This is a digital content marketing strategy flow: the strategy & different steps to a successful implementation of a digital roadmap into your company.

1. Content RoadMap Version: 1.0
project: Content Strategy Creator: Yves Ferket
Copyright: Nascom
page 2 / 4
Version: 1.0 | Modified: Thu Mar 21 2013
Steps
Discovery Design Delivery Deploy Drive Traffic & Measure
Flow
Goals & Audience: Customer Map content Content Channel Content
Briefing Digital
Objectives Personas Content on Site Templates Inventory
Marketing of
Journey
Content
who what when Partners Search
Meta Info
Goal 1 Goal 2 Goal 3 Goal 4 Goal 5 Ads
Goal Match
Social
E-mail
Content resources
Persona Match Content
Plan
Nascom Digital
Store Marketing Wheel
Content Purpose Content
Analysis
Tone of Voice Budget Content People
Team Member
CMS/DAM DB with API
Content Content Content Gap Content Measure
Inventory Ideation Analysis Keywords
Content
Calendar
1 2 3 4 5 6 7 Version/ Google Facebook Social
Localize Analytics Insights stats
Content Content
Budget Team Measurement feedback loop
▪ Goals & Objectives: Why are whe doing this; What ▪ Map Content on Site: Create a site map where you will ▪ Channel Inventory: What are your online ▪ Content Briefing: ▪ Digital Marketing of Content: Now that we put
would be the outcome assign content catégories channels ▪ Who: assign a person... all the effort in creating the content, let's drive
▪ Audience Personas: What are our different customer ▪ Content Templates: Define content templates which ▪ Facebook: one or more (global) pages ▪ What: to create content traffic to it
types explain: ▪ Twitter: accounts in different languages? ▪ When : by a certain deadline ▪ Nascom Digital Marketing Wheel: Nascom's
Explained
▪ Customer Journey: What questions are we trying to ▪ Meta info: Short descriptive description of the what ▪ Linked In : Linked In company pages ▪ Store Content: framework of promoting your content
answer in the buying process ▪ Goal Match: To which goals will this content contribute ▪ Youtube: or other video channnels ▪ CMS: in a content management system ▪ Measure: Measure the consummation, reach,
▪ Content analysis: What content do we have, would be ▪ Persona Match: to which customer types will this appeal ▪ Content Plan: ▪ DB with API: a Database which can be sharing and engagement across your different
good to have, …and is missing. What keywords? ▪ Purpose : What are we trying to achieve e.g. subscribe, ▪ Budget: which budget for which content accessed by an API channels
▪ Content Budget: What's the budget we can spend on a … ▪ Content: Prioritizing content to the budget ▪ Version Localize: Rework and localize content ▪ Measurement feedback loop: Learn from
regular basis ▪ Tone of voice: informal, eductional, corperate,… ▪ People: External /Internal people if needed measurement and adapt where necessary.
▪ Content Team: Who will be creating, gathering, ▪ Team Member: Who's responsible ▪ Content Calendar: what-where-when Conduct A/B tests where needed
approving, submitting… the content