Smbizforward mag august

Small Biz Forward
Small Biz ForwardSmall Biz ForwardSmall Biz ForwardSmall Biz Forward
Exploring the Entrepreneurial World of TodayExploring the Entrepreneurial World of TodayExploring the Entrepreneurial World of TodayExploring the Entrepreneurial World of Today
DONDONDONDON’’’’T WAITT WAITT WAITT WAIT ‘‘‘‘TILTILTILTIL
PIGS FLY TOPIGS FLY TOPIGS FLY TOPIGS FLY TO
GROW YOURGROW YOURGROW YOURGROW YOUR
BUSINESS!BUSINESS!BUSINESS!BUSINESS!
THE PLACE WHERE BUSITHE PLACE WHERE BUSITHE PLACE WHERE BUSITHE PLACE WHERE BUSINESSES COME TONESSES COME TONESSES COME TONESSES COME TO
CONNECT, COLLABORATECONNECT, COLLABORATECONNECT, COLLABORATECONNECT, COLLABORATE AND SUCCEEDAND SUCCEEDAND SUCCEEDAND SUCCEED
Vol. 20. N0. 7 August Issue

2 Small Biz Forward
From the Home OfficeFrom the Home OfficeFrom the Home OfficeFrom the Home Office
————————————————————————————
Summer is moving quickly ahead, with
only a month left until Labor Day when the
business world’s traditional Fall starts anew.
Have you been taking time out to relax and
renew this summer? Good. But I hope you’ve
also been thinking about what you want to see
happen with your business come this fall. Do
you have goals? What about your vision? Are
you ready to make those sales and get shifted
into high gear? You need to be thinking about
those things now, as they are right around the
corner, and if you want this to be the best year
ever so far, those are things you need to think
about! Good luck.
Nancy Becher, Chief Everything Officer
Business Success UnlimitedBusiness Success UnlimitedBusiness Success UnlimitedBusiness Success Unlimited and
Celebrate Business Publishing.Celebrate Business Publishing.Celebrate Business Publishing.Celebrate Business Publishing.
August 2013
Celebrating the success of
entrepreneurs everywhere.
Editor:
Nancy Becher
Advertising and feature inquiries send to:Advertising and feature inquiries send to:Advertising and feature inquiries send to:Advertising and feature inquiries send to:
publish@celebratebusinesspublishing.com
Subscriptions can be directed to:Subscriptions can be directed to:Subscriptions can be directed to:Subscriptions can be directed to:
info@celebratebusinesspublishing.com
701 N. Prairie Street
Sturgis, MI 49091
269-651-3555
http://celebratebusinesspublishing.com
info@celebratebusinesspublishing.com
Small Biz Forward is published by
Celebrate Business Publishing
Small Biz Forward receives unsolicited materials (including leƩers to the
editor, press releases, promoƟonal items and images) from Ɵme to Ɵme.
Small Biz Forward magazine, its aﬃliates and assignees may use, reproduce,
publish, republish, distribute, store and archive such submissions in whole
or in part in any form or medium whatsoever, without compensaƟon of any
sort. This statement does not apply to materials/pitches submiƩed by free-
lancers in accordance with known industry pracƟces. Statements and
opinions expressed in feature arƟcles are those of the corresponding
business owner.
While every care has been taken in the compilaƟon of this informaƟon and
every aƩempt made to present up-to-date and accurate informaƟon, we
cannot guarantee that inaccuracies will not occur. Celebrate Business
Publishing will not be held responsible for any claim, loss, damage or
inconvenience caused as a result of any informaƟon within these pages or
any informaƟon accessed through their web site.
Printing by
Sturgis PostNet, Sturgis, MI, 269-651-2670
Bill Martindale
TABLE OF CONTENTSTABLE OF CONTENTSTABLE OF CONTENTSTABLE OF CONTENTS
Networking Etiquette 5
Being Connective — Here It
Comes 7
Are You An Entrepreneur? 9
Keep Your Business Safe 12
Do You Have a Passion
For Your Business? 16
Are You LinkedIn? 18
Awareness is the Key 20
Customer Retention 23
3 Reasons Your Biz Website is
Failing 26
Business—Ain’t Nobody Perfect 28
Think Global...Go Mobile 30
Need Help? Ask 3
Membership Directory 35

3 Small Biz Forward
CONTRIBUTORSCONTRIBUTORSCONTRIBUTORSCONTRIBUTORS
Jason Barr, founder of ValenƟne Web Services. We don't just build websites; we
deliver fully-opƟmized campaigns centered around your important business
objecƟves to put the Web to work for you! Located in South Bend, IN. He’s
there for all your website needs.
Ed Becher, (Ret.) US Marine and Former Chief Instructor, US Dept. of State,
Uniformed Branch, DiplomaƟc Security Service. Owner, The Bodyguard
Academy, Sturgis, Michigan.
Nancy Becher, Passionate about supporƟng “mom and pop” businesses, Nancy
is the Chief Everything Officer of Business Success Unlimited, an educaƟonal
training program and success mentor for entrepreneurs and small business
owners. She is the author of many short arƟcles and published pieces in various
magazines and online. An entrepreneur since age 12, she is known for her
knowledge of running small businesses and caring about the people she works
with.
Liz LaClair is the owner of Virtually Helps, a virtual assistant company. She is
PASSIONATE about helping her clients with any and all of their office
administraƟve work and is a specialist in her knowledge of MicrosoŌ Office
products.
Kenneth Nichols is a lifelong entrepreneur and the owner of Urban Appeal
Mobile MarkeƟng. Kenneth started his first business at the age of 12, cuƫng
grass around the small West Michigan town of Baldwin, Michigan. AŌer
graduaƟng from Baldwin High School, Kenneth aƩended Western Michigan
University where he obtained his Bachelor of Arts in Africana Studies and a
Masters in Public AdministraƟon. Kenneth has 10 years of markeƟng experience
in the non-profit sector along with a wealth of experience in customer service,
direct and business to business sales.

4 Small Biz Forward
CONTRIBUTORSCONTRIBUTORSCONTRIBUTORSCONTRIBUTORS
Barbara Nicastro is a problem solver, strategist and business execuƟve highly
experienced in analysis of complex document or factual situaƟons. Uses a
pragmaƟc business approach to prevent or resolve issues. Extensive leadership,
public speaking, negoƟaƟon, media and moƟvaƟonal training experience. You
can reach Barb at www.linkedin.com/in/bnicastro
Jerry Sarno is a Strategic Partner with Schooley Mitchell Telecom consultants,
North America’s largest independent telecom consulƟng company.
Jerry. Sarno@schooleymitchell.com
269-408-8679
Sherry Lynn works with Small and Home-Based Entrepreneurs to build a thriving
business through the right markeƟng methods as well as website design, blog
training & design and social media training and management. She runs two
networking groups (Women of Today and Business Builders InternaƟonal) and
provides free training to members each month on a different aspect of
markeƟng their business.
Gail Turluck is the President of ConnecƟve MarkeƟng of Richland, Michigan.
ConnecƟve MarkeƟng offers communicaƟons services including wriƟng, e-
newsleƩers, newsleƩers, web site content, ediƟng, proofreading, and more.
She can be reached at gail@connecƟvemarkeƟngllc.com.
Greg Olsen is a business coach and markeƟng consultant that founded
Delightability, LLC. where they believe if you delight customers – success will
follow. He helps nonprofit and for-profit leaders to deliver more remarkable
experience, tell beƩer stories, and build community. Reach him at
gregolson@delightability.com or 206.356.8811 or on social media at:hƩp://
www.twiƩer.com/fordoers, hƩp://www.linkedin.com/in/olsong; hƩp://
www.facebook.com/thebigideatoolkit, and hƩp://www.facebook.com/
delightability

