Overview of Emperor\'s experience in brand and marketing communications

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SELEX Systems Integration is a Prime Contracting and Systems
Integration business that now incorporates the long-established
training capability of VEGA, VEGA Deutschland and VEGA France.
We have evolved a dedicated Training Solutions team that has
nearly two decades’ experience of enabling organisations to
transform their training and enhance their capability.
Discover more at www.selex-si-uk.com
ITEC 09 stand: F112
Transforming Training
Inspired creative thinking

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3. 1
Brandandmarketingcommunications
Introduction
Our aim is to create targeted, effective
and consistent communications which
meet the changing needs of our clients.
As a multi-disciplinary creative agency, working with
companies across a wide variety of sectors, we have
built a reputation over the past 12 years for producing
innovative, fresh and appropriate design solutions.
Developing long-term working relationships is a fundamental part
of our work ethos. We invest a lot of time and energy in getting to
know our clients and understanding their businesses and markets.
Our creative skills are complemented by a team of robust
and highly experienced project managers whose informal,
honest and open approach is designed to deliver a
responsive, flexible and value for money service.
The team and I have a genuine passion for creativity
and a keen eye for detail which we apply to all projects
whether they involve brand identity, digital media, marketing
literature, advertising or corporate reporting.
This brochure showcases some of our recent work. If you
would like to discuss your marketing and design requirements
we would be delighted to sit down with you and have a chat.
Noel O’Connor
Creative Director and Founder,
Emperor

4. Brandandmarketingcommunications2
Dragon bus identity and roll-out
Stagecoach
Driving timetables
Stagecoach operates some of the most successful and recognisable
transport brands in the country. We have worked with the Stagecoach
Group of companies for over five years. During this time we’ve
created a number of high-profile brand identities, produced
marketing collateral and group-level corporate communications
and become an extension of their marketing team.

5. 3
Brandandmarketingcommunications
greener smarter travel
Smartcard identity Southwest Trains chequebook

6. Brandandmarketingcommunications4
www.stagecoachbus.com www.buymyunirider.com
Stagecoach continued
Online, on time
From large scale e-commerce websites through to campaign microsites,
we have developed online brand identities and applied our digital
marketing expertise to a diverse range of projects for South West Trains,
East Midlands Trains, Stagecoach Bus, Stagecoach Group and Megabus.

7. 5
Brandandmarketingcommunications
www.friendsandfamily.com
www.stagecoach.com

8. Brandandmarketingcommunications6
www.newskies.com
SES New Skies
Aiming high together
SES NEW SKIES has designed and implemented one of the world’s
most advanced and far-reaching commercial satellite communications
networks. Emperor has worked with SES NEW SKIES on its marketing
communications over the past six years, covering three changes of
ownership. During this time we have been the guardians of the brand,
redrafted the identity guidelines and literature systems and been
instrumental in the ongoing development of its corporate website.

9. 7
Brandandmarketingcommunications
Marketing literature
Advertising

10. Brandandmarketingcommunications8
InterQuest Group plc is m
a market-leading IT and t
recruitment firm, we’re e
field – a trusted source o
knowledge backed up by
resources.
During 2007 strong organic growth co
businesses and two more successful a
completed. As a result we have delive
financial results to date including a 52
a 43% increase in gross profit and a 41
before tax.
Showing our potential
Investors report 2008
Identity
Visual language linking
Group messages
InterQuest
Standing out from the IT crowd
InterQuest is a market-leading IT and technology recruitment firm.
Following a period of rapid growth involving several acquisitions, it
became clear that its visual identity and brand expression was no
longer appropriate. Emperor helped create a vibrant new brand for
the InterQuest Group and individual divisions, developing a distinctive
visual language to communicate the spirit of the organisation.

11. 9
Brandandmarketingcommunications
Genesis
4 Mount Ephraim Road
Tunbridge Wells
Kent TN1 1EE
t +44 (0)20 7025 0100
F +44 (0)20 7025 0101
E info@genesis.com
www.genesis.com
Registered Office: 4 Mount Ephraim Road
Tunb
ridge Wells, Kent TN1 1EE
Reg No: 0000
0000
0000
0 Vat No: 0000
0000
0000
0
InterQuest Group Plc
16-18 Kirby Street
London
EC1N 8TS
t +44 (0)20 7025 0100
F +44 (0)20 7025 0101
E info@interquestgroup.com
www.interquestgroup.com
Registered Office: 16-18 Kirby Street, London EC1N 8TS
Reg No: 0000000000000 Vat No: 0000000000000
Marguerite Mastenbroek
Business Development
16-18 Kirby Street, London EC1N 8TS
t +44 (0)20 7025 0100 m 07957 000 000
f +44 (0)20 7025 0101 w www.interquestgroup.com
e marguerite.mastenbroek@interquestgroup.com
t +44 (0)20 7025 0100 m 07957 000 000
f +44 (0)20 7025 0101 w www.ecrmpeople.com
e marguerite.mastenbroek@ecrmpeople.com
Marguerite Mastenbroek
Business Development
2nd Floor, 2 Bell Business park, Smearton Close
Aylesbury, Bucks HP19 8JR
People Co
16-18 Kirby Street
London
EC1N 8TS
t +44 (0)20 7025 0100
F +44 (0)20 7025 0101
E info@peopleco.com
www.peopleco.com with compliments
Intelect
Clarendon House
St Peters Square
Manchester M2 3LQ
t +44 (0)20 7025 0100
F +44 (0)20 7025 0101
E info@intelect.com
www.intelect.com with compliments
We are delighted to report that
the Group has once again made
significant progress in 2007. We
remain committed to focusing
upon niche markets within the
technology sector and have
continued to follow our long-
term strategy of growing our
specialist businesses organically
and adding acquisitions of
suitable companies when
appropriate, complemented by
a strong central administrative
and financial core.
Chairman’s and Chief
Executive Officer’s
statement
This strategy has delivered another
year of impressive financial results,
our third in a row since flotation
in 2005. Two more specialist IT
recruitment businesses have
joined our Group in 2007. Intelect
Recruitment plc, which provides
niche recruitment services
predominantly within the software
engineering and manufacturing
software sectors, was acquired in
July 2007. In September 2007, e-CRM
People Limited which focuses on the
Enterprise Asset Management, IT
Service Management, IT Storage
and Security sectors also joined the
Group. Both businesses have both
performed well since acquisition.
As ever, our key asset is our people
and we thank our dedicated sales
and administrative teams for their
hard work, thorough knowledge of
their individual markets and their
dedication to growing the business
in the last twelve months.
Results_During the year the Group’s
existing businesses grew organically
on a like-for-like basis by 18%.
Contractors working on assignments
grew by 40% during the year
(including acquisitions), of which
10% was organic growth. We are
particularly pleased with the
performance of PeopleCo Worldwide
and Sand Resources as they
represented significant investments
for the Group when they were
acquired in 2006. Both have
delivered very strong growth in net
fee income, contractors working and
operating profits during 2007.
Total revenues, including part year
figures for the two acquisitions, grew
by 52% to £86.7m, and gross profit
(“net fee income”) grew by 43% to
£12.9m. This contributed to the
Group increasing its EBITA to £4.5m
after adding back the charge for
IFRS 2 share-based payments. Profit
before tax increased by 41% to £3.1m
and basic adjusted earnings per
share (see note 6) increased by 38%
to 11.0 pence (2006: 8.0 pence).
Operations_We have continued to
grow our client base during 2007 by
adding a number of significant new
wins including Serco Group, Turner
Broadcasting and the Foreign &
Commonwealth Office. The two
Catalist accreditations which were
awarded to us during 2006 for at
least a three year period by the
Office of Government Commerce
to allow us to supply specialist IT
contractors and interim managers
to public sector organisations have
underpinned exceptional growth for
us in the public sector.
We expanded our “Academy”
training and development
programme for new recruits into the
industry during 2007 and this has
continued to deliver new fee earners
into the different business units.
We consider the Academy to be an
essential driver for future growth.
I’d been in recruitment for 2 years and I was looking for a chance to
begin to specialise in certain areas of IT and Finance. The
InterQuest Group, and Genesis in particular were strongly
recommended to me and in my 5 months here I’ve not been
disappointed.
My manager backed my plans and I was immediately given the
freedom to build my own specialism in Risk. Already I’ve now
become the sole supplier to one of the larger consultancies, and
have begun doing business with two more. My business has spread
beyond the UK and things are looking very exciting going forward.
Billings and earnings are excellent and I’ve got my sights firmly
fixed on the next sales incentive trip!
Tim Chattaway, Senior Consultant, Genesis
InterQuest Group plc is more than just
a market-leading IT and technology
recruitment firm, we’re experts in our
field – a trusted source of specialist
knowledge backed up by impressive
resources.
During 2007 strong organic growth continued in our existing
businesses and two more successful acquisitions were
completed. As a result we have delivered our best set of
financial results to date including a 52% increase in revenue,
a 43% increase in gross profit and a 41% increase in profit
before tax.
Showing our potential
Investors report 2008
InterQuest Group plc
16–18 Kirby Street
London, EC1N 8TS
www.interquestgroup.com
Sub-brands

