"How to Rock the Social Interwebz" featuring Karen Schulman Dupuis (Manager, Business Development, ICT Venture Services Group). Using social media to build your brand, your business, your life -- can be chaotic and overwhelming! Understanding the latest trends in social media and knowing what works for you and your business can be a difficult task. Every year social media substantially increases its presence within businesses, organizations, and thought leaders. So why is it important to stay up-to-date, and understand the latest online social media trends, tools, and applications? For many start-ups this is what you need to be thinking about to grow your brand awareness and build your markets!