5 Small Biz Forward
Networking Etiquette
You can make more friends in two months by becoming interested in other people than you can in two years
by trying to get other people interested in you. - Dale Carnegie
Nancy Becher, Chief Everything Officer, Business Success Unlimited
“Don’t wait ‘til pigs fly to grow your business.
Hi, I’m Nancy Becher and I help you better
understand your strengths and weaknesses as a
business owner, so that you can move successfully
ahead with your company, getting you safely to the
next level.”
That’s my new elevator speech; something I say
when I’m asked what I do. The elevator speech in
and of itself is something that needs attention.
However, this article is about networking in general.
Networking often occurs at events where a group
of people walk around a room, shake hands, share
business cards, and generally feel nervous or even
scared because they’re meeting people they don’t
know, and have no idea what they do.
I’ve been doing this for over 30 years and you’d
think I’d have it down, wouldn’t you. But I’ll let you
in on a little secret – I don’t. I still would rather stand
in the corner, drinking my glass of ice tea and
watching everyone else laughing and mingling. I

6 Small Biz Forward
don’t meet strangers well. However, if I want to
start making relationships with others who I might
be able to help, or who might help me, I’ve got to
get out there and mingle too.
There’s a couple of things I need to remember
when I’m doing this (and I suggest that this is
something you need to think about as well).
Networking is really NOT about selling. It’s not all
about WhatWhatWhatWhat’’’’s In It For Mes In It For Mes In It For Mes In It For Me. It’s more about building
relationships with others in a way that is beneficial
for everyone involved. The old saying we all know
so well…”People buy from those they know, like
and trust” is really true.
For example, I’m going through this right now.
My parents are elderly and may need some help in
the future. Things like cooking, cleaning, doctor
visits and more if I’m not around to do these things.
I have been talking with a variety of people recently
who run senior care companies, trying to find
someone that I trust with my parents. They have to
be kind, knowledgeable, efficient, cost effective and
SAFE. I’m not going to know this by looking at an
ad, or checking on Angie’s List. I need to “KNOW”
them and “LIKE” them, before I can TRUST them
with my parents.
The only way that is going to happen is if I sit
down and talk with them. Listen to what they have
to say — perhaps visit their facilities. In other
words, start a relationship with them. They’re not
going to get me to be their client just like that. It
will take time. They need to understand that and be
patient. I know we all are looking for income and
business, but for most people any exchange of
money takes time, certainly none more so than in a
serious transaction.
All too often I have seen people at networking
events that pass from person to person, stuffing a
business card in the other’s face as they walk on to
the next. They are only interested in getting as many
business cards out there as possible, hoping that this
shotgun approach will work for them. After all,
someone’s got to need them, right? The next time
you see someone doing this at an event, watch what
happens to the business card after the person leaves.
I’ll bet it goes in the trash. Not a good impression to
make or money spent is it?
Instead, I suggest you go up to someone you
don’t know, say Hi! I’m XXX. What do you do?
And let that person tell you about him or herself.
Ask questions, and show you’re interested. Look
them in the eyes – not around the room for the next
“victim”. Be genuinely a part of the conversation.
Think about who you might know that could use
their service or product. Perhaps share an idea with
them. And then, when it’s your turn, let them offer
ideas to you. Don’t be in a hurry to move on. I
sometimes take 10 minutes or so with an individual.
At the end of our conversation, I will often tell them
that I’m going to think about who they need as
clients, go through my Rolodex and see if I can’t
provide them with a name or two. And then, of
course, I do what I said I would. I will look through
my contacts, see if there’s anyone I think might be a
good fit. I then call or email that person asking them
if it’s okay to put them together with the new
contact. If they say yes, I then facilitate a “meeting”
between the two so that another NEW relationship
can get started. It’s really exciting when I see this
process working and people starting to connect,
Collaborate and SUCCEED.
What do you think?

7 Small Biz Forward
by Gail M. Turluck, Connective Marketingby Gail M. Turluck, Connective Marketingby Gail M. Turluck, Connective Marketingby Gail M. Turluck, Connective Marketing
While summer is barely over a month old, the
calendar is about to flip to August which should
trigger the entrepreneur to dust off that business
plan and marketing plan and see where things stand.
Before we know it, year-end will rear its ugly head
and it's critical to make sure your work is in
alignment with the goals and tasks you made high
priority for 2013.
Take an hour this week to update your personal
calendar for all the absolutely must-attend events to
ensure you miss none. Make sure you block out
time—at least 15 minutes a day—to make out your
daily plan and following that plan to keep on track
for your current needs. Some prefer to do this first
thing in the morning, others at the end of the work
day; either is fine but be consistent!
While Michigan schools don't start up until after
Labor Day, in some states school starts in a week or
two. The school calendar changes everything for
families and businesses alike. Make sure you are
prepared for a little less flexibility in business
meeting scheduling as customers and associates
adjust to the new schedule. Maybe make the "First
Day of School" a special day with a celebratory
lunch or office decorations. Connect your business
to the education process in this way and those you
work with and for will remember you for the
support.
Review your plans for the coming holiday
season. Make sure you have an event planned to
bring a personal touch to your clients, prospects and
associates to build a powerful bond. The event can
be something as simple as a thank you breakfast
buffet at your office or a cocktail party at your
home. It needs to reflect you: who you are and
what makes you tick outside of work, too. Keep it
simple; a couple hours long, and make sure you

8 Small Biz Forward
shake the hand of every guest. This personal touch
and thank you will cement your relationship for the
long term. Consider having it in mid-November
before the real craziness sets in.
Year-end should be embraced as a period during
which we may make great achievement and lock in the
year's success. With consistent planning and re-
checking, you'll find when the Ball Drops that 2013
was a great year.
Gail M. Turluck is the President of ConnecƟve MarkeƟng of Richland, Michigan.
ConnecƟve MarkeƟng oﬀers communicaƟons services including wriƟng, e-
newsleƩers, newsleƩers, web site content, ediƟng, proofreading, and more. She
can be reached at gail@connecƟvemarkeƟngllc.com.
ItItItIt’’’’s working for me, Its working for me, Its working for me, Its working for me, It’’’’ll work for you tooll work for you tooll work for you tooll work for you too!
www.plexusslim.com/kimgreenindywww.plexusslim.com/kimgreenindywww.plexusslim.com/kimgreenindywww.plexusslim.com/kimgreenindy

9 Small Biz Forward
Greg Olson, Delightability, LLC
Reprinted with permission from Greg Olson at Delightability, LLC. Visit www.delightability.com/blog for the original post.
Are you an Entrepreneur or one of the otherAre you an Entrepreneur or one of the otherAre you an Entrepreneur or one of the otherAre you an Entrepreneur or one of the other
12 types of12 types of12 types of12 types of ----preneurs?preneurs?preneurs?preneurs?
Entrepreneurship isn’t for everyone but, are you
aware of the other types of ‘preneurs? Perhaps you
fall into one of the other types, or you will at some
point in your life.
EntrepreneurEntrepreneurEntrepreneurEntrepreneur ---- this is the traditional risk taker
that sees the path they are forging as less risky than
working for somebody else doing something that
isn’t interesting, isn’t rewarding, or may conflict
with their values. They often see what’s next and
can’t imagine not pursuing it.
SolopreneurSolopreneurSolopreneurSolopreneur ---- an entrepreneur acting in isolation
without the support of others in the same
organization.
MultipreneurMultipreneurMultipreneurMultipreneur ---- an entrepreneur that is pursuing
multiple interests simultaneously either because they
have to, in order to make ends meet, or because it is
part of a portfolio strategy to see which plays out the
best. Or, they may simply have the capacity to do
more than one venture.
IntrapreneurIntrapreneurIntrapreneurIntrapreneur ---- an employee acting as an internal
entrepreneur inside the organization that has many of
the risk elements of a classic entrepreneur but, is
insulated from the brutal reality of having to
manufacturer their own paycheck.
WannapreneurWannapreneurWannapreneurWannapreneur ---- this person wants to start
something but doesn’t know what. They are more
constructive that the complainapreneur below but
may lack ideas or a clear path forward.
IdeapreneurIdeapreneurIdeapreneurIdeapreneur ---- this is the person who is stricken
with ideas, suddenly and often but they don’t take
action. They don’t have to jump on “this” idea
because another possible better idea is right around
the corner.

