1. Blogging Best Practices
Why a Blog?
 You have PASSION for your work/product
 You have INTERESTING CONTENT to share
 You are open to FEEDBACK and CONVERSATION
 You have BUSINESS GOALS a blog can achieve
Make Search Engines Take You Seriously
 Buy your domain for 2 years or more
 Add Privacy Policy/Terms of Use
 Research Target Keywords and include in title, URL, filenames, etc.
 Pay attention to keywords density.
 Update content regularly
 Ensure pages load quickly
Make Your Blog Count
 Add Your Blog to Appropriate Search Engines
 Consider Local Search Listings
 Research Article Submission Sites
 Link Building Campaigns
Develop Timely and Effective Subject Matter
 Plan Your Topics
 Gather Information from Other Blogs
 Think Like Your Customer!
 Consistency, Frequency and Reach
Secrets of Success (STRAIGHT) from Paul Gillin "Secrets of Social Media Marketing"
 Succinct (500 words or less)
 Transparent (Don't mislead people)
 Responsive (Acknowledge and thank people who comment)
 Accepting (constructive criticism)
 Insightful
 Genuine (be personal and human)
 Humorous
 Timely (topics should be current/relevant. Respond comments within 24hrs)
Blog to Engage

2. When you write your post:
 Think Like Your Customer!
 Establish your credibility and reputation
 Look impeccable & use color psychology to your advantage
 Affiliate with the ‘movers and shakers’ in your industry
 Extend the conversation
 Consider Consistency, Frequency and Reach
 Vary your content
Prepare Blog Food for Search Engines
 Permalinks
 Tags
 Categories
 Meta Tags (Title, Description, Keywords)
 Hyperlinking
Beware of Spammers
 Use Comment Forms
 Moderate Your Comments
Spread the Word Using Syndication Pluggins
 Syndication Pluggins
 Notes Section in Facebook
 Create Contests to Encourage Virality!
Expand Your Visibility
 Establish Yourself as an Expert
 Influence the Influencers
 Comment on Other Blogs
 Create back links from:
User generated content sites
 social networks
 social bookmarking sites
Monitor Traffic/Get Feedback
 Listen
 Use Analytics

3.  Ask Questions
Monitor Your Brand’s Reputation Online
 Listen! Listen! Listen!
 What are they saying about me?
 Answer! Answer! Answer!