focused to
to
and has direct access to virtually all key players in on growing the business and establishing a Quants Financial Services AG
the industry reputation for excellence Exclusive Financial Advisor to
- Knowledge of and strong relationships with  Full commitment to deliver top quality results in grupfoni and its Shareholders Advisor to EnGrande
potential buyers’ key decision makers short time frames
- Coverage of over 500 companies and 4,000  Highly success-based compensation structures
individuals align interests of clients and NOAH Advisors, and April 2011 April 2011
- Proactively finds and unlocks attractive demonstrate conviction to deliver top results Sale of a majority stake in
investment opportunities for leading have acquired a majority stake in
investors (e.g. Bigpoint)
 Annual NOAH Conference to
for $350m from
The NOAH Advisors Core Team
Exclusive Advisor to Advisor to Yatego
Summit Partners and TA Associates
Marco Yoram Jan
Rodzynek Wijngaarde Brandes
December 2009 April 2009
Managing Director Director Director
Partial sale of $80m partial sale of
and Founder
to
to
Contact Details Contact Details Contact Details Valuing Softonic at €175m
marco.rodzynek@noah-advisors.com yoram.wijngaarde@noah-advisors.com jan.brandes@noah-advisors.com
Advisor to Softonic Advisor to Fotolia
UK Mobile: +44 77 85 330 330 UK Mobile: +44 79 17 084 784 German Mobile: +49 174 2010 984
Swiss Mobile: + 41 79958 1512

17. Introduction to the NOAH Conference Overview of the NOAH Conference 2011
 The NOAH Conference is an annual Internet event taking place once a
Summary Overview Conference Program
year in London, focused on top management from Internet start-ups to
global media companies as well as senior investment professionals  NOAH ‘11 took place on 9-10 November 2011 at Old
 NOAH’s goal is to create a marketplace for the European Internet eco- Billingsgate in London
system to discuss key trends, generate business and facilitate  Fantastic line-up of 90 speakers from 20 countries in keynotes,
investment transactions presentations and panels over 2 full days
 Over the past 3 years numerous high-profile speakers presented at  1,150 attendees from 35 countries – 57% from Internet
NOAH, including over 100 CEOs companies, 26% from investors, 15% from corporates (media
 The NOAH Conference was founded in 2009 by Marco Rodzynek and is companies, advisors, PR and recruiting) and 2% press
organised by the NOAH Advisors team with sponsorship from some of representatives from leading on- and offline publications
the world’s leading financial investors  NOAH party with additional guests from London and a great
live band on the evening of the first day
NOAH ‘12 on 6-7 November – Save the Date  Extremely positive feedback from numerous attendees, on
twitter and in the press
 The conference will again take place at Old Billingsgate in London
 Registration will open in early 2012 Selected Conference Impressions
 For updates, please check: www.noah-conference.com
Event Sponsors Strategic Sponsors