12. Brandandmarketingcommunications10
EUROSTEELV1 - 9 boxes
Brand development
PowerPointCorporate brochure
Stemcor
Showing their metal
Stemcor, one of the UK’s largest private businesses, is an international
distributor of steel and raw materials. Emperor has worked with
Stemcor over the past three years, developing its brand through
online and printed communications and presenting the Company
as a modern, sophisticated and progressive business.

13. 11
Brandandmarketingcommunications
Advertising
Exhibition stand
Direct mail

14. Brandandmarketingcommunications12
www.regenersisplc.com
Eurocourt
Oliver Close
West Thurrock
Essex RM20 3EE
United Kingdom
tel: +44 (0)1708 683400
fax: +44 (0)1708 683420
Registered Office: 4 Elm Place, Old Witney Road,
Eynsham, Oxford OX29 4BD
United Kingdom
Company registered in England under number 05113820
Eurocourt
Oliver Close
West Thurrock
Essex RM20 3EE
United Kingdom
www.regenersisplc.com
Eurocourt
Oliver Close
West Thurrock
Essex RM20 3EE
United Kingdom
www.rege
Eurocourt
Oliver Close
West Thurrock
Essex RM20 3EE
United Kingdom
www.regenersisplc.com
Eurocourt
Oliver Close
West Thurrock
Essex RM20 3EE
United Kingdom
www.rege
Eurocourt
Oliver Close
West Thurrock
Essex RM20 3EE
United Kingdom
www.regenersisplc.com
Eurocourt
Oliver Close
West Thurrock
Essex RM20 3EE
United Kingdom
www.rege
Eurocourt
Oliver Close
West Thurrock
Essex RM20 3EE
United Kingdom
www.regenersisplc.com
Eurocourt
Oliver Close
West Thurrock
Essex RM20 3EE
United Kingdom
www.rege
Ruth Webb
Business Development
mob: +44 (0
fax: +44 (0
ruth.webb@re
Les Jefferies
Business Development
mob: +44 (0)7917 151 982
fax: +44 (0)1708 252534
les.jefferies@regenersisplc.com
Dave Challis
Divisional Finance Director
dir: +44 (0
mob: +44 (0
fax: +44 (0
dave.challis@
Steve Smith
Quality and
Environmental Manager
dir: +44 (0)1708 683455
mob: +44 (0)7799 870 592
fax: +44 (0)1708 252534
steve.smith@regenersisplc.com
Kevin Daw
Retail Logistics Manager
dir: +44 (0
mob: +44 (0
fax: +44 (0
kevin.daw@re
Nick Harding
Operations Manager
dir: +44 (0)1708 683426
mob: +44 (0)7860 865 695
fax: +44 (0)1708 252534
nick.harding@regenersisplc.com
Brian Tosley
Operations Manager
dir: +44 (0
fax: +44 (0
brian.tosley@
West Thurrock
United Kingdom
www.regenersisplc.com
with compliments
Eurocourt
Oliver Close
West Thurrock
Essex RM20 3EE
United Kingdom
tel: +44 (0)1708 683400
fax: +44 (0)1708 683420
Identity
Guidelines
Stationery
Regenersis
Reviewing, Refreshing,
Relaunching
Fonebak, the mobile phone recycling company, gave us the brief to
rebrand and reposition the business to a wider technology marketplace.
We developed a new name and brand identity to promote its mix of
environmental excellence and technological infrastructure. We helped
to roll out the new identity across all of its communications channels.

15. 13
Brandandmarketingcommunications
REGENERSIS PLC
TURNING AROUND TECHNOLOGY
REGENERSIS PLCTURNING AROUND TECHNOLOGY
Regenersis is a leading provider ofmanaged services to many of theworld’s premier brands.
We support the entire product lifecycle; from original design input,pre‑sales testing, local customisationand configuration; through to our field
support activities that include technical
assistance as well as product repair,
replacement, and refurbishmentprogrammes.
Fast turnaround and cost effectiveness
are service imperatives at Regenersis.
We understand that if a mobile phone
or set top box is not functioning ourclients have dissatisfied customers,are not earning revenue, and risk the
long‑term negative consequencesof churn and brand switching.
At the end of the product’s life we will
take it back and, where appropriate,
match it to a need in a secondarymarket, thereby extending the product
while creating value for our clients. If it is
beyond use we ensure it is recycled.
We do this in a way that ensures wecomply with the most demandingstandards and environmentallegislation.
At Regenersis, we are constantlyturning around technology.
Managed Services
Product design,
development
and launch
Product Return
and Reuse
Recycle
Contact centres and web-based customer service
Claims validation, warranty management and
insurance fulfilment
Inventory management
Training
End-to-end logistics
Full tracking and reporting
Service network management
•
•
•
•
•
•
•
Fully WEEE compliant
Safe and responsible recycling
Materials put back into
productive use
Zero landfill policy
•
•
•
•
Over 10,000 free collection points
Innovative take-back schemes to
drive volume and value
Established distribution channels
Processing over 3 million products
a year
OEM approved refurbishment
programmes
Fully compliant with all legislation
Contributing to customer retention
and corporate responsibility targets
•
•
•
•
•
•
•
Technical Repair
In and out of warranty support
Reverse logistics and supply
chain management
Parts management
OEM accredited technical
repair centres
Test development
and automation
Remote diagnostics,
fast turnaround time,
and return delivery
•
•
•
•
•
•
Data from over 7 million events
recorded during the year are fed
back to ODM/OEMs to support the
continuous improvement process
Market customisation, pre-sales
configuration and testing, country or
customer specific software uploading
and power supply configuration
Market specific packaging
and kitting
Product launch support
•
•
•
•
REGENERSIS PLC
TURNING AROUND TECHNOLOGY
REGENERSIS PLC
TURNING AROUND TECHNOLOGY
s plc
e
y Road
Oxford OX29 4BD
gdom
) 1865 471 900
) 1865 471 935
genersisplc.com
genersis plc
www.regenersis.com
Corporate brochure

16. Brandandmarketingcommunications14
PMS.2746 C.0 M.70 Y.0 K.0
PMS.2746 PMS.2728 M.70
PMS.2746 PMS.3135 M.70 PMS.2746 PMS2587 M.70
Identity Brand development
Exhibition stand
Assura
In good health
Assura is a newly-established health provider that partners with
GPs to deliver high-quality patient care in the community, as
well as innovative property solutions and consumer responsive
pharmacy services. Emperor was commissioned to create
the name, visual identity and brand expression followed by an
extensive visual roll-out across all print and online applications.

