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Salmon market balance and share
prices




Kolbjørn Giskeødegård
22.11.2011
Nordea: Public seafood transactions 2010-11
                                                                    Nordea 2010-11 Transactions


                                   January 2010                March 2010                 March 2010             March 2010




                                    Merger with                 IPO (OSE)                 IPO (OSE)            Senior Unsecured
                                                                                                               Convertible Bond
                                                                NOK 716m                  NOK 150m                EUR 225m
                                                          Joint Lead Manager and       Joint Bookrunner        Co-lead Manager
                               Advisor to Bakkafrost
                                                              Joint Bookrunner




                                                                                            April 2011
                                                               March 2011
                                                                  Sale of
                                    Sale of 41%            Bringsvor Laks AS
                                                                                           Aqcusition of
                                                                    to
                                  Sale of shares                                            Havsbrun

                                  Sell side advisor
                                                                                       Advisor to Bakkafrost
                                                             Advisor to Sellers




2   24.11.2010   Salmon market balance and share prices
Q3 ranking EBIT per kilo (farming ex VAP)


                                 6.00


                                 5.00


                                 4.00


                                 3.00
                 EBIT per kilo




                                 2.00


                                 1.00


                                  -
                                          Marine H    Morpol        SalMar        Lerøy   Cerm aq   Bakkafrost   NRS   Grieg
                                 (1.00)


                                 (2.00)


                                 (3.00)




3   24.11.2010                                 Salmon market balance and share prices
Salmon farming: Key issues – one year ago

         Massive disease problems in Chile, hampering production by
          270,000 tonnes in just two years.
         Demand has been surprisingly firm during the financial crisis,
          both in mature EU markets and BRIC countries.
         Favourable market balance has led to a 20% price increase and
          impressive profit margins.
         Main concerns as we enter 2011:
              – Sustainability of demand
              – Impact of the upcoming Chilean production ramp-up




4       24.11.2010          Salmon market balance and share prices
Salmon farming: Key issues looking back

         Yes, demand destruction seem to have played a key role during
          2010-11
         No, Chile ramp up was not the main trigger for the plunge in
          salmon prices, though indirectly contributing through
              – Pressuring Norwegian salmon back from the US and into Europe
              – Setting the stage for a change in market psycholgy
         Because, Norway and UK did not need Chilean assistance to
          lower the salmon prices by 50% in 9 weeks, they managed this
          very well on their own…




5       24.11.2010          Salmon market balance and share prices
Salmon farming: Key issues last years
                 2009-2011 Draught                                Q2 2011-> Flooding




6   24.11.2010           Salmon market balance and share prices
2011: “Salmon super-cycle” terminated

                             1,600


                                                                                                                                      35
                             1,400



                             1,200

                                                                                                                                      30
                             1,000
                 1000 tons




                                                                                                                                           NOk/kg
                              800
                                                                                                                                      25

                              600



                              400
                                                                                                                                      20


                              200



                                0                                                                                                     15




