Helpful tips to improve your email marketing results.

1. 4 Tips to Improve Your
Email Marketing?
By Natalie Giddings !

2. Keep It Light
The average reader skims a
newsletter for 51 seconds. Don’t
squeeze too much information
on the page. !
!
3 or 4 major headings with
25-35 words per story
maximum. Then add a link back
to your website for the full story. !

3. Add More Links
Research shows that the more
links you add, the more activity
happens and higher the click
through rate. It is just another
way for you to be helpful.!

4. Add Smiley Faces
Studies have shown that
people are naturally drawn to
human faces. Indeed click
through rates can increase by
up to 90%. !

5. Measure!Measure Measure
Highly advance reporting is already!
built in to any good email program. !
The only way to truly learn what !
makes your gets your audience
attention. You must familiarise !
yourself with the reporting.!
!

6. Did you know?
•! Email marketing has the best ROI per dollar spent then
any other medium.!
•! There is predicted to reach 3.8 billion email accounts by
2014.!
•! 74% of online adults prefer email for commercial
communication.!
Click here to preview the
‘Effective Email Marketing Guide’ By