17. 15
Brandandmarketingcommunications
pharmacy
InTouchYour Assura Pharmacy Newsletter
The Importance ofCommunication and Relationships
Issue 5 Autumn 2007
10046_Newsletter5_AW.indd 1
4/10/07 12:09:27
PMS.2746 PMS.247 M.70
Liverpool LLP
oof Read by:
st Read/Revisions
Liverpool
Dermatology Service
Patient Information Guide
uk
Non-English speakers
Copies of this guide are available in other languages.
Please contact us directly stating which language
you require the guide in.
Notice to patients
Assura Liverpool LLP and Our Care Ltd will not
tolerate patients who are violent or abusive to its
staff or other persons on the premises. Such
behaviour will result in immediate removal from
the premises and police action being taken.
How to make a complaint
If you wish to make a complaint about the
service you have received then please contact
the Assura Business Development Manager,
at the address below.
Assura Health and Wellness Centre
28 Argyle Street, Liverpool L1 5DL
Tel: 0845 058 4750
information@assuramedical.co.uk
Patient feedback
The Assura Business Development Manager
welcomes your general feedback on this patient
information guide and the services we provide.
Please write to the address above.
Registered office:
Assura Medical Limited
Regus House, Herons Way
Chester Business Park, Chester
Cheshire CH4 9QR
For more information on how to access the
Assura Health and Wellness Centre please see
our ‘How to get to’ guide – see our website
for more details or call 0845 058 4750.
he
nt
t
n
Act
for the
your
have
ecord.
ra
ess
30/10/07 16:57:52
Literature
B2B and B2C marketing
communications

18. Brandandmarketingcommunications16
Assura continued
Net benefits
We have created a wide range of digital communications
for the Assura Group, including Group, divisional and
partner websites, intranet and image library.

19. 17
Brandandmarketingcommunications
www.assuragroup.co.uk

20. Brandandmarketingcommunications18
International
Partnership Week
24-30 May 2004
International
Partnership Week
24-30 May 2004
International
Partnership Week
24-30 May 2004Customer Week 13 May 2002
Standard Chartered
Banking on your own people
Emperor ran a series of worldwide internal communications campaigns
for Standard Chartered supporting a variety of Company initiatives
including issues such as energy efficiency, partnerships and idea
sharing. These multilingual campaigns have taken the form of quirky
and engaging posters, each communicating a simple message.

21. 19
Brandandmarketingcommunications
Customer Week 13 May 2002
International
Partnership Week
24-30 May 2004
Customer Week 13 May 2002
Together we can raise enough to give
a million people back their sight.
It can cost as little as US$30 for a cataract operation.
Give US$30 and let someone see again.
Seeing is Believing
        
Customer Wee

22. Brandandmarketingcommunications20
Marketing brochure
Website
Allergy Therapeutics
A breath of fresh air
Allergy Therapeutics is a fast-growing pharmaceutical company
focused on the treatment and prevention of allergies. We have
created a visual language for its online and offline communications,
targeting GPs and other healthcare professionals, focusing
on the patients’ “freedom” from their specific allergies.

23. 21
Brandandmarketingcommunications
Exhibition
Advertising

24. Brandandmarketingcommunications22
Fundraising literature
Royal Botanic
Garden Edinburgh
Money doesn’t grow on trees
With a fundraising target of £15 million to help finance the new
Biodiversity Gateway project, RBGE approached Emperor to design a
mailshot campaign targeted at high net worth individuals, inviting them
to donate to this exciting and innovative new facility within Edinburgh.

25. 23
Brandandmarketingcommunications
Aspen (Populus tremula)
For donations in excess of £10,000
Communicative
This tree is most commonly found in the Scottish Highlands. The Aspen’s
most remarkable feature is its leaves which are almost round and designed to
catch the slightest breeze, causing them to rattle off each other keeping insects
at bay and creating a soft quivering or whispering sound.
Become an Aspen level donor
and help create a window to
the world of nature.
In addition to the benefits associated
with the Rowan category, Aspen
donors will also receive:
❀ Invitations to exhibition
openings at the Exhibition Hall
❀ Escorted tour of the Edinburgh
Garden with refreshments in
The Gateway
❀ Sapling or mounted Herbarium
specimen of Aspen
And for Companies:
❀ 2 extra free admission passes
(4 in total) to The Glasshouses
and our 3 regional botanic
gardens
Aspen
£10,000+
Scots Pine (Pinus sylvestris)
For donations in excess of £200,000
Leading
Scots Pine was considered the King of the Forest and
was the tree of heroes and chieftains. This was the tree
that was planted on the graves of Scottish warriors
who died in battle or had achieved renown.
Scots Pine is the climax vegetation of the northern
arboreal forests living for up to 600 years. The ancient
Caledonian pinewoods used to cover around 60% of
Scotland and although they now cover less than 3%
they are actively being restored.
ScotsPine
£200,000+
Become a Scots Pine level donor and
help one of Scotland’s most world
renowned and respected scientific
institutions grow.In addition to the benefits associated with
the Rowan category, Scots Pine donors will
also receive:
❀ Invitations to openings for all special
events at RBGE❀ Escorted tour of the Edinburgh Garden
with refreshments in The Gateway
(max 10 staff for corporate donors)
❀ Sapling or mounted Herbarium
specimen of Scots Pine❀ Recognition in RBGE’sAnnual Report❀ 20% discount on venue hire charges
in The Gateway/Lecture Theatre/
Caledonian Hall❀ Naming opportunities within
The Gateway building
And for Individuals:❀ Private (local) off-site horticultural
consultation with RBGE member
of staff
❀ Complimentary tickets to EIF/
Fringe theatre production at RBGE
❀ 20% discount on catering
And for Companies:❀ 18 extra free admission passes
(20 in total) to The Glasshouses
and our 3 regional botanic gardens
❀ 2 x free hire of RBGE’s Board Room
❀ Lunchtime ‘brown bag’ talk for staff
at donor’s location❀ Behind the scenes tour for clients or staff
led by RBGE experts with exclusive
option of hiring the iconic Palm House
for a drinks reception
Exhibition banners

26. Brandandmarketingcommunications24
Robust brand values and guidelines
Corporate overview
Evolution of logotype
Winner of CIB Scottish Communications Award 2008
Best identity
Cairn Energy
Slick, but refined…
When Cairn Energy was formed over 20 years ago, the Company
set out on a spectacular journey which has seen it grow from a
standing start to FTSE100 status. Emperor was appointed to update
the existing PLC identity, retaining the characteristics of the original
brand, but making it more contemporary and relevant for today’s
market and, more importantly, introducing corporate standards
and guidelines for consistent implementation in the future.
Cairn also asked us to develop a differentiated but complementary
brand identity for its Indian subsidiary – Cairn India. The finished identity
recalls its Cairn Energy heritage in the use of the iconic oval shape and
retention of blue as it’s primary colour. The hand-drawn typography gives
the logo a contemporary, international feel. The positioning statement
of ‘Energy for India’ was developed in parallel with the identity.

