An overview of the concepts of local marketing.

1. Local Marketing
By: Nathan Kornet and Daniele Di Cerbo

2. What Is Local Marketing?
• The strategies used to send a message to a
target market
• Focuses on Four Dimensions:
• Segmentation
• Media
• Messaging
• Measurement

3. How Business can use
Local Marketing
• Local deal sites and social media allow for
businesses to work market effectively with
a low budget
• Use of mainstream sites with large user
base (Facebook, Twitter , Foursquare and
etc.)

4. B2B or B2C?
• B2C
• More affective to for building a relationship
with consumers
• Build rapport

5. Not-for-Profit
• Free the Children
• Uses Twitter and Facebook
• Encourage to donate and promotes events

6. For Profit
• Aveda
• Use Foursquare to give discounts to those
who check in to their stores
• Example: Checking into Promenade Mall
and receiving a 30% discount within the
hour

7. Google Places
• Allows businesses to add themselves for
free
• Users can rate and share places
• Similar to Foursquare (except with google)
• Use for business: Free, allows for consumer
trends analysis

8. Living Social
• A “social couponing” website
• Allows you to buy deals with the chance of
getting them for free by sharing with
friends
• Use for business: Helps small businesses
grow awareness, Planned word of mouth

9. Yelp
• Business reviewing site
• Gives you the ability to talk to other
yelpers for a more specific review
• Provides updates on new openings and
other insights
• Use for business: Increase brand awareness,
gain the trust of consumers, promotion by
just being good at what you do

10. Fwix
• Geotagging - Using location to sort data
• Gives users relevant information based on
locations and places mentioned on the
website
• Business uses: Allows for specialized
companies to be recognized, gives small
businesses the push that they want, “search
engine optimization on steroids”