10, 9, 8, 7, 6, 5, 4, 3, 2, 1 - In these 10 seconds if your article couldn't capture the attention of your reader, believe me the reader will be very unlikely to ever come back to your site. It's true, readers take less than 10 seconds to decide whether to read the article or not.

1. Eight Simple Ways to Engage Your
Web Readers with Your Article

2. To help you understand how to write for web readers,
we have listed below eight simple ways that will help
you increase reader engagement.
1. Properly structure the article
The structure of the article is very important. See that
there is a logical flow across the article. Each paragraph
should connect with the next paragraph. Similarly each
sentence in a paragraph should connect with the next
sentence. All the sentences in the paragraph should be
relevant to the sub-head and to the title of the article.

3. 2. Use simple words
Use simple words. Simple words are more likely to
convey your message to your readers easily. Besides,
they make content interesting and understandable.
Make sure to use commonly used words in place of
complex words. As a rule of thumb, use English that an
average educated person can read and understand.
Don't use any word that you are not comfortable with.

4. 3. Develop your own style
Your writing style is likely to develop over time. You
need to keep writing, keep reading and keep revising in
order to improve and develop your writing style. Make
sure you maintain a consistent writing style, so that the
readers can recognize by reading your article that it's
written by you. Further, write in your own style taking
care of your reader’s needs. See to it that it is engaging
your readers.

5. 4. Focus on the basics of grammar and spelling
Use correct grammar and spelling while writing an
article. Grammatically incorrect sentences convey a
negative impression on you as a writer and on your
business. Your audiences may assume you are either
careless while writing or you are a low level writer.
Such an impression is harmful enough to make you less
credible author.

6. 5. Use sub-heads and bullet points
Readers will quickly scroll first to see if the data is
worth reading and only after they are comfortable, they
will start reading the article. Break the article into small
paragraphs and each paragraph should not exceed more
than four to five lines. Each paragraph should have a
sub-heading and one main idea – only one. You can
also add bullet points to make the article easier to read.

7. 6. Favor active voice
Sentences in an active voice give an impression of your
straightforwardness. Readers quickly understand
sentences in an active voice rather than those in passive
voice. Use active voice as much as possible.
7. Use clear and concise sentences
When it comes to writing content for the web, use
sentences that are clear and crisp. You need to write your
concepts, principles, gist, etc., with definitive terms; so
that audiences can get the information and the clarity
they are looking for. Remove unnecessary paragraphs,
sentences and words.

8. 8. Provide complete information – don't start or end
the article abruptly
One of the important things while writing content is to
make sure that you provide informative content.
Sudden starts or endings will confuse the reader. They
will feel unsatisfied as your article did not provide the
information it promised. Now they have to look for
other sources to get clarity. It will give a very bad user
experience.

9. You have to deliver whatever you promised in the title.
For example, if your article title says '10 Dog Grooming
Tips', make sure you provide 10 exact tips. Not 9 or 11.
By giving the information that your article promised, it
will leave a good impression on readers.
Web readers are a distinct set of audiences. Follow the
above mentioned eight simple ways and start creating
web articles to keep your readers hooked and returning
for more.

10. Marvist Consulting LLC offers small business Internet
marketing services across the USA. Internet marketing
strategy services from Marvist Consulting are aimed to
help you build online credibility, generate business
leads & enable revenue generation. Since
establishment in 2005, Marvist has earned the goodwill
of clients by its uncompromising commitment to
business values while delivering expert services.