                                                                                                                    E

                                                                                                                    E

                                                                                                                               E

                                                                                                                               E
                                  93

                                  94

                                           95

                                                  96

                                                  97

                                                         98

                                                         99

                                                                 00

                                                                 01

                                                                             02

                                                                                    03

                                                                                    04

                                                                                             05

                                                                                             06

                                                                                                       07

                                                                                                       08

                                                                                                                  09

                                                                                                                 10

                                                                                                                 11

                                                                                                                            12

                                                                                                                            13
                                19

                                19

                                         19

                                                19

                                                19

                                                       19

                                                       19

                                                               20

                                                               20

                                                                           20

                                                                                  20

                                                                                  20

                                                                                           20

                                                                                           20

                                                                                                     20

                                                                                                     20

                                                                                                                20

                                                                                                               20

                                                                                                               20

                                                                                                                          20

                                                                                                                          20
                                                                  Prod Europe (k Tonnes)   Price*       Cost




                                                                                                    Source: Kontali (history) and Nordea Markets



7   24.11.2010                       Salmon market balance and share prices
Still reluctant on the sector
         Seafood sector has faced melt down during
          the last six months
         Still it is fairly high priced compared to the
          underlying earnings expected for 2012-13
         For the first time in 8 years, the industry has
          seen red figures in some weeks.
         2012: 14% supply growth and steep growth
          in smolt introduction.
                                               Fish Farm ing           Rating    Target   Actual Dow n/-upside   Mcap
                                               Cermaq                     Buy     80.00   62.75            27%   5,804
                                               Bakkafrost                Hold     45.00   36.00            25%   1,750
                                               Lerøy                     Hold     70.00   79.25           -12%   4,325
                                               SalMar                    Hold     23.00   29.00           -21%   2,987
                                               Grieg Seafood              Sell     3.00    4.18           -28%     467
                                               Marine Harvest             Sell     1.50    2.64           -43%   9,438
                                               Average fish farm ing



8       24.11.2010         Salmon market balance and share prices
EV/kilo

         Grieg and Scottish Salmon
          Company lowest EV/kilo – and                          Com pany                EV/kg
          most unstable in terms of                             SalMar                  55.04
          EBIT/kg                                               Bakkafrost              41.93
                                                                Marine Harvest          39.87
         SalMar and Bakkafrost most                            Norw ay Royal Salmon    33.16
                                                                Lerøy                   30.79
          expensive based on a normal
                                                                Scottish Salmon Comp.   30.21
          margin premium compared to its                        Cermaq                  28.93
          peers.                                                Grieg Seafood           27.25
                                                                Average                 35.90




9       24.11.2010     Salmon market balance and share prices
Global supply growth – over the top?
     2012: Still 2X average demand growth….

                  20%




                  15%




                  10%




                  5%




                  0%
                        2008         2009            2010           2011 1H   2011 2H   2012E   2013E



                  -5%




10   24.11.2010            Salmon market balance and share prices
Share prices: Dramatic drop from the top

                   0%
                         BAKKA   CEQ         LSG        SSC       MHG   Morpol SALM   NRS   GSF
                  -10%


                  -20%


                  -30%


                  -40%


                  -50%


                  -60%


                  -70%


                  -80%


                  -90%




11   24.11.2010              Salmon market balance and share prices
Farming related debt per kilo fish in sea

                                            35


                                            30
           Adjusted debt per kilo biomass




                                            25


                                            20


                                            15


                                            10


                                             5


                                             0
                                                 CEQ   BAKKA            LSG            MHG      SALM   GSF   SSC   NRS




12   24.11.2010                                        Salmon market balance and share prices
Looking forward

          Yes, 2012-13 is going to be tough in terms of supply
          Demand will improve, the lower prices the sooner recovery
          Meanwhile; risk for “blood, sweat and tears” in 2012
          Having a 2 year perspective the sector looks attractive, if you
           want to stay through, look for
               – Strong balance sheets (low debt)
               – Low cost/highest industry margins over time
               – Diversified cases
          Long term – how to meet the demand rather than how to control
           production growth.

13       24.11.2010          Salmon market balance and share prices

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Kolbjørn Giske Ødegård - Nordea - Salmon market balance and share prices

