4. • India's largest coffee conglomerate,
Amalgamated Bean Coffee Trading
Company Ltd
• Pioneer of the café culture and the first
to launch the ‘coffee bar’ concept in
India
• Network strength: Over 1400 cafés in
200 cities/towns across India and growing
• Average Footfalls: 200 per café per day
5. Café Coffee Day Network
of 1450 cafes across India
185 cafes
64 cafes
172 cafes
191 cafes
6. • Average dwell time at café: 45 minutes
• Meeting place for 15-35 year olds
• The place they frequent most after “home and
workplace/college”
• A place where they meet friends and colleagues,
in groups of 3 or more
• A place where they rejuvenate and are free to be
themselves rather than a place to be “seen at”
7. Who
hangs out at
Coffee Day?
• Research shows that while a part of our
customers come to us for our products, a
substantial amount of our customers
come to “hang out” with friends.
• The café is also the venue for
“business meetings” (23%),
“celebrating special occasions” (20%) or
“hang out” (57%).
8. Hang out at
cafes/malls
Looking for a good
lifestyle
Looking for a multiplicity of
experiences
Seeks 'feel-good factor' and
expression of identity
through choice of brands
consumed. But is also value
conscious
Likes to be seen at
the right placeSocially Active
Profiling the CCD’ian
Strong voice in
household purchases
Consumption areas: Personal
clothing & accessories, food,
entertainment, consumer
durables
Make consumption
related decisions in
company of friends
Tech Savvy
Influencers: Peer
group, workmates
9. Key Target
Audience
• Major chunk of CCD customers falls within the age
group of 20 to 30 which accounts for 57% of the
overall percentage.
• The group comprises of mainly college going
students and young working professionals
10. Sex Ratio &
Marital Status
• There is a definite skew towards singles: 66%
singles, 27% married & 7% others.
11. • Brand communication
through traditional modes
only: visual & audio modes
• Heavy spillovers
• High clutter levels
• High cost per contact
Traditional Media Vehicles
• An interactive alternative media
• Targets the ‘young at heart’ high
on engagement
• Low cost per contact for a
filtered TG
• Infinite possibilities of innovation
and first point contact
12. Uninterrupted OTS
Captive Audience
Network
Unique creative
concept
• 8.4 million consumers per month
• 80% of these in 15 – 30 yrs age group
• Cumulative monthly disposal spend of
Rs 2160Crores
• Least opportunity of consumers to
switch communication
• No attention diverters
• Relaxed frame of mind
• Open to engaging with any communication
• 45 minutes of uninterrupted dwell time
•Unbeatable 1400+ cafes, 200 cities
•Covering Tier 2 & 3 towns as well
Relevant Reach
13. What Café
Coffee Day
offers the
marketer?
• An opportunity to convert a typical mass media
campaign to a 360 degree communication
endeavor
• Uncluttered and consistent presence in a highly
innovative manner
31. Alternate Advertising Mediums…
Media Partner Advertising Medium
Teli Brahma
Café Chronicle
DSN screens
Radiowalla
405
721
168
334
Wi-Fi / Bluetooth Downloads
Café Newspaper
Television Screens
Café Radio
Pan India presence
32. Teli Brahma – Bluetooth Downloads
• A mobile solution that enables consumers to benefit from exciting
offers at Cafe
• Ability to deliver customized content to a particular location making it
a contextual mobile advertising solution
• Connect to Wi-Fi or Bluetooth at the location, to get started !!!
• Device helps you incentivize promotions by delivering instant
gratification for customers
• Pan India café presence of 405 outlets
36. DSN Screens
• TV screens are installed in select cafés to advertise digital content
to the customers
• Few of the branding options available are 10/20 second spots,
Roadblock and Static wraps across DSN screens
• Pan India presence of 168 screens inside select CCD outlets
•
38. Café Radio
• Café Coffee Day has partnered with Radiowalla to give customers an
exclusive radio experience within the café know as “Café Radio”
• Brands can customize their content directly targeting the TG of CCD
which will create high brand re-call
• Pan India presence of 334 cafés and growing…
40. Coffee Day
Xpress
• It is a fast-serve convenience café offering quality hot and cold
beverages
Coffee Day Xpress is a “Plug & Play” model
The core business is in retail Food & Beverage
41. Fact File
• Network Strength: 560+ convenience kiosks across 14 cities and
growing
• 60% of the kiosks are inside or in close proximity to large offices,
targeted at the youth & large disposable incomes
• Average Footfalls: 130 per kiosk per day
• Direct visibility: 224,000 consumers/day across the country