10 Small Biz Forward
OlderpreneurOlderpreneurOlderpreneurOlderpreneur ---- this is an older experienced
person—the age can vary of course—but this person
has decided to take their wealth of experience,
network, skills, and package it up into a credible
“what’s next” story told with the authority and
credibility that may be lacking in a younger
entrepreneur. Often they are motivated by pursuing
an interest, addressing a nagging problem, leaving a
legacy, or designing a venture around a lifestyle.
ComplainapreneurComplainapreneurComplainapreneurComplainapreneur ---- individuals that are stuck in
the grind and don’t have the courage or clarity to
escape. Instead they bemoan their situation, wishing
things would change, and eventually they usually do.
DreamapreneurDreamapreneurDreamapreneurDreamapreneur ---- those individuals that dream of
pursuing a new passion but really never will commit
to action. It is simply more fun and much more safe
to fantasize about it while enjoying the security of a
paycheck, limited working hours, and the familiar.
AdventurepreneurAdventurepreneurAdventurepreneurAdventurepreneur ---- this person works only to
play; these folks might literally have a sign on their
door or online profile, “Gone Fishing” or “Kayaking”
or “Climbing.”
LoyalpreneurLoyalpreneurLoyalpreneurLoyalpreneur ---- these are those dedicated
employees dutifully carrying out the orders of those
they work for in exchange for a paycheck.
PhilanthropreneurPhilanthropreneurPhilanthropreneurPhilanthropreneur ---- a generous, thoughtful person
that supports other people’s projects, initiatives, and
ventures often times without concern for any
payback.
LuckypreneurLuckypreneurLuckypreneurLuckypreneur ---- somebody who has a job that
allows them to make a big impact, make a good
living, and also make a difference in the world.
Have another type of ’preneur to add to the list?
Contact me or comment below.
Whether you are on your own or in the walls of a
larger organization surrounded by colleagues, you’ll
need to be mindful of the customer and continuously
improve your organization. A sure path to do this is
to read and follow the recipes in my book: TheTheTheThe
Experience Design BLUEPRINT: Recipes forExperience Design BLUEPRINT: Recipes forExperience Design BLUEPRINT: Recipes forExperience Design BLUEPRINT: Recipes for
Happier Customers and Healthier Organizations.Happier Customers and Healthier Organizations.Happier Customers and Healthier Organizations.Happier Customers and Healthier Organizations. Sign
up to be notified of its release.
- See more at: http://
www.delightability.com/2013/06/26/are-you-an-
entrepreneur-or-one-of-the-other-12-types-of-
preneurs/#sthash.Swm9pseB.dpuf
YBNF Tip: Ask a Question
Best way to increase the number of people who are seeing your page in their newsfeed is to get oth-
ers to comment on your posts. Why not write your post in the form of a question - a question with
an easy answer to get people started. Even "Yes" or "No" questions often get comments. Also, re-
member the value of inviting people to visit your page in your post.
For example: Do you have a Facebook Business page? Yes or No? Please comment and let all our
YBNF frineds know about your page. Also, please feel free to visit our page, click on the NOTES tab
to find more tips to help you with your Facebook Business page at:
www.facebook.com/YourBusinessNeedsFans

Looking for a place to hold a meeting?
Check us out at
701 Prairie Street, Sturgis, MI
• Office space at $10 a day or $150/month full time
• FREE Internet
• FREE Coffee
• Collaboration
• Private Conference Room
• Copier, Fax and office supplies
hƩp://success4biz.biz * hƩp://facebook.com/bsuconnector

Keep Your Business Safe
Last month we discussed the disgruntled
customer, how about that employee who you are
having issues with. You feel it is time to terminate
them but how do you so without an incident? This
person has made comments to others that if they get
fired they will hurt someone or other types of
threats. Other members of your staff are concerned
and have come to you asking how you are going to
handle this. Remember now, “You are the boss.”
Over the years of working in security, I have
been involved in numerous employee terminations,
everything from just sitting in the hallway during the
termination to walking the employee and their
property out the door. I was also involved in a long
term security assignment because the terminated
employee made threats against management and had
come back to the former place of work a few times
after his termination. Management was so
concerned about this former employee that not only
did the facility get 24 hour security, so did some of
the senior management.
Is this a normal occurrence? No, it’s not—it is a
rare occurrence that we have these issues arise. For
many of us, who own a business we may never have
Security and the Entrepreneur —
Ed Becher PPS, The Bodyguard Academy

this occur because we are the ONLY employee
and I doubt many of us will fire ourselves, even
though we may have considered it.
Employees become disgruntled for many
reasons, low wages, long hours, not happy in what
they are doing. Some will just resign from
employment while others will complain and gripe
every day and bring down the morale of others,
you included. We then make the decision that
something has to be done and that decision is to
terminate the employee.
From a security side, things you need to
consider during termination are: will this
employee become hostile during the termination
meeting process or after? If you feel that he/she
may become hostile, DO NOT do the termination
alone, but have others present. Sit the employee
down and handle the termination process. Ensure
that all company property: keys, ID cards, etc; are
returned, turn off any inter/intranet access the
employee may have had as well. Have someone
that the employee feels comfortable with walk
them back to their work site or office and give
them time to remove personal items. With the
terminated employee present, look around the
office and see if anything has been missed. Ask
them if they have any other company property at
home they wish to bring back at a later date.
If there is fear that the employee may become
hostile, site security or a contracted Personal
Protection Specialist may be required to be present
during the termination process. They can remain
outside the office as a precaution for safety
reasons and can act as the escort during the
process. If a contracted Personal Protection
Specialist is used, they will not be dressed in a
uniform and their identity as security does not
need to be revealed unless necessary. They are just
a representative of management.
With the ones you have a fear of becoming
hostile and either security or a Personal Protection
Specialist is used, it is highly recommended that
they remain on site throughout the day in case the
terminated employee comes back. In the cases
where violence has occurred after termination, the
former employee left the work site and came back
the same day at a later time. If the former
employee has made threats during the termination
process it is highly recommended that these
threats be documented and considered real unless
they can be, without a doubt, considered no threat
at all. It is always best to rule on the side of safety.
Ed Becher PPS is the Owner and Director of Training for The
BodyGuard Academy located in Sturgis, MI. He can be
contacted at ed@thebodyguardacademy.com or by calling
his oﬃce at 269-651-3355 to discuss your security concerns.
Even if you fall on your face,Even if you fall on your face,Even if you fall on your face,Even if you fall on your face,
you’re still moving forwardyou’re still moving forwardyou’re still moving forwardyou’re still moving forward ————
Victor KiamVictor KiamVictor KiamVictor Kiam

The BodyGuard Academy
Sturgis, MI
Upcoming Training Events:
ExecuƟve ProtecƟon Basic and Personal ProtecƟon Specialist August 9 @8am
Women's Personal Safety Seminar August 21 @7pm
Bail FugiƟve Recovery Agent September 14 @8am
Bail Industry Training Summit September 17 @9am
The BodyGuard Academy is a provider of training programs
to the security and bail industry. We also provide training
programs for Human Resource professionals on ‘Handling
Stalkers and Harassers’; Active Shooter Response in the
Office”, and Women’s Personal Safety Programs.
If interested in more informaƟon on how
we at The BodyGuard Academy can help
you, feel free to contact us at:
Oﬃce: 269-651-3355
Email: ed@thebodyguardacademy.com

