Matthew presents on celebrity apologies and what we can learn from them.

2. Matthew Thomas
Celebrity Apologies

6. “Wardrobe Malfunction”

7. "I am sorry if anyone was offended by
the wardrobe malfunction during the
halftime performance at the Super
Bowl. It was not intentional and is
regrettable."

8. “I’m sorry if anyone
was offended . . .”

10. "I am sorry if anyone was offended by
the wardrobe malfunction during the
halftime performance at the Super
Bowl. It was not intentional and is
regrettable."

11. "I am sorry if anyone was offended by
the wardrobe malfunction during the
halftime performance at the Super
Bowl. It was not intentional and is
regrettable."

12. saving face ≠ sincerity

13. Good News for the Rest of Us

14. 6 Components of a Sincere Apology
Own Responsibility
Name the Mistake
Why is it a Problem
Specific Measures to Change
Ask For Forgiveness
Make Amends

15. Own it:
“I’m sorry I . . . “

16. Name it:
“I’m sorry I fell asleep and didn’t hear
you calling from outside the gate
to let you inside.”

18. Specific Measures to Change:
“I’ll turn up the ringer on my phone
when I know you’ll be calling –
especially when I come home first
with the only set of keys to our
house on rainy evenings.”

19. Ask For Forgiveness:
“Will you forgive me?”

20. Footnote:

21. Make Amends:
“How about I make us some pancakes
for dinner tonight?”

23. Thank You!
Matthew Thomas