Emperor Corporate Reporting Portfolio

Our corporate
reporting portfolio

1

Our corporate reporting portfolio
Introduction

Steve Kemp
Emperor Design

In the wake of the ‘credit crunch’ and
ensuing global downturn, effective
corporate reporting has never been
more crucial.
In addition to the challenging business environment, reporting
requirements get ever more onerous, through ever increasing regulation,
compliance and disclosure levels, a greater need for narrative explanation
and tighter time frames.

We are witnessing a much greater need to produce straightforward
communications where accessibility of information, strong navigation,
clarity of communication and value are the key objectives. Many of our
customers are also placing a greater emphasis on their online reporting,
but as a complementary medium to the printed annual report rather than
a replacement. Very few have slashed their print run and shifted their focus
completely to the online report.

Having recently opened our third office in Birmingham, to complement
our London and Edinburgh operations, Emperor is very well positioned to
provide the consultancy, creativity and production expertise required for all
companies, regardless of sector, size or status.

This brochure showcases the very diverse work we have produced for our
clients over the past year, both nationally and internationally.

If you would like to discuss your printed and online annual reporting
requirements we would be delighted to have a chat.

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International oil and gas exploration

Cairn Energy
Stunning photography was used to capture the spirit and essence
of Cairn as they celebrated 20 years of progress. For the oil and
gas company, this was married with sound content and structure
for a sector-leading read.

Simplifying complex information
Cairn have been through major change,
after floating off their Indian production
operation on the Bombay Stock
Exchange. This inserted leaflet
explains graphically the current
shareholder structure and location
of international assets.

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Accessible navigation
Differentiating and segmenting
information into the divisional areas
of activity greatly helps easy navigation.

Clean lines
A well developed grid allows for
flexibility of design and layout, enabling
the information to be absorbed efficiently.

Corporate Responsibility
Engaging imagery, and the ability to
demonstrate performance against
predetermined targets, explains
Cairn’s CSR strategy to the full.

4

Telecommunications provider

THUS Group
Having gained shareholder approval to publish this report online,
Emperor worked alongside THUS to design and develop a suite
of complementary reporting materials that allowed the client to
reduce their Annual Report run enormously. This report was also
shortlisted for the Investor Relations Society Awards 2008.

Three printed documents
The final solution comprises a full
annual report, an abridged summary
report and an e-comms flier for
shareholders who had elected to
receive the report electronically.

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Complementary web design
To make the best use of the web
environment, the design of the online
report remains sympathetic to the printed
document whilst maximising the benefits
of easy navigation, segmented page
design and downloadable files.

6

Diagnostics, alcohol and drug testing

Concateno
One of Europe’s leading drug and alcohol testing companies,
the brief from Concateno was to clearly communicate
their message; Growth, Progress, Leadership, Expertise
and Efficiency.

Clear snapshot of the business
A fold-out flap on the front cover
gives the reader an immediate
understanding of Concateno’s
products and services, along
with clear financial and
operational highlights.

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Strategy and direction
A year in review spread to demonstrate
Concateno’s ability to deliver against
objectives, as well as to measure progress.

Client case studies
Powerful imagery and explanatory text
demonstrate the breadth, depth and
international scale of Concateno’s offering.

8

Energy utility

British Energy
A FTSE 100 company until the recent takeover by EDF, British
Energy Group is the UK’s largest producer of electricity and the
lowest carbon emitter of the major UK electricity generators.
The finished product needed to reflect this – pragmatism,
appropriate design, and a targeted focus on web implementation
resulted in anything but utilitarian communications with
shareholders.

Primary focus: Online
Communicating with their shareholders
in the most effective and efficient way.
For British Energy this meant focusing
on the user experience and segmenting
the information into web-friendly and
intuitive sections.

Our vision: Simplicity and elegance
Well structured and well designed
pages make the user experience easier,
quicker and more memorable.

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Integrated: A cohesive
communications package
With the emphasis placed on web
communications, our printed annual
report brief was to create something
simple, strong, well structured and
complementary to the online report.

Power in clarity: Strategy and KPIs
The simplicity of design enhances
the power of communication. Clear
and consistent snippets aligned
objectives with performance.

