The document discusses strategies to increase condom usage among teens to reduce sexually transmitted infections and teen pregnancy. It notes the high rate of new STIs and suggests making condoms a desirable accessory to encourage "herd mentality". The role of communications is to increase positive visibility of condoms and portray them as empowering items that give access to rewards. Specific ideas include condom promotions at clubs like burger stands or treats in bathrooms, and contests to win products by advocating for condoms on health sites. Initial results showed a 10% increase in condom carrying in Liverpool from these types of initiatives.