This document discusses Freeletics, a personal training and coaching app company. It outlines Freeletics' vision of helping users become their greatest selves physically, mentally, and socially. It describes Freeletics' global community of over 1.6 million Facebook likes and 300 cities with training groups. The document also discusses Freeletics' plans to build a global personal development ecosystem and continues growth through acquiring new users below customer lifetime value.

1. FREELETICS
NOAH 2016

2. 10 - 11 November 22 - 23 June
Save The Date
www.noah-conference.com

3. WE TRULY DEVELOP PEOPLE
2
“WE WANT TO MAKEEVERYBODYIN THE WORLD
BECOMETHEGREATESTVERSIONOF THEMSELVES.”
FREELETICS VISION

4. GREATNESS = PHYSICAL + MENTAL + SOCIAL
3

5. WE HAVE A STRONG, AUTHENTIC & EMOTIONALIZING
BRAND
4

6. FOUR PERSONAL COACHING APPS TO MAKE OUR USERS
BECOME THEIR GREATEST VERSION
5
JANUARY 2016 FEBRUARY 2016 MAY 2016August 2013

7. 6
Athleisure
Cool and leisure apparel for athletes
MAX. PRFMRNCE
High-functional and high-quality training apparel
Gear
All the equipment you need for your Freeletics workouts
FREELETICS WEAR – A BRAND DRIVING APPAREL LINE

8. AND A STRONG COMMUNITY
7
> 1.6mn likes
on Facebook
Globally > 300 cities
with training groups
+250k daily social
interactions in-app
Numerous Offline
Training Events

9. WE BRING PEOPLE TOGETHER
8

10. ...AND WE DO THIS GLOBALLY
9

11. AND THEREBY INDUCE STRONG & HIGHLY EMOTIONAL
RELATIONSHIPS WITH OUR BRAND
10
… and they show it with pride
#tattoo
#thankyouguys

12. THIS ONLY WORKS BECAUSE WE TRULY HELP OUR USERS.
OUR PRODUCTS WORK.
11

13. SETTING STAGE FOR GLOBAL GROWTH: ACQUIRING USERS
BELOW CLV AND INCREASING INTERNATIONAL FOOTPRINT
12
Global CLV > paid CAC
and ratio continuously improving
CLV
2015 2016
CAC
Core Market
Developing Market
USA +800% monthly initial sales since
March2015 – now within topcountries

14. KPIS
13
ONLINE WEIGHT MNGNT
CA. $3 BN
WEIGHT MNGNT
CA. $206 BN
500 K
WEEKLY TRAININGS
(+100% vs. 2015)
2015 €16 M
(+300% VS. 2014)
/
MARKET ACTIVITY
REVENUE EXTERNAL CAPITAL

15. WE WILL BUILDA GLOBALPERSONAL DEVELOPMENT ECOSYSTEM
FOR EVERYONE– CONSISTINGOF 5 MAIN PILLARS.
14
EXCEPTIONAL
COMMUNITY
BROAD
ACCESSIBILITY
GLOBAL
CONTENTSPREAD
OFFLINEWORLD
INTEGRATION
LEADINGDIGITAL
COACHING

17. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
February 2013 May 2012
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
May 2016
Investment in
by
Exclusive Financial Advisor to
10Bis and its Shareholders
®