1. Nandkumar, jerin varghes, jithinlal,
joyson, jubin T, pooja, poorna, imran.

2. Nandkumar

3. Nandkumar

4. Nandkumar

5. Nandkumar

6. Poorna

7. Poorna

8. Poorna

9. Imran

10. MARKETING EFFORT CAN BE
BROKEN DOWN INTO FIVE STEPS
Imran

11. Generally, the intent of marketing, and
advertising in particular, is to establish a
brand image and develop product awareness
by providing valuable information for
prospective
customers.
In
addition,
persuasion is part of complementary
marketing efforts to encourage action on
the part of customers (i.e., make a
purchase).
Imran

12. Several useful methods of creating a
budget might fit your brand's needs and
strategy. A company's leaders or marketing
managers decide on a budget at a level
they think should be spent or believe the
firm can afford, which is also referred to
as the arbitrary allocation method
Imran

13. An agency or advert agency is a service business dedicated to
creating, planning, and handling advertising (and sometimes
other forms of promotion) for its clients. An ad agency is
independent from the client and provides an outside point of
view to the effort of selling the client's products or services. An
agency can also handle overall
marketing and branding strategies and sales promotions for its
clients.
Typical ad agency clients include businesses and
corporations, non-profit organizations and govt agencies.
Agencies may be hired to produce television
commercials andradio commercials as part of an advertising
campaign.
Jerin k varghase

14. FOLLOWING CRITERIA SHOULD BE CONSIDERED
WHILE SELECTING AN marketing AGENCY:
CONFLICTS OF INTEREST:
Do not choose an agency that is representing your biggest (or
better yet, any) competitor.
SERVICES AVAILABLE:
If your company plans to use a specific strategy, such as guerilla
marketing or Facebook advertising, make sure the agency you select
provides that service.
RELEVANT EXPERIENCE:
The agency you selects should not merely provide the services you
want but it should also possess relevant experience in that area.
SIZE:
The more people an agency has, the more creativity and diversity
you can expect. If you have in mind an idea that's fairly extensive, an
agency with only three employees is less likely to be able to realize
your idea than an agency with 80 employees.
Jerin k varghase

15. Whether you hired an agency to develop a
campaign or you launched your program
yourself, a vital step of advertising
management is to oversee and monitor the
advertising program.
Monitor the progress and efficiency
continuously. Assign a team of detail-oriented
people and create a plan on the frequency of
monitoring the program as well as the
measures to be monitored.
Jubin T

16. Assessing a campaign's effectiveness depends
on the objectives you set previously. The more
detailed your goals are, the easier it is to measure
the progress of achieving your objectives.
For example, if the objective of a one-month long
Facebook advertising campaign is to gain 10,000
likes and you have only 1,500 likes on Day 20 of the
campaign, achieving your goal is unlikely unless the
campaign is changed for the remaining 10 days.
Jubin T

17. A review of the internal and external marketing
environments as well as the company’s operation.
Joyson

18. WHAT’S INCLUDED IN A MARKETING AUDIT?
1.
2.
3.
4.
5.
6.
Joyson
Marketing
Marketing
Marketing
Marketing
Marketing
Marketing
Environments
Strategy
Department
Systems
Productivity
Functions

19. 1.MARKETING ENVIRONMENT
A review of the:
- Organisation (Internal Environment)
- Suppliers
- Distributors and Dealers
- Customers
- Competitors
- The Public’s View
Joyson

20. 2. MARKETING STRATEGY
A review of the:
- Vision, Mission & Position Statement
- Marketing Objectives and Goals
- Marketing Strategy
Joyson

21. 3.MARKETING DEPARMENT
A review of the:
- Formal Structure
- Functional Efficiency
- Interface Efficiency
Jithinlal

22. 4. MARKETING SYSTEMS
A review of the:
- Information System e.g. CRM
- Planning System
- Control System
- New Product Development System (NPD)
Jithinlal

23. ROI
Analysis of:
- Profitability
- Cost Effectiveness
Pooja

24. keting Mix
A review of the:
- Product
- Placement
- Price
- Promotion
- People
- Physical Evidence
- Processes
Pooja