facebook marketing

April 3rd, 2013 Published by: NathanBai

NathanBai's eBook
the experts to help you aim your target dead center at the target
Facebook Advertising Made bull’s eye for your market.
Easy • Advertising with Facebook Task – Attract and Engage
April 2nd, 2013
This is when you experience the control and flexibility of
advertising with Facebook. Your task is
directing targeted visitors to exactly what part of your
advertising campaign you want them to see.

There is a wide range of options, both within Facebook and
without. Directing visitors to your

Facebook pages multiplies your ad campaign effectiveness
automatically. Another article on

advertising with Facebook will explain this process, covering
Events and Promotions

How to Create Successful Facebook Advertising The second part of this task is engaging your customers. Your
advertising goal is promoting content and value beneficial to
Facebook advertising is a journey whose destination is
your customers. By building trust you build a relationship
Success. To reach that destination there are decisions to make
deeper than business to customer. There are many ways to
and tasks to master. Decision one, how to get started. Which
promote content and build trust at this point. Your task is
of the three current, ways to use Facebook will you choose?
learning to write Facebook advertisements with the most
• Facebook for business only – Facebook Business account clarity and efficiency.

If you only use Facebook for management of your business The next tasks you learn on the way to successful Facebook
pages and ad programs, you might choose this way. There are advertising are budgeting, and testing
upsides and downsides in this choice. If you already have a advertisements.
Facebook personal profile account, you have already excluded
• Advertising with Facebook Task -
this option.
Budget Development Effective advertising depends on
• Facebook Personal Profile for private use – Business Fan
competitiveness of your keywords. There are two cost models.
Page for business
Ad
Combining business use with personal contacts may not be programs start by bidding and budgeting.
something you want to do. The answer is a Facebook Fan page.
• Advertising with Facebook Task – Testing
The power of a business only fan page is how it opens up
your business, products and services to the world beyond your Maximizing effectiveness of your ads is the task at this point.
Facebook friends. Testing online advertising experience
helps to get your ad program running quickly at maximum
• Facebook Personal Profile for business and Facebook
effectiveness.
Business Fan Page
This is the option maximizing interactivity between your
business and the world. 3 Effective Facebook Advertising Tips For
With that decision made, you are on the way. Now come some Promoting Business On Facebook
exciting and critical tasks to master. There are many ways and various places to advertise on the
• Advertising with Facebook Task – Targeting Internet. Social networking like Facebook, MySpace, and
Twitter is a great way to build relationship with people and
This is your introduction to the power of advertising with
generate targeted traffic to your business. Facebook, particular
Facebook. You decide who sees your ad
platform that’s gaining momentum really fast, has become
programs using keywords and variables covering every
the No.1 networking site ahead of MySpace. Many people on
aspect of eight hundred million Facebook users. Your
Facebook are interested in every little niche, which means
task is mastering definition of your market. The better
there’s a market for everything here. Make sure you include
you accomplish this task the bigger the response to your
Facebook advertising tips in your online campaign.
advertising campaigns. This may be the right time to call on
• How to create Facebook account

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The first of Facebook advertising tips is that you need to million minutes on Facebook in August of 2010, while Google
know how to create the facebook account. You had better users only spent 39.8 million minutes on that site in the same
keep your profile simple because your purpose here is not month.
to bust your business but to build relationship with people. These are staggering and unprecedented numbers in the social
You should not try to be someone else, just be yourself media world. Given the number of
because it’s the important key when advertising on Facebook. people who traffic the site and the amount of time that they
When marketing your business on Facebook, discretion is very spend on Facebook, it is safe to say that Facebook advertising
important for you, you should not post about your business could be a dream come true for any marketer looking to
all the time. You need to let people know about you before leverage their
advertising your business to them.
• Test your Ads advertising dollars in the world of social media marketing.
Considering that the number one
The second of Facebook advertising tips you need to consider
is to test your ads. It is crucial for you is to separate their
commodity that any marketer seek is traffic and Facebook
ads by gender. You should do that because men and women
is quickly taking the lead as the most visited site, Facebook
will generally click on different types of ads. It’s a big mistake
would be the number one site to produce marketing success.
for anyone who ignores this step; not testing your ads means
The figures above reflect that Facebook is lucrative ground for
no increase in the effectiveness of your ads. Doing well at this
marketers to plant their advertising dollars in.
tip, you will find out that not only do men and women respond
differently, but the price is different as well. Where Facebook is concerned, Facebook advertising is a win-
win situation between Facebook and the marketer. This is true
• Create an interactive landing page
because almost all of Facebook’s annual revenue comes from
Creating your interactive landing page on Facebook is advertising. Facebook has also made the deal rather sweet for
also one of Facebook advertising tips that you should the marketer. In comparison to the price of getting a piece
take consideration into when promoting your business on of Google’s market share over the past 9 years, Facebook
Facebook. It’s not difficult to carry out that advertising advertisers will spend only a fraction of the hundreds of
campaign; moreover, you don’t have to take much of an thousands of dollars that Google advertisers have spent to
effort to do so. The response may be slow or really fast as it get traffic. Let’s consider another social media site that runs
depends on how well your ad is crafted and the kind of market customer ads on their site. In fact, Linked In charges over four
you’re targeting. Keep learning, expanding your knowledge, times the average cost for a Facebook advertisement. At the
and then get involved and get working on it. It’s very essential end of the day Linked In advertising is far less effective as it
for you to write, give meaningful information to people, and markets to a much smaller audience than Facebook. Twitter,
gently request them to share their views on it. Of course, you on the other hand, has just begun to run customer ads and
should also share your views on their profiles and notes. Keep there are no statistics to speak to their potential cost or value.
being positive because a positive attitude attracts winners to
Another advantage of Facebook advertising is that through the
you.
user profile the advertiser has easy
access to their potential customer’s geographic location, their
demographic information, and their

