Is There a Market at the Bottom of the Pyramid?

Sol DeLeon The Market at the Bottom of the Pyramid

Is There a Market at the Bottom of the Pyramid? ,[object Object],[object Object]

Economics 100 ,[object Object],[object Object],More More More

What is the Bottom of the Pyramid? ,[object Object],[object Object],[object Object],[object Object],4 Billion People 75-100 Million People 1.5 – 1.8 Billion People

Do the poor have money? / The Poverty Penalty ,[object Object],Item Dharavi Warden Rd. Poverty Premium Credit per annum 600-1000% 12-18% 53.0 Diarrhea meds $20.00 $2.00 10.0 Phone call per min. $0.04 - $0.05 $0.025 1.8

Changing Nature of BoP ,[object Object],[object Object],[object Object]

Global Distribution of Poverty ,[object Object]

[object Object],[object Object],[object Object],Three As to Capacity to Consume

[object Object],[object Object],[object Object],[object Object],Three As to Capacity to Consume

Twelve Principles of Innovation for the BoP Market ,[object Object],[object Object],[object Object],[object Object],[object Object]

Twelve Principles of Innovation for the BoP Market ,[object Object],[object Object],[object Object],[object Object]

Twelve Principles of Innovation for the BoP Market ,[object Object],[object Object],[object Object]

Conclusions of “The Fortune at the Bottom of the Pyramid” ,[object Object],[object Object],[object Object],Effect of BoP

Criticism 1: The Size of the BoP PPP = Purchasing Power Parity FX = Foreign Exchange Size of BoP Daily Consumption Annual Economy Prahalad's Estimate 4 – 5 Billion $2 per day $13 Trillion in PPP Critic's Estimate 2.5 – 3 Billion $1.25 per day $1.2 Trillion in Global FX

Criticism 1: The Size of the BoP http://www.oxfamblogs.org/fp2p/?tag=growth

Criticism 2: The Issue of Quality ,[object Object],[object Object],[object Object],[object Object]

Criticism 3: Should we even sell to the BoP? ,[object Object],[object Object]

My Thoughts / Are you still awake? / Questions ,[object Object]

Is There a Market at the Bottom of the Pyramid?

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Is There a Market at the Bottom of the Pyramid?