What Can You Do at BSU?What Can You Do at BSU?What Can You Do at BSU?What Can You Do at BSU?
BANG (Business Abundance Networking Group)BANG (Business Abundance Networking Group)BANG (Business Abundance Networking Group)BANG (Business Abundance Networking Group) –––– meets 8:00meets 8:00meets 8:00meets 8:00 ––––
9:30am every Tuesday9:30am every Tuesday9:30am every Tuesday9:30am every Tuesday
This group is the core of SSBI – new members start here with
weekly meetings in which they get to know other members of
the group, both personally and professionally. Each week, the
focus is on exploring a different member’s business. Through
support and interaction, members gain increased confidence
while building relationships with other business owners. You’re
not alone, come share your story with us!
Entrepreneurial ForumEntrepreneurial ForumEntrepreneurial ForumEntrepreneurial Forum –––– meets 4:00 to 6:00pm the secondmeets 4:00 to 6:00pm the secondmeets 4:00 to 6:00pm the secondmeets 4:00 to 6:00pm the second
Tuesday of every monthTuesday of every monthTuesday of every monthTuesday of every month
This once a month meeting will give you the opportunity to hear what the experts say and interact with other
business owners in a relaxed learning environment. Members will gain valuable insight on what it means to be
“in business”. This group focuses on the one thing that is common to all of our businesses….sales. Once a
month we discuss the issues that help us all find more clients. Topics such as “Networking 101, getting to
know each other”, “Now that you’ve got all those business cards, what do you do with them?”, and “Social
media dos and don’ts” are examples of recent discussions. Your business education starts here, at the next
Entrepreneurial Forum!
TIGER GroupTIGER GroupTIGER GroupTIGER Group –––– tbdtbdtbdtbd
World War II saw the creation of small groups whose function was to bring people together for small challeng-
es and then disband once the “project” was complete. Tiger Groups have a similar mission: Members work
together building key pieces of their business with the help and support of others in the group. An example is
our latest 6-week series on marketing plans. From establishing a target market, to identifying strengths, weak-
nesses, opportunities and threats (S.W.O.T. analysis), this group will help you apply the fundamentals of busi-
ness to your particular situation. It’s hands-on, and it’s real world…
Peer Advisory GroupPeer Advisory GroupPeer Advisory GroupPeer Advisory Group –––– Next meeting starts September 9Next meeting starts September 9Next meeting starts September 9Next meeting starts September 9thththth
, 8:00 to 10:00am, Niles Four Flags Area Chamber, 8:00 to 10:00am, Niles Four Flags Area Chamber, 8:00 to 10:00am, Niles Four Flags Area Chamber, 8:00 to 10:00am, Niles Four Flags Area Chamber
of Commerce, Niles, MIof Commerce, Niles, MIof Commerce, Niles, MIof Commerce, Niles, MI
The idea is that when you have several people focused on one thought, question or idea, you find solutions as a
group that you would not have found alone. BSU believes the same…it’s the power of brainstorming, ac-
countability, support and education all rolled into one…it’s your very own personal Board of Advisors! Apply
now - groups are hand-picked based on length of time in business, type of business and your individual person-
ality style. You will thank us later….
Lunchtime LearnersLunchtime LearnersLunchtime LearnersLunchtime Learners———— Conducted online, this group meets the 3rd Thursday of the month from 12:00 toConducted online, this group meets the 3rd Thursday of the month from 12:00 toConducted online, this group meets the 3rd Thursday of the month from 12:00 toConducted online, this group meets the 3rd Thursday of the month from 12:00 to
1:00pm.1:00pm.1:00pm.1:00pm.
Read any interesting business books lately? This group chooses a book each month to discuss and learn from.
TGIFTGIFTGIFTGIF –––– meets 5:00meets 5:00meets 5:00meets 5:00 –––– 7:00pm the last Friday of the month7:00pm the last Friday of the month7:00pm the last Friday of the month7:00pm the last Friday of the month
This monthly open networking is for fun and relaxation as well as a quick and easy way to get to meet other
business owners in the community. Come and hang out with us!

Lately I've been thinking about the
differences in small businesses around the country
and the state and how there are different
personalities for different businesses and business
owners. It seems that there are a couple of different
types of business -- those that are content to have a
product or a service and "sell" that commodity, and
those that are passionate about what they do and how
to make that business grow. For this second group
it's all about putting the time and energy into making
this a BUSINESS, not just a way to make money.
I was doing some surfing and came across this
website: http://www.passioninbusiness.co.uk.
The front page says exactly what I'm trying to
state here --
"Passion in business is about you jumping out of
bed in the morning enthusiastic about the day ahead.
It’s about your team coming to work every day with
ideas about how to make a difference. It’s also about
your customers having a smile on their face when
they think about your business and coming back for
more."
Nancy Becher, Chief Everything Officer, Business Success UnlimitedNancy Becher, Chief Everything Officer, Business Success UnlimitedNancy Becher, Chief Everything Officer, Business Success UnlimitedNancy Becher, Chief Everything Officer, Business Success Unlimited
Do You Have a Passion for Your Success?
"Chase your passion, not your pension." ———— Denis Waitley

Now granted, it's summer and time to take things
a bit more slowly, but all too often I see business
people saying, “Oh yeah, I'll get around to that.” Or,
“I know you have a good meeting planned, but I've
got friends coming over. I want to hang out with
them.”
Sure, you need to take time for yourself; that's
really important. But if you are passionate about
your business, you find time to do things that will
help your business grow. Time for friends later per-
haps. Now's the time for business growth—that is, if
you really want your business to grow past the I just
want to make some money stage.
Think about it, and ask yourself (I've got news
for you -- the IRS asks this question, too): am I truly
in this to be a business, or is this a hobby (a part-
time income)?
It’s not only about the ability to run a business,
though. Something I’ve seen a lot of lately is a belief
that when you go into business for yourself, you be-
come the “boss”. You set the hours—there’ll be lots
of free time, you only answer to yourself—no more
bosses yelling at you to get things done, or watching
over your shoulder to see that you do it right. You
can set your own pay check, giving yourself a raise.
But, I’m sorry to say, that’s just not the case.
Many entrepreneurs have never worked so hard in
their lives. They are up at the crack of dawn and fall
in bed in the deep, dark hours of the night. Unlike an
employee where you work a certain number of hours
and at the end of a set time period get a paycheck,
small business people work and work and work and
pray and hope to get a financial reward SOMETIME
in the FUTURE. A person who starts his or her own
business needs to be aware that they are going to
work very, very hard without seeing any sort of in-
come for quite awhile. If you “get” that, and are
willing to work hard to move towards the SUCCESS
level, then I say — GO FOR IT. Show your passion
and you will find success.

An increasing amount of our business is done
online, so it only makes sense that professionals are
flocking to social networks to connect over the
Internet. Though there are a handful of prominent
platforms out there, LinkedIn is by far the largest and
most popular business resource. It has established
itself as the premier networking site for business
people.
So is establishing a profile on LinkedIn
worthwhile? Absolutely. With over 225 million users
encompassing virtually all industries, there is an
endless list of people to connect with which can open
doors to new opportunities and help build your
brand. Let’s look at a few ways we can harness the
power of LinkedIn for our benefit.
Optimize Your ProfileOptimize Your ProfileOptimize Your ProfileOptimize Your Profile
Your LinkedIn profile is so much more than an
online resume, though we should approach it with the
same care and diligence. Complete all sections of
Are YOU LinkedIn?Are YOU LinkedIn?Are YOU LinkedIn?Are YOU LinkedIn?
by Jerry Sarno, Schooley Mitchellby Jerry Sarno, Schooley Mitchellby Jerry Sarno, Schooley Mitchellby Jerry Sarno, Schooley Mitchell