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Food producer and processor

Robert Wiseman Dairies
For this leading UK dairy, the brief was concise and strong:
take a corporate objective (communicate ‘less environmental
impact’), and propagate this via an effective annual report with
a strong environmental message alongside targeted marketing
materials. Emperor’s work with Robert Wiseman Dairies was
recognised by the Investor Relations Society for Best Practice
Communication through the Annual Report 2008.

Environmental responsibility
Environmental impact is fundamental
to this business, from the food miles
travelled, to the amount of packaging
manufactured and recycled.

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Macro-economic information
A key feature of the review is a detailed
discussion of the market position,
consumer trends, commodity prices
and competitor environment, and how
this affects Robert Wiseman Dairies.

Talkbook
Following on from the annual report,
a sales and marketing tool has been
created to explain the evolution of
Wiseman’s packaging development
and their whole-of-life ethos.

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IT infrastructure services provider

Computacenter
Making information accessible is vital for effective communications.
Working with this services company, a structure was created which
clearly articulates strategy, operations, KPIs and customers.

Strategy
This spread sets out
Computacenter’s strategy as a
fundamental business objective
to their audience.

At a glance
Give the reader the information
to understand your business.
Accessible, segmented content
providing a comprehensive
overview of the group sets the
right level of knowledge for the
executive narrative.

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Clear KPIs
Strong, graphic presentation
of key performance indicators
with supporting commentary.

Business in action
Demonstration of key account
portfolios, an outline of business
requirements and tangible evidence
as to where Computacenter adds value.

14

International entertainment content and media distributor

Entertainment One
High octane design and a strong layout was appropriate
for an action-packed maiden year for this international
entertainment distributor.

If you’ve got it, flaunt it
Bold message statements
are the key features that run
throughout the report, using
impactful imagery as playful
juxtapositions.

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Reflect the personality of the business
The report seeks to accurately reflect
the culture and dynamics of the
entertainment world.

First report, tell the whole story
Discussion of the international
marketplace helps the reader
understand the true position and
growth opportunity of the business.

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European specialist holiday group

Holidaybreak
As a specialist international holiday and activity group,
the increasing focus on environmental impact requires
Holidaybreak to address strategy and performance in
this sensitive area.

Brand experience
The report fuses Holidaybreak’s
brand experience with a confident
and professional presentation of
detailed information.

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Ethical investment
Holidaybreak has again met
the FTSE4Good criteria and
continues to be a member
of the FTSE4Good Index.

KPIs and principal risks
Tabular presentation of KPI figures
with comparatives for previous
years alongside identified risks
to the business.

Forward looking
Corporate responsibility targets
are outlined, along with performance
measurements against previously
stated objectives.

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Indian media and entertainment distribution

Eros International
‘Shaping the future of Indian entertainment’ involved us shaping
the content and structure of this visually impactful annual report
for one of Bollywood’s leading media distributors.

Releases as heroes
Focus is placed on successful
releases from the year.

Simplicity
A clean operating review design
and layout complements the
image-rich feature spreads.

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Proven delivery
Year in review highlights
milestones and achievements.

Market opportunity
Demographics and market
size combine to show future
growth potential.

Underlying platform for success
Outline of the key strengths of
the group, showing depth and
breadth of core value drivers.

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Speciality plastics and fibre products supplier

Filtrona
Creating a report which highlighted diversity within this
market-leading speciality plastics and fibre products supplier
was important. With interests and operations worldwide,
the report reflects a broad range of geographical subtleties.

Graphic cover, bespoke format
Fold-out cover allows the reader to
gain an instant understanding of the
group, its business and highlights,
and performance for the year.

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Business development
Reporting performance and
progress in a more engaging
and visual way.

Markets and trends, looking forward
Divisional reviews are supported
by contemporary information
about latest trends in the sector
and where Filtrona sees areas
of potential development.

Risk, impact and mitigation
Clear presentation of the principal
risks, clearly outlined by area of
operation, the likely impact and the
steps being taken to mitigate the
likelihood of occurrences.

22

Mining and metals processor

Vedanta Resources
Creating a financial reporting brand to transcend multiple print
and online media maximises impact and makes the most of the
corporate identity. Highlighting business synergies complements
the client’s ultimate goal of creating a world-class metals and
mining group.