interests, education, and connections. Not only that but, a
marketer can propagate their message

through multiple social channels with the potential to cause
their ad to go viral. This leads to precision targeting, which
Why Facebook Advertising Is Becoming the King of ultimately produces more targeted traffic, more conversions,
Social Media Advertising? and more sales through Facebook advertising. All of this
Before I talk about why Facebook advertising has the potential activity can only produce a lucrative and satisfying outcome
to knock all other social media for both the marketer and Facebook.
advertising out of the water, I want to look at a few statistics.
We know that Facebook is quickly

becoming the #1 social media site on the worldwide web, but
let’s look to the numbers to substantiate that phenomenon.
Did you know that between January of 2007 and April of
2010 Facebook multiplied its number of unique visitors from
20 million to 140 million? In essence it multiplied its growth
a whopping seven times in a little over three years. Facebook 15 Tips for More Effective Facebook Advertising
now receives over 3.2 billion visitors in any given month. 1. Split Test Your Ads
In August of 2010 Facebook exceeded Google in its market Split testing is the secret to successful Facebook advertising.
share of internet traffic. In fact Facebook users spent 41.1
2. Bookmark The Ad Help Center



Here is the Facebook Ad Help Center to check out if you want When viewing your Facebook Ads Insights dashboard when
answers from Facebook directly. you notice the “Action” keep in mind that this metric is the
number of fans that ad has generated.
3. Drive Traffic to a “Reveal Tab”
Driving fans to a page that contains a “Reveal Tab” hiding 12. Hyper Target Your Ad
exclusive Fan content is the most effective way to convert By targeting an image and ad copy to a very specific and
visitors to fans. hyper targeted demographic group you can increase your click
through.
4. Include an Email Capture form on Your Fan Page
Capture the email address of the lead to your website and then
Targeting Fans of relevant pages on Facebook will help your
follow up with them using an
campaign perform well.
autoresponder email system such as Aweber. 13. Getting Ads Approved
Facebook ads get approved by employees, not interns. These
5. Advertise a Page Within Facebook
employees are regular people and make mistakes, so getting
By advertising a page within Facebook you give people the
an ad disapproved now doesn’t mean it won’t be approved an
ability to “Like” your page (Or RSVP to
hour from now.
your event) without ever clicking on your ad. 14. Be Aware of Facebook’s Time Zone when Approving Ads
Facebook is located in Palo Alto, which means they are in the
Advertising that contains Facebook features like the “Like” Pacific Standard Time (PST) Zone.
button is larger than other advertising and
This means that you are going to get your ad approved during
certainly attracts more attention and drives a better CTR than the hours of 8am to about 8pm PST.
an ad without these features.
It generally takes between 1-6 hours to get an ad approved.
6. Strive to Get The Best CTR Possible
The higher your CTR is, the lower your cost per click (CPC) 15. Read the Ad Guidelines
will be. Read the official Facebook ad guidelines www.facebook.com/
ad_guidelines.php
Test several different images to see which one works the best.

Try targeting your different ad images to different
demographic groups to find the group that clicks

through the most.
7. Target Friends of Connections
Use peer pressure to your advantage.

When an ad shows the viewer that one of their friends has
already “Liked” the ad, this increases the

chance the viewer will click it.
8. Use Coupons on Your Landing Page
Facebook Advertising Made
Coupons will help sell your product. The more product you Easy
sell, the more advertising you can afford to do.
9. Offer a Free Gift
Offering free eBooks, videos, and eCourses are excellent ways
to capture email addresses, and gain the trust of subscribers
who will then be more likely to buy products you offer.

10. Monitor your Ads Carefully

Being aware of your CPC will save you from over paying.

