Introduction to Photobox - Presentation by Stan Laurent, CEO of Photobox at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

1. PhotoBox Group
November 2013

2. Pioneering brands in European personalisation markets
Create meaningful products
that make you and your
loved ones feel special
Celebrate life’s journey by
creating great moments
Create your own personalised
stationery – as unique as you
are
Use your Instagram images
to create a range of unique
personalised products
Any product, any device, social
1

3. Europe’s leading consumer service for personalised products & gifts

Proven track record of profitable growth
Revenue development1 (£m)
Adj. EBITDA development2 (£m)
148
60
FY09
20
7
FY13
FY09
FY13
Source: Company information, 1 Pro-forma for Moonpig acquisition and adjusted for LVCR and UK photobook VAT, FX adjusted
2 Pro-forma for Moonpig acquisition and adjusted for LVCR and UK photobook VAT, excluding deal costs and stock option expense
2

4. >£6bn market opportunity

Photobox Group – Current addressable market (£bn – excludes gifts)
2.5
1.4
0.15
0.06
1.1
2.5
Total
Photo printing Europe
Online
Single cards UK
Source: Company information, Futuresource Consulting, Greeting Card Association UK,
Multi-cards Europe
3

5. Product innovation at the heart of the business

Ca. 50% of revenue comes from products we did not have 5 years ago
4

6. Mobile innovation a reality

Focusing on developing best in class mobile offerings
Moonpig - Share of mobile
transactions
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
iPhone app
5

7. Expanding into new markets

New entry ‘shaking’ the invitations & announcement market
6

8. Service innovation through social

A social & mobile printing platform...
Desktop
iPhone app
7

9. Takeaways

Addressing huge markets increasingly moving online

Undisputed market leader in Europe

Proven track record of profitable growth

Innovation focus on products and mobile
8