This document discusses using social media to build an executive service corps (ESC). It provides an overview of how social media can help share stories of impact, build the ESC's brand as experts in the nonprofit field, stay connected to nonprofit trends, and build relationships. Specific social media platforms discussed include Facebook, YouTube, blogs, and LinkedIn. Guidelines are presented for an effective social media strategy and engagement of audiences. Metrics like numbers of fans, followers, and feedback indicate successful use of social media.

1. Using Social Media To Build Your Executive Service Corps

2. Lunch Bunch O’ Social Media Monday, May 2, 2011

4. Social media content & building your brand

5. Engaging your audiences

6. Measuring your impact(We’ll send the link to this presentation.) Lunch Bunch O’ Social Media Monday, May 2, 2011

7. Lunch Bunch O’ Social Media Monday, May 2, 2011 If this is your executive service corps…

8. Is this your service corps on social media? Lunch Bunch O’ Social Media Monday, May 2, 2011

9. A transition of sorts has been going on… Lunch Bunch O’ Social Media Monday, May 2, 2011 “I like to be heard/ have input” “Short, frequent updates are all I have time for” “Speak to me in real words”

10. Over 15 million Facebook users are 55+. (A 60% growth rate in the last year.) Lunch Bunch O’ Social Media Monday, May 2, 2011 Active users spend an average of 1 hour a day on Facebook. 48 hours of YouTube video is uploaded every minute.

11. But there’s a spectrum of enthusiasm about the usefulness of social media. Lunch Bunch O’ Social Media Monday, May 2, 2011 Social media is ridiculous. Social media is where you should place all of your cards.

13. Consider your audience.

14. Have some goals.Lunch Bunch O’ Social Media Monday, May 2, 2011

15. What key messages are you trying to convey?What do you want people to do? MESSAGE: “We’re a strategic resource for the nonprofit community.”ACTION: Engage us in a consultation. MESSAGE: “We provide high impact volunteer opportunities.”ACTION: Become a volunteer consultant. Lunch Bunch O’ Social Media Monday, May 2, 2011

17. I set up a personal profile but don’t use it.

18. I log in every now and then.

19. I’m on Facebook weekly/ daily.Lunch Bunch O’ Social Media Monday, May 2, 2011

21. We set up a page but have done little else.

22. We’re using Facebook but have reached a standstill /don’t know where it’s going.

23. We’re using Facebook regularly and feel weare effective.Lunch Bunch O’ Social Media Monday, May 2, 2011

26. It’s something we plan to start/keep exploring in a “test” or “pilot” sense.

27. It’s a relevant piece of our communications plan.Lunch Bunch O’ Social Media Monday, May 2, 2011

29. Build your brand as the nonprofit expert

30. Save time connecting with nonprofit trends

33. Lunch Bunch O’ Social Media Monday, May 2, 2011

34. Lunch Bunch O’ Social Media Monday, May 2, 2011

35. So how do you get people to like or follow you? Lunch Bunch O’ Social Media Monday, May 2, 2011

36. Your Social Media Strategy includes: KiviLeroux Miller’s 3 G’s Be genuine. Be generous. Be grateful. Source: NonprofitMarketingGuide.com

37. It also includes: A personality…your voice. Conversational, while not unprofessional.

39. Dispel the mystery!Talk about your work, your volunteers, your donors (with permission).

41. “Liking” or following other pages, participating in their conversations, posting on their pages is really important to built an online community.

44. Individual social media accounts (vs. organizational accounts) can be big ambassadors for your brand—it’s the power of social networking. 30% were directed to our Facebook page from another FB friend—the same percentage who connected to the page through e-news. Lunch Bunch O’ Social Media Monday, May 2, 2011

45. 3 Ways to Harvest the Power of the Individual Encourage your staff/ volunteers to actively use their PERSONAL social media accounts to increase awareness about ESC. Ask your clients to share their appreciation for your work on their social media accounts with a link to your website. “Check in” on Facebook when you visit an organization if you have a smart phone. Lunch Bunch O’ Social Media Monday, May 2, 2011

46. Professional volunteers can make your ESC more viralwith a new feature on LinkedIn Lunch Bunch O’ Social Media Monday, May 2, 2011

47. Lunch Bunch O’ Social Media Monday, May 2, 2011

48. Social media trouble Confidentiality? Inappropriateness? Negative feedback? Time?

50. Keep your messages on brand

51. Encourage participation

54. Build your brand as the nonprofit expert

55. Save time connecting with nonprofit trends

56. Build relationships with current/ potential clients and volunteersLunch Bunch O’ Social Media Monday, May 2, 2011

58. Lunch Bunch O’ Social Media Monday, May 2, 2011

60. You can include clickable links to specific pages on your website, right from the video (Don’t lose that 15-20%!)

61. You can embed videos on your website without having to host them there

62. Great content to link on blog, YouTubeLunch Bunch O’ Social Media Monday, May 2, 2011

64. Build your brand as the nonprofit expert

65. Save time connecting with nonprofit trends

66. Build relationships with current/ potential clients and volunteersLunch Bunch O’ Social Media Monday, May 2, 2011

68. Lunch Bunch O’ Social Media Monday, May 2, 2011

70. Establish your “street creds”

71. Showcase your work frequently

74. Don’t forget:You can also comment on blogs of other partner/ potential partner agencies to raise awareness about your ESCAN

76. Build your brand as the nonprofit expert

77. Save time connecting with nonprofit trends

78. Build relationships with current/ potential clients and volunteersLunch Bunch O’ Social Media Monday, May 2, 2011

83. Philanthropic & local media

84. Local nonprofits

85. Professional associations

87. Build your brand as the nonprofit expert

88. Save time connecting with nonprofit trends

89. Build relationships with current/ potential clients and volunteersLunch Bunch O’ Social Media Monday, May 2, 2011

93. The big question:What about getting your funders engaged on social media? Focus on building the relationship.

95. Donors want more input where they give

96. Capacity building is becomingmore importantLunch Bunch O’ Social Media Monday, May 2, 2011

97. Thank funders for their support.

98. Lunch Bunch O’ Social Media Monday, May 2, 2011 Keep funders in the loop.

99. Lunch Bunch O’ Social Media Monday, May 2, 2011 Give shout outs to funders when you’re participating in their events.

101. Fans are engaged.“Likes”, “comments”, clicks, posting on your wall, tagging

102. Goals are met. (increased awareness, for ex.)Feedback, anecdotes or direct observations/ outcomes Lunch Bunch O’ Social Media Monday, May 2, 2011

104. HootsuiteLunch Bunch O’ Social Media Monday, May 2, 2011

105. 91% of survey respondents said our FB page has helped them better understand what we do. “The depth and breadth of your reach has become much clearer.” “I feel like there’s a personal connection.” “Understanding all of the different organizations you network with and the people you connect.” Lunch Bunch O’ Social Media Monday, May 2, 2011

106. 67% of survey respondents said our Facebook page has helped them better know our staff. “Prior to Facebook, most staff members were simply names to me. Since Facebook, they have a voice and a personality.” Lunch Bunch O’ Social Media Monday, May 2, 2011

107. To wrap up… What’s ONE thing you can get going on now?

108. Awesome resources: NTEN nten.orgJohn Haydon johnhaydon.comBeth’s Blog bethkanter.orgThe Agitator theagitator.netIdealwareidealware.com