Susie Bowie (Community Foundation of Sarasota County) and Tina Arnoldi (Coastal Community Foundation of South Carolina) designed and presented this fun and interactive session at the Council on Foundation's Fall Conference for Community Foundations in Charlotte, NC. Join the ride!
1. Social Media & Community Foundation Leadership The Risks, The Thrills & The Whole Wild Ride Tina Arnoldi, Director of Information Management Susie Bowie, Communications ManagerCoastal Community Foundation of South Carolina Community Foundation of Sarasota County
12. 4 core principals of SM It’s SOCIAL.That means you listen, you respond…it’s a conversation, not a billboard for announcements. It begs you to ask “where does my audience live and what do they like?”In this aspect, it’s no different form any other kind of communication.
13. 4 core principals of SM 3. It involves time and trust.Again, think “relationships.” Adding value is key. 4. It’s not if you’re going to play, but when.It’s not as much about Facebook or Twitter as it’s about a fundamental change in how people expect to participate in information.
14. What happens if you aren’t social, don’t know your audience, don’t build a relationship and hesitate to play?
16. "Consider social media as a game changer...Social media is an evolution of how we communicate, an essential part of businesses and organizations that want to move forward in this new economy… Prioritize it as one of your most important tasks.” -Nicole Harrison, Mission Makers blog
25. We like being active participants in community-based issues.
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28. Social networks & social change? Weaving community. Accessing diverse populations. Building and sharing knowledge. Mobilizing people. Coordinating resources & action. -Stanford Social Innovative Review
30. Leadership buy-in is essential. How about involvement? Who should be involved vs. who can be involved?
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32. The CEO as Blogger/Tweeter/Etc. (We’re talking personal vs. organizational accounts) Pros More likely to get engagement Gives you a face & makes you more approachable Provides another way for stakeholders to reach out to you Allows you to showcase your expertise [Perceived] Cons “It’s about the foundation, not about ‘me’” “I want to hold on to my professional image” The lines are blurring too muchbetween personal & professional “Do I really want to be MORE accessible?” “What about the TIME?”
40. Integrating SM in Your Communications Plan & Foundation Strategy
41. Overall Foundation Communication Goals Overall Foundation Communication Goals Audience Using Social Media Social MediaCommunication Goals Known Social Media “Behaviors” Selecting SM Tool Posting Content Listening Monitoring &Measuring Outcomes
52. 78% of organizations that fundraise using Facebook raised $1,000 or less in 2009. Source: 2010 Nonprofit Social Network Benchmark Report
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54. 5 Ways Foundations Can Engage Using Content & Stay on Brand Ask questions about community issues related to your funding areas. (And then listen, respond!) Showcase your expertise with tips relevant to youraudience(s). Feature news from local nonprofits, linking to theirwebsites, or link to a positive news story from media. Post short, conversational announcementsrelating to your grants/programs. Post interesting trivia about staff/board members or your community.
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56. 5 Ways Foundations Can Use SM to Achieve More Impact Ask questions about community issues related to your funding areas. (And then listen, respond!) Follow other grant makers and nonprofits for short updates on how philanthropy is working in other communities. Follow Chronicle of Philanthropy, GuideStar, Foundation Center, etc. to stay on top of philanthropic trends. Use SM channels to access capacity building resources. Network with other foundation leaders for more productive colleague relationships.
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59. Who at your Foundation is passionate & savvy in social media?