1. ROLE OF QUALITY CONTENT
An Enterprise Web Solutions Company

2. Agenda
 Importance of Content
 Content for Promotions
 Benefits
 Role of Content Strategists
 NVISH Content Expertise
NVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 2

3. Importance of Content
Significance of a website that contains informative, keyword-rich, and
engaging content are as:
 Persuades visitors to take an action
 Builds brand awareness, equity, and credibility
 Enhances business identity
 Allows the website to focus on the ever changing marketplace
 Propels website towards better search engine rankings
NVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 3

4. Content for Promotions
Engaging and informative content drives visitors to the website, building a
strong relationship with visitors and subscribers.
Blogs &
Online
Articles
NVISH Event
Landing
Content Banners
Pages Promotions & PPC
Email
Campaigns
NVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 4

5. Benefits
User Engagement
 Customer-focused content drives visitors to key web pages
Search Engine Visibility
 Fresh and unique content improves online visibility of website
Brand Loyalty
 Informative content builds visitors’ trust
Competitive Edge
 Domain-centric content differentiates you from
your competitors
NVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 5

6. Role of Content Strategists
Content strategists must be versatile, intellectual, and an expert in
usability with ability to create content that transcends their knowledge
Create comprehensive and interactive content
Convey the message of the organization
Display the organization’s offerings
Choose the right words
Promote higher conversion rates through content
NVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 6

7. NVISH Content Expertise
NVISH content expertise in following areas helps in growing online brand
visibility and generate more traffic.
NVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 7

8. Thank You
NVISH USA OFFICE NVISH UK OFFICE NVISH INDIA OFFICE
5201, Great America 81 Oxford St. London DLF Info City
Pkwy, Suite 320 W1D2EU, First Floor, Tower E
Santa Clara, CA 95054 United Kingdom Chandigarh Technology Park,
Phone : (+1)-408-730-2615 Phone : (+44)-207-993-4843 Chandigarh 160101
Phone: (+91)-172-433-7700
Website: www.nvish.com │ E-Mail: info@nvish.com │ Fax : (+1)-866-583-9527