1. Strategic project on“JSPL” Going Beyond Boundaries

2. Prepared by:affinity business school’s student Deepak Kumar Bal Bandana Mishra Anannya Shroff Namrata Panda Srinibas Routray

3. An exciting story to tell……………..JSPL Jindal Steel and Power Limited (JSPL) is one of the leading power in steel industry JSPL is designing there own strategies to grow at rapid rate. Rs. 11,091 crore (USD 2.5 billion)… …is JSPL’s consolidated turnover in 2009-10 Listed on the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India

4. Company Profile Jindal Steel and Power Limited is the most valuable private steel producer in India, with an annual turnover of over US $2.1 billion (Rs. 10,000 crore), Jindal Steel & Power Limited (JSPL) forms a part of the US $12 billion (over Rs. 60,000 crore) Jindal Group. JSPL is a leading player in Steel, Power, Mining, Oil & Gas and Infrastructure. Mr. Naveen Jindal, the youngest son of the legendary late Shri. O P Jindal drives JSPL and its group companies Jindal Power Ltd, Jindal Petroleum Ltd., Jindal Cement Ltd. and Jindal Steel Bolivia with a belief in the concept of self-sufficiency. Jindal Steel and Power is a part of the Jindal Group, founded by O. P. Jindal (1930–2005) in 1969.

6. Integrity

7. Meritocracy

8. Dynamic Thinking

9. Creativity & Innovation

10. Social ResponsibilityValues & Objectives

12. China

13. Georgia

14. Bolivia

15. South Africa

16. Australia

17. Zimbabwe

18. Indonesia

19. Oman

20. Congo

21. Madagascar

23. STRENGTHS Abundant resources of iron ore. Low cost and efficient labour force. Strong managerial capability. Strongly globalised industry and emerging global competitiveness. Modern new plants & modernized old plants.

24. WEAKNESSES High cost of energy Higher duties and taxes Infrastructure Quality of coking coal Labour laws Dependence on imports for steel manufacturing equipments & technology Slow statutory clearances for development of mines

26. Rapid urbanization

27. Increasing demand for consumer durables

28. Untapped rural demand

31. Cement

32. Coal mining

33. Iron ore mining

34. Power

35. Petroleum {Future project}

37. Ansoff Matrix: Diversification Backward Integration- Coal to Liquid Petroleum Project{Jindal Steel & Power has been allotted the Ramchandi Promotional Coal Block in Orissa for the proposed Coal to Liquid (CTL) project by the Union Coal Ministry} Coal to Gas project of JSPL { Barbil for heating of iron pellet}

38. Key performance indicators Performance snapshot 2009-10 2008-09 Gross Sales & Other Income 11679.81 11694.99 Net Sales & Other Income11151.82 10913.37

39. Competitive Advantages Complete backward integration of three key raw -materials- coal, iron-ore and power makes JSPL THE LOWEST-COST producer of sponge iron in India giving it a high competitive edge.

41. Alternative technologies: Sophisticated Foreign Technology.

43. Porter’s 5 forces---- Applied The threat of new entrants: high The threat of substitute products or services: low Bargaining power of suppliers: medium Bargaining power of buyers: medium Rivalry among the existing competitors in the industry : high