27. 25
Brandandmarketingcommunications
Cairn India
For internal use only
Energy for India
Differentiated Cairn
India sub-brand

28. Brandandmarketingcommunications26
Identity
Brand booklet and guidelines
Lornamead
Not just skin deep
Lornamead is a leading privately-held global marketer of personal care
brands. Its business focuses on acquiring and investing in heritage
brands such as Yardley and Harmony Hairspray, in order to maximise
their growth potential. We worked with Lornamead to revitalise its
brand and create an integrated, top-down stable of marketing materials
which consistently set out its advantages, values and strengths.

29. 27
Brandandmarketingcommunications
www.lornamead.com
Website
Corporate brochure

30. Brandandmarketingcommunications28
Direct mail campaign
RMJM
Building brands
RMJM, Scotland’s pre-eminent architects, asked Emperor to
produce a visually stunning brochure and website to tell the story
behind their successful bid to design Gazprom’s new headquarters
in the world heritage city of St Petersburg. Following this we
have also produced mailshot marketing packs showcasing their
credentials and portfolio to both new and existing customers.

31. 29
Brandandmarketingcommunications
RMJM was appointed to design Gazprom’s new headquarters in
St Petersburg, close to the Bolsheokhtinsky Bridge.This includes a new
masterplan for Gazprom City, a 70-hectare site to be regenerated on the
edge of the historic centre of St Petersburg, 5km from Palace Square.RMJM was selected following an international design competition involving
five internationally renowned architects, and the purpose of this publication
is to describe the design proposals by RMJM which formed the submission
for our winning entry.
St Petersburg is a very special place and has been recognised by UNESCO,
which has awarded it world heritage status. It has a tradition of producing
the highest quality of buildings which come together to form the highest
quality of urban environment. The design ideas included within this publication
continue that tradition. The proposals are formed from an understanding
and respect for the city, an entirely contextual response which is rooted in
the ‘place’. The buildings are designed specifically for the site and are not
transferable. They respond to the bridge which provides the link to the city,
to the city grain with its spires of gold, to the colour and richness of the
baroque Smolny Cathedral opposite and to the historical fortress which
once occupied the site.
The proposals follow studies in precedent, studies in the history of the city
and the site.
As well as respecting the history of the context, the design concept looks
forward to create a new landmark which relates to the contemporary age
and has meaning today.
Компания RMJM получила заказ на разработку концепции новой штаб-
квартиры Газпрома и генерального плана застройки Газпром-Сити
в Санкт-Петербурге вблизи Большеохтинского моста на территории
нынешней промзоны площадью около 70га на границе исторического
центра города, в 5км от Дворцовой площади.
Выбор Газпрома пал на RMJM по результатам международного
архитектурного конкурса, в котором участвовали также шесть других
всемирно известных архитекторов. В данной публикации подробно
описывается конкурсное предложение RMJM, сформировавшее
победившую концепцию.
Санкт-Петербург – совершенно особый город, чья уникальность
признана ЮНЕСКО, объявившего исторический центр памятником
всемирного культурного наследия. Город с традицией высочайшего
архитектурного качества зданий, которые сливаются воедино, создавая
гармоничную градостроительную среду. Идеи концепции, опубликованные
далее, продолжают данную традицию. Проектные предложения,
сформированные из понимания и уважения города и его исторического
контекста, в своей идеологии уходят корнями в историю этого места,
во времена, когда здесь существовала пятиугольная звезда крепости
Ниеншанц, а позднее и пятикрылое здание судостроительной верфи.
Здания были спроектированы специально для данного конкретного участка
и не могут быть просто перенесены на другое место. В их архитектуре
заложен диалог с Большеохтинским мостом, связывающим два берега
реки и два города: старый и современный, как переходный элемент к
историческому масштабу города с его золотыми шпилями и куполами,
с богатством и разноцветием барокко в ансамбле Смольного Собора.Проектные предложения предваряют исследования прецедентов и анализ
истории города и участка застройки.
Наряду с уважением к истории и контексту места, концепция
ориентирована на создание нового и современного здания-символа,
отражающего культурные и эстетические ценности нашей эпохи.
INTROdUCTION fROM RMJMВведение от RMJM
Tony Kettle
Тони КеттлManaging Director
Управляющий ДиректорRMJM, UK
RMJM, Великобритания
Philip Nikandrov
Филипп НикандровDirector
ДиректорRMJM, Russia
RMJM, Великобритания
| RMJM Gazprom City St Petersburg
CONCEPT
КОНЦЕПЦИя
RMJM Gazprom City St Petersburg | 39
Gazprom City
St Petersburg
Газпром-Сити
Санкт-Петербург
RMJM has been appointed to design the new headquarters of one of the
world’s largest companies, Russian gas giant Gazprom, who invited six
internationally renowned architects to develop proposals for a tower to be
5km from the historic heart of the city, close to the Bolsheokhtinsky Bridge
and Smolny Cathedral.
This publication outlines the brief and background to the project and explains
RMJM’s underlying concept - creating a new spire comprised of five elements
whose individual footprints gently rotate on their own axis as the building
rises and tapers to create a dynamic new landmark.
GazpromCityStPetersburgГазпром-СитиСанкт-Петербург
ПредСтавление
СовременноГо ориентира
Компания RMJM получила заказ на проектирование новой штаб-квартиры
Газпрома , одной из крупнейших мировых компаний, одержав победу
в международном архитектурном конкурсе , в котором участвовали
шесть архитекторов с мировым именем, приглашенных для разработки
концептуальных предложений по комплексной застройке на границе
исторического центра Санкт-Петербурга вблизи Большеохтинского моста
и Смольного собора.
данная публикация описывает задание проекта, его контекст и
разъясняет концепцию RMJM – создание нового шпиля , состоящего из
пяти переплетенных между собой элементов-крыльев , которые поэтажно
поворачиваются в плане вокруг своей оси по мере роста башни и утонения
ее к верхушке, создавая новый динамичный символ для города.
INTRODUCING A CONTEMPORARY
LANDMARK
Coffee-table book

32. Brandandmarketingcommunications30
Exhibition banners
Partners in Adoption
Fostering confidence
Emperor has worked with Thurrock’s fostering and adoption
team to develop striking yet durable marketing campaigns. The
objectives of the campaigns have been to raise the profile of the
team, promote its services both locally and further afield, and to
increase both the numbers and diversity of potential adopters.
We have redesigned adverts, printed new marketing material
including flyers, leaflets and folders and updated the website.

