This presentation for my class of digital and social media strategy.

1. My campaign
Nao Koroki
Prof. Kristin Comeforo
MKT223 Digital and Social Media Strategy

2. My selected zones and vehicles
• The social community zone
• Facebook
• The social publishing zone
• You Tube
• Blog

3. My campaign details
• The message is “Tell me your Adventure”:
• In this campaign, you can be the game producer if your
idea chosen from our funs.
• And also if your age is more than 12 years old and less
then 18 years old. You can be candidate!!!
• It is kind of the unpaid summer intern program. This
campaign will starts from in this summer.
• My vehicles for this campaign are Facebook, You Tube,
and Blog.

4. My campaign for Facebook
• Visit SQUARE ENIX’s official Facebook account and click the
like button, you can participate our fun campaign.
• In this campaign, I will engage the users to be candidate and
voter. First, I will post this message via Facebook: “Tell me
your Adventure!! And this content is “Now, we are looking for
some one has creative ideas to corporate our new game
product.
• If your age is more than 12 years old and less then 18 years
old. You can be candidate!!! And you can get great experience
in this summer 7/5-8/15.
• You can work in our company as game producer assistant! For
more details click our official blog site SQBlogNA.

5. My campaign for Facebook
• I will use this company’s Facebook page to share the
candidate information, photos, and their presentation as
examination for the summer intern.
• The presentation must be uploaded via our official YouTube
site. Focusing on the voters, they can check this information
via Facebook page and also they can communicate with
candidates directly via this page.
• Voters also can vote via this page. It means to decide the
winner, finally I will calculate how many liked the candidates
earned. So, I will engage the customer make clickable like
button because your “1 like” can support the candidates.

6. My campaign for You Tube
• I will create the special site in this company’s official You Tube
channel whose name is SQEXMembersNA.
• And also I will post and announce this content “Please upload
your presentation about your idea for adventure game”.
• It should be include the details of your game
story, character, why you want to get this summer intern
campaign.
• This presentation should be 10 slides and the time range is 10-
15min.

7. My campaign for Blog
• I will create the special blog page whose name is SQBlogNA
for candidates and votes.
• In this page, I will report this campaign’s status daily in the
period.
• And also, I will update each candidate’s information and create
the charts how many people vote him or her and Why they
support him or her ideas.
• I will analyze it and post it daily.

8. Digital initiatives
• I think I will use mobile in my digital and social strategy to
increase page views, funs, and website traffics.
• For example, utilizing advertising in the game, I will
create the advertising to announce my campaign while
customers are playing this company’s mobile game
application.

9. Manage and Measure
• Focusing on manage and measure, I will look and
calculate the Facebook page, YouTube site and Blog’s
CPC. And I will measure and evaluate it.