1. NOAH Conference 2013
Review & Impressions
13-14 November 2013 - Old Billingsgate, London

2. 1
Overview of the NOAH Conference 2013
 NOAH ‘13 took place on 13/14 November 2013 at Old Billingsgate in London
 Fantastic line-up of 145 speakers from 20 countries in keynotes, presentations,
fireside chats and panels on 3 stages
 111 CEO company presentations, over 800 CEOs joining
 1,614 attendees from over 50 countries – 46% from Internet companies, 24% from
investors, 29% from corporates and 1% press representatives
 Seven Ventures Pitch Day / 7 startups pitch for €7m in TV and media
 AlphaSights Ibiza party with 1,000+ guests at a fully transformed Old Billingsgate
 Extremely positive feedback from numerous attendees, in the press and on Twitter
 The NOAH Conference is Europe’s leading annual Internet business conference
taking place once a year in London, focused on top management from Internet
start-ups to global media companies as well as senior investment professionals
 NOAH’s goal is to create a marketplace for the European Internet eco-system to
discuss key trends, generate business and facilitate investment transactions
 Over the past 4 years numerous high-profile speakers presented at NOAH,
including over 100 CEOs at each event
 The NOAH Conference was founded in 2009 and is organised by NOAH Advisors,
a corporate finance boutique focused on European Internet M&A
Europe’s #1 Business Conference for Internet Industry Leaders
Move to Old
Billingsgate
600 650
1,142
1,354
1,614
2009 2010 2011 2012 2013
33%
30%
5%
5%
4%
3%
3%
2%
2%
1%
13%
Germany
United Kingdom
United States
Spain
Switzerland
Turkey
France
Netherlands
Sweden
Russia
Other
46%
24%
29%
1%
Internet
Investors
Corporate
Press
Introduction
NOAH13 Overview
Conference Sponsors 2013
Attendance 2009 - 2013
Attendees by Type
Attendees by Country

3. Companies at the NOAH Conference
2
Well over 1,000 companies represented at NOAH 2013

4. The NOAH Speaker Dinner
3
The opening event for speakers and partners with 150 guests

5. 4
NOAH 2013 Venue & Networking
Great weather, good ambiance and fantastic networking

6. 5
The AlphaSights Ibiza Party 2013
AlphaSights sponsored a memorable Ibiza party at fully transformed Old Billingsgate

7. 6
Main Stage Program

8. 7
Main Stage Speakers
Marco Rodzynek
Dr. Klaus Hommels
Philipp Freise
Fabrice Grinda
Dr. Martin Enderle
Rolv Erik Ryssdal
Andrea Piccioni
Yusuf Azoz
Claire Enders
Dr. Thomas Hesse Dr. Christian Wegner Mark Read
John LoGioco Oliver Slipper
Luca Ascani
Clare Johnston Jacob de Geer
Nilesh Pandya
Peter Fredell
Jane Zavalishina
Gonzalo Martín-Villa Peña
Simon Devonshire
Baojia Pan
Alex Shevelenko
Michael Altendorf
Mayer Reich
Mayer ReichMarcus Tober
Eric Eichmann
Pierre Chappaz
Benny Arbel
145 speakers (including 111 CEOs) from 20 countries on 3 stages...

9. 8
Main Stage Speakers (cont’d)
Kai Henniges
Alberto Genovese
Chris Öhlund
Nevzat Aydin
Ezequiel Vidra
Carl Shepherd
Martin Ott
Jonathan Milner
Ralf Kindermann
Alexander Zacke Oskar Hartmann
Luis Gutierrez
Richard Firminger Stefan Glänzer
Chris Cunningham
Lucy Greggains
Oren Levy
Julia Bösch
Ron Daniel
Barry O’Dowd
Ning Li
Stan Laurent Lucas Carne
Thierry Petit
Demet Mutlu
Oliver Samwer
Dr. Oliver Mauss
Alex Puregger
Daniel Callaghan Glenn Fogel
…representing some of Europe’s largest and most exciting companies…

10. Main Stage Speakers (cont’d)
9
Johannes Reck
Arnaud Bertrand
Murray Hennessy Nicolas Brusson Axel Schmiegelow
Chris Morton
Scott Olechowski
Daniel Klein
Carl Waldekranz
Niklas Östberg
Oleg Tscheltzoff
Dmitry Alimov
Maelle Gavet
Roman Simonov
Harry Nelis Tim Merel
Rina Onur Jan Miczaika
Misha Lyalin
Vicenc Marti
Khaled Helioui Tung Nguyen-Khac
Jose Marin
Jérôme Glozbach de
Cabarrus
Thomas Offner
Christophe Maire
Philippe Botteri
Rainer Maerkle
Bernhard NiesnerBrent Hoberman
… in 56 main stage company presentations, 10 keynotes, 5 panel discussions and 6 fireside
chats

