Growing with Google - Presentation at AdTelligence workshop by Gero Graf, Search Strategy & Implementation Manager at Google at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

1. G+ Sign In
How to grow with Google

2. Identity in a Cross-Device World
Audiences are fragmented: Users move between devices
and use multiple screens simultaneously
81%
66%
75%
use smartphone with
television daily
use smartphone with
laptop or PC daily
use tablet with another
device daily
But we still expect a relevant, seamless experience
Source: http://www.google.com/think/research-studies/the-new-multi-screen-world-study.html

3. New Engagement Challenges
Yesterday
NEWS
Today
NEWS
Tomorrow
NEWS
Trusted,
crossdevice
identity
provider
Cookies
Different identifier on every device
?

4. Introducing a Google Option
✓ Increase user logins & registration velocity
Trusted, secure authentication
✓ Drive app usage
Over the air Android downloads
✓ Engage Users Across Devices
Cross-device single sign-on

5. Sign-In to Access the Best of Google

6. Signing In: Product Walkthrough

7. Increase User Logins
User Choice

8. Drive App Usage
Android Installs
40%
acceptance rate for
Android installs

9. Engage Users Across Devices
Cross-Device Single Sign-On lets authenticated users remain
connected across devices

10. Engage Users Across Devices

11. Get Discovered Across Google
App Activities

12. Results: Partner Success Stories

13. “Google+ Sign-In has become the
most popular third party sign-in
option on web with 35% of users
choosing to sign in with Google.”
Joe Greenstein, CEO

14. "User registration on Snapette has
increased by 16% since launching
Google+ Sign-In."
Lefteris Haritou, Lead Engineer

15. “Google+ Sign-In is the most
popular social sign-in method on
our Android application, measuring
41% of our overall sign-in users.”
Tom Grinsted, Product Manager

16. Start with Android
developers.google.com/+
✓ Mobile Market Leader
-- 900 million devices auto-auth’d to Google
-- 79.3% of global smartphone market share*
✓ Deep Integration with Google
-- Core component of Google Play services SDK
-- Integrates with Wallet, Play Games, and more
✓ Innovation Across Devices
-- 1-click downloads of your Android app
-- Cross-device SSO drives web authentication %
✓ Customer Testimonials
-- #1 login choice for many leading apps
-- up to 25% reduction in bounce rate

17. Thank You

18. Case Studies
developers.google.com/+/features/case-studies