Introduction to Pippa & Jean - Presentation by Gerald Heydenreich, Founder & CEO of Pippa & Jean at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

1. Company Presentation
- Nov 2013 -
Strictly Confidential

2. Vision & Mission
Our vision is…
… to create more than 100.000 careers in Social Selling and to
become Europe’s biggest Social Selling Platform (“e Amazon of
Network Marketing”)
Our mission is…
… to empower women to become independent by providing them a
hassle free, honest end to end solution to start their own business
Strictly Confidential
2
01.11.2013

3. Executive Summary
 Pippa & Jean is a Social Selling Community,
combining the benefits of Network Marketing
with the power of eCommerce & Social Media
that revolutionizes the Direct Selling / MLM
Industry
 Comparable successful companies with
revenues of 250+ Mio. € already exist: Stella
and Dot (US), LiaSophia (Canada), Pierre Lang
(EU)
 Other than traditional network marketing
organizations, P&J is build on transparency,
 P&J provides women (our Style Coaches) a
little upfront investment (199€) and combines
business system that enables them to earn a
commission and built their own teams by offering the advantages of direct selling with the
scalability power of eCommerce & Social Media
a range of costume jewelries and accessories on
and thus provides real returns to Style Coaches
“Pippa&Jean Style Parties” and their individual
“Online Boutiques”
 After 16 months, PJ has more than 700 Style
Coaches and is growing at 50-60 new SC per
 On the client side, P&J targets women between
month
25-50 years that are interested to get access to
latest trends and affordable costume jewelry
 P&J aims to generate in Central Europe by 2017
together with their friends in an amicable
more than 100 Mio. € in revenues with an
environment
EBITDA margin of 20+% (average product
margins are currently at 75-80%)
 P&J was founded by Gerald Heydenreich and
Annette Albrecht Wetzel together with
experienced entrepreneurs and managers with
the vision to support 100.000 women in their
social selling career and stands for initiative ,
quality and do good
Strictly Confidential
3
01.11.2013

4. How does it work?
Pippa&Jean Style Coaches host parties, sell in their online boutique and
build teams across Germany
Pippa&Jean
always sells to
the end users –
Style Coaches
only buy samples
Strictly Confidential
4
01.11.2013

5. Infrastructure
After 16 months we have 700 style coaches across Germany, many of
them just started…our vision is 100.000 “showrooms” throughout
Europe
Strictly Confidential
5
01.11.2013

6. Press
Press is enthusiastic about the concept of social selling and Pippa&Jean; more
than 300 publications in the first 12 months of operation with many celebrities
wearing our products
Strictly Confidential
6
01.11.2013

7. Market Evolution
Social Selling makes the internet more “personal” and is an add on to the
“Age of eCommerce”
Good Old Times
80’s /90’s
eCommerce Age
Social Selling Age
Personal Contact
Access to Client
Expert Advice
Purchasing Experience
Availability of product
After Sales Service
Emotional attachment to
Shop
Knowledge of buyers
Price
Selection
Inventory / Working Capital
Strictly Confidential
7
01.11.2013

8. Market Trends
End Consumers believe that the importance of Direct Selling and
Home Parties will increase significantly
Importance Today
Importance Tomorrow
Diff.
Retail Shopping
89 %
62 %
-27
Internet Shopping
37 %
57 %
+20
Mail Order Shopping
24 %
21 %
-3
Shopping Channel (phone)
2%
18 %
+16
Shopping Party / Direct Selling
2%
38 %
+34
* TNS Infratest Study from BDD 2013
Strictly Confidential
8
01.11.2013

9. Market Statistics
Already today, in Europe more than 12 Mio. MLM / Direct Sales people
are generating well above 16 Bn. € in sales
#of European Direct Sellers
Sales in € - FEDSA members only
• Tupperware is generating in Germany more than 220 Mio. € revenues p.a. with more than 2.700 home parties
per day i.e. 1 Mio. p a.
• Vorwerk is generating more than 2.5 bn. € revenues p.a. with more than 600.000 representatives
*graphic own creation, based on : http://www.wfdsa.org/files/pdf/global-stats/
Global_Statistical_Report_Final_6-20-2012.pdf
Strictly Confidential
9
01.11.2013

10. What makes social selling so special?
Pippa& Jean is a Social Selling Community, built on 4 pillars that…
 … combines the benefits or a vertically integrated brand, independent of retail
 … is based on independent entrepreneurs that sell to clients personally who receive a success
based commission for their work
 … .uses the power of Social Networks and thus mainly growing virally
 … with the built in benefits of an eCommerce company
Vertically
integrated
Brand
Network
Marketing
Social Network /
Community
eCommerce
 End Consumer Access
 Pricing Power /
independence from retail
 Independent Sales Force
 Trust / Word of Mouth /
Low Returns
 Emotional Sale
 Recurring Revenues
 Virality
 Exclusivity
 Personalization
 Central storage /
Distribution
 High Process Efficiency
 24/7 shopping
> High Product Margins
> no Marketing costs
> Customer Log In
> Low Capex
Strictly Confidential
10
01.11.2013

11. Market Size Jewelry
As a first product category, Pippa&Jean is currently focussing on the
market for Jewelry & Accessories which has a yearly market volume of
more than € 30 Bn.
Europe Market Volume*
Rest of
Europe
9.550
Germany
Italy
4.800
UK
8.030
Netherlands
1.900
Spain
5.490
100 € per
second
6.000 €
per minute
3 Bn. €
per year
Sales Jewelry in Germany
France
9.740
Germany
2.920
* In Mio.
Strictly Confidential
11
01.11.2013

