Hofstede's cultural dimensions: United Kingdom

1. The United Kingdom
Made by the students of BF-20DM
Nazarchenko Nataly
Semykhat Olha

2. 2
Geography
United Kingdom includes:
England, Scotland, Wales, and
Northern Ireland.
Type of Government :
Constitutional monarchy
Major languages:
English, Welsh, Irish Gaelic,
Scottish Gaelic.
Main Religion: Christianity
England is the most populous
part of the U.K., with 49
million inhabitants.
Capital of the UK: London.

3. 3
British Culture - Basics
Christian religious
life
Symbolism
Cuisine
Festivals
Art
Literature
Music and
performing arts
Media
Sport
Monuments

4. 4
Power Distance
 Score is 35
 Inequalities among
people should be
minimized
 PD index lower
among the higher
class in Britain than
among the working
classes

5. Individualism
 Score is 89
 British are a highly
individualistic and
private people
 Children are taught to
think for themselves
and to find out what
their unique purpose
in life is
 Personal fulfillment

6. Masculinity
Score is 66
Highly success
oriented and driven
The British is being
able to "read
between the lines"
People in the UK live
in order to work and
have a clear
performance
ambition.

7. Uncertainty avoidance
Score is 35
Happy to wake up
not knowing what
the day brings
The British are
comfortable in
ambiguous
situations
The high level of
creativity and
strong need for
innovation

8. 8
Pragmatism
Score is 51
A dominant
preference in
British culture
cannot be
determined

9. 9
Indulgence
 Score is 69
Willingness to
realize the impulses
and desires with
regard to enjoying
life and having fun
 The higher degree
of importance on
leisure time

10. 6-D Model, United Kingdom

11. Tips and Recommendations
The British like to be part of a team and like the
team to have a companionable atmosphere
The British can misinterpret direct speech as
rudeness, aggression and arrogance
Humour is acceptable and expected in virtually
all business situations.

12. Tips and Recommendations
 Self-promotion is not appreciated in the UK.
Women play an increasingly prominent role in
business life - especially in service industries.
 Colleagues will virtually always use first names
amongst themselves. It is considered very formal
and distancing to use surnames.
 Formal dress codes of dark blue and grey suits are
still predominant