Andrew Goodwins theory A2 Media

1. Call Me Maybe
Carly Rae Jepson:

2. Genre Characteristics
Carly Rae Jepson is of the pop genre and her song call me maybe
includes many generic conventions which agree to this genre. The
pop genre is usually associated with love and heartbreak, up beat,
positive music which often has colourful and bright music videos
which also include some humour. Call me maybe conforms to this as
it about getting someone’s attention. This is done in creative way
with non realistic day dreams and ‘wacky’ behaviour.
The background here is of a
sunset which includes colours
such as pink and purples
which are usually associated
with the pop genre. The
blurred background and mise
en scene choices to have
costumes from different time
period make it non- realistic
which emphasises that this is
a dream.

3. Promote/Sell Artist
The narrative of this video portrays the artist as a typical teenager who is love
struck as soon as she looks at a good looking guy. As this is a stereotype of a
teenage girl, it’s clear that they are the target audience.
This video also consists of many comical
elements due to the behaviour of the artist
which allows teenage girls to recognise
certain traits which they, or someone else may
posses which makes it appealing to them. This
is also similar to they use of costume, in the
narrative we see the artist looking quite
casual/relaxed and also dressed up which
many teenage girls can relate to.

4. Lyrics and Visuals
“Skin was showing” “wind was blowing”
The lyrics in this song are quite quirky
and are meant to be comical hence
why she’s acting slightly crazy in it. In
terms of the relationship between the
lyrics and visuals- there are not many
shots with a direct link to the words. This
may have been because much the
chorus is repeated a few times and it
would’ve been unnecessary and almost
impossible to link all the words as well as
keeping the context of the narrative.
‘Call me maybe’
The title of the song, whole aim of the
song is to get his number and call him,
however when the number is revealed
at the end, the twist is the guy is
actually gay which makes it humorous.
This is one of the
only examples of a
direct link however
this is slightly
metaphorical and
yet again comical
as the ‘wind’ is from
fanning herself.

5. Music and Visuals
The relationship of the actual song with the visuals is quite far apart as
she’s not really doing anything she’s singing about however, this music
video seems to match the quirkiness of the song itself as the visuals make
create an element of humour into it for it to be quite fun and exciting.

6. Frequent Looking
In many of the scenes in which the artist is singing she is
directly facing the looking at the camera which establishes
the relationship between the artist and the audience. This
allows us to see the clear division between the narrative and
the artist singing directly. However, In order to be more
creative, this music video combines the two locations with her
facing the audience as well as looking at the man as if she
remembers the audience throughout the video.
For example, in this
picture, the artist is
looking at the man first,
however then she looks
back directly to her
audience to make it
clear this is not real.

7. Intertextuality
In this video, Acting is used to intertextualise to
many iconic scenes in comedy movies in order
to add an element of humour in it. This shot
shows her trying to attract the man’s attention
by washing the car in a provocative manner. This
is a very popular scene in many movies including
‘Grown ups.’ The pose is also seen as a typical
‘sexy’ pose which was used in the movie ‘Bad
Teacher’ as well as in Pink’s Stupid Girls music
video.