33. 31
Brandandmarketingcommunications
Job: 10678 Partners FAQ A4_AW.indd Proof: 02 Proof Read by:
Operator: r o b Date: 30.07.2008
Server: Studio 1 Set-up: paul o First Read/Revisions
Important FAQ’s
Who can adopt?
Adopters come from all age groups and
backgrounds, living in all kinds of homes. They
may be working, married, living with their partner,
single or unemployed, and may or may not have
children of their own. What they have in common
is empathy, the ability to be a sensitive parent with
their adopted child and a commitment to making a
difference to a child’s life.
Who needs adopting?
Adoption is no longer just about babies: adoptive
families are needed for a variety of children
especially children of school age, children from
minority ethnic backgrounds, sibling groups; children
with behavioural problems and children who have a
physical or learning disability. The children will come
from a diverse range of backgrounds and their ages
may range from birth to teenagers. All have one thing
in common; they need a permanent adoptive family.
10678 Partners FAQ A4_AW.indd 1 28/8/08 14:53:30
Could you be someone who’s not
going to give up on me?
Children need positive role models and Partners
in Adoption, the adoption consortium for Thurrock,
Southend and Havering councils, needs more people
to think about becoming adoptive parents.
We want to find safe, caring, permanent families for
siblings, for children over 2 years of age and
especially for school age children. Every child
deserves a home where they feel safe and cared
for. It doesn’t matter how old you are, as long as
you’re over 21, or what your background is –
whatever your culture, race, religion or sexuality,
you can apply to adopt.
What’s important is that you have the room,
empathy, patience, energy and determination to
make a difference. Choosing to adopt is a huge
commitment but we’ll ensure you receive all the
guidance, information and support you need before
and after adoption.
Call us for an Adoption Information Pack 0800 652 1271
To find out more about adoption
and how you can make a difference
Call free on
0800 652 1271
www.partners-in-adoption.co.uk
9320 A5_portrait.indd 1 25/4/07 09:42:21
Could you be someone who’s not
going to give up on us?
Children need positive role models and Partners
in Adoption, the adoption consortium for Thurrock,
Southend and Havering councils, needs more people
to think about becoming adoptive parents.
We want to find safe, caring, permanent families for
siblings, for children over 2 years of age and
especially for school age children. Every child
deserves a home where they feel safe and cared
for. It doesn’t matter how old you are, as long as
you’re over 21, or what your background is –
whatever your culture, race, religion or sexuality,
you can apply to adopt.
What’s important is that you have the room,
empathy, patience, energy and determination to
make a difference. Choosing to adopt is a huge
commitment but we’ll ensure you receive all the
guidance, information and support you need before
and after adoption.
Call us for an Adoption Information Pack 0800 652 1271
To find out more about adoption
and how you can make a difference
Call free on
0800 652 1271
www.partners-in-adoption.co.uk
Job: 10678 PIA_ad_274x170.indd Proof: 01
Proof Read by:
Operator: r o b
Date: 27.08.2008
Server: Studio I
Set-up: r o b : from 10214
First Read/Revisions
Could you be someone who’s notgoing to give up on us?Children need positive role models and Partners in Adoption, the
adoption consortium for Thurrock, Southend and Havering councils,
needs more people to think about becoming adoptive parents.We want to find safe, caring, permanent families for siblings, for
children over 2 years of age and especially for school age children.
Every child deserves a home where they feel safe and cared for. It
doesn’t matter how old you are, as long as you’re over 21, or what
your background is – whatever your culture, race, religion or sexuality,
you can apply to adopt.
What’s important is that you have the room, empathy, patience, energy
and determination to make a difference. Choosing to adopt is a huge
commitment but we’ll ensure you receive all the guidance, information
and support you need before and after adoption.
Call us for an Adoption Information Pack0800 652 1271
To find out more about adoptionand how you can make a difference
Call free on
0800 652 1271
www.partners-in-adoption.co.uk
10678 PIA_ad_274x170.indd 1
28/8/08 14:52:44
Advertising
Literature and website

34. Brandandmarketingcommunications32
[ INSIDE FRONT COVER : 120MM ]
[ INSIDE BACK COVER : 120MM ]
[ INSIDE FLAP : 117MM ]
MOORGATE
LIVERPOOL
STREET
BANK OF
ENGLAND
BANK
LONDON WALL
LONDON WALL
CHEAPSIDE
POULTRY
CORNHILL
LEADENHALL
GRACECHURCH
BISHOPSGATE
WORMWOOD
GRESHAM STREET
THROGMORTON STREET
O
LD
BROADSTREET
THREADNE
EDLE
ST
RE
ET
FINSBURY
CIRCUS
THE ROYAL EXCHANGE
Job: 09918_INVISTA_invite AW.indd
Proof: 02
Proof Read by:
Operator: r o b
Date: 05.09.2007
Server: studio 1
Set-up: r o b
First Read/Revisons
Business Reply
Licence Number
KE6938
Katie Robertson
4th Floor
Exchequer Court
33 St Mary Axe
London EC3A 8AA
You are invited to celebrate
Invista’s first anniversary
Thursday 1 November 2007
from 6.30pm at The Royal Exchange
The Royal Exchange, Cornhill, London, EC3V 3LR
Nearest tube is Bank
09918_INVISTA_invite AW.indd 2
5/9/07 14:54:30
[ FRONT COVER : 120MM ][ BACK COVER : 120MM ][ OUTSIDE FLAP : 117MM ]
Job: 09918_INVISTA_invite AW.indd Proof: 02 Proof Read by:
Operator: r o b Date: 05.09.2007
Server: studio 1 Set-up: r o b First Read/Revisons
Cocktail Party
RSVPon this card
or email katie.robertson@invistarealestate.com
Please tick the appropriate box
Yes, I will be able to attend
No, I will not be able to attend
Name
Company
09918_INVISTA_invite AW.indd 1 5/9/07 14:54:28
Invitation
Advertising
Invista
Personal property
Emperor produces a wide variety of corporate and marketing
literature for Invista and its four listed funds developing high impact
materials that are distinctive and reinforce the strong Invista brand.

