Information provided in this presentation are taken from NanoMarkets' report:-"Smart Glass Opportunities in the Automotive Industry—2014." It makes an assessment of smart glass technology for automotive applications. It also highlights the key trends that are likely to shape the revenue potential of smart automotive sector in the coming years.

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Opportunities for Smart Auto Glass
NanoMarkets, LC
March 2014
© 2014 NanoMarkets, LC
www.nanomarkets.net

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ABOUT NANOMARKETS
• NanoMarkets provides industry analysis of advanced materials
markets in the energy and electronics sectors. We have been
covering these activities for a decade.
• Our work includes market, company and technology analysis,
market forecasting and due diligence.
• Offerings include reports, custom consulting, seminars/webinars
and in-house training. NanoMarkets is based in US, with
extensive contacts all over the world.
© 2014 NanoMarkets, LCwww.nanomarkets.net

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ABOUT THE REPORT
This report provides an in-depth analysis of the worldwide market for smart glass used in
cars and trucks identifying the main opportunities that smart glass presents for glass and
coatings makers as well as for the car firms themselves. In addition, the report includes
an eight-year (volume and value) forecast of smart auto glass with breakouts by materials
technology and functionality.
The report incorporates a technology assessment of the latest smart glass technologies
for the automotive sector including self-tinting glass, self-cleaning glass, self-healing glass,
and automotive display glass. Applications covered are windshields, mirrors, sunroofs,
other automotive windows and dashboards. The report also discusses the glass-related
opportunities that NanoMarkets sees emerging as the result of the latest trends in
automotive infotainment systems.
This report pinpoints the main trends that will shape the revenue potential of smart auto
glass in the next decade. Noting that many of the smart glass technologies used in cars
and trucks have low performance and short lifetimes, this report analyzes how
performance will be improved and how this can lead to enhanced revenue streams for the
firms involved with smart auto glass, both as technology providers and as OEMs.
www.nanomarkets.net ©2014 NanoMarkets, LC

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RELATED REPORTS
Smart Mirrors Markets 2013
Smart Glass in the Automotive Sector 2013
Smart Windows Materials Markets: 2014-2021
Smart Glass Opportunities in the Automotive Industry -2014
www.nanomarkets.net ©2014 NanoMarkets, LC

5. wwwecisolutionscom
www.nanomarkets.net
SMART AUTO GLASS: MEANING
©2014 NanoMarkets, LC
Electronics-embedded glass:-
Antennas and heaters have been embedded in-or laminated on-glass for decades, but now,
we can also see potential market for other kinds of embedded glass .
Smart privacy glass:-
Here, it refers to PDLC glass, which is just another type
of self-dimming glass. There is not much clarity about use
of this product for general window applications.
Self-cleaning glass:-
Various coatings are
available but wiper less
windshield still far from
reality.
S
Self-dimming
windows:-
For this, SPD technology
seems to score better
over electrochromic,
photochromic and
thermochromic
Smart mirrors:-
A mature market for smart auto
glass. Gentex has been selling
smart mirrors for decades and
the business still continues.
Self-healing glass:-
Are possible with coating
capable of removing cracks
from glass and mirrors but,
more advanced products in
this category are not yet
available

6. FACTORS INFLUENCING THE USE OF SMART AUTO GLASS
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Glass Type Safety Comfort Design/style Fuel Economy
Self-Cleaning
Cleaner windshields
make for safer driving.
But at present these
coatings are not ready for
auto applications
Clear view enhances
the driving experience
for both the driver and
passengers
Even though they are
primarily introduced
for their functionalities,
they do add onto the
style features of a
vehicle
Not much clarity on
impact on fuel
economy
Self-Repairing
It might make auto glass
more protected from
scratches and cracks, but
conventional auto glass
do possess such features
to some extent
Even though they are
primarily introduced
for their functionalities,
they do add onto the
style features of a
vehicle
Self-Tinting
Well deployed for auto
mirrors and could add
more controls to tinted
windows
Glare and bright
sunlight can be
controlled, making it
more comfortable for
drivers and
passengers
These features add
onto coolness of
vehicles
Self-dimming glass
can enhance the
capability of keeping
inside of vehicles cool
Device-
Embedded
Glass
Touch screen and HUDs
may be the safest way to
interact with complex
dash display-or not
Touch screen and
entertainment features
may make some
contribution to comfort
Dashboard being the
key focus of design in
cars, embedded
sensors and other
devices may help in
this regard
May have some
impact in the area of
environmental control
systems

7. wwwecisolutionscom
www.nanomarkets.net
SELF-TINTED GLASS IN AUTOMOTIVE SECTOR AND THEIR TYPES
©2014 NanoMarkets, LC
Electrochromic Photochromic Thermo-
chromic
PDLC SPD
Status
Dominant smart
windows materials
platform
Niche Niche with limited
dimming
capabilities
Limited to privacy
glass only
Niche products
mainly used in
autos
Materials
Polymers and transition
metal oxides
Photochromic film
Hybrid materials
Catalytic
platforms
Enormous
potential,
Vanadium dioxide
is often referenced
Liquid crystals of
various kinds
Polydiode and
similar materials
Opportunities
More materials in this
class that can be
commercialized
New sales
territories and
more hybrid
solutions
New materials
platforms have
considerable
opportunities
Better power
consumption,
PDLC/EC, reverse
PDLC, hybrids etc
Limited by RFI
franchise, but
better materials
are being sought
out
Advantage
Low power
consumption, good
switching times
Unclear – maybe
price
Low price and
ease of integration
into IGUS
Switching time and
level of light blocking
for large panels
Future
Better manufacturing
options, lower prices
Opportunity for
innovations
Competition for
conventional
retrofit window film
Not much clarity on
its ability to breakout
from this niche as
PDLC is just a form
of privacy glass
Could be more
widely used
perhaps in a
version using
new materials.
RFI seems open
to new products