Suite of documents
To give the appropriate level
of disclosure necessary for a
company of Vedanta’s size and
complexity, a separate Sustainable
Development report was produced
for the first time.

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Online reporting
Simplicity, intuitive navigation
and recognisable synergy with
all printed materials.

Values
A series of five illustrations were
commissioned to reflect Vedanta’s
key values.

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Electrical consumer goods retailer

DSG international
One of Europe’s leading specialist electrical retailing groups,
DSG utilised a smaller than average format to communicate
a big message. The result is powerful and effective.

Direct messaging
In the spirit of high street retailing,
the visual approach is attention
grabbing and straight to the point.

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Clear group profile
Segmental breakdown by
activity showing highlights,
revenues, size and average
selling area.

Forward looking
Clear overview of Five Point
Plan for the Renewal and
Transformation of the business.

People reporting
Non-financial KPIs are used
to report DSG’s commitment
to employee and community
issues. Supporting information
is made available through the
Group website.

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Stem cell science

Epistem
Having created a brand for this dynamic biotechnology company,
our challenge was to bring the company’s new identity to life
both offline and online, initially through the maiden annual report.

Older and wiser
Striking black and white imagery
punches home the impact of the
human ageing process.

Clear web communications
The corporate website complements
the look and feel of the Annual Report.

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Jargonbusting
Simple plain English demystifies
the complex language of epithelial
stem cell science, so that the reader
can gain a basic understanding of
a highly technical business in a few
paragraphs.

Measurements of success
As a fledgling public company,
not long previously a university
spin out, choosing appropriate
and sustainable KPIs requires
careful thought.

A model description
Simple graphics, combined with
easy to understand text, allow the
reader a quick appreciation of the
commercialisation model as well as
the technical and financial strategy
for achieving the company’s long
term goal of value creation.

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Financial services

Close Brothers Group
Close Brothers operates a portfolio of leading financial services
businesses. In the past four years we have worked with the
Group team and a number of subsidiaries on a wide variety
of corporate communications.

A different approach
This was the first annual report
in 20 years to move away from
Close Brothers’ corporate blue
as the headline colour.

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Business overview
Clear breakdown of the
Group business.

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Price comparison website

Moneysupermarket
This was Moneysupermarket’s first Annual Report after their full
listing on the London Stock Exchange. The objective was to
provide an uncomplicated, straightforward report that achieved
PLC standards of reporting and would serve as a springboard
for future reports.

Clean and striking cover
A simple clean cover that
identifies the two primary websites
Moneysupermarket.com and
Travelsupermarket.com.

How the company works
Segmentation is of great interest
for investors in Moneysupermarket,
this double spread detailing the
activities and performance of the
verticals provides a powerful overview.

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A clear message
A common misunderstanding
about Moneysupermarket’s revenue
generating model led to the inclusion
of a feature spread entitled ‘How we do it’‚
detailing strategy, business model and
consumer attraction and retention.

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Emperor is a design and communications company,
specialising in corporate, marketing and investor
communications.

We deliver outstanding results for our clients by
combining creative design, thought provoking advice
and exceptional service.

We are passionate about building long-term relationships
with our clients, based on listening, understanding
and trust.

emperordesign.co.uk
London Edinburgh Birmingham
Zetland House 32 Castle Street Studio 11, The Cogent Works
5–25 Scrutton Street Edinburgh 50–54 St Paul’s Square
London EC2A 4HJ EH2 3HT Birmingham B3 1QS

Steve Kemp Neil Reynolds Claire Forrest
steve.kemp@emperordesign.co.uk neil.reynolds@emperordesign.co.uk claire.forrest@emperordesign.co.uk

Leon Milligan Noel O’Connor Steve Mason
leon.milligan@emperordesign.co.uk noel.oconnor@emperordesign.co.uk steve.mason@emperordesign.co.uk

T +44 (0)20 7729 9090 T +44 (0)131 220 7990 T +44 (0)121 262 3830
F +44 (0)20 7729 9091 F +44 (0)131 220 7999 F +44 (0)121 262 3839

Emperor Corporate Reporting Portfolio

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