35. 33
Brandandmarketingcommunications
84% of funds out-performed
over a one year period*
86% out-performed over a
three year period*
Outstanding
performance
Invista Real Estate Investment Management is the UK’s largest
listed property fund manager. We aim to deliver superior returns
from investment in real estate across a range of innovative
funds providing investors with transparency and liquidity.
84% and 86% of funds under management out-performed their
benchmarks over 1 and 3 years respectively (to 31 December 2006)*.
Past performance is not a guide to future performance and the past performance of property funds may not be
the same as the performance of the property market as a whole. Our property funds are generally more liquid
than direct property investments but property is a relatively illiquid asset class and more difficult to realise than
equities and bonds. The value of property is a matter of a valuer’s opinion rather than one of fact.
Issued by Invista Real Estate Investment Management Limited. Registered office 33 Old Broad Street, London
EC2N 1HZ. Registered in England and Wales. Registered number 04459443. Authorised and regulated by the
Financial Services Authority.
* Source: IPD, Invista
For more information please contact
Duncan Owen on:
Telephone
+44 20 7153 9424
Email
info@invistarealestate.com
Web
www.invistarealestate.com
2007 Property Fund Manager of the Year
Halifax Unit Linked
Property Fund (Life)
Monthly Investor Factsheet
November 2008
Fund size1
£159.51m (part of a larger portfolio)
Ten largest holdings
Fund objecTive
To provide long-term growth by investing in retail, office and industrial properties. The
Fund may also finance developments and acquire land for development. The Fund is not
invested in quoted property company shares and does not carry gearing.
invesTmenT approach
Invests directly in property investments and doesn’t invest in property shares, Real•
Estate Investment Trusts or property derivatives.
Holds a portfolio of property investments that is diversified across the main•
commercial property sectors and across UK regions, weighted in accordance with
strategies designed to achieve optimum performance.
Holds a mixture of property investments let on secure long leases and those offering•
opportunities for active management.
Actively managed property portfolio designed to achieve optimum performance•
consistent with normal property investment risk.
Achieves exposure to larger property investments through joint investment with other•
Group-managed funds.
Fund breakdown
Town %
The Guildford Clinic,
Surrey Research Park Guildford 6.0
*Portman Square House London W1 5.6
*Bluewater Shopping
Centre Dartford 5.5
Big Sam Warehouse,
Wingates Ind. Est. Bolton 5.2
*Regis House,
41-46 King William St. London EC4 4.4
48-49 Chancery Lane London WC2 3.6
Brook Retail Park,
Victoria Road Ruislip 3.6
Plot 11B Pride Park Derby 3.5
*Rolls House,
Chancery Lane London EC4 3.4
*Energis House,
Forby Road Reading 3.1
Total 43.9
contacts
For Details on all of our Bank of Scotland Fund
Ranges or to obtain any literature please contact
your local Bank of Scotland branch or visit our
website www.bankofscotland.co.uk/investments
As at 31 October 2008
Invista Real Estate Investment Management Limited is the investment manager of the Fund having been appointed by the product provider, Halifax Life.
Unless otherwise stated all information is current at the time of issue but may be subject to change in the future.
Unless otherwise stated any forecasts, other forward looking statements or opinions expressed within this factsheet are Invista’s own at the date of publication and may change. They should not be regarded as a
guarantee of future performance.
The performance data above refers to past performance and should not be seen as an indication of future returns. The past performance of property funds is not always represented by the performance of the property
market as a whole.
The value of property is a matter of a valuer’s opinion rather than one of fact and investments in property are relatively illiquid and more difficult to realise than equities or bonds. The value of investments and any income
from them can go down as well as up and you may get back less than you invested. Cash on deposit is secure, generally more accessible and provides greater certainty of growth.
Unless otherwise stated, the source of information is Invista Real Estate Investment Management.
Invista Real Estate Investment Management Limited, authorised and regulated by the Financial Services Authority. Registered in England and Wales. Registered Number 04459443. Registered office Exchequer Court,
33 St. Mary Axe, London EC3A 8AA, United Kingdom.
INV-185
invesTmenT manager’s commenTs1
The IPD Monthly Index shows that UK commercial property values fell by -4.3% in October
2008, making a total of -18.0% since 2007 year-end. Despite cuts in Base Rates, debt
facilities remain scarce and borrowing costs remain high. UK economic prospects are poor
in the short term; occupier demand has reduced and there is an increased risk of tenant
failures. We expect better quality assets to recover more quickly than secondary properties
and the Fund is reasonably positioned to benefit from this.
cumulaTive invesTmenT
perFormance – Five years
percenTage annual
perFormance %
Life 13.23 11.71 13.16 -2.23 -23.54
12 months to end of October
2003 2004 2005 2006 2007
2004 2005 2006 2007 2008
Basis: % growth, Total return (gross), bid to bid after the
deduction of annual management charges only. From
31 October 2003 to 31 October 2008.
Source: Lipper, a REUTERS company. Cash is represented by
Moneyfacts Average 90 days 10k.
Fund Managers Robert O’Hara
Fiona Henniker-Major
Launch date 05 Nov 2001
Annual Management Charges 0.5% to 1.45%
(Dependent on product)
Fund facts
ABI UK Pension Sector Property
Availability Life
*Indicates a Shared-ownership property
Source: Lipper
Offices 44.8%
Retail 29.4%
Industrial 24.3%
Other property 0.0%
Cash 1.5%*
*Disposals since 31 October have increased the cash
(at 27 November) to 9.3%
New address
Exchequer Court
33 St Mary Axe
London EC3A 8AA
Our contact details remain the same
Telephone
+44 20 7153 9300
Email
info@invistarealestate.com
Web
www.invistarealestate.com
33 Old Broad StreetFrom 33 St Mary Axe
To
We have moved
Exhibition banners
Fact sheetsMoving card

36. Brandandmarketingcommunications34
Identity and stationery
Epistem
Applying art not science
Stem cell scientists Epistem approached us, following their flotation
on AiM to create a new visual identity and corporate brand to
communicate the “pioneering” nature of their work to the domestic and
international markets. Drawing on our multi-disciplinary skills we have
designed printed sales and marketing materials, corporate investor
communications, exhibition stands and support literature as well as
online applications including presentations and a multi-lingual website.