your profile, making sure to include a well-crafted
profile headline and summary. It is more
advantageous to describe what you do or what
product or service you deliver as your headline than
it is to simply put your title. There are lots of
Presidents and lots of CEOs but very few purple
widget suppliers to NW U.S. hospitals.
Expand Your NetworkExpand Your NetworkExpand Your NetworkExpand Your Network
LinkedIn allows you to make connections, much
like you would add friends on Facebook. It is a great
way to keep in touch with others including potential
clients. Update your status frequently with business
tips, or share content from legitimate news sources
that offers value to your connections. Doing this is a
great way to keep yourself, and your products or
services, front of mind. Just make sure it’s valuable
content to your audience and not just nonsense.
Get Active in GroupsGet Active in GroupsGet Active in GroupsGet Active in Groups
A great LinkedIn feature is its groups. No matter
what type of group you join, it is essential to get in
on the conversation. Ask plenty of questions, share
articles and other information sources, and be sure to
participate in discussions. Your participation in
groups can forge new relationships with other
individuals and companies, especially if you
contribute valuable information and answers to
questions.
Establish a Company PageEstablish a Company PageEstablish a Company PageEstablish a Company Page
If your company itself does not have a presence
yet on LinkedIn, consider establishing one. A
company page is a great place to share information
about products and services, and can be used to
recruit new talent. Search engines give authority to
large, prominent websites and search results for your
company will include postings and pages from
LinkedIn.
There are many active users already benefitting
from their participation on LinkedIn, but too often
those who don’t realize its potential write it off as
nothing more than a place to shop around a resume.
It is a site that allows you to keep in touch with
connections, grow your network and help build your
business. It is a powerful, free tool that we can all use
to our professional advantage by investing just a few
minutes of our time each day.
Schooley Mitchell Telecom Consultants
To save companies and organizaƟons Ɵme,
money, and gain peace of mind that their
telecom expense is always opƟmized for
performance and price.
Jerry Sarno, Business OpƟmizaƟon Specialist
269-408-8679 (o)
269-235-2497 (m)
jerry.sarno@schooleymitchell.com

Awareness is Often the Key
Ed Becher PPS, The Bodyguard Academy
One of the programs The BodyGuard Academy
offers is a two hour Women’s Personal Safety
Seminar. During this seminar one of the key points
we make is staying aware of your surroundings
both day and night.
How many of us have had to make that
midnight store run for something either we or
someone else just had to have right now? Many of
us have, haven’t we? And when we do, where is our
focus? It’s on getting that item, not who is watching
us, following us or even where we park in the store
lot. As we all are aware, most violent criminal acts
take place at night. This period of darkness offers
the criminal element great opportunities for hiding
and surprise. The other advantage we grant them is
that our level of awareness is also decreased. Our
thoughts are on getting into the store, picking up
those few items we have to get and getting home to
watch the rest of that movie we were watching.
Some of the key elements we need to remember
when we do have to make these late night store
runs, or we are out to the movies, dinner or any
other activity that will put us out in public at night
is to not drop our situational awareness. When we
drop our awareness level it is like putting a neon
sign on our back telling the criminals to pick me,
pick me—something we do not want to happen.

Here are some ways to stay safe (other than not
doing that midnight store run):
• Carry a small flashlight
• Park in well lit spots, as close to the store as
possible
• Be observant to who else is in the parking lot
• Do not leave the store with both hands full of
groceries or packages. Use a cart if you have
more than one bag
• Have your cell phone charged
• Ensure others know of your plans and what store
(s) you are going to
• If you see something suspicious, report it
There have been stories of criminals purposely
breaking out lights in parking lots so as to give
themselves an advantage. Along with that have been
the reports of women, and men, walking up to their
cars with both arms full of packages and being
confronted by criminals. Not only do they steal your
car and wallet, they take your packages and leave
you injured on the ground. One of the things to
remember is do not resist, the items you have are not
worth you getting injured or killed over, they are
replaceable.
Stay aware and stay safe!

Need a Business Mentor
to help you grow your business?
Call for info on FREE INTRODUCTORY BUSINESS MENTORING SESSION
Call Karen 574.344.8895Call Karen 574.344.8895Call Karen 574.344.8895Call Karen 574.344.8895
(no obligaƟon - just a free one-hour session)
January, April, August & NovemberJanuary, April, August & NovemberJanuary, April, August & NovemberJanuary, April, August & November
BusinessBusinessBusinessBusiness----totototo----Business Get TogetherBusiness Get TogetherBusiness Get TogetherBusiness Get Together
Trine UniversityTrine UniversityTrine UniversityTrine University
4101 Edison Lakes Parkway4101 Edison Lakes Parkway4101 Edison Lakes Parkway4101 Edison Lakes Parkway
Mishawaka, INMishawaka, INMishawaka, INMishawaka, IN
1st & 3rd Monday each month1st & 3rd Monday each month1st & 3rd Monday each month1st & 3rd Monday each month
Success Team Mastermind GroupSuccess Team Mastermind GroupSuccess Team Mastermind GroupSuccess Team Mastermind Group
8:308:308:308:30----9:45am OR 12:009:45am OR 12:009:45am OR 12:009:45am OR 12:00----1:15pm1:15pm1:15pm1:15pm
Old NaƟonal Bank, Heritage Square, Granger, INOld NaƟonal Bank, Heritage Square, Granger, INOld NaƟonal Bank, Heritage Square, Granger, INOld NaƟonal Bank, Heritage Square, Granger, IN
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Sherry Lynn Simoes — MarkeƟng AcƟon Coach
Many marketing plans are so focused on
customer acquisition that they largely ignore
customer retention.
Did you knowDid you knowDid you knowDid you know…?…?…?…?
•It costs 6-7 times more to acquire a new
customer than it does to keep an existing one.
•You are 4 times more likely to close business
with an existing customer than you are with a new
prospect.
•The probability of selling to an existing
customer is 60-70%. The probability of selling to a
new prospect is 5-20% (from Marketing Metrics).
Research also shows that a 10% increase in
customer retention results in a 30% increase in the
value of the company (from Bain and Co.)
SoSoSoSo…………how can you make sure your clients stay ahow can you make sure your clients stay ahow can you make sure your clients stay ahow can you make sure your clients stay a
loyal client?loyal client?loyal client?loyal client?
Follow Up!Follow Up!Follow Up!Follow Up!
There are lots of ways you can follow up and the
best ones will be dependent upon the type of product
or service you offer.
Pick Up the Phone
If you are a service oriented business pick up the
phone and call them to check up.
Email Them
You may wish to send an email follow-up
instead of a phone call and that is ok but it is not as
personal as a caring voice on the phone.
Send a Card
How do you feel when someone takes the time to
send you a card? This should not be self-serving –
just a note that says Thanks!
Get them on Your List Right AwayGet them on Your List Right AwayGet them on Your List Right AwayGet them on Your List Right Away
One of the most important things you can do that
will allow you to communicate with your clients on a
regular basis is to have an Opt-in Email list.
Connect with them OnlineConnect with them OnlineConnect with them OnlineConnect with them Online
Whether it be Facebook, LinkedIn or other
online places, search them out and connect and then
watch them online and interact with them!
Communicate with Customized Content andCommunicate with Customized Content andCommunicate with Customized Content andCommunicate with Customized Content and
Special OffersSpecial OffersSpecial OffersSpecial Offers Just for Current CustomersJust for Current CustomersJust for Current CustomersJust for Current Customers
Most companies communicate with their list but
fewer are actively making offers to their current
customer base.
Check in On ThemCheck in On ThemCheck in On ThemCheck in On Them
The overwhelming majority of unhappy
customers will never communicate their

