How Big Can It Get - Presentation by Yusuf Azoz, CEO of Kariyer.net at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.
4. Kariyer.net in a Nutshell
Founded in 1999 and acquired by
iLab Ventures in 2006
Hosting ~18.3 million CVs
Servicing ~48,500 customers
15 offices in 13 cities with 350+
employees
4
5. Kariyer.net is a “Category Killer”
77%
Reach
47%
closest
competitor
Source: Comscore Audience
Duplication reports,
July 2013
6. Kariyer.net is a “Category Killer”
68%
Customer
Penetration
18%
closest
competitor
Source: Independent Market
Research 2011
7. Kariyer.net is a “Category Killer”
87%
Jobseeker
Penetration
27%
closest
competitor
Source: Independent Market
Research 2012
8. Low Internet Penetration
Fixed Broadband Penetration in EU Area (2012, %)
80%
72%
47%
UK
Source: ComReg Market Report
EU27
Turkey
9. Huge Market Potential
551.500
more to acquire
48.500
companies
acquired
Source:The figures are derived from yearly adjustments made on total number of registered customers announced by TUIK
(Statistics Bureau of Turkey) in 2006. The numbers are provided by Method Research Company
10. Know your competition
Channel Preference—Company View (%)
Through
Reference
& Personal
Contacts
59
Newspapers
18
Online
Recruitment
Websites
12
Source: Kariyer.net Market Research 2011
Note: Single Choice Responses Reported
12. Reach every single customer
Industry/Regional Focus
Customer Segmentation
Life Time Value
Sales Channel Differentiation
13
13. Not a jobboard, but a service provider
Applicant Tracking Services
Integration / Customization
Customer Service / Acct Management
Matching Jobs to Jobseekers
Career Guidance for Jobseekers
14