37. 35
Brandandmarketingcommunications
Epistem Holdings Plc 48 Grafton Street, Manchester, M13 9XX, UK
Tel: +44 (0)161 606 7258
Fax: +44 (0)161 606 7348
www.epistem.co.uk
epiStem
ORIGINAL FONT
TYPE OUTLINED
SHAPES EXPANDED
REFINED SHAPE
SUB BRAND
contract research services
biomarker
therapeutics
contract research services
biomarker
therapeutics
Novel Therapeutics
To control cell production in oncology and epithelial diseases
Summary:
Epistem is identifying the
key regulators to control cell
production in the therapeutic
areas:
Oncology
Epithelial diseases
Discovery platform:
Stem cell expertise
Profile gene expression
Select candidate protein
regulators
Test
in vivo efficacy
Partnerships:
License: Well-characterised
preclinical candidates
Discovery: Identify novel
target in cancer stem cells
Contact information:
Jeffrey Moore, Ph.D.
Managing Director
Novel Therapies Division
j.moore@epistem.co.uk
+44 (0)161 606 7258
Company overview
Epistem Holdings Plc is a biotechnology
company (LSE:EHP) based in Manchester,
UK developing innovative products and
services in the areas of oncology and
epithelial diseases. The Company is applying
its expertise in epithelial stem cell biology
and gene expression profiling to develop
novel therapeutics, biomarkers, and contract
research services.
Emerging protein therapeutics
Epistem is discovering the key regulators
of adult epithelial stem cells and developing
protein therapeutics that control cell
production in the areas of oncology, oncology
supportive care (mucositis, alopecia), and
epithelial disease.
We have applied our discovery platform
of expert knowledge of the behaviour
of adult epithelial stem cells alongside
high-resolution gene expression analysis
to identify genes from which to identify
soluble stem cell regulators. Production,
purification, and testing of proteins is
underway in our industry-standard in vivo
functional stem cell assays.
Lead candidates that have demonstrated
robust and reproducible in vivo activity
are emerging from the recombinant
proteins for further characterisation in
disease-specific models.
Oncology collaboration: cancer stem cells
Epistem is leveraging its discovery platform
to identify novel targets/pathways in the
area of cancer stem cells. This emerging
area of oncology focuses on rare and
less-differentiated tumour stem cells that
are resistant to cancer therapeutics.
Cancer stem cells are thought to retain the
ability to self-renew, making more identical
daughter cells, rather than differentiating into
mature cells. Comparing normal to cancerous
self-renewal pathways is intended to reveal
new targets in oncology and also new
pathways to expand the renewal capabilities
of normal epithelial tissues.
Partnerships
Epistem intends to advance its candidate
therapeutics through the proof-of-concept
stage in preclinical development and then
to partner further development with drug
companies.
Epistem will also enter into discovery
partnerships with drug companies, initially in
the area of oncology and cancer stem cells.
This partnership is particularly attractive
since more than 80% of adult cancers are
of epithelial origin.
Leveraging combined business model
The Novel Therapies team identifies and
produces candidate regulator proteins
for evaluation in the Company’s industry-
standard preclinical efficacy assays. In
this way Epistem leverages its combined
business model to advance protein
theapeutics to the stage of well-characterised
preclinical candidates.
Winter 2008
Epistem Limited 48 Grafton Street, Manchester, M13 9XX, UK
Tel: +44 (0)161 606 7258 Fax: +44 (0)161 606 7348
www.epistem.co.uk info@epistem.co.uk
epiStem
ORIGINAL FONT
TYPE OUTLINED
SHAPES EXPANDED
REFINED SHAPE
SUB BRAND
contract research services
biomarker
therapeutics
contract research services
biomarker
therapeutics
© Epistem Ltd, 2007
0 1 2 3 4 5 6 7 8
120
100
80
60
40
20
0
75 100 125 150 175 200 225 250
700
600
500
400
300
200
100
Inflammatory Bowel Disease
Preclinical Models for Inflammatory Bowel Disease (IBD)
Summary:
Epistem’s IBD platform is an
integrated offering that efficiently
progresses novel agents through
discovery and the preclinical phase.
The platform incorporates:
Target validation.•
In vitro• compound testing.
In vivo• efficacy assessment.
using:
Acute and chronic IBD models.
•
Epistem aims to deliver high quality
preclinical data that is both credible
and reliable, making the decision to
progress to the clinical phase more
precise.
Inflammatory bowel disease describes
two separate diseases: Crohn’s disease
and ulcerative colitis (UC). Both are
characterised by chronic inflammation of
the gastrointestinal (GI) mucosa, resulting
in ulceration, mucosal bleeding and
diarrhoea. Disease is accompanied by
reduced nutritional status and weight loss,
and can be associated with a higher risk of
developing certain gastrointestinal cancers.
The histopathology and molecular basis of
Crohn’s disease and UC are very different,
with the immune response of UC that of a
Th2-type, involving cytokines such as IL-4,
IL-5 and IL-13. In contrast, Crohn’s displays
characteristics of a Th1-type response,
dependent on the production of IL-12,
TNF-a and IFN-g.
Epistem’s IBD platform combines a
comprehensive range of assays and
analyses. As IBD is a multi-factorial chronic
disease, it is impossible to provide a model
that truly represents the clinical situation.
However, by providing a range of models,
we can give a good indication of the
suitability of new therapeutics for treatment
of IBD.
Upon completion of each discovery
programme, Epistem strives to deliver a
comprehensive data package that clarifies
in vitro and in vivo efficacy, progressing
a potential therapeutic agent through the
following phases:
Target validation
Epistem has access to human diseased
tissue (e.g. Crohn’s and Ulcerative Colitis) and
expertise in the following areas:
Immunohistochemistry.•
Image analysis using the Ariol
•
® Image
Analysis System (Applied Imaging Corp).
Histometric data using the
•
Zeiss AxioHOME
® system.
Gene expression profiling (qRT-PCR).
•
Using these analyses, expression of the
target gene or protein in diseased tissue
can be confirmed and quantified.
In vitro compound testing
T cell/B cell interaction model
An in vitro model to study the activation of B
cells by activated T cells, relevant to Th2-type
pathologies, such as ulcerative colitis.
In vivo models
Epistem has a range of in vivo models to
assess agents with different modes of action.
Initially agents are tested in the acute models:
DSS•
TNBS•
Oxazolone (in development)
•
The most potent agents are then selected
and progressed to the chronic models as
a final efficacy validation step.
Chronic DSS•
T-cell transfer (in development)
•
IL-10 knockout•
Correlation between MPO activity and colitis (TNBS). Grouped diarrhoea and faecal occult blood incidents (DSS).
Epistem Limited 48 Grafton Street, Manchester, M13 9XX, UK
Tel: +44 (0)161 606 7258 Fax: +44 (0)161 606 7348
www.epistem.co.uk info@epistem.co.uk
epiStem ORIGINAL FONT
TYPE OUTLINED
SHAPES EXPANDED
REFINED SHAPE
SUB BRAND
contract research services
biomarker
therapeutics
contract research services
biomarker
therapeutics
© Epistem Ltd, 2008
Drug-induced changes in gene expression measured
in single hairs.
Plucked Hair Biomarker Platform
To Guide Drug Development
Summary:
The Biomarker division at
Epistem provides services to
drug development companies
using its plucked hair biomarker
technology.
Drug induced changes in gene
expression (mRNA) can be
measured from a single hair.
Epistem’s biomarker technology
applies to drugs that target
intracellular signalling pathways
in oncology and other
therapeutic areas.
The Company’s focus lies with
designing biomarker strategies
for compounds in preclinical and
clinical development:
Pharmacodynamics:• measure
the biological effect drug has on
target and generate mechanism
of action (MOA) data.
Drug exposure:• Measure drug
level and time required to effect
targeted signalling pathways.
Dose scheduling:• Measure
duration of drug effects over
dose range and time.
Company Overview
Epistem is a biotechnology company
(LSE: EHP) based in Manchester,
UK commercialising its expertise
in epithelial stem cells.
The Company is applying its expertise
in epithelial stem cell biology and gene
expression profiling to develop novel
therapeutics, biomarkers, and contract
research services.
Plucked Hair Biomarkers
Plucked hairs offer an attractive surrogate
tissue for biomarkers.
Sample collection is minimally invasive,
with the bulb of cells at the end of plucked
hairs providing a relevant surrogate tissue
for drug development in oncology. Solid
epithelial tumours account for over 80%
of adult cancers.
The hair follicle is highly sensitive to drug effects
Epistem co-founder, Professor Chris Potten,
is a world-renowned expert in the behaviour
of epithelial stem cells. He discovered that
very low levels of radiation (0.01 – 0.1 Gy)
induces apoptosis in the stem cells of the
hair follicle.
From this finding, a series of experimental
models demonstrating a dose-linear
response of the hair follicle to toxicity were
developed by Professor Potten’s laboratory.
Key Benefits:
Minimally invasive procedure.•
Multiple independent samplings•
before, during and after treatment.
Samples stable for shipping.•
Drugs reach highly vascularised•
hair follicle.
Bulb of epithelial cells at end of•
plucked hair provide a relevant
reference for solid tumours, which
account for 80% of adult cancers.
Highly sensitive technology for•
pathway analysis across a range
of therapeutic areas.
Epistem’s biomarker platform is based
on its foundation in epithelial stem cell biology
and its extensive experience of measuring
gene expression changes, in small amounts
of epithelial tissues, in response to drugs.
This minimally invasive technology is used
by our Clients to measure drug-induced
changes in gene expression and provide
valuable information for decision-making
in the critical pathway of drug development.
Extract RNA from single hairs.
Financial reporting
PowerPoint presentation