If the CPC you are being charged is to high, change the ad and
develop a more compelling ad that will allow you to buy traffic
at a more affordable rate.
11. An “Action” is an in-ad Like How to Create Successful Facebook Advertising
Facebook advertising is a journey whose destination is
Success. To reach that destination there are decisions to make



and tasks to master. Decision one, how to get started. Which • Advertising with Facebook Task -
of the three current, ways to use Facebook will you choose? Budget Development Effective advertising depends on
• Facebook for business only – Facebook Business account competitiveness of your keywords. There are two cost models.
Ad
If you only use Facebook for management of your business
pages and ad programs, you might choose this way. There are programs start by bidding and budgeting.
upsides and downsides in this choice. If you already have a • Advertising with Facebook Task – Testing
Facebook personal profile account, you have already excluded Maximizing effectiveness of your ads is the task at this point.
this option. Testing online advertising experience
• Facebook Personal Profile for private use – Business Fan helps to get your ad program running quickly at maximum
Page for business effectiveness.
Combining business use with personal contacts may not be
something you want to do. The answer is a Facebook Fan page. 3 Effective Facebook Advertising Tips For
The power of a business only fan page is how it opens up Promoting Business On Facebook
your business, products and services to the world beyond your
Facebook friends. There are many ways and various places to advertise on the
Internet. Social networking like Facebook, MySpace, and
• Facebook Personal Profile for business and Facebook Twitter is a great way to build relationship with people and
Business Fan Page generate targeted traffic to your business. Facebook, particular
This is the option maximizing interactivity between your platform that’s gaining momentum really fast, has become
business and the world. the No.1 networking site ahead of MySpace. Many people on
With that decision made, you are on the way. Now come some Facebook are interested in every little niche, which means
exciting and critical tasks to master. there’s a market for everything here. Make sure you include
Facebook advertising tips in your online campaign.
• Advertising with Facebook Task – Targeting
• How to create Facebook account
This is your introduction to the power of advertising with
Facebook. You decide who sees your ad The first of Facebook advertising tips is that you need to
programs using keywords and variables covering every know how to create the facebook account. You had better
aspect of eight hundred million Facebook users. Your keep your profile simple because your purpose here is not
task is mastering definition of your market. The better to bust your business but to build relationship with people.
you accomplish this task the bigger the response to your You should not try to be someone else, just be yourself
advertising campaigns. This may be the right time to call on because it’s the important key when advertising on Facebook.
the experts to help you aim your target dead center at the target When marketing your business on Facebook, discretion is very
bull’s eye for your market. important for you, you should not post about your business
all the time. You need to let people know about you before
• Advertising with Facebook Task – Attract and Engage
advertising your business to them.
This is when you experience the control and flexibility of
• Test your Ads
advertising with Facebook. Your task is
directing targeted visitors to exactly what part of your The second of Facebook advertising tips you need to consider
advertising campaign you want them to see. is to test your ads. It is crucial for you is to separate their
ads by gender. You should do that because men and women
There is a wide range of options, both within Facebook and will generally click on different types of ads. It’s a big mistake
without. Directing visitors to your for anyone who ignores this step; not testing your ads means
no increase in the effectiveness of your ads. Doing well at this
Facebook pages multiplies your ad campaign effectiveness tip, you will find out that not only do men and women respond
automatically. Another article on differently, but the price is different as well.
• Create an interactive landing page
advertising with Facebook will explain this process, covering
Events and Promotions Creating your interactive landing page on Facebook is
also one of Facebook advertising tips that you should
The second part of this task is engaging your customers. Your take consideration into when promoting your business on
advertising goal is promoting content and value beneficial to Facebook. It’s not difficult to carry out that advertising
your customers. By building trust you build a relationship campaign; moreover, you don’t have to take much of an
deeper than business to customer. There are many ways to effort to do so. The response may be slow or really fast as it
promote content and build trust at this point. Your task is depends on how well your ad is crafted and the kind of market
learning to write Facebook advertisements with the most you’re targeting. Keep learning, expanding your knowledge,
clarity and efficiency. and then get involved and get working on it. It’s very essential
for you to write, give meaningful information to people, and
The next tasks you learn on the way to successful Facebook gently request them to share their views on it. Of course, you
advertising are budgeting, and testing should also share your views on their profiles and notes. Keep
advertisements.



