Stylefruits is a leading social shopping site for fashion and home goods in Europe, with over 4.8 million Facebook fans and 5 million monthly visitors. It has strong growth in social media traffic and revenue, including a 120% increase in traffic and revenue from mobile devices since Q1 2013. The company expects continued international expansion and growth in revenue, which was over 30 million Euros in 2013 and is projected to reach 50 million Euros by 2015, partly driven by its expanding home goods segment. Key to its success are inspiration from trending styles, trusted recommendations from users, insights from big data, and an optimized mobile experience.

1. Company Presentation

2. Social Shopping for Fashion and Home
Facts & Figures about stylefruits

Leading social shopping site for fashion and
home in Europe

Active in Germany, France, the UK, the
Netherlands and Poland

4.8 million Facebook fans and 5 million visitors

More than 2 million user-generated outfits and
interior designs

Recommendations from users drive sales:
Trendy styles for women, by women
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3. Leading EU Social Shopping Site for Fashion & Home
Nr. 2 Facebook Brand in Germany
1
Amazon
2.8 Mio.
Fans
2
stylefruits
2.15 Mio. Fans
3
Mc Donald‘s Ger.
2.15 Mio. Fans
Nr. 1 Fashion Site on Facebook
1
Fans
H&M
1.7 Mio.
Fans
3
Zara
0.6 Mio.
Fans
Netherlands: Nr. 1 Brand Page
Nr. 1 Home Site on Facebook
worldwide
1
Fastest Growing Pages
3
stylefruits Home
0.4 Mio. Fans
2
France & UK:
Source: Socialbakers, November 2013
2.1 Mio.
2
4.8m Fans
stylefruits
IKEA Germany
0.37 Mio. Fans

4. Strong Traffic and Revenue Growth via Social Media
Social Media Traffic (in Millions)
Social Media Revenue Growth
10
40 % Growth in
3 Months
5
0
Q1/11
Q3/11
Q1/12
Q3/12
Q1/13
Q1/11
Q3/13
4
Q3/11
Q1/12
Q3/12
Q1/13
Q3/13

5. Strong Traffic and Revenue Growth via Mobile
45%
120 % Traffic and
30%
Revenue Growth
since Q1/13
15%
40 % of Revenue
through Mobile
Devices
0%
Q1/12
Q3/12
Mobile Visits in %
Q1/13
Q3/13
Mobile Revenue in %
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6. Revenue Projection
Revenue in Mio. EUR
50
Already 30 %
40
International Revenue
30
More than 10 %
20
through Home segment
10
0
2010
2011
2012
2013
6
2014
2015

7. Key Success Factors
Inspiration
from trendy and available styles
Trust
from authentic recommendations
Insight
Big Data drives revenue
Anywhere
functions perfectly on all devices
Growth
in online fashion and home
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8. Future Outlook
International
2015
2015
New Segments
2014
2014
2015
• Men
• Premium
• Kids
Countries in which stylefruits is already active
Planned countries
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9. Team of more than 90 International Employees
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10. Got your interest? Questions? Feel free to contact us:
Ingo Heinrich | CEO stylefruits GmbH
ingo.heinrich@stylefruits.de
stylefruits GmbH | Sonnenstraße 31| 80331 Munich | Germany
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