38. Brandandmarketingcommunications36
06 07www.vega.co.uk
What we offer our
consultants
VEGA consultants have the opportunity to apply their particular skills and
domain expertise to influence corporate decision makers and impact strategic
policy. VEGA works directly alongside our clients, as well as contributing to
large consortiums charged with transforming major national initiatives.
To ensure that we remain relevant and of value to our clients,
VEGA has created an environment that encourages and rewards
innovation and entrepreneurial spirit. This, offered with the
financial stability afforded us as part of the Finmeccanica group
of companies, means that valid business ideas are given the
appropriate backing and support to enable them to succeed.
We also recognise that each individual has their own aspirations for
personal development. VEGA therefore offers a range of career options
that enable consultants to enhance individual niche capabilities,
embrace the challenge of business development, and take on the
responsibility of a management role. We recognise and support all these
ambitions and look to retain a rich mix of skills and capabilities that
will continue to support our clients’ evolving business requirements.
VEGA faces an exciting future. We are proud of our people and of the
work they do. Should you feel that you can contribute to VEGA’s future
and at the same time take the opportunity to fulfil your professional
ambitions, we would like to hear from you. You can contact VEGA through
the careers section of our website or simply by e-mailing: cv@vega.co.uk.“I am in my element, developing
new approaches to complex
challenges, as well as mentoring
other architects as they learn to
apply their skills to the real world.”
Alan Rowe
I am an Enterprise Architect who has worked in
the domain of IT-enabled business change for
40 years. I regard myself as a specialist in the
methods and tools used to analyse complex
business and technical change. Working at VEGA
has afforded me a unique challenge: applying
enterprise architecture techniques to manage the
complexity of large-scale Systems-of-Systems,
where the ‘enterprise’ is made up of multiple,
independent organisations with different, and
often competing, agendas. I have worked with
VEGA in the two sectors at the forefront of this
latest evolution, Defence and Space, and am in my
element, developing new approaches to complex
challenges, as well as mentoring other architects
as they learn to apply their skills to the real world.
A chance to shape
the way ahead.
Recruitment brochure
Lift cards
Finmeccanica
Securing the future
Following the takeover of VEGA by Finmeccanica, an international
company focused on IT for the Ministry of Defence and the Government,
we created three distinct visual identities for the different lines of
business (VEGA, Selex and VEGA Space). Each retained an element
of the parent company’s brand, whilst building an individual style
that worked across all communications online and offline.

39. 37
Brandandmarketingcommunications
Fact Sheet
VEGA
in Space
Expert advice.
Pragmatic solutions.
VEGA is one of the leading names in the European Space sector, working with Space
agencies, satellite operators and manufacturers worldwide. We support the full
programme lifecycle to ensure that the design, development and operation of Space
missions meet the programme goals. We employ over 300 highly-qualified staff in the
Space domain, working world-wide,from our companies in the UK, Germany, France
and Spain. We have a first-class reputation for innovation and pragmatism, providing
consulting and engineering services and developing technology solutions to help
guarantee the success of our clients’ space programmes and initiatives.
VEGA is one of Europe’s largest independent
service providers and supports the entire
mission lifecycle through:
System studies - feasibility, modelling and
requirement definition
Development - design, implementation, AIV
and systems integration
Operations - mission planning and analysis,
spacecraft analysis, flight dynamics,
spacecraft engineering, spacecraft
operations, spacecraft control centres and
TTC ground station systems, science and
archiving support
Support - procurement, training, simulations
and security
Exploitation - business consulting, market
analysis, strategic and partnership advice
With over 300 space domain experts, VEGA’s
areas of expertise covers a wide range of
activities, these include:
Spacecraft and payload operations
System engineering and procurement
Simulation development
Ground station systems development
Mission control and planning
Payload data systems and user tools
Space training services
Information security
Main Space Contracts
CNES
Co-prime for CGIS frame contract
Venµs payload data system design and
development
Pleiades payload data catalogue system
Image ordering and querying tools
Manpower services support
DLR
Command and display software
Mission planning and analysis tools
Ground segment analysis and design
Space data communications
Satellite operations engineering
Ground station management and support
Columbus training services support
Case Study
VEGA, 2 Falcon Way, Shire Park, Welwyn Garden City, Herts
AL7 1TW, UK. Tel. +44 (0)1707 368 099 Fax. +44 (0)1707 393 909
www.vega.co.uk
Securing the future
VEGA is at the heart of the Government
Connect programme, providing specialist
support to help create and roll out a
private, secure, managed network for
English and Welsh Local Authorities to
support better strategic collaboration
between themselves and central
government.
What is Government Connect?
Government Connect is a strategic partnership between
central government departments and the local government
community that is delivering a private, secure, managed
network for English and Welsh Local Authorities.
As part of the UK Government’s ‘Transformational
Government: Enabled by Technology’ IT strategy and shared
services agenda, Government Connect was established to
create and roll out a secure IT infrastructure to support better
collaboration between central and local government.
This is intended to enabling local and central government to
share sensitive information online, quickly, easily, accurately
and in real time. It also provides secure email and data
exchange for local government employees, so that they can
transmit and access sensitive information appropriately.
Government Connect partners include the Department
for Work and Pensions (DWP), Communities and Local
Government (CLG), the Department for Children, Schools and
Families (DCSF) and the Local Government Association (LGA),
who have collectively invested £33m in the programme.
How VEGA has helped
VEGA began providing specialist support to Government
Connect in November 2006, undertaking an independent
system assurance task, which contributed significantly to a
major programme re-organisation. Four months later, VEGA’s
team was extended to provide Government Connect with
critical resources that understood and had experience of
secure system delivery and rollout.
Government Connect
SELEX Systems Integration is a Prime Contracting and Systems
Integration business that now incorporates the long-established
training capability of VEGA, VEGA Deutschland and VEGA France.
We have evolved a dedicated Training Solutions team that has
nearly two decades’ experience of enabling organisations to
transform their training and enhance their capability.
Discover more at www.selex-si-uk.com
ITEC 09 stand: F112
Transforming Training
Exhibition banners
Advertising, case studies and fact sheets

40. Brandandmarketingcommunications38
Creating the right
impression
From international corporates to privately-owned
consumer services, we have extensive experience in name
creation, logo design and identity implementation.

41. 39
Brandandmarketingcommunications

42. Brandandmarketingcommunications40
If you:
– have a project you would like to discuss;
– would like to order copies of any of our other brochures; or
– would just like a chat
Give us a call, see details on the back page.
Bringing it all together

44. Get in touch
www.emperordesign.co.uk
London
Zetland House
5–25 Scrutton Street
London EC2A 4HJ
Steve Kemp
steve.kemp@emperordesign.co.uk
Tracey Westgate
tracey.westgate@emperordesign.co.uk
T +44 (0)20 7729 9090
F +44 (0)20 7729 9091
Edinburgh
32 Castle Street
Edinburgh
EH2 3HT
Noel O’Connor
noel.oconnor@emperordesign.co.uk
Neil Reynolds
neil.reynolds@emperordesign.co.uk
T +44 (0)131 220 7990
F +44 (0)131 220 7999
Birmingham
Studio 11, The Cogent Works
50–54 St Paul’s Square
Birmingham B3 1QS
Claire Forrest
claire.forrest@emperordesign.co.uk
Steve Mason
steve.mason@emperordesign.co.uk
T +44 (0)121 262 3830
F +44 (0)121 262 3839