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Lead Management for a Cross-Channel World

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Neolane, Inc.
Neolane, Inc.

Take a look at how conversational marketing technology can increase effectiveness in B2B marketing campaigns.

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Maximize Campaign Effectiveness: Lead Management for a Cross-Channel World www.neolane.com @Neolane One Gateway Center Newton, MA
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Lead Management for a Cross-Channel World

  • 1. Maximize Campaign Effectiveness: Lead Management for a Cross-Channel World www.neolane.com @Neolane One Gateway Center Newton, MA
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Notes de l'éditeur

  1. Hager is a $1.5B electronics manufacturer. Distributed global workforce of more than 10,000 employees and has 40 sales subsidiaries and 25 industrial sites worldwide. Most of their revenue comes from sales to distributors and wholesalers. Also, they sell to architects and consultants who then sell products directly to electricians and contractors. Large and diverse audience of buyers makes it difficult to communicate relevant news and information. Past system prevented them from getting to know the wants and needs of their customer base. FIRST STEP – 360 DATABASE!