Start-up Stage - Advertising - Presentation by Tom Laband, CEO of Adsquare at the NOAH 2015 Conference in London, Old Billingsgate on the 13th of November 2015.
3. 2
Programmatic. Mobile. Data.
Key Market Trends
1 IAB, 2015
3 eMarketer, Sep 2015
4 Facebook Second Quarter Results 2015, = $2.9 bn
24vs. 8%Share of Mobile Time Spent
vs. Ad Spending 20151
76% Facebook’s Share of Mobile
Advertising Revenues3
4. 3
Audience Data eats Media
Key Market Trends
1 Avg. bid prices for SSP inventory, Sep 2015, statistics from Metamarkets
2 Avg. audience data price from internal analysis, Apr-Sep 2015, US values based on EU ratio
1 1 2
42%
Share in eCPMs: Media vs. Data
$ 0,58 $ 0,72 $ 0,65
$ 0,81
$ 0,83
$ 1,19
$ 1,01
$ 1,13
$ 1,33
$ 0,00
$ 1,00
$ 2,00
$ 3,00
DE UK US
Media + Location Data + Audience Data
Avg. Share of Audience Data
5. 4
Unleash The Power Of Mobile Data
Intro
The smartphone is the most personal
device connecting consumers.
Device usage and sensors create high
amounts of data points for each mobile
moment.
This data can be leveraged for
targeting the right people in the right
moment to boost mobile campaigns.
6. 5
Our Mission & Vision
Positioning
Providing actionable audience information
by understanding mobile consumer behavior
to become
the global category leader for Audience Management
in Mobile Programmatic Advertising
8. 7
The Central Gateway for Mobile Data
adsquare in a Nutshell
adsquare connects advertisers, publishers and data
providers in the most effective way to provide access to rich
data at global scale.
Our mobile-first Audience Management Platform (AMP)
allows seamless audience creation and activation and lets
you leverage mobile, online and offline data assets to
supercharge mobile programmatic advertising.
9. 8
Platform Capabilites
“Audience Management Platform”?
Data Exchange
§ Focussed on 3rd party data
§ Partner business based on rev shares with branded
data providers
DMP Functionalities
§ Normalization, Segmentation, Modelling, Activation
§ Self-service with API connections to partner platforms
§ Plus: Managed Service for agencies and DSPs
Mobile-Centric
§ Mobile IDs, App IDs, Beacons, MAC addresses etc.
allow for strong new use cases in RTB environment
§ Not focussed on any cookie-based data sets
Data Onboarding
§ Using Location as a proxy to onboard POI, Household,
Event, Weather, Shopper, Purchase Data
§ CRM Data Onboarding based on “Home Segment”
(Acxiom, Experian, Schober, CACI UK, Bertelsmann)
📱
⇆
👥
10. 9
Self-Service Platform for Audience Creation
Audience Management Platform
Explore
Access the right data sources, including branded data
providers. Leverage our pre‐defined audience templates for
your campaigns.
Create
Segment your target audiences by combining various data
points. Full transparency with direct reach and cost forecast.
Activate
Upload your customized audience to our cloud and
seamlessly activate it within your preferred buying platform.
13. 12
Demand Partners
Main KPIs
§ Current portfolio of DSP partners:
§ Top 10 to be integrated:
§ adsquare is working with all major Media Holding Groups incl. their Media Agencies and Trading Desks:
14. 13
Supply Partners
Main KPIs
§ Current portfolio of SSP partners:
§ Top 10 to be integrated:
§ adsquare’s unique integration method:
API Integration
Profiling API
OpenRTB Endpoint
Existing endpoint for SSPs
3rd Party Platform
Analytics or attribution service
Flat File Sync
Regular data sync via upload
15. 14
Internationalization
Main KPIs
Currently, adsquare data is
available in 7 countries: UK,
France, Germany, Italy, Spain,
Austria and Switzerland
Our clients can reach more
than 92 million users across
those 7 markets and counting
Additional markets in EU
(Nordics, Benelux, Poland) will be
added very quickly on demand
Launch of US is planned for
Q1 2016 with global platform
and local data partners
16. Thank you for your interest.
adsquare GmbH | Saarbrücker Str. 36 | 10405 Berlin | Germany
www.adsquare.com | info@adsquare.com
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