11. New in 2013: Pitch & Workshop Stages
10
The new stages for 14 workshops and 29 company pitches were well received
Workshops
Company Presentations

12. Highlight: The SevenVentures Pitch Day
11
Michael Kent
CEO
• Online social money
transfer
Hannes Jagerhofer
CEO
• Private logistics
Jascha Chong Luna
CEO
• Online reglazing
shop
Anshuman Bapna
CEO
• Itinerary & journey
planning
Anna Alex
Co-CEO
• Curated menswear
fashion
Christian Deilmann, CEO
Leopold Bismarck, CMO
• Smart heating
Johannes Reck
CEO
• Marketplace for travel-
related activities
Runners Up
• Philipp Freise (Partner, KKR)
• Christophe Maire (Business Angel)
• Philippe Botteri (Principal, Accel Partners)
• Rainer Maerkle (Partner, Holtzbrinck Ventures)
• Brent Hoberman (Partner, profounders Capital)
• Fabrice Grinda (Entrepreneur and Investor)
The Jury
The Winners
For the second time, 7 start-ups competed for €7m TV ad budgets

13. Feedback Received
12
A small selection of the many congratulatory emails we received after the event
“Great conference, worth every minute of my time.
Well done.”
Nikolai Ahrens, Managing Partner, FFC Fincoord
"Thank you for the great conference!!
It was really cool and is getting bigger!“
Michael Altendorf, CEO, Adtelligence
“A big thank you to @MarcoRodzynek and the
team of #NOAH for a great conference. It was
exhausting and awesome!”
Peter Ambrozy, CEO, Edelight
“Thanks for another great edition of NOAH. Great
speakers and crowd, and iZettle got plenty out of it!”
Clara Armand-Delille, PR Manager,iZettle
“What a fantastic event NOAH have created. I was
bubbling with superlatives when there and now
afterwards.”
Johan Bengtsson, CEO, JamesEdition
“You did a sterling job comparing the NOAH
conference. Well done on the ambition and
delivery.”
Neil Blackley, Director, numerous firms
“Congrats on NOAH. Great conference with top-
notch investors and entrepreneurs.”
Nicolas Brusson, CEO, BlaBlaCar
“I’d like to congratulate you and the team for the
event. The interview with Oliver was the top spot ;-)”
Javier Cebrian, Bonsai Venture Capital
“Congratulations for the organization of a great
event, it's hard but it gets better every year.”
Iñaki Ecenarro, CEO, Trovit
“Congrats for another outstanding conference. It gets better
all the time. I don't know a single person who didn't think it
was wonderful! Looking forward to the next one!”
Glenn Fogel, Head of CorpDev, Priceline
“Thank you for the really great event! Was first class
organized and presenters were top notch. “
Jérôme Glozbach de Cabarrus, CEO, Hoccer
“I must say, you guys put on one of the best
conferences I’ve ever been to.”
Luis Gutierrez, Director BizDev, AppAnnie
“You did a fantastic job with the conference. Very
relevant and important event.”
Oskar Hartmann, CEO, KupiVIP
"You have built an incredible event. It was a great
privilege to be here and to be ableto speak. “
Kai Henniges, CEO, Viewster
"That was a really great conference! Congratulations to the
many good players, I had very productive conversations.
Well done! “
Thomas Hesse, MoB, Bertelsmann
“My compliments for a great event – well done.“
Klaus Hommels, CEO, Lake Star
“Thank you so much Marco and team! We really
enjoyed the conference and thought you did an
amazing job.”
Clare Johnston, Co-CEO, The Up Group
“Great conference – high density – great program –
lots of valuable talks. Just great - go ahead – see
you next year.”
Ralf Kindermann, COO, Internetstores
“Congratulations on the Noah conference. I was at […] a few weeks
ago, and one cannot even compare the difference in quality. Noah has
definitely established itself as “the one and only.”
Olya Klüppel, ESO Advisors AG
“It was a great couple of days. The quality of the
speakers was fantastic and the themes discussed
were extremely relevant.”
David McGovern, Exponent PE
“Fantastic event.”
Nazo Moosa, Managing Partner, C5 Capital
“What a great event and superb organisation
behind it.”
Barry O'Dowd, VP, IDA Ireland
“Thanks for arranging the speaker slot (and for
having the best conference in Europe)”
Niklas Östberg, CEO, Delivery Hero
“Congratulations for NOAH 2013!”
Marcel Reichart, EVP Digital, Bertelsmann
“I am going to NOAH as it is a very good
conference, it is a business conference.“
Oliver Samwer, CEO, European Founders
“Congratulations for the best Noah yet and thank you
for the great work.“
Alexander Schwarz, Co-Founder, Softonic
“You guys did it again - outstanding conference on every level. You just
keep raising the bar! It was so well thought through, the speakers and
attendees were world-class, and the organisation was quite brilliant.
Congratulations again on an inspirational event.”
Robert Swerling, Co-CEO, The Up Group
“A big thank you and congrats to Marco Rodzynek
and the team of NOAH for a fantastic conference
again this year.”
Stephan Uhrenbacher, CEO, 9flats
“Thnx for the great conference this year – you have
built up quite an institution there! (yours is the only
conference I attend)”
Michał Wrodarczyk President, FRU.PL
“Well done, I got a nice impression, met good and
interesting people.”
Marc von Waldkirch, KRW Capital