8. OTHER TYPES OF AUTOMOTIVE SMART GLASS
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PDLC Privacy Glass:-
Just another kind of self-tinted technology, but
as it never gets all that clear, not suitable for
standard windows applications.
More suitable for buildings but still finds its
application as privacy glass in cars too.
Most likely to be used in limousines and taxies.
Smart Mirrors:-
Also called a self-tinted mirror, seems to be a
mature part of smart auto glass market.
But we see limited opportunities ahead, as this
market is dominated by one company, Gentex.
Some limited opportunities exists where these
mirrors can be integrated with additional
embedded functionality of some kind.
Self-Cleaning Glass:-
There is a big safety-driven potential market
for smart glass in automotive sector.
There are limited simple coatings available
which can enable self-cleaning properties in
glass.
Mostly used by small suppliers but again they
are not really effective or long lasting.
Self-Healing Glass:-
Very much similar to self-cleaning glass in
regards to its development, but has huge
market potential.
From technical perspective they are much
more difficult to create.
However there are plenty of reasons,
aesthetics and safety to name a few, for self-
healing glass to gain recognition.

9. www.nanomarkets.net
EMBEDDED INTELLIGENCE IN SMART AUTO GLASS
©2014 NanoMarkets, LC
Heads-up displays:- Have been used in cars for many years
in the form of systems to project images onto the windshield.
However more sophisticated Heads-up displays likely to
emerge, where windshield may become a transparent display.
Other Displays:-Gentex already offers a mirror with a video
display that can be used for information delivery, alerts and
notifications and owner’s manual information. This can be a
model for the future of car displays.
Lighting:-Map lights or soft cabin lights can be embedded in
glass. Functionality of windows and lighting could be merged
together.
Solar panels as windows:-Solar panels can be integrated in
windows that could run heating and lighting in cars.
Touch and gesture controls:-Touch controls are already
present in cars, we expect to see more on touch controls
followed by gesture control. There are big glass related
opportunities but not in the immediate future.
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10. FIRMS THAT WILL SHAPE SMART AUTO GLASS INDUSTRY
www.nanomarkets.net ©2014 NanoMarkets, LC
Firms Description
3M
Leading supplier of conventional window films with a strong brand name.
Quite active in the auto windows space with many different kinds of products.
Being a materials firm, 3M has the resources that can be a major influencer in the
smart windows market.
Gentex
Dominant player in the auto mirror space and continues adding value through
enhancements.
May extend its electrochromic technology expertise into smart auto windows.
Has already gone into smart aircraft windows business.
NSG/ Pilkington
NSG being a licensee of RFI’s SPD technology, also a supplier of self-cleaning
windows through its Pilkington’s subsidiary, a company worth watching in smart
windows segment
RFI
Only company producing SPD technology but licenses more than 40 firms,
Hitachi being one such material manufacturers
SWITCH Materials
Strong interest in auto glass and develops hybrid photochromic/ electrochromic
glass
Saint- Gobain
Active in smart windows through a number of ways, one being ownership of Sage
Also offers SPD, self-cleaning glass and retrofit window products and a major
supplier of auto glass

11. OPPORTUNITIES FOR GLASS MAKERS
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Large glass firms are the
obvious beneficiaries from the
trend towards the use of
smart auto glass
AGC, Corning,
Saint-Gobain, Guardian
Industries, NSG/Pilkington
and PPG are a few glass
firms to watch in this space
Several of these glass
firms are involved in
alliance with technical
firms in order to make
use of this trend

12. www.nanomarkets.net ©2014 NanoMarkets, LC
None of the big chemical
companies other than 3 M
seems to play an active role
in the smart windows market
at present
3M, world’s leading
supplier of films has
numerous non-dynamic
solar films in its portfolio
OPPORTUNITIES FOR SPECIALTY CHEMICAL COMPANIES
Other than 3M , BASF,
DuPont, Eastman
Chemical/Solutia, Solvay
and Toray are other key
firms to watch

13. www.nanomarkets.net
MARKET FORECAST: SMART AUTO GLASS BY GLASS TYPE
©2014 NanoMarkets, LC
CAGR
is more
than
45%
0
500
1,000
1,500
2,000
2,500
3,000
3,500
2014 2015 2016 2017 2018 2019 2020 2021
$Millions
Device-embedded and
related
Self-repairing glass
Self-cleaning glass
Smart mirrors
PDLC privacy glass
Active self-dimming
windows
Passive self-dimming
windows
Smart mirrors
seems to be the
main driver and
will continue
driving demand for
auto smart glass
in coming eight
years
In near future, we
don’t see much
growth for any
particular type of
glass, but self-
cleaning, self-
healing and active
self-dimming
definitely have
potential

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