Healthcare & Science Challengers - Presentation by Thomas Serval, CEO of Kolibree at the NOAH 2015 Conference in Berlin, Tempodrom on the 9th of June 2015.

1. June 2015 1
Thomas Serval Co founder and CEO, June 2015
The Smart Oral Care Company

2. SAVE THE DATE
GET YOUR TICKET NOW!
www.noah-conference.com/request-invitation
Old Billingsgate, London Tempodrom, Berlin
12-13 NOV2015 8 - 9 JUN2016

3. EXECUTIVE SUMMARY
Kolibree is the first sonic electric toothbrush using motion sensors and Bluetooth to track brushing
habits and report those habits to users in real time
The Kolibree toothbrush was designed in France by a seasoned team of connected object experts
and dentists, manufactured in Asia and marketed in the US. Distribution is slated to be global.
Built on an open Api and a scalable platform, the Kolibree solution keeps adults and kids
motivated to improve their daily brushing habits.
Targeting a $30b market, the Kolibree solution disrupts oral care by providing real time feedback
on brushing quality shareable with dental professionals or kept private.
After a soft launch in March 2015 in the US, Kolibree is now available this month in Europe with
expected sales to be above 1 m units in 3 years
Founded in January 2014, Kolibree has raised a first round of funding with Innovacom, Cap Horn,
Seb Alliance and DIGH an investment fund of oral care professionals.

4. WHERE IS THE PAIN ?
Oral care cost exceeds $120 billion in the United
States alone.
Most oral care diseases could be easily eliminated
by systematic and regular brushing.
Until now, there has been no easy way to monitor,
improve and educate people’s brushing habits in
real time, empowering them to change their behavior
and prevent know diseases.
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5. Dental hygiene must be taught to kids as early as possible.
Education faces serious challenges:
Brushing techniques: each brushing technique requires
different methods so you make sure parents are trained
properly.
•No feedback: initial occurrence during a dentist visit but
feedback stops there, which isn’t good enough.
Evaluation: there is no large data set to investigate
correlation between a population’s brushing habits and oral
diseases.
With people living longer and eating richer food, the oral care
costs increase with age.
A MULTI GENERATION PROBLEM
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6. A MASSIVE MARKET
3,6 Billion toothbrushes are sold per year
representing a 9 Billion dollar market with an oral care
category at $30 billion (30% toothbrushes).
Electric toothbrushes account for 20% of the market
in the US, 50% in Germany, 15% in France and 30%
in the UK.
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7. OUR SOLUTION
Kolibree is the first Sonic Connected Toothbrush that improves brushing.
Kolibree provides daily feedback on the quality of your brushing and makes it fun
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8. 1110/09/2014
GAMIFICATION AND ENGAGEMENT:
EXAMPLE GO PIRATE
Oral Care Improvement
• The toothbrush movements
head the character
• Children are guided through
the game to brush correctly
the different dental zones.
Family
• Parents get a companion to
educate their children to adopt
a good oral hygiene.
• Scores are shared via the
leaderboard to create a family
challenge

9. FEEDBACK

10. June 2015 15
With a data platform that allows researchers, oral care
professionals or insurers to understand how to improve health care
ANONYMOUS
KOLIBREE OPEN PLATFORM REVOLUTIONIZE
ORAL CARE

11. • Buzz : Seen by 1 billion people , 20 000 articles
• Product : Original IP, MSRP $199, Available in the
US, launch in Europe end of June
• Partnerships : UFSBD, French Dental Association,
Delta Dental the largest Oral Care Insurer in the
world
• Funding :Successful Kickstarter campaign (2014)
and first round of funding (Q1 2015, completed with
DIGH (dentist fund), Innovacom, Cap Horn and Seb
Alliance
• Research : Our first dental preliminary study shows
that Kolibree is more efficient for plaque removal for
Kids than existing products
KPIs

12. Buy a Kolibree www.kolibree.com
thomas.serval@kolibree.com
THE SMART ORAL CARE COMPANY
THANK
YOU