dissatisfaction with you. Regularly checking in on
customers will help you to see signs of an impending
departure while there’s still time to fix problems. Ask
them how you are doing!
Thank Them!Thank Them!Thank Them!Thank Them!
If someone referred you (even if you did not get
business) Thank them! I try and remember to send a
card to each one and I know it is appreciated!
Create Loyalty Programs and/or and Customer
Referral Programs
Rewarding customers for referring you new
business or for repeat buys is always a good idea.
You can always just thank them but having a
program in place encourages referrals.
Bring Your Customers TogetherBring Your Customers TogetherBring Your Customers TogetherBring Your Customers Together
Is it time for an Open House? Maybe a Festive
Gathering at Christmas time?
Show them you care by taking the time to
appreciate and reward them!
Campaign to your Lost CustomersCampaign to your Lost CustomersCampaign to your Lost CustomersCampaign to your Lost Customers
You are twice as likely to close business with a
lost customer as you are with a new prospect.
Remember their Special DaysRemember their Special DaysRemember their Special DaysRemember their Special Days
Sending a Birthday Card or wish is such a small
but special gesture. You may want to think about
collecting Birthdays when you have people sign up
for you list. Facebook has a Birthday reminder and I
personally send everyone of my connections a special
wish on their Birthday. Again, show them you took
the time to care!
Be CreativeBe CreativeBe CreativeBe Creative
What Other things can you do to increase
customer retention?
These tasks are time consuming, overwhelming
and sometimes hard to put in front of paying work
but I promise, it will pay off! Pick the ones that
resonate with you and do them on a regular basis –
not just when you can. Make them an important part
of your marketing plan. If you are in the stage of
growth in your business where you simply just cannot
do it all hire an assistant or VA to do this for you.
These tasks are crucial to your success!
FREE
Want a FREE ad
in the magazine?
Join Business Success Unlimited.

Do you need to work out a strategic plan? Launch a project? Create goals for the upcoming year?
Would you like support in gaining clarity and focus for your business goals?
Are you ready to stop playing small?
Do you need space and time for quiet reflection to work on those goals?
Are you interested in learning new ways to work, manifest and prosper?
Want to showcase your products as a vendor?
Then plan on attending the Michiana Dream the Work Retreat
October 22, 2013
Michiana Christian Service Camp
8am—6pm
Call for info on prices
Topics include:
Marketing on a Shoestring Budget
Creating Your Business Vision
Live Networking—Deconstructed
Steps to a Perfect Elevator Speech
And more

Three Reasons Your Business Website is Failing
Jason Barr, Valentine Web Services
It happens all the time: a business owner spends
thousands of dollars to have a brand new website
built. But then launch day comes and goes, and
nothing happens. There’s no flood of visitors, no
new sales--nothing!
Everyone gets discouraged, afraid the whole
thing was just a big waste of time and money—and
it’s possible they’re right! If you don’t know what
you’re doing with your website, there’s a good
chance it’s going to be a flop. Here are three reasons
why your website’s design might be hurting your
business.
ItItItIt’’’’s Not Clear What You Want Viewers to Dos Not Clear What You Want Viewers to Dos Not Clear What You Want Viewers to Dos Not Clear What You Want Viewers to Do
Most business websites suffer from what I call
clutter-itis; they have too much going on. There isn’t
a single, clear action for viewers to take! Instead
they have social media icons, email forms, product
listings, pictures, and all kinds of links that are
confusing and generate anxiety for their visitors.
When you build a website for your business you
have to make sure each page has one thingone thingone thingone thing your
viewers are clearlyclearlyclearlyclearly meant to do. Too many options
will kill your conversion rates.
For e-commerce sites this can be tricky! You
will have things like catalog pages that list multiple
products. That’s ok! The clear action can simply be
something to move further in the purchase process.
But why not make it easy? You should definitely
have “buy now” buttons on the product listings to
reduce friction. And you reallyreallyreallyreally shouldn’t depend on
random site visits to make sales; instead, use smart
marketing to lead people straight to the products
they’re most likely to buy.
Your Content Is Too Hard to ReadYour Content Is Too Hard to ReadYour Content Is Too Hard to ReadYour Content Is Too Hard to Read
Another problem many websites have is the
design doesn’t draw viewers’ attention to the content
and make it easy to read. Design clutter plays a part
in that, but other problems include
• breaking up left margins with images
• having long blocks of text with no breaks,
subheadings, formatting, or lists

• text that’s too-small with poor spacing and line-
height
All these problems increase user difficulty and
decrease the chance they will become your next
customer. Focus on readability, both in design and
the text copy itself, to get more prospects and sales.
You Fail at MobileYou Fail at MobileYou Fail at MobileYou Fail at Mobile
The third major problem is becoming more and
more important every year: their design doesn’t
work on mobile! Mobile internet use has explodedexplodedexplodedexploded
over the past few years thanks to the increasing
popularity of smartphones and tablets.
Over halfhalfhalfhalf of all internet users under 40 use
mobile as their primaryprimaryprimaryprimary means of web access, and
most regular mobile users immediately close theimmediately close theimmediately close theimmediately close the
pagepagepagepage if it’s not mobile-friendly. If you want your
business to survive into the future, having a website
that works on mobile is incredibly importantincredibly importantincredibly importantincredibly important.
There are dozens of other website problems that
could be hurting your business, but tackling these
three will go a long way toward making it better.
Jason Barr is a Digital Media Consultant for Valentine
Web Services in South Bend, Indiana. Get more great tips for
your business website at http://valentinewebs.com
Create Custom designs forCreate Custom designs forCreate Custom designs forCreate Custom designs for
most any occasion withmost any occasion withmost any occasion withmost any occasion with
Simply Said designs!Simply Said designs!Simply Said designs!Simply Said designs!
Consultations availableConsultations availableConsultations availableConsultations available
upon request.upon request.upon request.upon request.
Website:
hƩp://www.mysimplysaiddesigns.com/604
Email: simplysaid604@yahoo.com
Phone: (574) 850-6627
Get in touch with Kathleen today for those
wonderful Back To School specials. It’s not
long now before classes are again in
session!

We all strive for perfection in our business,
sometimes to the point of obsession. We don’t
(always) listen to the advice of others. Believing so
strongly in something that we wear blinders—this
way of thinking can backfire.
I’m a “Motor City” girl, so the story of the Edsel
and the Tucker is always around. The 1957-60 Edsel
Sedan had some interesting ideas but really no
planning involved. Ford’s planning issues went from
design flaws on up to no dedicated factory line to
build the car. The issues with manufacturing
included putting “extra” parts in the trunk with
instructions to the dealership mechanics on how to
finish the build. Had an interesting idea with
placement of shifting – in the steering wheel hub,
Business: AinBusiness: AinBusiness: AinBusiness: Ain’’’’t Nobody Perfectt Nobody Perfectt Nobody Perfectt Nobody Perfect
Liz LaClair, Virtually Helps, LLC

where everyone was accustomed to finding the
horn. Not to mention it had a strange design, it’s a
shame they didn’t stick with the Roadster – it was
slick, although it’s double grille design wasn’t
exactly a complimentary look either, the second
grille was where you’d expect to find the bumper.
Then there’s the 1948 Tucker Sedan. It had all
kinds of features, making it a car ahead of it’s time
and some of the features should have been available
in cars all along. The most well-known was the
directional third headlight. But at the time 17 states
had laws against more than two headlights. It was a
rear-engine and rear wheel drive marvel. With a
perimeter frame for crash protection and a roll bar
built into the roof. The steering box was behind the
front axel – designed to protect the driver in case of
front-end accident damage. And like cars are now,
the instrument panel and all controls were within
easy reach of the steering wheel. The parking brake
had a separate key so it could be locked in place to
prevent theft. The rear end had a very strange look
and confused its lines. What was the problem with
this car? Mr. Tucker didn’t get investors and
(possibly because he wasn’t with any of the Big
Three) was blackballed from getting the materials
needed to build.
Where am I going with this?
Both examples show what happens with poor
planning (whether it’s directly their fault or not).
Ford didn’t properly test market the car – they said
they did but marketing failed – along with that
assembly line issue. Tucker so strongly believed in
his designs – which were amazing – that he didn’t
want big investors involved, wanted to do it all
himself.
Ford and Tucker were being themselves.
Believing in their product – never a bad thing – but
using tunnel vision to see it through. They didn’t
listen to their advisors. They thought, believed, they
had perfection and knew all would be as they
envisioned.
Having a dream is wonderful. Having the drive
to see it through is what is needed in business. You
could have the perfect idea/innovation. However, if
you don’t listen to those trusted people around you,
you could fail. Just remember, no one is perfect –
that 40 in WD 40 is the number of attempts to get it
right.
Don’t give up. Besides, it was the Edsel that
was the frame for the Batmobile.

