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TOP TEN TAKE AWAYS –
USEFUL SOCIAL MEDIA
CONFERENCE

SPARKCENTRAL – PROPRIETARY AND CONFIDENTIAL
1. Make ordinary moments, extraordinary
SPARKCENTRAL – PROPRIETARY AND CONFIDENTIAL
2. Marketing started the game,
but customer service
will win it for the brand.
SPARKCENTRAL – PROPRIETARY AND CONFIDENTIAL
3. Have an escalation
procedure in place
before a crisis happens
SPARKCENTRAL – PROPRIETARY AND CONFIDENTIAL
4. Focus on
your
customer’s
time, not the
rep’s handle
time

SPARKCENTRAL – PROPRIETARY AND CONFIDENTIAL
5. 32% of brands
have a dedicated
support handle

SPARKCENTRAL – PROPRIETARY AND CONFIDENTIAL
6. Provide in
channel
resolution,
not
deflection

SPARKCENTRAL – PROPRIETARY AND CONFIDENTIAL
7. Approach social
media like a friend,
not a company
SPARKCENTRAL – PROPRIETARY AND CONFIDENTIAL
8. Collaboration
between teams is
imperative to
supporting
customers
SPARKCENTRAL – PROPRIETARY AND CONFIDENTIAL
9. Online,
nowledging the
stomer’s issue
the best thing

SPARKCENTRAL – PROPRIETARY AND CONFIDENTIAL
10. Thank you

SPARKCENTRAL – PROPRIETARY AND CONFIDENTIAL
Matthew Finneran | @mattfinneran|
@sparkcentralHQ

SPARKCENTRAL – PROPRIETARY AND CONFIDENTIAL

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