1. BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
Time = Money: Marketing Lifehacks

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TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
CO-FOUNDER
I’M NED POULTER

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TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
WHY I’M HERE
I have a problem…

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TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
I’m easily distracted

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TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

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TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
WHY I’M HERE
Many of you have the
same problems as me…

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TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
Hard Truth #1
Marketing is a services industry. We
sell our time.

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TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
Hard Truth #2
Commoditising time is difficult.

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TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
Hard Truth #3
Forecasting time is often even harder.
Time doesn’t work like a financial budget.

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TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
Hard Truth #4
Small business owners famously have a
lack of it.

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TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER

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MY GOAL
Share with you the ways I minimise
time on repetitive tasks.

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TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
MY GOAL
Save you time!

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TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
FACT
We spend 28% of our workweek on email
[Source: McKinsey & Company]

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TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
OUR TOOLS

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TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
#1“I WANT TO MAINTAIN MY SOCIAL
ACCOUNTS, BUT I DON’T HAVE TIME!”

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TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
AUTOMATE!

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TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
YOUR TOOLS

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TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
BRING EVERYTHING TOGETHER

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TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
SOME OF MY FAVOURITE IFTTT RECIPES

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TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
PRO TIP:
- Use Tweriod (free) or SocialBro
(Paid)
- Understand when your followers are
online

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TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
SET YOUR SCHEDULE IN BUFFER

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SIT BACK AND LET THE ROBOTS DO THE
WORK…

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#2“I SPEND MY DAY FLICKING BETWEEN
MY PHONE AND MY COMPUTER”

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HACK YOUR
NOTIFICATIONS…

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TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
TURN OFF YOUR NOTIFICATIONS

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CUSTOMISE YOUR ALERTS

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SEND SMS FROM YOUR COMPUTER

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#3“TOO MANY F**KING EMAILS!”

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TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
Solutions
1. Reduce clutter in your inbox
2. Filter!
3. ‘Roll up’ email subscriptions
4. Only check it at certain time intervals

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TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
MIGRATE ALL ACCOUNTS TO GMAIL

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‘SEND MAIL AS’
- MULTIPLE ALIASES
- ONE ACCOUNT

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DEAL WITH YOUR INBOX
- ACT
- DEFER
- DELETE

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FILTER OUT ANYTHING NON-URGENT

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PRO TIP:
- Use this filter!
- Filter all non-urgent emails to
different folder
"opt-out" OR unsubscribe OR "viewing the
newsletter" OR "privacy policy" OR enews OR "edit
your preferences" OR "email notifications" OR
"update profile" OR smartunsubscribe OR
secureunsubscribe OR yahoogroups OR "manage your
account" OR "group-digests" OR "mailing list" OR
"ensure delivery" OR "Manage your subscription" OR
"click here to view" OR "view as web" OR "mailing
list"

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PRO TIP:
- Add everything you still want to see
in your inbox in the ‘doesn’t have’ field

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FOLLOWUP.CC
- SCHEDULE A TIME TO REAPPEAR IN
YOUR INBOX

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AUTO-ADVANCE

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SEND AND ARCHIVE

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FILTERS ARE GOOD, UNSUBSCRIBING IS BETTER

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UNROLL.ME
- ALL SUBSCRIBED EMAILS
- ONCE DAILY/WEEKLY

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UNROLL.ME
- CATEGORISES EMAILS

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UNROLL.ME
- 1-CLICK UNSUBSCRIBE

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MAILSTROM

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MAILSTROM
- SORT OUT THE CRAP

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PRO TIP
- USE MAILSTROM’S ‘CHILL’ FEATURE
- HIDE MESSAGES UNTIL SET DATE

47. BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
SUMMARY:
- Minimise time spent on repetitive activities
- Disband the optional and focus on the essential
- Create systems of automation that you can ‘set
and forget’

48. BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
THANKS FOR LISTENING!

49. BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
Image credit:
Money – https://www.flickr.com/photos/9853727@N05
Time + clock - https://www.flickr.com/photos/anythreewords/
Old till - https://www.flickr.com/photos/frinky/
Prediction - https://www.flickr.com/photos/streamishmc/
Robot - https://www.flickr.com/photos/24375810@N06/
Kite - https://www.flickr.com/photos/brainsik/
Traffic light - https://www.flickr.com/photos/grendelkhan/
Productivity - https://www.flickr.com/photos/smemon/
Lifebelt - https://www.flickr.com/photos/emil2/
Money - http://www.flickr.com/photos/68751915@N05/6355816649/in/photostream/
Brain Icon - https://www.iconfinder.com/quizanswers
Mac icon - https://www.iconfinder.com/Gimpopo
Hands up - https://flic.kr/p/8ypn4h
Time = money - http://www.flickr.com/photos/thomashawk/9416364876/sizes/l/