Nathalie GIL presents on developing a multi-screen digital strategy for Alpharooms. The objectives are to double conversion rates, increase mobile conversion fourfold, reduce bounce rates by 35%, and cut time to price itineraries in half. This will be achieved by implementing a new responsive web design site across platforms like Twitter, Facebook, Google+, blog and YouTube. Independent hotels can also apply this strategy by optimizing SEO, ensuring easy content management, and integrating booking engines.