12. Growth Path
Pippa&Jean is not a jewelry company but a social selling community
which will expand over time in three dimensions:
Near-term Growth Initiatives
•
Expand product range
(Handbags, children products,
styling)
•
Expand geographic reach in
Europe
•
Business Model
Test other services (eg
subscription)
Social Selling Platform
Subscriptions / Club Model
Single Brand Style Shows & Online
Boutique
Today
DE
ES
Costume Jewelry
Handbags / Totes
Individual Products
Product Offered
Strictly Confidential
Italy
France
Eastern Europe
Geographic
Expansion
12
01.11.2013

13. Infrastructure
Over the past 18 months, we have build a massively scalable multi
channel IT infrastructure
Twitter
Email
MLM Team Structure
Management
Shop on behalf
Marketing
followers
facebook
friends
Addressbook
Import
yahoo, gmail,
gmx, …
500+ shops
Style Party
Management
Social Media
Integration
Commission
Engine
Lead
Distribution Engine
Coming soon
Rewards, Bonuses,
Vouchers
ERP
Strictly Confidential
Reporting
Landingpages
Contacts
Mini CRM
13
Google
Geo Codes
01.11.2013

14. Stella & Dot vs. Pippa&Jean
Comparable successful companies already exist in the US: Stella & Dot realized more
than 150 Mio. € in sales in 2011 and is aiming at 1 Bn. € in the next years Pippa&Jean has the potential to grow as big in Europe as Stella&Dot did in in the US
2005
(Year 1)
2006
(Year 2)
2007
(Year 3)
2008
(Year 4)
2009
(Year 5)
2010
(Year 6)
250K €
500K €
1 MIO. €
2.7 MIO. €
23 MIO. €
100 MIO. €
ca. 600 SC
1.000 SC
5.000 SC
Ca..15K SC
2012
(Year 1)
2014
(Year 3)
2015
(Year 4)
2016
(Year 5)
2017
(Year 6)
380K €
1 Mio. €
2 Mio. €
10 Mio. €
40 Mio. €
100+ Mio. €
300 SC
Strictly Confidential
2013
(Year 2)
600 SC
1.000 SC
5.000 SC
15.000 SC
25k+ SC
14
01.11.2013

15. Team
Gerald, CEO / Chairman
Martin, Operations

CoFounder of BuyVIP, leading European shopping club with more than
10 Mio members, 320 employees in 7 countries and revenues > 100+
Mio. €, sold in 2010 to Amazon,


CoFounder PortumAG, leading European B2B marketplace with
trading volume > $10B and clients including Siemens, Total, EADS,
Bayer; raised more than € 25M and sold company in 2006 to
CapGemini, Manager at IBM Global Services, International
Management Associate for the Hoechst AG board, Freelancer at
Unilever, Arthur Andersen, Handelsblatt and ADL
10 year experience (5 of them as member of the board) in ebusiness sector with focus on e-learning and e-marketing at
internet agency M.I.T. Various positions: COO, consulting,
finance, BU leader with 100+ employees.

Several years with McKinsey in a wide area of projects ranging
from strategy, to operations, cost cutting, and post merger
integration

Cum Laude Master Degree from University of Karlsruhe in the
field of industrial engineering

Cum Laude Bachelor Degree from European Business School, MBA
from underbird / AGSIM University (USA)

“e Budding Entrepreneur Award” for youngest entrepreneur leading a
2002 Europe's 500 company; two-time finalist entrepreneur of the year
sponsored by SAP, Deutsche Bank, E&Y
Torsten, Sales / Training





In her role as Brand and Project Leader she has led multicultural and
multifunctional, large teams all over the world, launching projects in
Europe, the U.S., South America and Asia. Her role included Project
Management (idea to launch), Creative Leadership (Packaging, Product
Development, Communication) and Strategic Brand Management
(Brand Positioning, Strategy, Implementation) for brands such as Dove
worldwide
Founder of Turning Point Ideas, an innovation agency specialized in
concept development .www.turning-point-ideas.de


Strictly Confidential
1992-1995 Creation of a international Direct Sale Network with
more than 15.000 Sales agents in 19 countries

During her global career, she worked and lived in Germany, the U.S.
and Italy
Experienced Speaker (Deutschen Rednerlexikon), one of Top100
Global Trainers in MLM Marketing (“Business For Home USA”)

10 years of Marketing experience with Unilever. She has taken over
global, regional and local responsibilities for top Unilever brands as
Brand / Marketing Manager
Founder of TWprofiling®, License Company for HR Diagnostics
with more than 100 Partners

Annette, Marketing & Products /
Managing Director
More than 15 years of experience in Direct Selling, first in a Direct
Sales Structure (with more that 1900 team members) then as
Success Trainer, Career Coach, Key Note Speaker, Author
Yearly more than 25.000 participants in Global Events
BA degree in Marketing and International Management at Westfälische
Wilhelms University Münster (Prof.Meffert)
15
01.11.2013

16. PippaJean GmbH
Carl-Benz-Straße 21 / 60386 Frankfurt am Main
E-Mail: info@pippajean.com
Tel.: 069 1753 70490
Fax: 069 1753 70499
© 2012 PippaJean GmbH.
www.pippajean.com
Strictly Confidential