  • 1. Salmon market balance and share prices Kolbjørn Giskeødegård 22.11.2011
  • 2. Nordea: Public seafood transactions 2010-11 Nordea 2010-11 Transactions January 2010 March 2010 March 2010 March 2010 Merger with IPO (OSE) IPO (OSE) Senior Unsecured Convertible Bond NOK 716m NOK 150m EUR 225m Joint Lead Manager and Joint Bookrunner Co-lead Manager Advisor to Bakkafrost Joint Bookrunner April 2011 March 2011 Sale of Sale of 41% Bringsvor Laks AS Aqcusition of to Sale of shares Havsbrun Sell side advisor Advisor to Bakkafrost Advisor to Sellers 2 24.11.2010 Salmon market balance and share prices
  • 3. Q3 ranking EBIT per kilo (farming ex VAP) 6.00 5.00 4.00 3.00 EBIT per kilo 2.00 1.00 - Marine H Morpol SalMar Lerøy Cerm aq Bakkafrost NRS Grieg (1.00) (2.00) (3.00) 3 24.11.2010 Salmon market balance and share prices
  • 4. Salmon farming: Key issues – one year ago  Massive disease problems in Chile, hampering production by 270,000 tonnes in just two years.  Demand has been surprisingly firm during the financial crisis, both in mature EU markets and BRIC countries.  Favourable market balance has led to a 20% price increase and impressive profit margins.  Main concerns as we enter 2011: – Sustainability of demand – Impact of the upcoming Chilean production ramp-up 4 24.11.2010 Salmon market balance and share prices
  • 5. Salmon farming: Key issues looking back  Yes, demand destruction seem to have played a key role during 2010-11  No, Chile ramp up was not the main trigger for the plunge in salmon prices, though indirectly contributing through – Pressuring Norwegian salmon back from the US and into Europe – Setting the stage for a change in market psycholgy  Because, Norway and UK did not need Chilean assistance to lower the salmon prices by 50% in 9 weeks, they managed this very well on their own… 5 24.11.2010 Salmon market balance and share prices
  • 6. Salmon farming: Key issues last years 2009-2011 Draught Q2 2011-> Flooding 6 24.11.2010 Salmon market balance and share prices
  • 7. 2011: “Salmon super-cycle” terminated 1,600 35 1,400 1,200 30 1,000 1000 tons NOk/kg 800 25 600 400 20 200 0 15 E E E E 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 19 19 19 19 19 19 19 20 20 20 20 20 20 20 20 20 20 20 20 20 20 Prod Europe (k Tonnes) Price* Cost Source: Kontali (history) and Nordea Markets 7 24.11.2010 Salmon market balance and share prices
  • 8. Still reluctant on the sector  Seafood sector has faced melt down during the last six months  Still it is fairly high priced compared to the underlying earnings expected for 2012-13  For the first time in 8 years, the industry has seen red figures in some weeks.  2012: 14% supply growth and steep growth in smolt introduction. Fish Farm ing Rating Target Actual Dow n/-upside Mcap Cermaq Buy 80.00 62.75 27% 5,804 Bakkafrost Hold 45.00 36.00 25% 1,750 Lerøy Hold 70.00 79.25 -12% 4,325 SalMar Hold 23.00 29.00 -21% 2,987 Grieg Seafood Sell 3.00 4.18 -28% 467 Marine Harvest Sell 1.50 2.64 -43% 9,438 Average fish farm ing 8 24.11.2010 Salmon market balance and share prices
  • 9. EV/kilo  Grieg and Scottish Salmon Company lowest EV/kilo – and Com pany EV/kg most unstable in terms of SalMar 55.04 EBIT/kg Bakkafrost 41.93 Marine Harvest 39.87  SalMar and Bakkafrost most Norw ay Royal Salmon 33.16 Lerøy 30.79 expensive based on a normal Scottish Salmon Comp. 30.21 margin premium compared to its Cermaq 28.93 peers. Grieg Seafood 27.25 Average 35.90 9 24.11.2010 Salmon market balance and share prices
  • 10. Global supply growth – over the top? 2012: Still 2X average demand growth…. 20% 15% 10% 5% 0% 2008 2009 2010 2011 1H 2011 2H 2012E 2013E -5% 10 24.11.2010 Salmon market balance and share prices
  • 11. Share prices: Dramatic drop from the top 0% BAKKA CEQ LSG SSC MHG Morpol SALM NRS GSF -10% -20% -30% -40% -50% -60% -70% -80% -90% 11 24.11.2010 Salmon market balance and share prices
  • 12. Farming related debt per kilo fish in sea 35 30 Adjusted debt per kilo biomass 25 20 15 10 5 0 CEQ BAKKA LSG MHG SALM GSF SSC NRS 12 24.11.2010 Salmon market balance and share prices
  • 13. Looking forward  Yes, 2012-13 is going to be tough in terms of supply  Demand will improve, the lower prices the sooner recovery  Meanwhile; risk for “blood, sweat and tears” in 2012  Having a 2 year perspective the sector looks attractive, if you want to stay through, look for – Strong balance sheets (low debt) – Low cost/highest industry margins over time – Diversified cases  Long term – how to meet the demand rather than how to control production growth. 13 24.11.2010 Salmon market balance and share prices