The quality of the content on your website says a lot about the quality of your business. If a prospective client was to visit your website and see’s poor quality content, they will associate the poor quality of the content with poor quality services or products. Content on your website is a showcase for your business to provide valuable content to potential customers. The content on your website allows you the opportunity to show any potential customers that you have a deep understanding of their problems and that your solution is best available.

2. Why poor quality content can damage your business
The quality of the content on your website says a lot about the quality of your business. If a
prospective client was to visit your website and see’s poor quality content, they will associate the
poor quality of the content with poor quality services or products. Content on your website is a
showcase for your business to provide valuable content to potential customers. The content on your
website allows you the opportunity to show any potential customers that you have a deep
understanding of their problems and that your solution is best available.
Many businesses don’t take full advantage of their online presence by not completely understanding
how a website fits into their overall marketing strategy.
Poor quality content attracts poor quality clients
If you provide poor quality content on your website then the message you are giving out is that you
are cheap or your business is cheap. This in turn leads to poor quality leads.
Poor
quality
clients
Poor
quality
Content
Poor
quality
Leads
Poor quality leads waste time in the sales cycle
Since they are poor quality leads they will inevitably waste your sales cycle time, because they are
looking for a cheap option that was reflected from the poor content.
Poor
quality
Leads
Time
wasted in
sales cycle
Poor
Conversion
Poor quality leads rarely convert into paying customers, and they just waste your valuable time
going round the sales cycle. Poor quality leads go back and forth in the sales cycle, trying to
negotiate a better deal for themselves. Rather than have your sales team waste their time on poor
leads wouldn’t the time be better spent on pre-qualified leads with a high proportion of conversion.

3. Pre-qualify your leads with quality content
Quality content acts as a barrier to attracting poor quality leads. Because the more valuable content
you provide to potential customers the more information they have to base their buying decision on.
So when the times comes for your sales team to engage with the potential customer, the higher the
probability is that the potential client will convert to a paying customer.
Quality
clients
Quality
Content
Quality
Leads
High quality content leads to better conversions
By providing quality content to your potential customers, you are filtering out people and
organisations that may not fit your product or service. The quality content filter will provide
information necessary to the buying process by answering any doubts that the potential customer
may have. By using this approach you are increasing your changes of conversions
Quality
Leads
Effective
sales cycle
Higher
chances of
Conversion
If you found this article useful, I would be interested in your opinion on how quality content can
attract qualified leads.
Nash Rahman – Freelance
Writer|Blogger|SEO Copywriter
“Helping Your Business To Grow and Profit”
Contact: Nash.Rahman@gmail.com