being positive because a positive attitude attracts winners to Another advantage of Facebook advertising is that through the
you. user profile the advertiser has easy
access to their potential customer’s geographic location, their
demographic information, and their

interests, education, and connections. Not only that but, a
marketer can propagate their message

through multiple social channels with the potential to cause
their ad to go viral. This leads to precision targeting, which
Why Facebook Advertising Is Becoming the King of ultimately produces more targeted traffic, more conversions,
Social Media Advertising? and more sales through Facebook advertising. All of this
activity can only produce a lucrative and satisfying outcome
Before I talk about why Facebook advertising has the potential for both the marketer and Facebook.
to knock all other social media
advertising out of the water, I want to look at a few statistics.
We know that Facebook is quickly

becoming the #1 social media site on the worldwide web, but
let’s look to the numbers to substantiate that phenomenon.
Did you know that between January of 2007 and April of
2010 Facebook multiplied its number of unique visitors from
20 million to 140 million? In essence it multiplied its growth 15 Tips for More Effective Facebook Advertising
a whopping seven times in a little over three years. Facebook
now receives over 3.2 billion visitors in any given month. 1. Split Test Your Ads
In August of 2010 Facebook exceeded Google in its market Split testing is the secret to successful Facebook advertising.
share of internet traffic. In fact Facebook users spent 41.1 2. Bookmark The Ad Help Center
million minutes on Facebook in August of 2010, while Google Here is the Facebook Ad Help Center to check out if you want
users only spent 39.8 million minutes on that site in the same answers from Facebook directly.
month.
3. Drive Traffic to a “Reveal Tab”
These are staggering and unprecedented numbers in the social Driving fans to a page that contains a “Reveal Tab” hiding
media world. Given the number of exclusive Fan content is the most effective way to convert
people who traffic the site and the amount of time that they visitors to fans.
spend on Facebook, it is safe to say that Facebook advertising
4. Include an Email Capture form on Your Fan Page
could be a dream come true for any marketer looking to
Capture the email address of the lead to your website and then
leverage their
follow up with them using an
advertising dollars in the world of social media marketing.
autoresponder email system such as Aweber.
Considering that the number one
5. Advertise a Page Within Facebook
commodity that any marketer seek is traffic and Facebook By advertising a page within Facebook you give people the
is quickly taking the lead as the most visited site, Facebook ability to “Like” your page (Or RSVP to
would be the number one site to produce marketing success.
The figures above reflect that Facebook is lucrative ground for your event) without ever clicking on your ad.
marketers to plant their advertising dollars in.
Advertising that contains Facebook features like the “Like”
Where Facebook is concerned, Facebook advertising is a win-
button is larger than other advertising and
win situation between Facebook and the marketer. This is true
because almost all of Facebook’s annual revenue comes from
certainly attracts more attention and drives a better CTR than
advertising. Facebook has also made the deal rather sweet for
an ad without these features.
the marketer. In comparison to the price of getting a piece
of Google’s market share over the past 9 years, Facebook 6. Strive to Get The Best CTR Possible
advertisers will spend only a fraction of the hundreds of The higher your CTR is, the lower your cost per click (CPC)
thousands of dollars that Google advertisers have spent to will be.
get traffic. Let’s consider another social media site that runs
customer ads on their site. In fact, Linked In charges over four Test several different images to see which one works the best.
times the average cost for a Facebook advertisement. At the
end of the day Linked In advertising is far less effective as it Try targeting your different ad images to different
markets to a much smaller audience than Facebook. Twitter, demographic groups to find the group that clicks
on the other hand, has just begun to run customer ads and
there are no statistics to speak to their potential cost or value. through the most.



7. Target Friends of Connections
Use peer pressure to your advantage.

When an ad shows the viewer that one of their friends has
already “Liked” the ad, this increases the

chance the viewer will click it.
8. Use Coupons on Your Landing Page
Coupons will help sell your product. The more product you
sell, the more advertising you can afford to do.
9. Offer a Free Gift
Offering free eBooks, videos, and eCourses are excellent ways This entry was posted in Uncategorized on April 2, 2013.
to capture email addresses, and gain the trust of subscribers
who will then be more likely to buy products you offer.

10. Monitor your Ads Carefully

Being aware of your CPC will save you from over paying.

If the CPC you are being charged is to high, change the ad and
develop a more compelling ad that will allow you to buy traffic
at a more affordable rate.
11. An “Action” is an in-ad Like
When viewing your Facebook Ads Insights dashboard when
you notice the “Action” keep in mind that this metric is the
number of fans that ad has generated.
12. Hyper Target Your Ad
By targeting an image and ad copy to a very specific and
hyper targeted demographic group you can increase your click
through.

Targeting Fans of relevant pages on Facebook will help your
campaign perform well.
13. Getting Ads Approved
Facebook ads get approved by employees, not interns. These
employees are regular people and make mistakes, so getting
an ad disapproved now doesn’t mean it won’t be approved an
hour from now.
14. Be Aware of Facebook’s Time Zone when Approving Ads
Facebook is located in Palo Alto, which means they are in the
Pacific Standard Time (PST) Zone.

This means that you are going to get your ad approved during
the hours of 8am to about 8pm PST.

It generally takes between 1-6 hours to get an ad approved.
15. Read the Ad Guidelines
Read the official Facebook ad guidelines www.facebook.com/
ad_guidelines.php


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