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Nathalie GIL - MBA2A Course Instructor: E. Craig
Final Exam case study - Alpharooms
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Final Exam case study - Alpharooms
BUSINESS OBJECTIVES
 DEVELOP A MULTI-SCREEN STRATEGY
 IMPLEMENTATION OF THE NEW RWD SITE
 Making a positive ROI in week one
 Dropping the average time on site
 Build new features for users and implement
them more rapidly
DEVELOP A MULTI-SCREEN SITE
THE NEW SITE
using
RESPONSIBLE WEB DESIGN
Alpharooms’ Goals:
Double its overall conversion rate
 Increase mobile conversion rate fourfold
 Reduce mobile bounce rate 35%
 Cut the time required for customers to
price their itineraries by half
FIGURES
Customers’ Feedback
Customers’ Opinion about the Services
ACCREDITATION & AWARDS
HOW TO APPLY THIS DIGITAL STRATEGY
TO AN INDEPENDENT HOTEL?
Ensuring that the hotel is best primed to be found in
search engines like Google, Yahoo and Bing, using the SEO
strategy
 Guaranteeing that content management systems are
intuitively designed to allow users to add and remove text,
images and promotions with ease.
Creating a website designed to easily integrate with most
major industry booking engines, including iHotelier, SynXis
and OPERA.
SOURCE
https://www.alpharooms.com/

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Final Exam case study - Alpharooms