14. ADVERTISING AWARENESS & EFFECTIV
RTISING AWARENESS EFFECTIVENESS
T F C
ARE AWARE OF F TURN TO THE CONNECTED
THE CONNECTED PLATFORM M PLATFORM
ADS A
ABOUT
ON THEIR DEVICEE W
WHEN THEY DON’T KNOW
OF THOSE AND HAVE SOME LEVEL OFF WHAT THEY WANT
W
WITH IT
T
C
W
WHO NOTICED AN AD
CLICKED ON THE AD FAMILIARITY TO WATCH OR ARE
TO
LOOKING FOR A
LO
O
SPECIFIC PROGRAM
SP
PROVIDED THEIR
EMAIL ADDRESS
WHILE VISITING AN CALLED THE 1.800 NUMBER
INTERACTIVE CHANNEL WHILE VISTING THE CLIENT’S ARE ACCESSING
G
INTERACTIVE CHANNEL THE FEATURE WHEN WATCHINGG MORE THAN
O
WITH OTHERS
S
W
WOULD RECOMMEND
THE SMART TV PLATFORM
TH
TO OTHERS
TO
TO AN INTERACTIVE CHANNEL INDICATE
SAID THEY THEY PLAN TO USE THE DEVICE
IN THE FUTURE THE SAME OR MORE (45%)
VISITED THE IN THE NEAR FUTURE
CLIENT’S WEBSITE (3 MONTHS)
AFTER VISITING
INTERACTIVE CHANNEL
‘LIKED’ ON FB
AFTER VISITING
INTERACTIVE CHANNEL
OF THOSE WHO VISITED AN
INTERACTIVE CHANNEL SAID THEY
A CLIENT’S APP
W
WHO CLICKED/INTERACTED
HAD INTENT TO
PURCHASE
83% HAVE USED
CONNECTED
RECOMMENDED
PLATFORM;
WHO CLICKED/INTERACTED
HAD INTENT TO
VIEW
. Rovi/Nielsen: Smart TV Field Study Phase II, October 2011
Sample: 500, connected device owners in the U.S., age 18 -54
Rovi/Nielsen: Smart TV Field Study Phase I, September 2011
Sample: 500, connected device owners in the U.S., age 18 -54
*Percentages are based on number of study respondents, unless otherwise stated. *Percentages are based on number of study respondents, unless otherwise stated.
Copyright ® 2011 Rovi Corporation. Copyright ® 2011 Rovi Corporation.
CO
COLLATERAL
ROVI CORPORATION NIEMAN PORTFOLIO | 2011
27. OA K G R OVE
T O W N H O M E S
LOGO IDENTITY
OGO
BARRY SWENSON COMMUNITIES NIEMAN PORTFOLIO | 2011
28. SOL AR VAL UES
LLC.
P A I N T I N G
CG
SilverMill Courtney
S
professional real estate brokers
Gregory
LLP
Staniford
LOGO IDENTITY
OGO
VARIOUS LOGO DESIGNS NIEMAN PORTFOLIO | 2011