Businesses must have a global perspective when
it comes to selling goods and services. However,
mobile technology has made our world much
smaller. Each mobile device represents a growing
market and a 1-on-1 connection with the customer as
well as potential customers. Smaller businesses can
be just as competitive, if not better, by adopting a
mobile marketing strategy that says ‘Think Global,
Buy Local, Go Mobile!’ What does this mean?
Small businesses are forced to compete with
global behemoths with huge budgets. When a lot of
small businesses are forced to do more with less and
be more competitive with larger businesses they
must be very creative. A lot of small businesses may
not have the money or the time to wait for circulated
newspapers with ads to reach customers. However, a
smart mobile marketing strategy can be VERY
effective in smaller markets where they rely on close
connections and repeat business in order to thrive.
‘Buy Local Initiatives’ are becoming more common
in smaller cities with small businesses that thrive off
of each other, prosper from jobs, and related
economic activity.
The following mobile marketing strategy could
be adopted and implemented by a City, a Chamber
of Commerce, Downtown Development Authority,
or a private party. These are examples of industry
related mobile marketing strategies that give people
options and can be engaging:
• Gyms and health food
stores
• Stores and boutiques
• Restaurants and nightlife
People are able to market, advertise, and
communicate through various mobile channels. A
text messaging campaign can help attract new
customers, engage current customers and help with a
‘call to action’ in a short amount of time.
A mobile optimized website allows for
customers to find your small business or to go to
other search sites.
A mobile app adds some of the same features in
calls to action, mobile optimization. However much
more details about your customer can be derived
from when they download your company’s mobile
app. (i.e. How, many downloads, which pages
people spend more time on, and what ads they are
clicking on, etc.)
How can your company benefit from a ‘Think
Global, Buy Local, Go Mobile Strategy?’
Think Global, Buy Local, Go Mobile!!!
Kenneth Nichols, Urban Appeal

Entrepreneurial based business is looking
for an apprentice interested in supporting
company in developing and implementing
marketing strategies, while learning
entrepreneur skills.
This person should be prepared to work
in a fast-paced team environment, and will
finish the apprenticeship having gained
experience in various aspects of marketing a
successful business, as well as working with a
team to achieve expected end results.
Some of the responsibilities will include
(this position will be shared with 1 - 2 others,
so one applicant is not responsible for ALL the
tasks on this list and for this position):
• Research & reach out to organizations
within target market for speaking & sales
opportunities
• Implement social media marketing plan
• Write & submit press releases
• Assist with creating any presentation
materials for speaking engagements
• Follow up with presentation attendees after
event and enter new leads into the main
database, as well as follow up with
attendees to give them more information
about the products/services they expressed
interest in
• Draft sales pages and messages and post to
web site
Qualifications:Qualifications:Qualifications:Qualifications:
• High to advanced knowledge of Microsoft
Word, Excel, PowerPoint (Publisher &
Adobe Photoshop a bonus)
• Social Media marketing experience
• WordPress experience a bonus
• Interest in collaborating ideas & making
decisions while recommending and
implementing courses of action
It's essential that applicants be creative,
self-directed, and comfortable in taking
initiative in creating and implementing ideas,
as well as have the ability and desire to think
outside the box and come up with new
solutions towards overall company objectives
and find new results-oriented solutions.
JOBS, APPRENTICESHIPS and MORE …
If you have a job you’d like to list here, send us a Word doc for possible inclusion in an
upcoming edition.

Apprentice must be articulate, dependable and
committed with an entrepreneurial spirit.
Hours:Hours:Hours:Hours:
Flexible with 15 - 20 hours per week
Length/Availability:Length/Availability:Length/Availability:Length/Availability:
6 months
Benefits:Benefits:Benefits:Benefits:
• Mastermind Business Building
Membership
• Knowledge, experience, and practice in a
supportive team environment
• Working with a team of highly skilled and
motivated professionals
• Ability to discover and learn new resources
in a supportive learning environment
• Feedback and suggestions to improve
personal skill level
• Testimonials and recommendations as
earned
Details:Details:Details:Details:
• Primary role will be to support company in
developing and implementing marketing
strategies.
• Apprentices are required to work a
minimum of 15 hours/week, and some
weeks during launches may work 20+ hours
with a minimum 6-month commitment to
role
• Access to own desk, high-speed internet,
and additional equipment and software
necessary to complete all assigned tasks
• Weekly Team meetings (1 hour)
• Monthly Apprentice meetings (to learn and
discover from one another, 1 hour)

Barbara Nicastro is a self-described “business
woman with a law degree” who guides business
and executives in their legal, business and personal
lives. Her twenty-plus years as an entrepreneur
and manager provide the basis of her practical yet
intuitive style.
Needing Help as a Sign of StrengthNeeding Help as a Sign of StrengthNeeding Help as a Sign of StrengthNeeding Help as a Sign of Strength
Many of my clients are entrepreneurs who are
excellent at what they do, but who hate to, or are
not particularly good at, running a business. As a
business owner, I understand how we all worry
about failing or appearing weak. But the best sign
of strength is knowing when to reach out for help
and who can best help you.
Barbara Nicastro

1. Team BuildingTeam BuildingTeam BuildingTeam Building. Business owners know the
real value of networking and promotion. I’m
thinking you probably allocate a portion of your
time and budget to networking. Have you given
sufficient attention to creating your advisory
“team”: an attorney, accountant, insurance person,
banker and one brutally honest person who will be
your sounding board? Creating this group when you
start your business, or before you have serious
issues, is the smart move.
2. Agreements/ContractsAgreements/ContractsAgreements/ContractsAgreements/Contracts. Simply put: any
agreement/contract/proposal you are presented or
you wish to present should be in writing and should
be drafted or reviewed by your attorney. While a
document may seem quite simple and without
dangerous language, often what is not included may
create problems in the future. Don’t rely on the
other side’s attorney, don’t presume that review
isn’t necessary when dealing with a trusted
colleague or friend, and don’t be lulled by verbal
comments on how things will actually be handled.
Spoken words vanish into the air and from memory;
written ones are what will save or sink your
business.
3. Delegate Your Weaknesses.Delegate Your Weaknesses.Delegate Your Weaknesses.Delegate Your Weaknesses. I would never
trust myself to repair my car, absolutely hate doing
housework, and am a killer gardener in the bad
sense. I also like to tinker with, but can be
dangerous around, my computer, my taxes and my
investments. Plus, the older I get, the more
important time becomes to me. A frazzled me does
no one any good. So, I farm those duties out to
talented people who take care of me and leave my
head, body, home and business in peace. From a
time management and even a cost perspective, it’s
often the wiser choice to outsource tasks such as
payroll, bookkeeping, IT, employee benefits or
graphic design functions. Even if your business is
large enough to support an in-house person for one
or more of these jobs, calculate the “real cost”, i.e.,
employer taxes, benefits, management duties and
potential employee issues of hiring rather than
contracting.
4. Do Not Fear FeedbackDo Not Fear FeedbackDo Not Fear FeedbackDo Not Fear Feedback. Who wants to hear
criticism? The smart business owner does! Don’t
be afraid to ask your clients, managers, advisory
team or even your family what you are doing wrong
or could do better/differently. Be creative and ask
your peers or colleagues what mistakes they wish
they had avoided in their business careers. If you
don’t get or lose an account or client, ask for
feedback on what would have made you more
competitive. You may not get an answer, or the
response may be a serious wake-up call, but not
asking the tough question makes you competitively
weaker.
Being totally self-reliant only works when
nothing is going on or everything is going well.
And how can you be sure either is the case? For all
the other times, reaching out for help is the best
move you can make.