14. 13
Post-Conference Attendee Survey
Positive feedback throughout from the press and from attendees
Question Average Rating: 1 (Poor) – 5 (Very Good)
How satisfied were you with your visit to NOAH ‘13? 4.08
How likely are you to return next year? (12-13 Nov 2014) 4.03
How well were your expectations met on the business side? 3.65
Rate the quality/seniority of audience 4.23
Average rating for quality of sessions (main, pitch, workshop) 3.50
Average rating for logistics, organisation, food/drink, Wi-Fi 3.86
 All NOAH Conference attendees invited to participate
 Results based on 304 responses to date

15. Sponsors & Partners 2013
14
Event Sponsors
Event Partners
Media Partners
We thank all our event sponsors and partners for their trust and support

16. Unique Industry Know-How Strong Investment Banking Competence
Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs!
 100% focused on Internet companies, covering
over 25 sub-verticals
- 20+ years coverage of leading European
Internet and investors
 Deep understanding of industry dynamics
 Ability to add value beyond banking advice
- Facilitates overall process and minimizes
management distraction
 The NOAH team has 20+ years of media
investment banking experience
- Routine execution of M&A and financing
transactions with sizes of several billion euros
 The team has been working together closely for
10 years (including 6 years at Lehman Brothers)
 16 successfully completed NOAH Advisors
transactions underline successful transfer of
competencies to the Internet sector
 NOAH Advisors is globally very well connected
and has direct access to virtually all key players
in the industry
- Knowledge of and strong relationships with
potential buyers’ key decision makers
- Coverage of over 200 companies and 4,000
individuals
- Proactively finds and unlocks attractive
investment opportunities for leading investors
(e.g. Bigpoint)
 Annual NOAH Conference
 The NOAH team are entrepreneurs and focused
on growing the business and establishing a
reputation for excellence
 Full commitment to deliver top quality results in
short time frames
 Highly success-based compensation structures
align interests of clients and NOAH Advisors, and
demonstrate conviction to deliver top results
NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique
Senior Team
Selected Completed NOAH Transactions
15
April 2011
have acquired a majority stake in
for $350m from
Exclusive Advisor to
Summit Partners and TA Associates
April 2011
Advisor to Yatego
Sale of a majority stake in
to
December 2009
Advisor to Softonic
Partial sale of
to
Valuing Softonic at €175m
July 2011
Advisor to EnGrande
Sale of a majority stake in
to
November 2011
Sale of a majority stake in
to
Quants Financial Services AG
Exclusive Financial Advisor to
grupfoni and its Shareholders
April 2012
Sale of a 100%-stake in
to
Financial Advisor to Toprural and its Shareholders
May 2012
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
February 2013
Exclusive Financial Advisor to
Softonic and its shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders and
Angel Investors at a valuation of €275m
The Hosts - NOAH Advisors
Leading corporate finance boutique focused on the European Internet sector
Marco Rodzynek
Managing Director and Founder
Contact Details
marco.rodzynek@noah-advisors.com
Jan Brandes
Director
Contact Details
jan.brandes@noah-advisors.com