MEMBERSHIP
DIRECTORY
AVAS, LLCAVAS, LLCAVAS, LLCAVAS, LLC
AVAS provides photo scanning, photo montages, social
media consulting, and project assistance.
hƩp://www.AVASLLC.NET | Cell: (574) 514-5193
Connective MarketingConnective MarketingConnective MarketingConnective Marketing provides communications services
to small businesses:
• Print and e-newsletters
• Handbooks, Yearbooks and Directories
• Web site content
• Organization membership management
• Editing and Proofreading
• Event management
Connective Marketing offers non-profit management and
consulting services. Connective Marketing has a particu-
lar focus on sailing and sailboat racing organizations and
events. Be confident you can drop your dock lines and
sail away knowing your needs will be met.
Connective Marketing /)/)/)/) 1245 West Gull Lake Drive
(((( Richland, Michigan 49083
269.203.7130 T | 786.358.3605 F
gail@connecƟvemarkeƟngllc.com |
www.connecƟvemarkeƟngllc.com
Heartwood Renaissance AcademyHeartwood Renaissance AcademyHeartwood Renaissance AcademyHeartwood Renaissance Academy
A private school dedicated to helping students succeed.
We teach students to SOAR TO NEW HEIGHTS. The
staff and teachers help DESIGN, BUILD, and TEST each
child's skills, confidence, and self-esteem to fly with cour-
age into their adult futures with the ability to overcome
obstacles and accept challenges.
https://www.facebook.com/pages/Heartwood-
Renaissance-Academy | (269) 273-0160
Kerri’s Avenue SalonKerri’s Avenue SalonKerri’s Avenue SalonKerri’s Avenue Salon
We are stylist-owned and operated, we care about our
customers and would love you to be one too! Whether
it's hair extensions, eyelash extensions, a Japanese
straightener or some kick-butt color, give us a call and see
what we can do for you.
MI Security Training/Bodyguard AcademyMI Security Training/Bodyguard AcademyMI Security Training/Bodyguard AcademyMI Security Training/Bodyguard Academy
Providing quality training for those working in the
private security industry.
http://thebodyguardacademy.com | (269) 651-3355
Niles Four Flags Area Chamber of CommerceNiles Four Flags Area Chamber of CommerceNiles Four Flags Area Chamber of CommerceNiles Four Flags Area Chamber of Commerce
The Four Flags Area Chamber of Commerce is dedicated to serving
the needs of Businesses and the Community. For further information
about Business opportunities in our area or information on joining the
Chamber please call (269)683-3720, or chamber@nilesmi.com or
write to us at 321 E. Main St., P.O. Box 10 Niles, MI 49120.

Follow us on TwiƩer @ http://www.twitter.com/smallbizjunkie
Like us on Facebook @ hƩp://www.facebook.com/bsuconnector
Join us on LinkedIn @ http://www.linkedin.com/in/nancybecher
Ways to Connect
Premier Women’s NetworkPremier Women’s NetworkPremier Women’s NetworkPremier Women’s Network
To Uplift, Encourage, and Inspire all Women in Business
and Career Seekers to Achieve their Highest Capabilities
through Networking and Education
https://www.facebook.com/PremierWomensNetwork/
info | (260) 747-5202
River Country JournalRiver Country JournalRiver Country JournalRiver Country Journal
Celebrating and nurturing life in Southwest Michigan
river country.
http://www.rivercountryjournal.com | (269) 279-8000
Schooley MitchellSchooley MitchellSchooley MitchellSchooley Mitchell
Jerry Sarno and Schooley Mitchell will save your business
or organization; 1) Time; we do the work so you concen-
trate on your core business. 2) Money; we save $$$ on
your telecom spend, if we don't, there is no fee. 3) Peace
of mind.
269-408-8679
http://www.schooleymitchell.com/jsarno
Your Business Needs FansYour Business Needs FansYour Business Needs FansYour Business Needs Fans
Encouraging businesses create and maintain their online
presence by teaching best-practice Facebook marketing
and so much more.
https://www.facebook.com/YourBusinessNeedsFans
(574) 344-8895
Membership Directory Continued ….

Want to run an ad here? Sign up now and
get 3 months for the price of one! This offer
won’t last long, so contact us today at
info@celebratebusinesspublishing.com or
call 269-651-3555 for more information.
Hurry before the offer expires!

Don’t wait ‘til ...…
to grow your business
You can sit there and do nothing, or you can get out,
network, learn new techniques, brush up on the old but
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Visit our web page at http://success4biz.biz and click on
http://success4biz.biz/Our_Programs.html to get more
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Business Success Unlimited is at 701 Prairie Street,
Sturgis, MI 49091. Our telephone number is 269-651-
3555 and our email is nancy@success4biz.biz.
For 53 cents a day, you can have a group of business
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Success Club
Where businesses go to connect | Collaborate | SUCCEED
Purchase a Platinum Membership with Business Success Unlimited and
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BENEFITS: (For only $195 a year)BENEFITS: (For only $195 a year)BENEFITS: (For only $195 a year)BENEFITS: (For only $195 a year)
• You get listings on the Business Success Unlimited website.
• You get the opportunity to submit an article to the magazine Small Business Forward for possible
inclusion.
• A monthly FULL COLOR, quarter page ad in Small Biz Forward
• You may participate in:
Mentoring Projects, Entrepreneurial Forums,Talk Radio, BusinessAbundance Networking:Mentoring Projects, Entrepreneurial Forums,Talk Radio, BusinessAbundance Networking:Mentoring Projects, Entrepreneurial Forums,Talk Radio, BusinessAbundance Networking:Mentoring Projects, Entrepreneurial Forums,Talk Radio, BusinessAbundance Networking: ——
— Lunchtime Learners Book Club (FREE); Mentoring Project [Mastermind] ($75 for 3 months);
Entrepreneurial Forums ($20 per event);Talk Radio (FREE) and you may be asked to be a guest;
Abundance Networking (FREE).
• Member to Member Discounts (at least 10%)
• Job Listings, Referrals,Authors & Publishers, Events
• Tradeshows and EXPOs (Annual conference in October.Vendors booth will be $75 or just attendance
will be $50).
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• Plus, other highly customized programs
If you’re ready to build a strong referral network, then JOINTHE CLUB!We’re here to support you and
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JOIN NOW

420 West Cleveland Road
Granger IN 46530
574-243-3901
∗ Color
∗ Cuƫng
∗ Styling
∗ Nail Services
∗ Skin Care
∗ Hair Extensions
∗ Eyelash Extensions
∗ Waxing
∗ Massage
∗ Body Wraps
∗ Teeth Whitening
∗ Spray Tans
hƩp://www.youtube.com/user/kerriblairsalon
Since 1987, Kerri Spencer has been a licensed cosmetologist and
instructor. She serves as a master colorist and regional instruc-
tor for It&ly Hairfashions. She is also the owner/operator of
Kerri’s Avenue Salon. Prior to opening her own shop in 2005,
Kerri was the lead instructor at Premier College of Cosmetology.
Her professional accomplishments include working “on set” with
various theatrical producƟons, television commercials, print
photo shoots and fashion shows. She was even hired to create
“period looks” for a Hollywood movie producƟon.
She prides herself on offering a high level of service at an afford-
able price. She has a true passion for the art and science of hair
design, and loves to bring that passion to her clients.
Kerri belongs to numerous business networking groups and
oŌen emcees speed networking events for these various groups.
Kerri’s Philosophy: As a wellness advocate, Kerri believes that
nutriƟon is key to outer beauty. As such, she also provides
whole-food nutriƟon consolaƟon and total body care products
with It Works Global.
Kerri will be a featured speaker at the “Dream the Work Re-
treat”, focusing on the importance of first impressions in your
work environment, for men and women. Come find out what
your best look is!
hƩps://www.facebook.com/KerrisAvenueSalon

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